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Shoemoney - Skills To Pay The Bills

Shoemoney - Skills To Pay The Bills

Link to ShoeMoney

I Gotcha Covered (EAS)

Posted: 30 Mar 2015 07:05 AM PDT

So the last couple days I have been raving about the Engagifire pop up software.  F’in amazing.  Its unbelieveable and at only $27 lifetime…  I dunno how they do it.  Well I have talked about that enough.  Today is the last day they will have the “Flash Sale” and I don’t think its a scarcity thing. There is no possible way they can do a one time price for all that does and host it.  I bet it goes to $99 a month soon.

Anyway if you haven’t yet grab it here

Judging from the amount of you guys that picked it up and the feedback I have gotten it appears you love it as much as I do.

BUT I had several questions like,  “This is amazing software but can you help me once I acquire the leads its giving me?”

Well I gotcha.  Just forward your receipts to emailcopyguide@gmail.com and I will send you (for free) my Email Copy guide. (normally $99).

This is an extensive guide that covers everything about autoresponders and email in general:

  • How to pick a persona
  • How to relate to your subscriber
  • How to get your subscriber to take action
  • My 3 patented p’s of copywriting
  • Sneaky NLP tricks to get subscribers to do what you want. (You think I won  Fast Company’s Most influential Person on the Internet award without some sneaky stuff?)

Again if you already nabbed this –   send a copy of your receipt to emailcopyguide@gmail.com

AND if you haven’t.  You are missing out.  Grab it here.  It’s $27 for crying out loud!

 

List of Sites Offering Free WordPress Themes (2015) - DailyBlogTips

List of Sites Offering Free WordPress Themes (2015) - DailyBlogTips


List of Sites Offering Free WordPress Themes (2015)

Posted: 30 Mar 2015 05:02 AM PDT

Freebies! What an inviting word. Especially when it comes to WordPress development, as the vast majority of website owners and bloggers use WordPress today.

WordPress has always been free as a platform, but it is still a challenge to build a good-looking WordPress site at no additional cost. Why? First of all because free hosting is not always reliable, so you will need to spend at least $10 a month to get a decent hosting plan.

As for the design of your WordPress site, there are several options available. The first, and most expensive, one would be to hire a designer to create a custom-made template for your site. The result will be a great-looking site exactly the way you want it, but the cost can add up to several thousand dollars.

Purchasing a premium theme is another good option, but if you are just getting started you might not feel comfortable spending $100 or so on the design of your site.

For those in that position, getting a free WordPress theme is the best option. And don’t worry, you won’t need to compromise in quality, there are several great-looking free WP themes around. You just need to search in the right places.

The first obvious stop if the official Theme Directory. There you’ll find thousands (literally) of themes available. Apart from the official directory, though, there are many sites that offer high quality themes. Below you’ll find a list of them:

Did we miss any resource? If so, leave a comment below and we’ll be glad to update the list.

Wanna learn how to make more money with your website? Check the Online Profits training program!


ProBlogger: Editing for People Who Love to Write… Too Much

ProBlogger: Editing for People Who Love to Write… Too Much

Link to @ProBlogger

Editing for People Who Love to Write… Too Much

Posted: 29 Mar 2015 07:22 AM PDT

If you’re anything like me, you love words. You love prose, you love language, you love how a perfectly-constructed sentence can say so much more than just letters put in order.

If you’re unlike me, however, you love to use lots of words, and write mountains of prose.

keyboard-old-typewriter-3319

I know it’s hard not to get carried away, telling everyone everything you’ve ever wanted to say about a subject. Especially online, when blogs are creative outlets, and there are no restraints or word counts. But having been on the reading end of waffly posts (particularly when I haven’t got too much time to spare), I’ve realised the old adage “less is more” really does ring true.

Does that mean you can’t write long-form posts because they bore readers? No! It means write them well.  Make each of those 2000+ words count.

But how do you self-edit when you feel as though every word is important? I’m so glad you asked! Let’s find out:

Tips for Self-Editing

Follow Stephen King’s Number-One Tip

I wrote about his method of editing here, but it’s basically getting some space between you and your work. Stephen King puts his work (literally) in a drawer, and comes back a couple of months later to edit and tweak. You can come back sooner than that, but fresh eyes and a clear head make a world of difference when it comes to editing. Still unconvinced? You won’t be after you read the post!

You really can’t edit while you write, go straight from writing to editing, or edit the same day. Give it some time.

Can you say it in fewer words?

Twitter is great training for this (thanks to its 140-character limit), as was being a journalist – cutting unnecessary words makes for cleaner copy, there’s just no way around it. I’ll bet there are plenty of sentences you can streamline to pack a powerful punch in less letters.

Read it Aloud

You’ll be surprised how much your writing can sound perfectly fine in your head, but be totally disjointed when you read it aloud. You’ll notice those times when your sentences run on, where you might need a comma, or where you’ve repeated a word too often.

Print it Out

Reading on a screen, no matter how many times you’ve done it or how comfortable you are with it, is still so different to reading words in print. Your accuracy in identifying errors is far greater when you have a hard copy to refer to, especially when it comes to finding visually similar mistakes. If you’re working on something that has to have the highest degree of accuracy, print it out, grab a pencil or a highlighter, and get to work.

Look for the Most Obvious

In your first read-over, search for the glaring errors – the typos, the spelling errors, that one time where you got your their/there mixed up, the visual formatting (how did that sentence get down there?), and any time you’ve written in passive voice. Pay special attention to apostrophes – most of the time they don’t need to be there. If it’s a possession or a contraction, fine, but keep them out of where they don’t belong.

Further Reading: Five Quick Grammar Tips to Improve Your Writing (Plus Free Downloadable Cheat Sheet)

Turn it Around

You’ll be surprised how much clearer a sentence can be if you flip it. Especially if you have that gut feeling that it’s too long or there’s something not quite right about it. Passive sentences can really disrupt your flow.

“In one day, a month’s worth of blog posts were written by me.”

Sounds so much better (and uses less words and has more of an effect on the reader) if it’s written:

“I wrote a month’s worth of blog posts in one day.”

There now, you’ve turned a passive sentence into a punchy, active one, losing extraneous words in the process. Well done!

Done is Better than Perfect

You could spend days tweaking your posts. You add, you take away, you add back, you switch around, you make eight versions of the headline in case one works better. Sometimes you end up going around in circles because you’re so into it now you can’t see straight, and your perspective is all off.

You just have to put your foot down and publish!

As a journalist, we had a ready-made cutoff – it didn’t matter how much you had fiddled with your story, at some point it had to go to the printer, like it or not. Set yourself a cutoff, and remember – blogging gives you the gift of updating your post after publication if you really feel it needs it.

If you’ve followed Point One, I can almost guarantee you’ll find something!

Try it… You’ll Like it

If you’re unsure about a paragraph (or even a sentence), open a new document. Cut and paste all those “maybe” paragraphs into the document, and read your original post in its shortened form. Still think it could do with those words? Add them back in, no harm done. (Are you SURE, though?!)

Fact Check

It’s all very well and good to write something to convince people of your message, but you need stats to back it up. Ensure that all the numbers, anecdotes, and information you’ve included can be verified. Make sure there’s links to further information to help the reader understand your post, and to see the proof for themselves.

One top tip I learned is that if you’ve got questions, your reader will too. Wherever have made a bold claim, link to where you got your information. If you think that someone reading your post would benefit from your primary sources, then include them.

Harden Up

I know your work is precious. You’ve put a lot of effort into it. Your blog post is the culmination of hours of research, years of learning, numerous mistakes. You have a lot to say, and you think all of it is necessary.

It’s probably not.

There might be a place where you’ve repeated yourself. You might be able to make your point just as validly, but in fewer words. Some anecdotes, while funny, just won’t fit. Harden up and get rid of the bits that just aren’t working. There’s nothing stopping you from using that information in a future post, but your job here is to look at your work with a critical eye and make it the best it can be. How would you edit this if it was someone else’s work? What bits would you cut out in order to make your story better? Do that. You won’t regret it.

Do you love to write too much? We've got some solid tips for self-editing to help cut the waffle and write clean / problogger.net

 

So tell me – do you find editing hard? Or are you constantly looking over everything you read with your editor hat on? (that can be just as bad – it’s harder to get lost in a story when you’re always getting tripped up by writing errors). What’s your best tip for self-editing?

Stacey is the Managing Editor of ProBlogger.net: a writer, blogger, and full-time word nerd balancing it all with being a stay-at-home mum. She writes about all this and more at Veggie Mama. Chat with her on Twitter @veggie_mama or be entertained on Facebook.

Helpful Links

9 Crucial Tips for Self-Editing Your Blog Posts

How to Use Google in the Most Unusual Way to Make Your Self-Editing Faster and Better

How You Can Make Your Writing Twice as Fast by Making it 3 Times More Time Consuming. Wait, What?

Hemingway App highlights common errors, long sentences, and grammatical issues that need attention. It also helpfully colour-codes the changes to be made. If you write a lot, you might find this useful.

Grammarly has pretty hardcore algorithms to not only find spelling mistakes, but contextual spelling errors too.

Originally at: Blog Tips at ProBlogger
Build a Better Blog in 31 Days

Editing for People Who Love to Write… Too Much

Shoemoney - Skills To Pay The Bills

Shoemoney - Skills To Pay The Bills

Link to ShoeMoney

I took the plunge (and its amazing)

Posted: 28 Mar 2015 10:36 AM PDT

Yesterday I talked about how I was looking at replacing my Bounce Exchange popup that collected leads to this new thing. I get Bounce Exchange for free (it starts at 5k/month) but honestly I wanted more functionality and this looked promising.

So yesterday I talked and thought I would implement it over the weekend. But its so simple to setup I had it running in under an hour.

This thing is unbelieveable and the best thing is it does not require wordpress. That is a HUGE thing for me cause a lot of times I want to collect leads but not inside of wordpress or then code out my own popup. Pain in the ass.

Just a funny side note – I went with a lot of the default settings and one was that it time loads and animates the popup. I didn’t really like that so I went and changed it to instantly load. Funny thing – I got 30% more opt in’s with the one that was animated (they do this for you).

Another cause of the “expert” doesn’t know what their users like until they test it.

I just wanna say I love this service and can’t believe its $27 for life. Not a monthly fee.

Anyway Let walk you through how frickin easy it was to setup.

I spent all of about 2 minutes using their WYSIWYG editor.   The dashboard looks like this:

3 things

Integration wise… check this out.  If you want wordpress you just download the plugin.  If you want it outside you just copy and paste the code.  No learning jquery or spending a hundred bucks on custom code… it just works.

setup

If you do integrate in wordpress you copy your 4 digit id and paste it… and you’re done.

wpsettings

Now for the cool stuff.  Who should see the popup?

You can choose from everyone, new visitors only, or returning visitors.  You can also specify how many days to wait until a person see’s it again.  And a really cool Ninja trick – exclude domains.  I made mine so nobody coming from FaceBook will see it.  This is VERY helpful because some ad platforms do not like popup windows.

who should see

When do you show the popup?  Image speaks for itself.

when to display

 

Where do you show the popups?  This is legit cause you can show it on all pages or exclude some that you don’t want to distract users with.  For me this is my consulting page on ShoeMoney.  If people hit this page I don’t want them to be distracted by signing up to my newsletter.

whereto show

Honestly this is one of those things that truly is a game changer for me.  Are popups new?  Of course not.  Is making it VERY simple and flexible for frickin $27 for life!  You tell me.

Whether you plan on using this immediately or sometime in the future grab it at that price before it goes to hundreds of dollars (thats what I would charge).

Sign up for it here

 

ProBlogger: Blog Post Idea: How I Do It Posts

ProBlogger: Blog Post Idea: How I Do It Posts

Link to @ProBlogger

Blog Post Idea: How I Do It Posts

Posted: 26 Mar 2015 07:19 AM PDT

Recently I shared a simple technique that I use to come up with ideas to write about on my blog – answering a beginner question.

While not really rocket science I had a number of readers contact me privately with thank-you messages appreciating the nudge to write that type of post.

Today I’d like to suggest another simple technique for coming up with blog post ideas. It’s simple yet is perhaps one of the most powerful types of posts I’ve used on my own blogs many times in the last 12 years.

I call these posts the ‘how I do (or did) it’ post.

How I did (or do) it

Over the years I’ve found that posts that walk people through processes of how you do things go down exceptionally well.

Giving someone the theory is good but showing them how you apply that theory takes your writing to a new level.

There are a couple of ways to do this.

How I DID It

Firstly you could walk people through how you did a one-off thing.

You could write a post on how you lost weight, or a post on how you made a dining table for your family, or how you wrote your first book, or how you overcame your fear of heights.

For example Vanessa (my wife) wrote a post on travelling to Bali with Young Kids that basically shared tips from our experience of a trip to Bali with our kids last year.

NewImage

She followed it up with posts on where to shop in Bali and where to eat and drink in Bali.

Each of these posts essentially took our experience of that trip and explained what we’d done and learned on the trip. They contain a heap of practical tips gained from real experience.

These posts have been used many many times by Vanessa’s readers who are considering similar trips.

A variation on this ‘how I did it’ post might be a ‘what I learned from it’ type post.

For example when I created and released my first eBook I wrote about 8 lessons I learned from the experience here.

Screen Shot 2015 03 11 at 9 10 19 am

How I DO It

Secondly you could walk people through how you do something that is a normal part of your life.

For example I recently shared a screen cast of my social media workflow and how I keep my dPS Facebook page running and in another post shared an exercise I do in Google Analytics.

Screen Shot 2015 03 11 at 9 11 58 am

These are things I do regularly without really thinking about it that it turns out readers are interested in.

One of my good blogging friends – Nicole Avery – does this regularly on her blog Planning with Kids.

For example here is her family morning routine, her kids homework boxes and how she preps food for her 5 kids’ lunch boxes each week.

NewImage

In each case Nicole has simply looked at her life and found a routine, system or process that works for her and has shared it on her blog.

These things might be so much a part of your day or week that you don’t even think of them any more – but you’ll often find that these are things that will help others incredibly.

Exercise

Brainstorm ideas for these two types of posts.

What are some big one off things that you’ve done in your life that you could write about?

What are some things that you do regularly in your life each day or week that could actually help others? (e.g. routines, systems, processes).

Hint: pay close attention the questions that you regularly get asked from family and friends about how you do things or about the experiences that you’ve had. If people in your ‘real life’ are interested in how you do these kinds of things you can bet others online would be too.

Originally at: Blog Tips at ProBlogger
Build a Better Blog in 31 Days

Blog Post Idea: How I Do It Posts

ProBlogger: 3 Secret Weapons I Used to Launch My Fulltime Blogging Career

ProBlogger: 3 Secret Weapons I Used to Launch My Fulltime Blogging Career

Link to @ProBlogger

3 Secret Weapons I Used to Launch My Fulltime Blogging Career

Posted: 24 Mar 2015 07:23 AM PDT

work-677582_640

This is a guest post by Jeff Goins of Goins, Writer.

"I'd like to be a writer," I told my friend one day when he asked what my dream was. "But that'll never happen." And I quickly went back to moping around, waiting for my big break.

At the time, I was working for a nonprofit as a marketing director, secretly wondering what it might be like to write for a living. Little did I know how close I was to my goal.

My was staring me right in the face the whole time. I was just blind to it.

"Every great dream begins with a dreamer," Harriet Tubman once said. "Always remember, you have within you the strength, the patience, and the passion to reach for the stars to change the world."

That's absolutely true. Your dream lives inside you, not somewhere out there. And instead of waiting for someone to come along and give you permission, you need to realize that you have everything you need to do this right now.

So let's look at what you already have at your disposal and how I launched my own full-time blogging career using these same tools.

Secret Weapon #1: Listen to Your Ache

Have you ever felt jealous of someone else's success? Of course you have. You're human, aren't you. But don't feel bad. Envy isn't always a bad thing, if you know how to use it.

Being jealous of what someone else has or has done is a sign of somethign you don't have. You're not living the life you dreamed of, not making the money you want, or simply not getting the credit you think you deserve.

Left unchecked, those feelings of missing out can get nasty really quickly. But when properly channeled, they can be a means to you discovering what you're meant to do.

Here's what I mean.

What bothers you that you see in the world? What problems in your industry or social ills do you see that you think should be fixed? When you see someone publishing their words or getting paid to pursue a passion, does it stir something in you? Does it make you a little angry, even a tad frustrated?

Good. Listen to that.

All dreams begin with frustration. But they don't end there. It takes a person of action to do something with that feeling. Because really, frustration is just a surface emotion. It's just pent-up passion with nowhere to go.

So pay attention to what makes your heart ache. When you're feeling frustrated, remember it's a sign of what you're missing out on. It means you need to get to work.

Secret Weapon #2: Take the Long Road

Once on a webinar, I heard Darren Rowse say his first year of professional blogging had only made him something like $30,000. When I heard that, it sounded like a dream come true.

His intentions were to set our expectations low. He explained how hard he worked, staying up late and getting up early, how difficult it was. Not everyone can make six figures in the first month was his point. He was trying to keep us grounded. But it gave me hope.

I didn't want fluff. I wanted someone to tell me exactly what I needed to do to pursue my dream. And for some reason, telling me it was going to be difficult and not very rewarding made it real. It made it attainable.

Sometimes, you have to hear someone else describe the life you long to live before you can begin to visualize it yourself.

Darren's words spoke to the frustration I felt. They made me realize I was going to have to work hard if I wanted to live my dream and that patience was going to be an important factor in my success.

When I started my blog, I was determined to not worry about stats for the first two years. I would just write. The audience would come as my craft grew. If that took years, so be it. Six months later, I had more traffic than I ever could have imagined—hundreds at first, and then thousands of daily readers.

It would be a long while before I'd start making money, but still, seeing it was possible changed everything. Right around that time, my wife and I decided to start a family and began counting down the days until our son would be born.

At that same time, I started to hatch a plan for how I could make money with my blog.

Secret Weapon #3: Don't Neglect the Past

When you decide to go full-time with your blog, you may be tempted to make the biggest mistake most dreamers make. You may think that dreaming is about looking forward.

It's not. Dreaming is about looking backward and remembering what it is you have always loved to do. "Before I can tell my life what I want to do with it," Parker Palmer wrote, "I must listen to my life telling me who I am."

So before I could even figure out what I wanted to sell, I was going to have to figure out what value I had, what strengths I possessed that could benefit someone. And the answer to that was buried deep in my past.

"Jeff," my friend said to me that day I announced my dream was to write, "you are a writer. You just need to write."

He was right. I had been writing. All these years. In various capacities. But somehow, it just didn't feel like enough. I didn't feel like enough. But when I heard those words, I knew they were true.

Maybe, I thought, before we can do something, we have to become someone. Activity follows identity. It was a simple principle but one I've come to embrace in all areas of life.

What that meant for me was looking honestly at my life and identifying what strengths I had to offer. I had spent the past seven years as a marketing director and before that as the leader of a music group.

I couldn't remember a time in my adult life in which I hadn't been working with creative people. That was a bigger clue than I first realized. Maybe, I thought, I could do that online.

So I gradually turned my new blog, which had been more of a leadership blog, into a writing-focused resource. First, I tested out posts on writing to see if they appealed, and I was amazed at how much people connected with the content.

What Derek Sivers says is true: "What's obvious to you is amazing to others." The secret to discovering the value that you offer the world is hidden in the strength you're probably taking for granted.

The Finish Line

A year after starting my blog, I launched my first eBook on writing and made $1500 from it.

A few months later, I launched an bundle product and made $16,000 in the first six weeks.

Several months after that, I launched my first online course, Tribe Writers, and made $25,000 from it.

By the end of that year, I had made over $150,000 blogging.

I couldn't believe it. This was my dream, and it had come true in ways that completely astounded me.

But the truth is the process took two years from start to finish, plus another seven years of preparation. It required all those things Harriet Tubman mentioned: passion, patience, and strength.

If you're going to come face to face with your dream, you're going to need them, too. You'll have to:

  1. Turn your frustration into passion.
  2. Be willing to take the long road, understanding that good things come in time.
  3. Embrace your past, using whatever strengths you've accumulated along the way and putting them to use.

Yes, it will take time and it won't be easy. But the good news is you don't have to sit around feeling frustrated or like you missed out. Everything you've done up to this point has prepared you for what you're about to do.

Now, it's up to you to get started.


Jeff Goins is a full-time blogger at Goins, Writer, where he shares tips on writing, creativity, and making a difference. His latest book, The Art of Work, is all about discovering your calling.

Originally at: Blog Tips at ProBlogger
Build a Better Blog in 31 Days

3 Secret Weapons I Used to Launch My Fulltime Blogging Career

Facebook’s Dynamic Product Ads: Everything You Should Know About - DailyBlogTips

Facebook’s Dynamic Product Ads: Everything You Should Know About - DailyBlogTips


Facebook’s Dynamic Product Ads: Everything You Should Know About

Posted: 24 Mar 2015 06:11 AM PDT

A few days ago, Facebook announced the launch of their new advertising unit, Dynamic Product Ads, to help businesses promote their products or even entire product catalog to shoppers across any device. With Product Ads, business owners can dynamically showcase more products in a single advert, while Facebook users can discover the most relevant products, both on mobile and desktop devices. Here is what you need to know about Facebook’s new Dynamic Product Ads:

How Are Product Ads Different to Other Facebook Ads?

The new advertising unit is different from other Facebook ad units in many ways. Below are some of them:

Promote Single or Multiple Products:

Facebook Dynamic Product Ads can be displayed either in a single ad or multi-product ad unit: a set of three or five products. Each product in the ad unit is fully customizable and has its own ID, name, image, description, landing page URL, statistics, and so on. A single ad unit contains only one product while a multi product ad unit features a dynamic carousel that scrolls a set of three or five products from left to right.

Advertise Entire Product Catalog:

The new Product Ads let advertisers upload their entire product catalog or feed, a list of products you wish to promote on Facebook, to populate ads. Once you upload a product catalog, Facebook automatically starts generating ads and showing them to best target audience. You can also create custom audiences for specific products within your catalog. This way, Product Ads saves you the trouble of guesswork in advertising.

Create a Dynamic Ad Template:

Setting up a dynamic product ad template, you can save a huge amount of time that you spend configuring each ad individually. You just need to give your ads a title and use relevant keywords. Facebook's dynamic template, which works for both single ad and multi-product ads, would then dynamically pull product images, names, pricing etc. from your catalog and deliver ads on any device.

Improved Custom Audience Pixel:

Dynamic Product Ads use the same Custom Audience Pixel, which you used to create to target users who have previously visited any page or specific pages on your site, with additional requirements. You don't have to learn nothing new except three required tracking events: content being viewed, products added to cart and purchases made.

Cross-device Retargeting:

A very lucrative feature of Product Ads is the ability to re-target products on multiple devices. Means, Advertisers can target the same audience again regardless of which device visitors used to interact with your site at the first time. As Ads are triggered after a user visit a product on your site or mobile app, they are already optimized for cross-device re-targeting.

Require a Business Manager Account:

Facebook Business Manager is a professional tool that helps you manage your ad accounts, apps, pages and user permissions. To get started with Product Ads, you'll need a Business Manager Account where you could set up and manage your product catalogs and feeds. If you wish to use Business Manager, you can sign up here.

Let Advertisers Leverage Proprietary Data:

Until now, advertisers were able to run dynamic ads only on desktop through DSPs that were not allowed to use Facebook's proprietary user information in targeting users. Thanks to Dynamic Product Ads! Advertisers will now have the ability to use Facebook's proprietary data in targeting appropriate audiences on mobile as well.

Show Only Highly Relevant Product Ads:

Relevance and Timeliness are two main characteristics of Facebook dynamic product ads. In order to increase the likelihood of sales, Product Ads display super relevant ads to people according to the keywords they use to browse products on your site or app. Strictly speaking; Product Ads are designed to serve right product ads to the right people on the right time.

Automatically Turn Off Out of Stock Items:

By only showing products that are available in stock and at the latest price, Product Ads keep your business up to date. Also, they automatically turn off showing ads to shoppers for a product which they have already purchased from your site. Thus, Product ads create a never seen before like ad experience.

Set them up once, and you're good to go:

With Product Ads, you need to set up your campaigns only once with Design Recommendations in mind and Facebook will continually display right product to right people at the right time. Also, you can customize your campaigns anytime throughout the customer journey.

How Can They Help You Grow Your Business?

Having advanced targeting methods and being dynamically optimized, Product Ads can help you:

Generate More Website Traffic:

Product Ads send a huge amount of relevant social traffic, which is relatively cheaper than other mediums, to your site. You can drive high-quality traffic to your site at one-half or one-third of the typical cost, according to some advertisers who are running dynamic product ads.

Reach the Right Audience:

With various targeting options, such as Lookalike Audiences and Custom Audiences, advertisers can now reach more relevant audience. The improved Custom Audience Pixel let advertisers automatically reach people who have previously visited your app or website. As well, advertisers can curate Product Ads as they see fit.

Improve Website’s Conversion Rate:

You would not believe but Product Ads can double or triple your website's conversion rate over a very short span of time. As every image has its unique web address, more traffic is derived to different pages of your site which leads to better conversion rates.

Highlight More Aspects of Your Business:

Products Ads provide you a highly creative, extremely engaging and visually rich way to introduce most interesting aspects of your business to potential customers. You can now show more products, promotions and services in a single advert. The more options you give to your customers, the more reasons they would have to click.

Find New Customers:

The new advertising unit not only lets you re-market products to existing customers but also introduces them naturally to new customers. Being so attractive and attention-grabbing, Product Ads show their true magic when it comes to target new customers.

Are They Similar to Google's Shopping Ads?

Yes! Product Ads (PAs) are quite similar to Google's Shopping Ads, which were previously known as Product Listing Ads (PLAs), except some minor differences. Both Facebook PAs and Google PLAs are feed driven, have the ability to retarget a consumer across devices and serve only accurate data of available products to a user, but still Facebook seems to steal ad dollars away from Google due to having better control over ad display on both desktop and mobile devices. Let's see, how?

Google owns showing product ads in search results outside of Facebook; on the other hand, Facebook owns displaying them within itself – in Newsfeed and Right Hand Column – and on mobile apps. Google search has a limited ad display space and search volume while Facebook UI has much more available space to display ads and people on Facebook are active all the time. And finally, Google PLAs appear in response to the keyword search performed by people, on the contrary, Facebook PAs are triggered on the basis of customer's history on the app or site of the advertiser.

What Kind of Response Are They Getting?

Several reputable brands including Target, Shutterfly, Jewelscent, Nomorerack and Jon Loomer have tasted Facebook Product Ads and seen strong results beyond their expectations. Let's see what all these businesses are saying about Pas:

  • According to Kristi Argyilan, Senior Vice President at Target, Target found 20% incensement in conversions when compared to previous Facebook ads.
  • Shutterfly, a popular image publishing service, have seen similar results – 20%+ increase in click through rates. They also said that the multi-product ads provide their business "a clean and engaging way" to showcase a variety of products.
  • Derin Oyekan, Co-Founder and CMO of Jewelscent, says that their business found 3x decrease in cost per click and a massive increase in website traffic.
  • 42% increase in click through rates and up to 45% decrease in its cost per acquisition.
  • Jon Loomer, the King of advanced Facebook marketing, is seeing the same results. According to him, he is driving a decent amount of website traffic for an average of $.08 per click.

Needless to say, the new Facebook ad unit would have a big impact on marketers.

Where can you find them?

Product Ads are available now only via Facebook Marketing Partners, and will be available soon in Power Editor for everyone over the upcoming few weeks.

About The Author – Ajeet is an experienced WordPress developer who is working at WordPressIntegration.com. In his spare time, he writes about different topics related to HTML5, Responsive, WordPress, eCommerce, and JavaScript to share his work experience with others. For weekly updates, follow @Wordpress_INT

Wanna learn how to make more money with your website? Check the Online Profits training program!


ProBlogger: 7 Commonsense Tips to Improve Your Next Expert Roundup

ProBlogger: 7 Commonsense Tips to Improve Your Next Expert Roundup

Link to @ProBlogger

7 Commonsense Tips to Improve Your Next Expert Roundup

Posted: 22 Mar 2015 07:41 AM PDT

expert roundupThis is a guest contribution from Neil.

Are you wondering why your expert roundups are not living up to your expectations? Why you are never getting the level of response some other people are getting?

After all, the idea behind creating an expert roundup sounds foolproof on paper.

  1. Get eminent experts to answer a question for you.
  2. Gather the responses and publish the ultimate answer to that question.
  3. Get your experts to share the content and then leverage their audience to get a viral post.

There is no way you can fail!

But the reality is a bit different.

My first expert roundup (January, 2015), featured the likes of top guys like Rand Fishkin, Neil Patel and Yaro Starak. In terms of quality, it was great. But it got me only around two hundred shares and a few backlinks.

Disappointed by my failure, I felt that “expert roundups” are overhyped. I looked around to get some expert roundup tips.

After a while, I realized that there was no flaw core idea of an expert roundup. The problem was in the execution of it. Actually, I was so excited about the roundup, that I overlooked certain things, which are just common sense.

Today on Problogger, I would like to share these commonsense tips so that you can organize a better expert roundup.

Do keyword research to focus on the right terms

You may create the grandest expert roundup (in terms of quality). You may even generate tons of backlinks. But unless it is properly targeted, it will never fulfill its potential.

By proper targeting, I mean that you should target the right terms or keywords for search engines. After all, the backlinks and shares that will get showered upon your roundup must help it to generate organic traffic.

If you have not chosen the right keywords, then what is the point? Your backlinks may help you rank #1 for your keyword, but if people do not search for that term, it is of no use.

In my last expert roundup, I made this mistake. The overall topic was good. It was about “blogging mistakes made by top bloggers”. I was quite sure that new bloggers would be very interested in learning about it.

But I did not consider the fact whether users would be using the same term in the search engines.

As it turned out, the main keyword “blogging mistakes” did not have an appreciable search volume. Even if I had been able to rank for the keyword, the benefit would have been minimal.

Ultimately, I got around this by naming my blog pos “19 expert blogging tips to avoid blogging mistakes”.

But this is not the right way to do it.

The approach should be very simple. Try to find the hole in the available information. Once you have found something that is asked a lot, but not answered well, you have struck gold.

Now you need to grab the topic and do a little keyword research to get the right term to use in your question. There are only two factors that you need to consider:

  • The keyword should have at least moderate search volume.
  • The keyword should not be too competitive.

In case you have already committed the error of choosing a low search volume topic, you have to improvise. Re-frame your question so that it includes good keywords.

To get the best out of your keywords, make sure that you use the keywords in the title of your post (obvious thing). A huge chunk of your backlinks will have the title of your post as the anchor text. Including your keyword in the title will go a long way in helping you to rank for that keyword.

Increase your reach by approaching more people

An expert roundup always results in a quality piece of content. But for the person conducting the roundup, there is much more to it than just the content. As the host blogger, you are banking on the expert’s reach to spread the word about your roundup. You are dependent on the expert’s popularity to have an influence on your roundup.

The idea behind an expert roundup is to leverage influence of the experts. Your aim is to ride the influence of your experts to gain as widespread popularity as possible. So it is pretty commonsense-the more experts you have, the better it is for you.

More experts mean more followers. More experts mean that your content will get shared to a wider audience.

So the message is very clear. Get in as many experts as possible.

And it is beneficial to the experts too. If your expert roundup does really well and ranks high in the search engines, each one of the experts will also be on the receiving end of a highly relevant and quality back link.

POINT TO NOTE: get in as many “experts” as possible. Here, “experts” is the crucial term. I’m not asking you to include just anybody in your expert roundup to fill up the numbers. There no point in doing that. In fact, doing that will dilute the experience of your expert roundup.

Finding experts is simple:

  1. Do a Google search with your niche’s keywords.
  2. Find experts on existing roundups by searching: “keyword” + expert roundup.
  3. Find highly followed people on social networks.

Get people to respond by gradually building trust

So now it is clear that you need to get as many experts as possible to participate in your expert roundup. But obviously, it is easier said than done.

Experts are busy people. They get tons of e-mails and expert roundup invites. They cannot respond to all of them. To get answers, you have to do the obvious things:

  1. Approach them with a short and concise e-mail.
  2. Pose a question that is interesting to them.
  3. Pose a question that is relatively easy to answer and so on.

But the easiest way to get someone to respond to you is to build trust with that person.

Imagine for yourself. If you are in a rush, you may skip over an e-mail from an unknown person. But if you know that person, you will be compelled to at least have a look at the e-mail. You will try to respond to the person it possible.

Same thing happens with the experts (and for any human being). It is human psychology. One can easily say no to an unknown person but rejecting a familiar person is harder. Our subconscious always tries to maintain and honor preexisting relationships.

Your task: build familiarity with the expert before approaching with the invite.

Simple ways to build familiarity:

  1. Follow the expert on social networks.
  2. Comment and discuss on the expert’s blog.
  3. Send a “thank you” email for a helpful blog post.

Use a deadline to get more responses

Not using a deadline was a big mistake for my last roundup post. I thought that the experts, being busy people, may not appreciate the idea of being given a deadline.

But I was wrong! It is always better to specify a deadline for submission of expert entries.

There are two reasons:

Firstly, deadlines promote actions.

An expert may read your email but if you have not mentioned a deadline, he or she may postpone the reply. And in that process, the busy expert may forget about your e-mail altogether.

On the other hand, if you do specify a deadline, the expert may reply immediately or at least mark the email to be replied before the deadline.

After all, itís a good deal for the expert. The expert is getting a highly relevant back link in exchange of a simple answer to a question. That is why, using the deadline works. The deadline serves to remind that the chance to get an easy back link may be gone soon. Thus it promotes a prompt reply.

Second benefit of using a deadline is that it will demonstrate your professionalism and seriousness about the expert roundup. Without it, some people may think that you are not sure about how and when you’re going to post the expert roundup. That may lead to loss of interest in your expert roundup.

Moral of the story: Use a deadline. 7 to 10 days is good in my opinion.

Have higher expectations from the experts

If your expectations are low, you’re most likely to be getting the same. This is one blunder I committed while conducting my first expert roundup.

I was not sure whether the experts would have time to look into my question and answer it. So, I tried to make it easier for them by saying that even a single line opinion would be fine.

MISTAKE!

I was doing an expert roundup and it deserved expert comments.

I understand that it is not reasonable to expect the experts to write long explanations. But a single line opinion conveys hardly any value.

Suppose I ask someone about his/her biggest mistake as newbie blogger and the person responds “not doing this or that”. It is a technically correct answer but it hardly adds much value. A little explanation is expected at least.

So settle for a middle ground. Writing 50 to 100 words does not take too long and is quite reasonable to ask for.

So nowadays I write:

A short 50-100 word opinion would be fine although you can elaborate your experience if you like.

Here, I am using the word “short” to make it seem easy to the experts but at the same time I am also specifying them the minimum length I expect.

Coming back to my story: I failed to specify this minimum limit in my first roundup post. As a result, few experts did provide single line opinions. But obviously, the mistake was mine. It was me who said that “even a single line opinion would be fine”. And this is one big problem in asking your expert on Twitter. That is why I always prefer e-mail.

That said, I’m very grateful that most of the experts did leave longer and valuable comments on my expert roundup. And this also tells you that the experts are also okay with writing a few words.

Don’t be shy to ask for a “proper and meaningful” expert opinion on your roundup.

Use author bio to allow users to connect with experts

When you’re conducting an expert roundup, it is essential that your readers connect with the experts. Not everyone will know all the experts. You must give them a reason why they should listen to the expert.

For example, I know Darren and the great work he has done with Problogger. But a new blogger may or may not know (although it is unlikely). Without knowing about Darren’s expertise in blogging, a new blogger may not pay heed to his advice. That is why it is essential to do a short introduction of your expert.

Writing a short author bio is a nice way to do it. Just a couple of sentences are fine. Tell who the author is and a little about his/her achievements and specialization. This will give enough reasons to your readers to listen to a particular expert. And this will also allow everyone to appreciate and value the comments made by the experts.

Here is a sample:

Darren Rowse is one of the first bloggers to blog about how to make money blogging. He is the man behind the hugely popular blog Problogger and popular books like “Secrets for Blogging Your Way to a Six-Figure Income”. He is regarded as one of the foremost authorities on blogging.

Promote more or more to get the most out of your roundup

Last but not least, put serious effort in promoting your expert roundup.

Creating a highly informative and useful expert roundup is only half the battle. If you stop there, it is no good. After all, you have invested so much time and effort in producing an amazing piece of content. Why stop when it is the time to reap the rewards?

Promote your expert roundup like crazy.

  1. Start with your expert panel. Show them your gratitude for taking out time to participate in your expert roundup. E-mail all your experts letting them know that the post is up. Thank them and ask them to share the content. Not everyone will share it but some of them will.
  2. If your experts do not reply back, remind them after a couple of days. Talk to them on Twitter and let them know.
  3. Promote your post on Twitter, Google plus and Facebook.
  4. Use hashtags to make it easier for people to find your post.
  5. Mention your experts on twitter and google plus. Here is a template that you can use:

    Tip no #: “Insert tip here” -By @expertname <Insert link to post>

  6. Share multiple times on your social networks: the day of posting, the day after posting, one week after posting.
  7. Share your post on social bookmarking sites. Encourage your readers to share your post on social bookmarking sites. Reach out to friends and acquaintances and ask them to share your post.
  8. And obviously, do not forget the e-mail list. You can write a couple of e-mails to build up anticipation for to the roundup post. This will ensure a better response from your email list subscribers.

These are just some ideas. Be creative and find out more ways to promote your post.

Are you ready for your next expert roundup?

So, I have shared my tips for creating a better expert roundup. These expert roundup tips work great. Now, it’s your turn – apply these tips and let us know how your next expert roundup goes. And if you have your own secret tip, feel free to share with us in the comments section.

Neil test drives new blogging tips and strategies on his blog and then lets you know what works. He shares his blogging experience on Blogician and you can read his first expert roundup at blogging tips for new bloggers.

Originally at: Blog Tips at ProBlogger
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7 Commonsense Tips to Improve Your Next Expert Roundup