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| Giving Customers Results in Advance. Posted: 25 Feb 2013 05:00 AM PST Every time your customers come to your site they make a decision. They buy from you or they don’t. With the PAR Program one of the most successful methods we use is called “Results in Advance”, coined first by legendary internet marketer Frank Kern. Let me give you a quick, real life example of how it works: Lets say your selling a product to help guys pickup girls. What single heterosexual guy is not interested in this? On your website it says, “Buy our Set of 12 DVD’s about how to pickup the girl of your dreams”. That doesn’t really help… Your customers are already intimidated by picking up girls and you just made it worse by telling them they have to sit through 12 dvd’s of unknown content. So a huge portion of them bail. But through the PAR Program we can easily communicate to them:
Think that would convert these prospects into buyers? Hell ya it does! And the best part is they come back to buy from you…. not your competitors (talk about salt in the wound). This is so effective because you are giving your customers results in advance of them purchasing. You are giving them value in the sense that they now are starting to gain confidence. They no longer are overwhelmed with the thought of picking up a hot girl but instead are visualizing themselves as you explain the steps. They are sitting back going, “Yeah, that makes sense. I can do that”. Now I hear some of you business owners… “But Jeremy, I have to have all of that information on my website”. Yes I understand that and I am not advocating you change that. But a one time website visitor interested in your product or service will no doubt be overwhelmed with the amount of information you throw at them right away. Its more likely they will come back at a later date, Google about a product or service like what you offered and then bought from a competitor of yours. This is why our clients see 10-20% of their OVER ALL sales come through the PAR Program. Our founder, Jeremy Schoemaker has been doing this for 8 years selling millions of dollars of his own products and other people’s products using this exact same method. This is why he founded the PAR Program.
And we handle this from A-Z for our clients. Taking everything off their plate and doing it light years ahead of anything else out there. If you would like a demo of the PAR Program and see what it can do for your company visit us here. Looking for an SEO service that won’t get you banned?       |
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