Ads 468x60px

Shoemoney - Skills To Pay The Bills

Shoemoney - Skills To Pay The Bills

Link to ShoeMoney Internet Marketing Blog

Hot New Internet Products June 14th – June 28th.

Posted: 29 Jun 2013 05:00 AM PDT

Here is a list of the newest internet marketing tools. All items listed are certified with volume sold and refund rate. Refund rate is a great indication of customers satisfied with the product. If one of these products interest you click the find out more information to go to their sales page which will be a much more detailed page about the product. All products come with at least a 30 day refund rate.

InstaMember – Ultimate Site - Create high profit membership sites with amazing speed, plugin takes the hard work out of setting up membership sites.
Price: $27.00 Products Sold to date: 3000+ Refund Rate: 0.23% Click here for more information

Authority Pro Enterprise - Amazing all in one marketing suite for WordPress
that easily helps you build out marketing pages, with no technical knowledge at all.
Price: $9.95 Products Sold to date: 1000+ Refund Rate: 2.53% Click here for more information

Amazon Treasure Hunter 2.0 - Find the Amzason proucts offers that are not being targeted by other affiliate niches.
Price: $27.00 Products Sold to date: 1000+ Refund Rate: 1.9% Click here for more information

If you would like to be alerted on our weekly hot new internet marketing products of the week just enter your name and email below.   I also have a very big surprise for you when you get on the list ;)

Get Weekly Updates!



 

Shoemoney - Skills To Pay The Bills

Shoemoney - Skills To Pay The Bills

Link to ShoeMoney Internet Marketing Blog

Free Shirt Friday – The Tommy Toe Hold Show

Posted: 28 Jun 2013 05:00 AM PDT

Post image for Free Shirt Friday – The Tommy Toe Hold Show

Great FSF for all you MMA fans like I. If you haven’t seen any episodes of The Tommy Toe Hold Show on Youtube I suggest you head there right now! If you like the shirt visit www.ttths.com and get your own.

LET’S DO THIS $%@#!
IMG_3690.JPG

If you would like to see your website or company featured on Free Shirt Friday click here.

Looking for an SEO service that won’t get you banned?

ProBlogger: Lost Your Blogging Groove? Kickstart it with this 2 for 1 Deal on ProBlogger eBooks

ProBlogger: Lost Your Blogging Groove? Kickstart it with this 2 for 1 Deal on ProBlogger eBooks

Link to @ProBlogger

Lost Your Blogging Groove? Kickstart it with this 2 for 1 Deal on ProBlogger eBooks

Posted: 26 Jun 2013 08:37 AM PDT

Can you believe that it’s almost the middle of 2013 already?

If you’re anything like me you started out this year with big dreams and intentions to deliver on some signficant goals with your blog.

However along the way to reaching ones goals often comes a lot of distractions and challenges to get you off track. Sound familiar?

If so – you’re not alone. A mid year slump is common with many bloggers!

Today I’d like to offer ProBlogger readers an opportunity that might help get your blogging back on track for the rest of 2013.

For the next 7 days we’re offering a 2 for 1 deal on ProBlogger eBooks.

Buy any ProBlogger eBook this week and you can choose another one that is of the same value or less for free – saving up to 50%!

There are 6 eBooks to choose from so the combinations of eBooks that you can pick up are many. For example:

  • if you’re a new blogger (or are about to start) – you might like to get our ‘Guide to Your First Week of Blogging‘ as well as ‘31 Days to Build a Better Blog‘.
  • if you’ve been blogging for a while but have stalled you might prefer ‘31 Days to Build a Better Blog‘ combined with our productivity guide ‘Blog Wise‘.
  • if you’re looking to learn about monetizing blogs check out our ‘Guide to Online Marketing‘ and ‘Blogging for your Business‘.

Choose your eBooks here.

But don’t delay, this offer ends in just 7 days from now.

Originally at: Blog Tips at ProBlogger
DMS_468x60_LS_banner4.gif

Lost Your Blogging Groove? Kickstart it with this 2 for 1 Deal on ProBlogger eBooks

Shoemoney - Skills To Pay The Bills

Shoemoney - Skills To Pay The Bills

Link to ShoeMoney Internet Marketing Blog

Identify Where Your Leads Coming From Using Call Tracking Utility

Posted: 26 Jun 2013 05:00 AM PDT

Post image for Identify Where Your Leads Coming From Using Call Tracking Utility

At its basic definition, call tracking utility tells a business or organization which ad campaign or marketing method is very effective and which is not through tracking the number of the phone calls that are made from a specific ad campaign.

Many businesses and huge companies assume that their marketing campaigns and ads are working and that they generate leads randomly from one to another. So, they kept spending on the same campaigns that they once have had without minding the expenses. What they mistook a lot is that they do not know which ad generates leads.

Many advertisers failed to know if the potential customer is calling because they found a listing on Google, or through receiving a flier in the mail, or clicked through an online banner, or watched on TV or heard over the radio. If you are so keen enough, most of the business websites will add a special poll question at the bottom of their page to inquire about where do you find their article or website.

Call tracking allows businesses to know which form of advertising or campaigns that keep the phone ringing. This helps them stop wasting money on the ads that aren’t so effective and focus on a campaign that is more effective in driving buying customers instead.

call tracking

How Does this Work?

Okay, let’s start with the most basic example. Let’s say you own a medium sized business. You occasionally do direct mail ads, radio commercials, banner ads, you listed your business on an online directory and Google PPC campaign. The call tracking software will assign a unique phone number to each of the campaigns and then the database will show you which ad or phone number generates the phone call and which is not.

You no longer need a tracking code after the call is connected or a coupon to bring into the store. You will simply put a unique phone numbers on each of the marketing pieces and wait which is working.

Who Could Benefit from Call Tracking?

If you pay to advertise elsewhere, especially on more than one platform, you could benefit from using call tracking software. You could waste a lot of revenues allotted for marketing campaigns if you do not use call tracking to identify which platform serves the utmost purpose.

Other Uses of Call Tracking Utility

Aside from the above functions, call tracking software also offers several other tools like call recording, call tagging, lead scoring, and goals and alerts.

Call recording allows you to record every call that comes in through a tracking number. You can also use call recording to gather customer feedback, concerns, problems, track employees customer handling performance and held them accountable, improve sales skills, improve customer service and gather important marketing data.

Call tagging allows you to tag or label calls in accordance to their marketing lead quality. The example is when a customer is calling simply to check the price but is not interested in buying the product, you can tag the call as ‘far away from sale’ or ‘cold lead.’

Lead scoring allows you to score the call on certain criteria you choose to measure the lead quality. For instance, you can use the lead scoring to measure whether or not the caller is going to buy the product within 30 days, or whether they don’t have the money to buy now, or whether they are just hunting around.

Goals and alerts allows you to set goals and alerts for campaign ROI. You can use this tool to set a goal to generate specific amount of income from specific advertising campaign or set a goal to close a number of deals from specific ad campaign. It will also alert you when the deadline of your goals is approaching via text message or email.

With these crucial tools, you will never waste another amount of penny paid on advertising that does not work.

Looking for an SEO service that won’t get you banned?

Contest: Win Premium Hosting from Zyma for 3 Years - DailyBlogTips

Contest: Win Premium Hosting from Zyma for 3 Years - DailyBlogTips


Contest: Win Premium Hosting from Zyma for 3 Years

Posted: 26 Jun 2013 05:21 AM PDT

A couple of days ago I was talking with the guys at Zyma, one of the top hosting companies from the UK, and we figured that it would be fun to run a contest about ideas for websites.

The contest is pretty simple: you just need to leave a comment below explaining what kind of website you want to launch. The more details you can add about your idea and about why you think it might be popular, the better.

The contest will be open for ten days (so it ends on July 5), and after that period we’ll pick three winners. I’ll pick one (based on the quality/creativity of the website idea), the Zyma guys will pick another one, and the third one will be picked at random. Each winner will win a domain name and a paid-up hosting plan for 3 years with Zyma to develop the website idea.

I think this contest structure is cool because even if you don’t win you still get to to read about other people’s ideas and to get feedback on your own, which could help you to get an insight or two.

Winners will be announced on a post on July 10, with a round-up of the best ideas.

Good luck for everyone and let the ideas flow!

Wanna make money with your website?


Original Post: Contest: Win Premium Hosting from Zyma for 3 Years

ProBlogger: Social Media: What’s it Good For?

ProBlogger: Social Media: What’s it Good For?

Link to @ProBlogger

Social Media: What’s it Good For?

Posted: 25 Jun 2013 08:12 AM PDT

Does social media drive sales?

I’ve been asked this question quite a few times lately from business owners trying to get their head around how to use social media in their online marketing mix. Many of them tell me that they don’t see a direct return on investment from their use of Twitter, Facebook and other social networks.

In response, I thought I’d jot down a few thoughts on how social media benefits what I do. Keep in mind,  there’s no right or wrong way to use social media. I know of many online and offline businesses that use social media very differently.

For me Social Media is NOT Primarily about Direct Selling

Perhaps the biggest thing that I can say about how I’ve come to use social media is that I don’t see it as a primary avenue for selling.

I know some online businesses see substantial sales generated directly through their social media pages. In most cases, it is through offering coupons or running discounting sales. That said, the tests I’ve run have not seen a great deal of success.

In contrast, I see the vast majority of our sales of eBooks and events to be the result of our email marketing.

In a recent eBook launch, here’s a break down of where sales came from:

Screen Shot 2013 06 11 at 9 37 08 AM

Interestingly, over the 4 week launch of that eBook we sent/posted:

  • 4 sales emails
  • 3 blog posts
  • 17 Tweets
  • 5 Facebook Status Updates
  • 3 Pinterest Pins
  • 2 LinkedIn Updates
  • 3 Google Plus Updates

As you can see, we promoted the eBook quite a few times to our social networks. Those social networks have a combined reach of over 350,000.

In the same time we sent 4 emails (to around 700,000 people). The ‘return’ on sending a handful of emails far outweighed the effort in social.

That’s not to say we will stop doing sales related updates on social media – (there are ways to use it to sell) – it just isn’t our primary sales avenue.

Social Media – What is it Good For?

So social media hasn’t generated as many direct sales as other channels, and my business relies upon sales to be sustainable, so what is it good for?

I do invest a fair amount of time (and some money) into social media but for me, it is not a direct sales strategy.

Rather social media is largely about:

  • Building the Brand – by being useful, telling stories, answering questions, giving glimpses behind the scenes
  • Building Community and Engagement – asking and answering questions, listening to feedback, supporting the goals of those you connect with
  • Building Trust and Credibility – by showing you know what you’re talking about and an understanding of the niche you operate in
  • Driving Traffic – sharing links to new content (and highlighting the best bits in the archives)

By building a presence in places like Twitter, Pinterest, Facebook, Google+, LinkedIn (and more you) you create relationships with and create impressions upon those you connect with.

Those relationships may not directly lead to a sale but they have other powerful outcomes.

They all have an indirect long term positive impact upon the the bottom line of your business. In many ways, by building brand, engagement, trust and driving traffic you are building the foundations of a strong relationship. Once the time for selling comes, you’re much more likely to see a conversion at some point.

They also make business a lot more satisfying and fun to run!

Originally at: Blog Tips at ProBlogger
DMS_468x60_LS_banner4.gif

Social Media: What’s it Good For?

Shoemoney - Skills To Pay The Bills

Shoemoney - Skills To Pay The Bills

Link to ShoeMoney Internet Marketing Blog

My ROI Tricks

Posted: 25 Jun 2013 09:53 AM PDT

Post image for My ROI Tricks

Here is a interview I did a while back with Gab Goldenberg a lot of people have had trouble accessing his site so I just wanted to post it here also.

1) How (i.e. in terms of practical details) do you measure customer lifetime value (ltv)? Are there particular tools you use? What ideas that underlie your approach to measuring ltv? 

"There is much more than just tracking a general LTV.  The technology exists now so that people can gather much more technical data.  For instance here is my data from shoemoney.com email list from my PAR Program account:par-program

But you can even drill on a very granular geographic level also.  Also in the PAR Program you can track via source.  So for instance I know that Males on Facebook, interested in Advertising, ages 21-24, located in California are the highest dollar value."

2)  You've been building an email list organically through your site for a long time. Have you experimented with paid acquisition for your email lists? If so what are some best practices you can share about that?

"I have experimented with buying leads, paid posts, guest posts etc etc.  The highest dollar value by person on my email list,  not by ROI but by products purchased LTV is by far free traffic to shoemoney.com.  Next would be referrers from big sources like my wikipedia page or techcrunch bio or other sources like the New York Times, Wall Street Journal, Forbes, Fast Company, etc etc etc.

Social paid traffic is completely worthless.  I am always amazed how much I get paid to do sponsored tweets.  The most being $5,000+ for one tweet.  No way companies are getting a return on that… but hey if your company wants to pay me thousands to tweet about whatever I am down.

Now paid traffic for me is worthless.  I have done it on a CPA and also just purchased cpm traffic.  doesn't even move the needle.

Of the 10m+ I have made off of my email list since I started it probably .01% came from paid/social traffic."

- Followup: One thing I'd like to ask you to clarify is your stance on paid traffic. Your graphic at the top indicates that you care a lot about which social networks people are on, and track the interests that provide the highest ROI. Yet you say that social paid traffic is worthless. 

Is the reconciliation of the two statements that all your efforts in social are organic? Or do you mean paid tweets (the example you gave) don't work? Or something else? It's hard for me to imagine someone with as much knowledge of yourself not being aware of affiliates making lots of money off Facebook ads, for instance. 

"Let me rephrase that in my experience working with clients and my own stuff Social Traffic has been worthless.  Paying people to tweet and stuff like that.

With that said it does have a value branding wise.  If you think about it like this.  I paid 1k to have the @UFC channel tweet about how awesome my ShoeMoney System product is.  I got zero sales from it BUT being able to use a fortune 500 company as a testimonial… that is something that they would not even do.  So the branding play can be worth it.

Organic Social Traffic is a whole different story.

In the end it all comes down to giving people value and building a relationship with them.  Its like paying for sex vs building a relationship for a lifetime.  Sure you can get a quick bang for your buck but its going to leave you feeling high and dry… and broke (hey I need to patent that line)."

3) You're talking about customer acquisition and retention at Conversion Conference. Can you share some morsels of what you'll be teaching at the show? 

"For sure.  The front end acquisition of a one time website visitor's email can be done many ways.. but thats not really the big nuggets.

We have gotten 5 of our PAR Program clients to anonymously contribute data from 40 million dollars purchased through emails that went through our system.  We have quantifiable data to things like:

  • When do women open emails
  • When do women make a purchase from those emails
  • What browser's do women use.
  • What is the value of an email that is tied to a social network vs one that is not.
  • How long on average until a person makes a buying decision (this will open some eyes).
  • And it goes on and on…

You have known me for a while and know I am not into theories.  I am into quantifiable facts.  And that is what we have."

4) If you have a relationship with someone in Facebook – i.e. they fanned your page – to what extent is it worthwhile getting them to also join your email list? Or vice versa? 

"Its always worth a try inside your page.  I would rather build apps for contests and stuff where you can obtain the email on the front end."

5) The PAR Program you run – a marketing agency of sorts – seems to be a mashup of various ideas you've developed and worked on over the years, from email marketing to demographic research to local/whitelabel affiliate marketing. Is there a process to how you see the different parts of the puzzle fitting together?

"Yea if you look at my track record…  Everything I have ever done was something I built for myself then just made it available to other people.  So NextPimp the site that took me from unemployment to 6 figures a month in profit,  was a simple site that converted ringtones and wallpapers for any phone.

Next was ShoeMoney Tools a simple set of seo/ppc tools I built in house then offered it as a monthly service.  Hell even the blog is something I wrote about items as I was learning them… other people found that useful so it started a following.

AuctionAds was the biggest home run…  I took technology from ShoeMoney Ads and built it around the eBay affiliate program.  4 months after launch the advertising network was doing over 2m/month in revenue and I sold the site.  Lots of other things a long the way.. again things I did for myself and then just charged others to use them or monetized them otherwise.

The PAR Program takes a one time website visitor and turns them into a life long customer.  Like everything else that I have done well with,  its something that I use daily for my own marketing.  I have sold over 10m+ of my own and other people's products via email.  Now I take over the in house email marketing and acquisition/retention of companies and crush it for them [clients of the PAR Program].   Its really great because each new client is a new company for me and challenge to make them as much money as possible.  We are somewhat selective though on who we take on.  I am investing in each client in that I do all the copywriting and will also consult with them on marketing efforts.  You would be amazed at the companies who want to sign up that don't even really believe in their own product… but think by just having me involved its a magic bullet.

The PAR Program had a bit of a dip.  I invested low six figures and it probably cost a lot more than that because it became a huge focus of mine and I [was] looking at  the quick buck affiliate marketing stuff.  But we powered through because it truly is a remarkable product.

By the way – if you're curious here is all the data we can gather with our PAR Program:

par-program-2

 

6) One of the things that stands out about your success is, as you put it in the ASW keynote, is doing what others are unwilling to do… notably you mentioned the dip with Auction Ads. How do you push yourself through the dip? And when (if ever) do you choose to quit?

"O I have had some painful learning experiences.  Sometimes there is a reason why people are not willing to do something…   I have diverted away from my mantra of build something you would use yourself… every day .. and had probably a 95% flop rate on those that didn't meet that criteria.   [I think Jeremy means "stuff he'd use every day," as opposed to "I have diverted ...every day." ]

People always ask me my secret on why we have had so many successes.  Well for one I dunno I would consider all of them successes. Even though they produced many millions in profit. NextPimp was printing money and it slowly died down revenue wise because I moved on to the next thing.  When I sold it in 2010 it was for less than a week of revenue that it was doing a few years earlier.

With AuctionAds I sold that company 4 months after it had started and was just starting to print money.  But I didn't have the experience or education to take that from a 10m company to 100m company.

What surprises most people is that I was a one man shop,  with a full time programer, until 2008.  I had no experience or education in hiring or building a "real" company.

The real magic bullet is what some would consider failure.  I consider it tuition. [emphasis added]"

7) Who, outside of Shoemoney Media Group / Capital, are the top 3-5 marketers you see out there?

I imagine most people would expect me to say Tim Ferris,  Seth Godin,  etc etc… but the truth of the matter is the top marketers are guys that you have never or will never hear of.  A lot of "no name" people will come to my Elite Retreat conference and blow me away with what they are doing.

"If you want to listen to smart people then John Reese,  Frank Kern, Aaron Wall would be my pics.   You don't have to buy anything… just watch how they work.  Aaron Wall –  I can hear him now yell at me for grouping him with the "guru's" and does not think of himself as a marketer but show me another SEO that has done as well as Aaron.  Not only does has he sold a $99 ebook for many years (7 years now?) but he also has a forum on seobook.com and other services.

The guys that market themselves as marketers… bleh.  As much as I like Tim Ferriss and Seth Godin and consider them friends its been many years since they have sold anything themselves."

8) Last, what've you got to sell that everyone should hop on the bandwagon for n buy NOW?  

"O geez.  I have some good stuff on udemy.com just search for shoemoney.  I have sold thousands of products on there (Local Marketing Blue Print & Make Money Online – Shoemoney System).  But to anyone out there don't chase the latest thing.  I have written extensively about people that started on free platforms writing about what they like and building multimillion dollar empires."

Looking for an SEO service that won’t get you banned?