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Shoemoney - Skills To Pay The Bills

Shoemoney - Skills To Pay The Bills

Link to ShoeMoney Internet Marketing Blog

Free Shirt Friday – LegalAdvice.com

Posted: 31 May 2013 05:00 AM PDT

Post image for Free Shirt Friday – LegalAdvice.com

LegalAdvice.com is a website that was built by attorneys and for attorneys of the 21st century. They even give you free legal advice if you have a question. This is a great way for attorneys to get their name out there in a very cheap and effective way.

So next time you have a quick legal question try this site out first to see if someone might give you a response for free and who knows maybe you’ll find an attorney to represent you if need be.

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If you would like to see your website or company featured on Free Shirt Friday click here.

Trying to increase your Google rank that is like no other?

ProBlogger: The Secret to Using Your Blog to Generate Sales

ProBlogger: The Secret to Using Your Blog to Generate Sales

Link to @ProBlogger

The Secret to Using Your Blog to Generate Sales

Posted: 30 May 2013 08:42 AM PDT

This is a guest contribution from Karl Staib of Domino Connection.

You've probably been at a party where some fool is talking his face off at everyone he meets. He talks about his trip to Spain and how he is such an amazing photographer. He never asks, "What you do or what interests you?" He just blathers on and on about himself.

On a good day I silently chuckle at this guy's lack of social common sense. On a bad day I snap and scream, "PLEASE listen to me for just 10 seconds!"

When all you do is talk about yourself, you send people running in the other direction. If you don't care about other people they for sure won't care about you.

This was how the old school way of marketing worked. Megaphone style.

Image by nem_youth

Many of you might not think of your blog as a business and I understand, but one day you might want to create a ebook, product or use your blog to leverage a new career. When you improve your engagement your blog it becomes a tool to help you level up your life and career.

Spray and Pray

Back in the day, companies used to spray and pray. They sprayed their message in as many places as possible (magazines, newspapers, TV, radio, etc) and prayed that they picked the right advertising spots. Larger companies could afford to pay for market research, so they were able to make sure most of their efforts paid off.

Smaller companies didn't have this luxury. Straight out of college, I worked in the marketing department for a high pressure valve company. They grossed about 10 million a year in sales. Not too shabby, but nothing compared to the bigger players in the industry.

We had to carefully choose our national magazines and our marketing company told us who read the magazines and which ones we needed to advertise in. We had to believe them. We had nothing else to go on.

This style of marketing has been turned upside down due to blogging and social media. Every business has the opportunity to measure their engagement on their website, email and social media accounts. The problem with all these new tools is we have the wrong attitude toward them. Companies are afraid to be transparent and engage with their customers.

Why? Because it's hard work.

Truly Listen

Mr. Blather Lips, from the introduction, had a great time at every party he went to because he didn't have to gauge people's emotions. He just blathered on until he found someone to listen or it was time to go home.

Now businesses actually have to listen to their customers because if they don't, a social media storm comes crashing down upon them. Just ask Netflix if they wished they had a better plan for when they doubled their prices.

Listening to your readers isn't just for dealing with social media storms. It's also so you can anticipate them and avoid them before they even happen. Now, every business has the opportunity to do market research. You can ask specific customers if they would be willing to fill out an online survey. You can ask them direct questions on your blog or social media that help you figure out what they want from you.

You don't have to guess what you think people need. You can ask them directly and find out. You can even include them in the process of creating your product.

Invitation to Join In 

Threadless created their million dollar t-shirt company from this idea. They have people send in t-shirt designs, have the users vote on which designs they would like to buy and print only the most popular ones. They already have a built in audience for their t-shirts. It's a win-win for everyone.

The company prints the most popular, making some good cash and the buyers get a limited edition t-shirt that they are proud to wear. Even the winning t-shirt designs are helpful to the designers. They can add this accomplishment to their resume.

You probably knew that engaging your ideal people was wise, but now what?

Now you have to go out and find them and start a conversation, but before you do you need to find out where you can connect with them.

  1. Write a description of the ideal client for your product

You have to ask yourself some specific questions to help you gain clarity:

      • What does she look like?
      • What motivates her?
      • What does she do for fun?
      • What are her career goals?
      • Where does she hang out? (Facebook, conferences, Twitter, etc.)
      • How do you engage with her? (light banter, philosophically, monetarily, etc.)

The hard part is making the mental switch from talker to engager.

I'm not just talking about being a better listener. That's a good start, but to engage with people you have to be listening and asking great questions. It's part art and part science.

If you want an example of someone who understands her community then visit Mayi Carles to see how she is creating content that engages and builds trust. You'll notice that she creates content around branding and business building. All a perfect target market for her.

Engage Your Readers

Ask

Image used with permission

If you want to engage your readers, start by asking questions to show them how much you care about their success. Ask them:

  1. What topics they would like you to cover?
  2. What products you could create to help them?
  3. How you can improve your services?

By keeping the focus on your readers you'll improve engagement, find new ways you can help them and use your blog to grow your influence.

You will also learn the type of language they use. It's this copywriting trick that you need to use to engage your ideal readers.

Using the language they use in the copy on your sales page will increase your conversion rate. It’s that simple.

For example, let's say Problogger gets a lot of questions on how to create content for their blog. His ideal people might not reference the word "copy" they might use the word "write" or "blog". If this is the case then the key to writing a great sales page is to insert these words into the page so they feel comfortable with the sales copy.

Your Turn 

How have you learned to increase your visitor's engagement on your blog? (Please share in the comment section.)

Check out Karl Staib of Domino Connection and his e-course "How to Create an Amazing Product Launch," You can also click here to download the Domino Connection sales page checklist for free so you can create a compelling sales page that converts potential customers into buyers.

Originally at: Blog Tips at ProBlogger
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The Secret to Using Your Blog to Generate Sales

Shoemoney - Skills To Pay The Bills

Shoemoney - Skills To Pay The Bills

Link to ShoeMoney Internet Marketing Blog

Should you sell a course on @udemy?

Posted: 30 May 2013 05:00 AM PDT

Udemy is becoming quite the player in the online education market space.  They have come a long way in a very short amount of time.  I have had courses on there for quite a while and I also consulted with them a little bit (they got out of me as much as they could for free).

For some it can seem like an amazing solution and to some it may seem like a rip off. I think depending on where you are at with resources Udemy can be amazing for you.  I wanted to make a post about my experiences with it.

Before we jump into Udemy specifics lets talk about what it takes to sell a info product.

  1. A product (duh).
  2. Customer service.
  3. A place to host the content.
  4. Landing pages and checkout pages.
  5. Merchant processing.
  6. Affiliate Program.

Here is a little more in-depth form my experience

Do it yourself.

The most profitable one would be to do all of this yourself.  Someone would have to answer customer inquiries, administrate your server, setup your members area and the whole username/password user level system etc etc, build/optimize landing pages, get your own merchant accounts and run your own affiliate program.  This option gives you the flexibility on every front BUT as it becomes more successful be ready to hire several people.   In my case when my original ShoeMoney System went on sale we went from ZERO to 700 units per day.  I hired 6 customer service people from the local unemployment agency just to answer the phone and give refunds.  I hired a full time affiliate manager.   My server guy and I stayed up all night to build a astrix voice over ip system.  O ya and I ordered 10 voip phones overnighted.  I did have some merchant processing but it was limited to only 180k per month.  We were processing that every 2 days.  Craziest part tho was I wasn’t really sure if we were even making money.  Took about 2 months later to see that we did make money after all.  But sad end to that story is that we lost our merchanting and canned it.  But you have full control.  In most cases when you do it all yourself you DO NOT clawback against affiliates.  If a refund is made its on you and not the affiliate.

Hyrbid yourself + Clickbank or JVZOO:

The next way to do it is to use something like JVZOO or Clickbank.  You still have to host your own content and landing pages but they take care of the affiliate program for you and also merchanting.  For this service they take 7.5% of the price PLUS $1 per sale.  This is before anything goes out to affiliates.  Clickbank affiliate program is pretty flexible.  Allows you to give affiliates 25% to 75% of the sale price.

Ok now lets get to the Udemy way:

Udemy does everything for you.  But they take a heafty 30% of the price tag.  15% for people who use your coupon codes.  Affiliates get a flat 50% of the price AFTER Udemy takes their cut.

But is it that bad?


udemy-1

Price wise Its a GREAT DEAL.

  •  You get 70% from sales that Udemy gets for you.  Sound hefty? QUIT WHINING this is just free money for you.
  • You get 85% from sales that you make.  They determine this from sales that come from a code.
  • You get 35% of the sales made by affiliates.

Now instead of looking at all the things they do for you lets just look at what you do.  You upload content… promote it on your site and thats it.  Sometimes you answer questions from students but not too much.  No customer service to worry about,  no affiliate management,  no merchant processing issues, and best of all no server issues.

But here is what I don’t like about it.  You may or may not feel the same way.

You have no way to email your buyers.  This pisses me off cause when I update a course or something or even when I put out something new I can’t blast out and let my users know.  This is B.S. cause I have a right to email them as they have done a commercial transaction with me.

With that said your users can follow you and you can message them on Udemy… although not sure how they would like me “messaging 5,000″ people at once.  Its still dependent on them getting notifications from Udemy.

YOU ARE BUILDING THEIR BUSINESS.   just keep that in mind.  I have sent them thousands of buyers of my products.  These are all users they horde and will spam them promoting new products… of which they earn 30% of the money that they make.

Most annoying thing about it is the messaging system.  I miss a TON of questions from my students because there is soooo much spam from other “instructors” asking you to promote their stuff.  But  I digress.

So really in the end,  even after my complaints,  I would advise to probably 99.9% of the people out their who want to put a product online to use Udemy.  Would I use it for new products?  Nope.. but I will use it for older ones that I don’t want to maintain the web hosting and all that for.

The real deal is that this platform is really just what it says its for, teachers to create courses and sell them to students.  And they make it very very easy.

Trying to increase your Google rank that is like no other?

“11 Quick Tips for Writing Compelling Posts On Your Blog” plus 1 more

“11 Quick Tips for Writing Compelling Posts On Your Blog” plus 1 more

Link to @ProBlogger

11 Quick Tips for Writing Compelling Posts On Your Blog

Posted: 29 May 2013 07:58 AM PDT

Yesterday I ran a workshop for a small group of bloggers here in Australia. One of the sessions I covered was on writing compelling content.

Here’s a brief look at a few of the recurring themes in what I shared:

  1. Be Useful – if your post isn’t informing, inspiring, entertaining or making someone’s life better – don’t publish it until it does.
  2. Share your Opinionopinions are often what sets bloggers apart from the pack.
  3. Cut out the Fluff – before you hit publish, revise your post and remove anything that doesn’t add value.
  4. Visualise Your Reader – writing with a reader in mind personalises your writing.
  5. Make Your Posts Scannable – only 16% of people read every word online. Format your posts so that your main points stand out.
  6. Work and Rework You Headlines – a good headline can be the difference between a blog post being read, or ignored.
  7. Write with Passion – when you show you care about what you’re writing, your readers are more likely to care too.
  8. Give your Readers something to do Nextask your readers to DO something once they finish reading. It could be to read something else, comment, apply a lesson, share the post etc.
  9. Tell Storiesstories are powerful ways of connecting with, inspiring and teaching your readers – they also create memories
  10. Give Your Posts Visual Appeal – the inclusion of an eye-catching image or a well designed diagram can take your post to the next level.
  11. Practise – the best way to improve your writing is to write. Practise Makes Perfect.

Originally at: Blog Tips at ProBlogger
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11 Quick Tips for Writing Compelling Posts On Your Blog

Is Making Money from Blogging Passive Income?

Posted: 28 May 2013 08:05 AM PDT

Recently, I attended an event and heard a speaker talk about how they’d build a passive income from blogging. The person sitting next to me leant over toward me and at whispered:

“Based on your Twitter Stream, I’m not so sure that blogging is ‘passive’ – is it?”

I thought it might be an interesting discussion to re-open here on ProBlogger – do you think that income earned from blogging could be classified as ‘passive income’?

Wikipedia defines ‘passive income’ as:

Passive income is an income received on a regular basis, with little effort required to maintain it.

Wikipedia also goes on to define it from a tax perspective, which I’m won’t get into here. I’m more interested talking about the ‘with little effort required to maintain it’ aspect of the definition, which I think is what many people are attracted to when they hear anyone talk about ‘passive income’.

Relaxed Person Hangs Flip Flops Out The Car Window

Let me kick off the discussion by making a few comments:

Most Bloggers Making a Living from Blogging, Work Hard

This has been a recurring theme here on ProBlogger, since I started the blog in 2004. While there’s no single way to make a living from blogging, most full time bloggers I know – who blog as their primary income stream - work pretty hard on their blogs.

They:

  • Post content on a daily basis
  • Spend a significant amount of effort to maintain the community around their blogs
  • Work hard on promoting their blogs and finding new readers
  • Build relationships with other bloggers
  • Work hard to maintain their income streams (whether that be by liaising and working with advertisers or developing and launching products)
  • Also work on any number of other tasks including SEO, maintaining social media accounts, answering emails, moderating comments, blog design, racing other blogs, managing hosting etc

Some full time bloggers have grown to the point where they are able to outsource some of the above – but then there’s the task of managing a team!

Income from blogging is neither quick or easy. In short, if you expect to earn an income from your blog, you need to consistently put time and effort into it.

Some Aspects of Blogging Will Generate Passive Income

Having just said that blogging for income takes a significant amount of work, there are some elements of blogging that could be said to generate ‘passive income’. Let’s look at a few examples:

There’s Gold in Those Archives

Each post I publish could potentially generate an income for me, on the day it’s published but also tomorrow, next week, and next month. Even years into the future.

Example 1 – when I dig into my Google Analytics account and drill down into the AdSense stats there, I see that last month my post ‘Aperture‘ on dPS earned me $233.23 and this Wedding Photography Tips post earned $222.61.

Those posts were published in 2007, five and a half years ago!

Example 2 – when I look at my Amazon Affiliate earnings, I can see that my Popular Digital Camera and Gear post generated $60 yesterday for me. That post has been up since 2009 and while I do update it from time to time, it has been over 2 months since I reviewed it.

Of course, part of the reason those old posts continue to generate income for me is because I continue to publish new content on the site. Alongside the new content, the posts in my archives have the potential to earn income for years to come (if all goes well).

You could argue that a blogger who spends years doing all of the above could then completely stop doing any work and still make some income based upon continued traffic from search engines. However, that traffic (and the income from it) would decrease in time without you maintaining your blog (depending a little on how evergreen the content of your blog might be).

The Long Tail of Products

In a similar manner, when you develop a product to sell to your readers that product can continue to generate an income for you into the future, without needing continual development.

Example – when I first wrote and released 31 Days to Build a Better Blog, it took significant work to get ready to be published. There was the time I put into creating the content, the editing, the design, the setting up of shopping carts, the marketing etc.

In return for that effort the eBook produced a good income when it launch during the launch period.

However, it has continued to sell almost every day since then. I did a full update of the eBook and added new content in 2012 but other than that, the 31DBBB continues to sell (as do our other eBooks) thanks to it being promoted in our sidebar/navigation areas and through annual discount promotions we’ve run.

This is the beauty of creating something to sell for your readership, particularly if it’s evergreen and doesn’t date.

Is Making Money from Blogging Passive Income?

I’d love to hear your thoughts on the topic – do you see the income you earn from blogging as ‘passive income’?

Originally at: Blog Tips at ProBlogger
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Is Making Money from Blogging Passive Income?

Shoemoney - Skills To Pay The Bills

Shoemoney - Skills To Pay The Bills

Link to ShoeMoney Internet Marketing Blog

How Do You Come Up With Your Business (or Product) Ideas?

Posted: 29 May 2013 06:10 AM PDT

Sawadee Khrab!

Yes, I am in the sunny country of Thailand still.

Insanely hot weather, even hotter (spicy) foods, and even sexier women:

Something about being in a foreign country where you don’t speak the language and pretty much have no idea what’s going on 90% of the time makes you… clear minded.

In fact, I think I got burned out from my entrepreneurial activities the past couple of years.

At times, I felt like my insanely active mind and constant non-stop thoughts was driving me literally insane.

In a sense, I came to Thailand to do my own “eat, pray, love” thing.

My first experience as a foreigner at a 7 day intensive meditation training at a Thai buddhist temple (Wat Mahahtat near Grand Palace) was quite an experience.

Here’s the schedule

4:00 AM – Get up
4:30 AM – Dharma talk
5:30 AM – Vipasana (walking meditation)
6:15 AM – Samatha (concentration meditation)
7:00 AM – Breakfast & personal break
9:00 AM – Dharma talk
10:00 AM – Vipasana
10:45 AM – Samatha
11:30 AM – Lunch & personal break
1:00 PM – Dharma talk
2:30 PM – Vipasana
3:15 PM – Samatha
4:00 PM – Personal / Beverage break (NO DINNER)
5:30 PM – Dharma talk
7:00 PM – Vipasana
7:45 PM – Samatha
8:30 PM – Samatha continues / personal guidance time with a monk
9:30 PM – Bed time

Sound rigorous? I forgot to mention

1. NO cell phone, no internet, no TV, no radio… AND NO talking to anyone during the ENTIRE week
2. No (or at least minimize) looking at others as visual is the most distracting of all 5 senses. (They recommend that you look down when you walk.)
3. You have to meditate while you walk – even if it’s to the bathroom (i.e. walk insanely slow as in taking 1 step every 10-12 seconds) and yes, meditate while you POOP
4. You get only TWO meals, and they’re vegetarian meals. Rice, veggies, and tofu.
5. You share a hostel/dorm like sleeping quarter with 20-30 other people.

6. There’s NO freakin’ toilet paper! (yes, your imagination on how you clean your butt after you poop)

Yes, it’s hard. VERY hard.

As entrepreneurs, we are constantly thinking and our minds are constantly firing with thoughts, ideas, and of course, judgments. But of course, that’s where we also learn to criticize and be negative, especially towards ourselves. (And that’s what meditation is for.. to learn to control your mind instead of your mind controlling you.)

Here’s a condensed version of what happened:

Day 1: “Ok, hard but i can take it. Day 1 complete. YES!”
Day 2: “Oh shit, wtf is this… why are people chanting? did i voluntarily check myself into a nut hospital? Ok, this is not for me.”

I’m no quitter, but come on.. people dressed in white, chanting in one voice, walking slightly faster than a turtle.. this is some cultic shit. I don’t even speak their LANGUAGE!

So i packed my stuff, headed down to the door, and was ready to leave.

That’s when a Thai volunteer named Manit (he’s actually a Thai American, retired professor from Ohio, who happened to be visiting Thailand for vacation) persuaded me that I should stay.

His argument? “You spend thousands on a plane ticket to fly half way around the world to come to a country where you don’t speak the language…… just to quit on day 3 on meditation. Think about it. Your attitude here is a reflection of your attitude in life.”

I thought.. ‘well, he does have a point.’ So I said.. screw it, let’s give it another go.

Result?

Day 3: “FOCK!!!! I hate this mother f’ing place. Why did I let him convince that I should stay? I f’ing hate that guy. I f’ing hate Ohio!”

(NO offense to Ohio-ans).

I seriously was in a murderous rampage (mentally) for a good 10-15 minutes.

Then this dharma / nirvana thing hit me when I meditated.

That night, i felt this insane sense of peace.

Like my mind was this undisturbed lake in the middle of a nowhere forest.

(Insert some Karate Kid / “Daniel-San” / ‘wax on – wax off’ joke here.)

For the next 3 days, I felt like my mind (for the first time in my life) was actually not talking to me.

So I stayed.

Result? Pure awesomeness.

Can’t quite explain. It’s kinda like when you orgasm and you feel that sense of peace for 2-3 seconds when nothing seems to matter… except it lasts quite longer.

 

Now, part of why I did this was because I felt like I was lacking inspiration and bit of a drive. I do sales lead generation for solar companies, but that’s more of a job kind of thing since it’s really a service business.

So I felt I needed to scale my entrepreneurial endeavours by creating a product or at least more scaleable service.

And that’s when some business / product ideas hit me… and I’d like you guys to give me a feedback on what you think

 

1) Portable A/C room for southeast asia

Problem: There are lots of countries near the equator where temperatures are routinely 35 degree celsius (95 degree Fahrenheit) with 80% humidity on daily basis. It is HOT AS HELL here in Thailand. There are people working and standing outside who would love to be cooled and would be willing to pay a couple of dollars for that pleasure.

Solution: Portable A/C

My first idea was to create a spacesuit kinda thing where you JACK the A/C air into the suit

Let whoever’s feeling hot step inside it. Make money by the minute. Great idea, no?

But this seemed unrealistic. Where would i get power? Would people get in a suit worn by other sweaty people? (Seriously would you mind if you saw some someone else’s sweaty crotch grease in the suit?

Then another, more plausible variation.. portable A/C room… but apparently someone else came up with it and it seems like commercial viability has already been tested but yet we don’t see much of this. So maybe not the greatest idea.

 

Idea viability: ?
Idea scaleability: High (sell the units, rent the units, franchise, etc.)
Idea capital investment: Medium
Market size: Huge. I think.
Idea passion: So-so.
Idea craziness: High.

2) MarketPlace for international student care providers and host families needing home care

Problem: Home care in more developed countries like US, UK, Canada, Japan is HIGH.. as in thousands of dollars a month. AND… there are hundreds of thousands international students in these countries who need temporary jobs and accomodations that are willing to work as home care providers (i.e. “au pairs).

Solution: Create a web marketplace that connects international student home care providers to host families. (Like eLance/oDesk, but for home care.)

I got this idea from my friend who runs AuPairThailand.com, an aupair agency in Thailand. Her company alone (and there are lots in Thailand alone) sends hundreds to sometimes thousands a year.

For each “match” between an au pair and a host family, the host family pays about $5k to $7k USD, which does not include weekly stipends, regular “upkeep”, etc.

Right now, there is no way for host families to really search themselves.. or for international care providers to look for what’s right for them. Everything is done through agencies. (Like dating in the 80′s and 90′s w/o the internet – through dating agencies.)

So a few friends of mine and I came up with HomeCareSpot.com. It’s in proof of concept phase as we are preparing for our beta release.

Idea viability: High.
Idea scaleability: High.
Idea capital investment: Low (mostly intellectual)
Market size: Insane. $300B. (according to PRweb) It will probably grow as rich countries’ population gets older and older.
Idea passion: Me: so so. My partners are ecstatic.
Idea craziness: Not so crazy. Hardest part is the legal stuff.

3) Turn wordpress, drupal, joomla, or any other CMS into a lead generation / nurturing system.

Problem: For most traditional businesses, lead generation is hard. Most people don’t even get it. People in certain industries are willing to pay for it, like dating leads, finance leads, insurance leads, solar leads, etc. Even then, most people would rather do it themselves.

Solution: Create a software as service product that turns an every day CMS into lead generation & nurturing tool.

I came up with this idea when I offered to do free lead generation consulting for a few friends.. and basically the overwhelming response was that they wanted to everything themselves.. they didn’t want to pay for leads.

Ok no problem, but there are so many aspects to lead generation / direct response marketing that most people don’t understand – a/b testing, copywriting, squeeze pages, autoresponders, analytics.. on TOP of the traditional graphic design, programming, etc etc.

SO why not create a plugin / addon to your CMS that does all this for you.

Kinda like HubSpot / InfusionSoft / Marketo / Eloqua for SMB market.

Idea viability: High.
Idea scaleability: High.
Idea capital investment: Low (mostly intellectual)
Market size: Huge (just look at size of CRM software makers.. or marketing automation software makers)
Idea passion: High (lead gen/nurturing is my thing)
Idea craziness: Low (people need & want sales / marketing automation)

So what do you think? Which ideas are yay and which are nay?

PS: I’m offering this a few more spots for free lead generation consultation for ShoeMoney readers and fans. I can only take a handful as I’m too busy enjoying my travels in Thailand. *Muahaha*

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