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Shoemoney - Skills To Pay The Bills

Shoemoney - Skills To Pay The Bills

Link to ShoeMoney Internet Marketing Blog

2 Simple ways to reduce spam complaints

Posted: 31 Oct 2012 09:45 AM PDT

Some of our lead generation clients on the PAR Program have had a bit of a spam issue…   Most of these clients are pumping in thousands of new users a day.   Even though all users double opt in we still have ran into some spam issues.

By just implementing a few small things we have seen complaints reduce to as much as 1/10th of what they were.

First, I would just like to explain why people are reporting  spam.

Every major email service (gmail, hotmail, yahoo, etc) has made the spam button so prevalent that a lot of people use it as the delete button.  Why do they do this?  Well the obvious reason is it helps them score spam… or so they have you believe.  The biggest reason is that email service providers get an enormous amount of fees from services that white list people.  We use these types of services with our PAR Program for all of our clients.

The first trick is to place a non-intrusive disclaimer at the top of every email.

I just want you to know that I have spent an enormous amount of time to put together these emails for you.  If at any time you no longer find them valuable just click here and you will never get email from me again.

See what I did there?   Not only do I give people a VERY easy way to unsubscribe,  I also let them know that I put a lot of effort into crafting these emails.  This lets people know you care and you don’t want to bother them if they do not find them of value.  The wording varies from client to client and you can experiment with this a bit.

The second trick is to make a button or link at the bottom of your emails that says “Is this spam?  Report it!”.

The button would do the exact same thing as the unsubscribe but, it gives the user who feels as if they are being violated to take action against you and report spam!

Again, you will want to play around with the wording.

But, being too careful can cause subscribers to unsubscribe from your newsletter that did not want to. 

One thing we have found is you always have the “law of averages” that people will accidentally click on links that will unsubscribe them from your newsletter.  We first discovered this when people were emailing the site owners asking to be resubscribed to the newsletter.  As surprising as that sounds it’s pretty amazing how many responses there were.

Think about this for a second.  The people that “accidentally” unsubscribed found your newsletter so valuable that they took the time to investigate how to contact you and get resubscribed to your newsletter.

So how do you combat that?

It’s simple!  On your unsubscribe page let the user know you are sad to see them go and that they will never recieve emails from you again.  But, let the user know that if they “hit” unsubscribe by accident the steps on how they can resubscribe.  With the PAR Program we not only give you the flexibility to design this page but, we also do not make people fill out a form again to resubscribe. The user will also resume in the newsletter sequence right where they left off.

I am not sure of any other service that does this but, please go ahead and leave a comment below if you do.

Hopefully these tips help you drastically reduce your spam complaints and keep your newsletter from getting kicked off of email services.

Why LeadPlayer is The Best Video Player for Bloggers – And How to Win A Copy - DailyBlogTips

Why LeadPlayer is The Best Video Player for Bloggers – And How to Win A Copy - DailyBlogTips


Why LeadPlayer is The Best Video Player for Bloggers – And How to Win A Copy

Posted: 31 Oct 2012 04:25 AM PDT


A few months ago I started hearing about a new video player for bloggers and website owners looking to grow their audiences. It’s called LeadPlayer.

First I saw Pat Flynn (from Smart Passive Income) blogging about LeadPlayer and why he started using it to play all of his videos. Then I saw Danny Iny from Firepole Marketing saying that he was moving his 184 videos as well, and a bunch of other bloggers and marketers followed.

Then I discovered that my friend Clay Collins was behind the product, and we started exchaing emails about it. Long story short we decided to run a contest here on DailyBlogTips. Clay will be giving away two licenses to LeadPlayer plus two HD video cameras (i.e., two lucky winners will get both the player and the camera). If you are interested, read on.

Here’s Why LeadPlayer Works

LeadPlayer is a video player with dozens of integrated features that help you generate more leads and convert more people into subscribers. For instance, you can easily add an opt-in box to all your videos and require people to go through it before they can access the videos. You can also easily insert calls to action, and if you already have videos on YouTube you can integrate them with LeadPlayer.

Clay created a bunch of tutorial videos explaining how you can use and benefit from LeadPlayer, here are some of them:

1. Increasing sales conversions
2. Increasing opt-in conversions and growing your list
3. Sending traffic to webinars, sales and promotions
4. Leveraging other people’s videos to build your list
5. Growing your business without being pushy








If you visit the LeadPlayer website you’ll see that people are having great results with it. For instance, some people have increase their conversion rate fivefold, others even increased page views and reduced bounce rate after installing the player (check the reviews page to see other testimonials).

How to Win LeadPlayer and a HD Video Camera

LeadPlayer Giveaway

Entering the contest is simple: all you have to do is to leave a comment below answering the following question: “Why is LeadPlayer the perfect video player for building your list and increasing sales with video?”

The more specific you can be, the better, as Clay will be selecting the best answers.

You have until Thursday 10:00 Pacific (PST) to submit your entry, and the winners will be announced at noon, the same day. (Note: If you've purchased LeadPlayer in the past, or if you buy it during this contest . . . AND you are selected as a "winner" Clay Collins at LeadPlayer will still send you the HD camera & send you a check for the cost of LeadPlayer).








Wanna make money with your website?


Original Post: Why LeadPlayer is The Best Video Player for Bloggers – And How to Win A Copy

The Absolute Best Way to Earn Money Online

Posted: 30 Oct 2012 08:48 AM PDT


When I started back in 2006, I was trying to find the best way to earn money online.

I was looking for quick-fixes, magic bullets and shortcuts. I fell for the get-rich quick schemes and everything else internet marketers had to offer.

It was my learning phase. I had to go through it to discover what truly worked and what didn't.

The truth of the matter is that there is no magic bullet. There is no tactic that will skyrocket you to stardom and put thousands of dollars into your bank account.

However, there is a best way to earn money online, and in this article we'll take a look at what that is. This is something I've learned from personal experience.

I've spent years falling flat on my face.

I've wasted thousands on bad training programs and coaching.

I know what doesn't work.

But I also know what does, at least for me.

The Problem

The problem today is selfishness.

Most people think about how they can make money, which is fair and makes sense. But that's not going to bring you success.

Not true success.

I'm talking about success that fulfills you.

Anyone can make money, but what good is money without peace of mind and satisfaction? Because isn't that what we're all after?

It's not the money we want, but the things money can buy. We want the freedom that money can offer, and you can get that, if you stop focusing just on yourself.

So what's the solution?

The Best Way to Earn Money Online

The solution is to find a problem you can solve.

This is what I help my clients discover first, because when you focus on solving one problem, you almost automatically stand out from the crowd.

People know what you can help them with, which means that if they aren't interested, they can tell their friends about you. You've positioned yourself in their mind.

And this is what it all comes down to.

If you want to build a sustainable online business, you have to solve a problem. Yes, you can expand your territory later, but if you're just getting started, pick one problem.

Don't just go for a blog on personal development, dive into one problem.

Need Examples?

Here are a few examples of problems in the personal development niche:

  • Procrastination
  • Fear
  • Stress
  • Insomnia
  • Worrying
  • Life Purpose (Problem: not knowing what it is)
  • Depression
  • Anxiety

I could go on and on.

If you focus on becoming the expert on one problem, good things will happen. You can build a whole empire around solving that problem.

And if you have multiple passions and interests, you can sometimes blend them together.

That's exactly what I've done. I help people build a lifestyle business, so I blend together my skills in online business and personal development, because there's more to business than just business.

What If You Don't Have Any Skills?

Then you go out and get them.

If you want to become the expert on fear, start learning how to conquer fear.

Go out and overcome your own fears. You probably already have stories to share. But the easiest way to decide which problem to focus on is to look at your life.

What kind of life experiences have you already had?

What kind of skills have you had to develop naturally?

What fascinates you?

There are no obstacles. No excuses. Only choices.

Choose what you want to do, and then take action. Focus on solving one problem, because that is truly the best way to earn money online.

All the tactics and strategies come after that.

Henri Junttila is the founder of Wake Up Cloud, where he helps people turn their passion into a wildly profitable online business. If you want to learn more about how to build a successful online business, make sure you grab his free special report (audiobook included).

Wanna make money with your website?


Original Post: The Absolute Best Way to Earn Money Online

“6 Reasons Why Your Business Needs a Blog” plus 1 more

“6 Reasons Why Your Business Needs a Blog” plus 1 more

Link to @ProBlogger

6 Reasons Why Your Business Needs a Blog

Posted: 30 Oct 2012 07:05 AM PDT

Last week’s Blogging in Brief post looked at a really surprising business blog post. In fact, this was a post from a government body, the Centres for Disease Control and Prevention—not the kind of place you might expect to have a raging sense of humor.

At work

Image courtesy stock.xchng user wagg66

Business blogging doesn’t have to be dull

Many business owners I speak to who aren’t bloggers scoff at the idea of having a blog. They look at their business and wonder who on earth would want to read about it.

But whether you’re a mechanic, baker, home cleaner, or a landscape designer, you can be sure that a blog could benefit your customers if you do it right.

Don’t believe me? Take a look at Dominick Del Santo’s story from earlier this year. His business—industrial dust collection solutions—isn’t what you’d call glamorous. Yet he tackled the job and owned his niche. Ryan Chritchett’s doing the same with his tech repair company blog.

You could do the same with a business blog in your industry.

Six reasons to start a business blog

Despite the possibilities, I know that business owners can have plenty of good reasons not to blog. They don’t have time, they don’t have experience, they don’t think it’s worthwhile—and these all seem like valid points. So I’d like to suggest some reasons why businesses should blog.

1. Most businesses think it’s too hard, too scary, or too much work

Your competitors are probably saying much the same thing you are about blogging. “It’s too hard. I don’t have time. I don’t even know where to begin!”

That means you have a great opportunity to jump in, get started, and engage with your target clients while other businesses in your niche are procrastinating. So do it, and build your competitive advantage before they have time to step in and take up the slack.

2. Audiences are more open to blogs than ever

Blogs are everywhere. The web is so chock-a-block with great content now that many readers no longer differentiate between what they call “blogs,” “news sites,” “websites,” and other content forms. What they want is to be informed and entertained.

If you can manage either of those goals through your business’s blog, you’ll be able to build a readership.

3. We’re more connected, which means more time to consume your content

Five years ago, at least here in Melbourne, Australia, smartphones were pretty rare. We might text or make a call while we were on the train, or waiting for a friend. We weren’t flicking from our email to Facebook to the news, following a link from Twitter, or clicking on an email newsletter to “Read more…” And no one, no one was reading an ebook on a tablet.

Things have changed now—and for the better. The web is constantly maturing, and so are its users. If you think your business’s clients aren’t too web savvy, think again. I’ll bet they use Facebook, download music, and read the news online just like most others. So this is a great way to get your brand and message in front of them.

4. It’s a great way to build deeper customer relationships

A blog is a place where your business’s individual style can really show through. Okay, you have a business card and some letter head, designed by a designer to reflect you as a person, and the professionalism of your business. That’s great, but it doesn’t establish a personal connection on its own, day or night, all week long.

Your business blog can do that. It lets you express yourself and your brand, and focus on the things that unite you and your clients. But it also lets them connect with you—through comments, feedback, and social sharing. The benefit is that you don’t need to staff a call centre to support this new method of communication.

With a blog, you can get closer to your clients than ever before—getting ideas for product or service developments, finding out what bugs them and what makes them smile, and unearthing new ways to make your business indispensable to them.

5. It’s an excellent way to stand out from the crowd

Put the points we’ve already discussed together, and you get a great opportunity to stand out from your competitors. The more you can differentiate yourself from the other suppliers in your market, the more reasons you’ll give customers and prospects to engage with your brand.

Blogs provide a great opportunity to support and build your brand, and explain and show what you’re all about. They also give you the chance to connect deeply with readers. The more you connect readers with your brand, the more you can develop your brand to meet their needs, and help them connect more deeply with it.

What that means is lasting loyalty, more repeat custom, and stronger word of mouth for you and your business.

6. Technology lets you do it your way

It’s not just consumer technology that’s evolved in the last five years. Producer technology has too.

You can create a blog in minutes, on a free platform if you want to. Or you can integrate your blog completely with your business website—again, using any of a range of platforms. And you can create and share content in a wide variety of formats—video, audio, text, imagery, you name it.

There are also plenty of blogging apps—apps that let you plan content on the go, access your blog remotely, and even publish posts from your phone.

The mechanics of creating great content have never been easier to manipulate. Blogging has never been easier. If you ever thought of starting a business blog, now’s definitely the time.

How will you do it? And what will you blog about?

Okay, so blogging takes time and energy. I don’t have the space here to get into the details of starting and running a business blog, through there’s plenty of information on the topic here, and in our ebook on the subject.

As to the question of what you could blog about, well, the sky’s the limit. Later this week, I’ll show you around a few great business blogs. Each of them is unique, presents information differently, and connects strongly with customers and prospects. Don’t miss it.

Originally at: Blog Tips at ProBlogger
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6 Reasons Why Your Business Needs a Blog

Beat Your Fear of Technology, and Grow Your Blog

Posted: 29 Oct 2012 01:09 PM PDT

This guest post is by Ayelet Weisz of All Colores.

As Matt Setter recently pointed out here on ProBlogger, pretty much anyone can set up a blog these days without worrying about technical mumbo-jumbo.

Yet as I learned when I transferred my blog from WordPress.com to WordPress.org, sometimes the technical mambo-jumbo will haunt you regardless, and your choices will be to learn its language, to pay highly for others to handle it, or to give up.

Did you, like me, turn to a free platform such as WordPress.com because you didn't want to deal with technical set up? Are you holding back on transferring to your own domain because you’re afraid it will cost you a fortune to hire a webmaster, or wear your nerves if you do it on your own? Is WordPress refusing to create space between lines no matter how many times you log in, log out, save?

Fearing the dive into the world of technical activities makes sense.

If every past encounter with technical challenges left you feeling frozen, or was easily resolved by someone else in your office or home, it makes sense that you won’t necessarily feel comfortable in this area just because you’re now a blogger. If you’re not used to dealing with technicalities, fear will show up to remind you you’re doing something new.

Give yourself a pat on the shoulder to congratulate yourself for sailing off to a life of online entrepreneurship, then commit to stepping out of that comfort zone to a place where opportunities await. You must be willing to practice feeling more comfortable in the technical platform on which you base your business.

Here are a few easy ways to do just that.

Count to 10 before asking for help

Asking for help is a valuable skill to posses and can help you a lot in life. You will learn things faster this way, and perhaps save yourself some heartache.

Yet if you’re used to running to someone else any time a technical challenge arises, you’re not giving yourself the opportunity to test the waters yourself. Did a keyboard button detach? Is your phone acting crazy when you need to make an important call?

These days, information is more available than ever before. Take a moment to Google the problem, or do a search on YouTube and see if you can find a tutorial. Start with small projects—many times they’ll be easier to resolve than you expect.

Overcoming these problems yourself won’t only save you the money you would have paid the technician, or the time you would have waited for a sibling to come from another city—it will give you proof that you can learn new things. And it will give you courage to keep learning about more aspects of your blogging business—SEO or social marketing, for example.

Take a class

Be it online or off, a class enables you to learn from an expert and get feedback on your work. It will usually involve homework, “obligating” you to face your fear and practice feeling comfortable. You can find classes in colleges and universities, at community learning centers and, of course, online.

Real-world classes usually take place at set times, enabling you to pick the one that best fits your schedule. Alternatively, many online classes allow you to tune in to the lessons’ recordings whenever it’s convenient for you. Some of these provide message boards where you can get feedback, even though you won’t meet your teachers and classmates face to face.

Classes don’t always come with an exam at the end, so don’t be intimidated. Focus on the process and the opportunity to grow beyond your past limits.

Hire a private teacher

If you feel you need more personal support, hire someone to work with you one on one. If it’s a friend or a relative, you can meet at home. If it’s someone from your community, you can meet at your local library. In today’s world, you can hire someone from the other side of the world and make a new, long-distance friend while you’re learning.

If you hire someone to work only with you, it will be easier to share your concerns and discomforts. Make sure to tell your teacher why you’re hiring her or him (for example: you’re a blogger, you want to set up a blog, or you want to make changes to your blog’s design), so that the teacher can provide you with the information you really need.

Hiring a private teacher won’t necessarily be expensive. Email the computer science department in your city’s college to find a student who’s more skilled than you—or hire someone for a quick, $5 session on Fiverr.

Work for a tech support department

Many times, you can get into a tech support department with little or no experience in the area. This is easier to achieve if you find a general customer service department that also provides tech support.

In these departments, there are usually supervisors available for serious technical challenges, while the everyday challenges—those that can be solved relatively easily—are handled by the general staff. The department will usually teach you everything you need to know before you start attending to customers’ needs.

Note that “relatively easily” doesn't mean it will be easy for you right away. When you go in for your training, it might all sound like Chinese (unless you’re already in China, in which case it might sound like Icelandic). When you go through your first call, you might politely put the customer on hold to get support from your supervisors and fellow employees.

Yet pretty soon you’ll find yourself helping people who are even less tech savvy than you are, and you’ll start to realize you can handle bigger tech projects than you could ever have imagined.

Many tech support positions enable you to work part-time, leaving you plenty of time for your blogging or other, better-paying job. If you find a company that specializes in your niche, working for them could provide you with priceless industry information and connections. Perhaps you can even pitch that company your blogging services after a while, or create some other collaboration between this company and your blog.

Create a learning group … and network while you’re at it

You might think you’re the only one who’s scared, and that others have it easier, but I guarantee you there are many more people—even bloggers—who are just as terrified or uncomfortable as you are at the thought of becoming even a bit tech savvy.

As a group, you can set goals. You can search for information online, look up tutorials on YouTube, consult with one another, and hold each other accountable. You can do all this by yourself, yet if you’re a ProBlogger reader, you know you can’t make it on the blogsphere on your own. Networking is key. Why not create a learning group and invite bloggers in your niche to participate?

You’ll be able to check two goals off your list at once.

Leverage what you’ve learned—and learn even more

Once you know the information, you can use it to grow your business. If you document your process, you’ll be able to know what worked and what didn’t, and what you learned along the way. You’ll also be able to look back and acknowledge how far you’ve travelled along the technical road.

Then, you’ll be able to teach it. Teaching others strengthens your confidence in what you’ve learned and encourages you to keep on learning. Knowing you’ll be sharing your experience or knowledge will give you the courage to keep moving forward.

To leverage what you learned, you don’t have to a class, though you could. You could also create a blog to document your progress and improve your learning process. You’ll attract people just like you, who are interested in the value you can now provide. Heck, maybe they can even teach you a thing or two by commenting on your posts!

Of course, leveraging your knowledge can be as simple as creating one single post and submitting it to a big blog as a guest post. Maybe even the blog you’re reading right now? Facing my fears of technical mumbo jumbo got me published on ProBlogger twice—three times if you count the post you’re reading now.

The result? Not only does Google love me more (aww, Google!), but the feedback I received for the tutorial series I published here earlier this year encourages me to keep challenging myself, and make this technical mumbo jumbo a little more Ayelet-friendly.

If I can do it, you can do it! Do you know any other ways to overcome tech fears? Tell us in the comments.

Ayelet Weisz is an enthusiastic freelance writer, blogger and screenwriter. She celebrates the everyday and extraordinary joys of life on her travel blog, All Colores. Be sure to stop by and connect with her on Twitter.

Originally at: Blog Tips at ProBlogger
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Beat Your Fear of Technology, and Grow Your Blog

Shoemoney - Skills To Pay The Bills

Shoemoney - Skills To Pay The Bills

Link to ShoeMoney Internet Marketing Blog

What niche is most profitable to make money line?

Posted: 30 Oct 2012 05:28 AM PDT

I get a lot of questions from people through our contact form, Facebook, Twitter, or whatever with the same thing.  ”I just stumbled across X product.  What do you think?  Do you think its a scam?”.

These can be somewhat loaded questions cause I never know if its the person who owns the product and is just looking for me to review it or if its a spam bot or if its someone who legitimately is asking.

So just to cover all bases I have a canned response that I reply with… and its really for ANY product INCLUDING my own stuff.

I thought this would be a short post… but then I started expanding.

Here is the short version:

My hobbies have turned out to be my most profitable (and only successful websites).  Every time I have chased the new most profitable nitch I have lost money on it.  That is all I can pass on from my experience.  Good luck.

Here is the longer version:

Hi,

Let me first preface this with the fact that I do not consider myself a guru and do not like to tell people what to do.  I will however share my experience and if you find that of value then great.  I also follow this philosify with all of my own products.  I have put a lot of time into producing videos where  I will share with you exactly what I do/did to make a living on the internet.  These are much more in depth video’s then what I could publish in a blog post.

But to answer your question more directly – this really depends on your current financial position.  I allocate about 15% of my monthly online revenue to purchase products.   I don’t think that I have ever NOT learned something from an info product.   It is really hit and miss.  I will tell you that I have gotten more value out of some $9 to $99 e-books then $2,000 products.   For me in the current position that I am in, its more about time then anything.  I honestly would buy every product on the internet that deals with making money online if I had the time to actually consume it.

A very very very small tip that I can pick up directly or indirectly from these products,  even if most of it is complete crap,  can pay for these “How to make money online” products for a lifetime.

But again I look at it as a educational expense and I allocate no more than 15% of my net monthly revenue for this.

When I got started I could not afford any products.  I spent a ton of time online researching on forums.  I recommend the Warrior Forum and Terry Kyle’s Traffic Planet.  Those sites are consistently well moderated and have good people that really are trying to help others.   It was at a forum just like that where I first discovered eBay arbitrage.  A person had written a guide about how he went from living in a car to $500,000 within 2 years doing eBay arbitrage.

This is probably a good time to state one of the biggest lessons I have learned.  Every time I have tried to do exactly what someone else tells you they are doing to make money its been some of my biggest failures.  Mostly because it was something that I was not interested in. But remember how I said that I learn a lot of things directly and in-directly?  This is one of those times.

I looked at what I was doing and interested in.  I loved building my own computers.  I loved taking apart computers and figuring out what did what.  This is something I did as a hobby.  It was not work to me at all.

Long story short I discovered this company called Redemtech.  They are a computer recycling company.  Basically when a company like Wells Fargo buys a nationwide chain of banks they send in Redemtech to strip out all of the infrastructure.  Phones, wires, printers, and best of all computers.  Then they sell these computers… usually by the pound.   Trying to keep this story short I purchased computers from this company that were in “unknown” condition.  But they were so cheap…. it was lI think I got 10 computers for $100 or so.  They arrived on a semi in a wooden crate.  The box was ripped and inside most of the computers were smashed in.  I thought I just totally wasted a hundred bucks.

 

But Then I took them inside and pulled them apart.  I looked up all the part numbers and tested each piece and put a detailed listing on eBay for each.  Started the bidding at $1 for each auction.  By the time it was over I had made over $300 on my $100  investment.   Buying in bulk and parting out has been profitable in about anything since the beginning of time.

There is a reason I did not link to Redemtech  above.  Mostly cause I am worried you are going to read this and decide this is for you.  This was TEN years ago.

Here is my experience with guru’s.  When they openly talk about how they made their fortunes its because it does not work anymore…. or it never worked in the first place.  My thoughts about guru’s is listen to everyone but don’t follow anyone.   Take items from their experiences and apply them to what you are doing.

I know SO MANY people who want to buy the latest product cause its promising them the magic bullet to make a living online.  OR they heard there is some new hot niche like ringtones,  FOREX,  weight loss, or whatever that people are making SO MUCH money on… so they chase it.  They lose there asses.  They end up like Salty Droid, or Pace Latin  who are bitter because they have failed miserably at internet marketing and now they are going to “expose” all these guru’s.  Saltydroid has done really well with it.  Pace Latin has so many skeletons in his closet that he has been dismissed.  (see all the recent published reports of his criminal record and him owing 6 figures in back child support.

Well again I know I sound like a broken record but you don’t have to buy anything.   The keyword being have.  Like I said above I buy a lot of products but I don’t need them or have to have them and I certainly know they are FAR FROM a magic bullet that is magically going to make me money.

Whenever I speak… and I mean EVERYTIME someone always asks me what niche should they get started in if they want to start making money.  I always tell them the same thing.  I have no clue.   Again I like to speak from my experience and not from some theory so with that the answer is pretty cut and dry…  All of my success comes from building websites and services that I want to use and then opening them up to the general public.

Here is my HUGE secret on why all of my companies have been so successful.  Ready for this?  You sitting down?  Here it comes – I am about to pull back the curtains and REALLY tell you the truth!

The secret is I do what I love.  I don’t do it for the money.  I do it cause its fun and its like a hobby to me.

I wrote a computer program that converted wallpapers to the right format for phones.  Then I made it so others can use it.  That little thing made me a fortune.

One day I wanted to display my own ads that looked like AdSense but that I had full control over and could put my own affiliate codes in.  Then I made it so others can use and put in eBay.  This became AuctionAds and within 4 months of its operation was grossing over 2 million a month in revenue.

This blog,  ShoeMoney.com  is a another great example.  I do everything that “experts” say not to do.  I can’t spell worth a shit, cuss, and don’t do any SEO that does not come installed with wordpress.   I have fun with this site.  I enjoy writing it.  I wrote it when nobody read it and someday when nobody reads it again I will still be here with my 1.2 posts a day.

So anyway I hope that this post makes you look at what you are doing,  or what you are thinking about doing and gives you some value.  Again for the last time I will stress that you do not need to buy anything.

 

 

Looking for an SEO service that won’t get you banned?

ProBlogger: SEO for Bloggers With Soul

ProBlogger: SEO for Bloggers With Soul

Link to @ProBlogger

SEO for Bloggers With Soul

Posted: 29 Oct 2012 07:00 AM PDT

This guest post is by Sarah L. Webb of S. L. Writes.

Maybe you consider yourself a serious writer who doesn't have time for the details of how to boost SEO.

Why should you bother with that when you've launched a blog to help people and make the world a better place? Every post you write is packed with valuable information and compelling content. For you, that's most important, and it should be.

However, it's hard to change the world if you can't reach the world, and SEO increases the chances that readers will discover this life changing blog of yours.

You still might think SEO is mostly fake and contrived and not worthy of a serious writer's attention and time. You might view SEO as a spammer's bag of tricks, even with Google's efforts to make it harder to manipulate the system.

I understand that you're a truly passionate blogger who wants to distance yourself from the kind of malignant marketing that clogs your spam folder. But there’s more to it.

Basic SEO practices are also good blogging and writing practices. More than just helping your site show up in a search engine, SEO can help improve a blog's focus, readability, and value.

Here's how it happens naturally.

Focus keywords: passion and niche

Keyword usage is possibly the number one strategy for bloggers, likely because it's one of the simplest. But keywords have gotten a reputation for destroying perfectly good writing by making it annoyingly repetitive. That's because spam writers pack keywords into every sentence, thinking it makes a difference.

Instead, the only keywords you need to focus on are passion and niche. Your blogging niche is probably your passion.

Of course those two terms won't be your actual keywords. Instead, your keywords are the names of the category/sub-category that your niche falls under. For example, your niche and therefore your keywords might be rooftop gardening, comic book collections, or backswing.

This is far from contrived, and you're probably already using these words because they're the subject of your blog. It's actually what your site is about and what your posts are about from any number of angles. The majority of your posts, therefore, and your titles, should naturally include these words on a fairly consistent basis.

If readers can't tell what your blog is about, they probably won't come back. If it's clear that your blog is all about rooftop gardening, then rooftop gardeners will keep returning for more information. Otherwise, they'll think you're some sort of generalist blogger who once wrote about rooftop gardening on a whim.

So it's bigger than keywords. It's about the focus of your blog.

Still concerned about the quality of the writing? SEO can help improve the reading experience of your posts.

Titles and language: be direct

Honest, soulful, non-spam blogging is all about the readers, isn't it?

Beginning with the title, SEO reminds you to tell readers exactly what to expect from an article. They shouldn't have to read hundreds of words only to realize your post won't give them what they're looking for. Readers are busier than ever and they literally have a million other things they could be giving attention to. If you don't respect your readers' attention, they may never bother to read your work again.

It's only fair that you don't waste their time with misleading, ambiguous titles or introductory paragraphs that dance around the subject. More than likely, they won't even click the link if the title is bad and isn't somehow informative. You can still keep intrigue and shock, but the topic should always be clear and specific.

Another value of being SEO minded is that it reminds you to write in a clear, conversational tone. As the saying goes, "Never use a big word when a diminutive one would suffice."

This is more than search engine friendliness. Conversational language helps you connect with your audience and convey those brilliant ideas to the broadest, possible range of people.

Before you could ever think about the “how” of language, I'm sure you determine the “what.” What's the value in everything you're doing, and how does SEO help you improve that value?

Length and links: offer valuable content

When I'm grading student papers, I can estimate how well-developed or under developed the papers are by looking at the word count. Word count factors into the quality of writing because many students make strong claims, but they fail to support illustrate, or expound on those ideas.

For instance, students would probably say they can sum up this entire post in one sentence.

I can too: SEO can help improve a blog's focus, readability, and value.

But if I had just stopped there, would you be convinced? Would you really walk away with a renewed perspective on SEO if I had left it at that?

That's where elaboration comes in. Make a wonderful claim, and then tell readers how to apply it or how it relates to them.

Readers like posts that are packed with insight and helpful information. Being vague and general won't give them that. Write it plainly, but also write it completely.

Include links wherever they're truly relevant. Give readers the opportunity to continue learning beyond the single post they're reading.

All of this is in line with your noble mission, not contrary to it.

SEO with soul

Unfortunately, a system put in place to measure the value of sites so that Google could deliver the best value to its users has been hacked by people trying to make a quick buck. But like any form of technology, a few people who abuse the system don't make the system inherently worthless. Like Facebook, Twitter, and television, it's about how you chose to use the tool, and the kind of value you bring to it.

If you're a regular at ProBlogger, you're probably someone who uses technology for legitimate, even charitable purposes. Your good intentions should lead you to an honest use of SEO. I call it SEO with soul.

So I urge you not to let the spammers keep you away from a great thing. Take back SEO, and show the world how to do it right.

Sarah L. Webb teaches writing at the University of Phoenix in Louisiana, is working on a collection of architecture poems, and blogs about books on writing and other off topic issues at S. L. Writes.

Originally at: Blog Tips at ProBlogger
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SEO for Bloggers With Soul

Shoemoney - Skills To Pay The Bills

Shoemoney - Skills To Pay The Bills

Link to ShoeMoney Internet Marketing Blog

My social ROI by network

Posted: 29 Oct 2012 05:43 AM PDT

Using our PAR Program I recently ran a report.  Interesting the that lifetime value of people on my newsletter that are on Social networks are worth a decent percentage more than those that are not.  Our clients love this cause we can gather all this just from their existing customers or new customers email address alone

(Click on the image to see the full size).

 

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