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Rand Fishkin’s Interesting New Stance On Disclosure

Posted: 15 Aug 2012 06:39 AM PDT

In May of 2007 I wrote a post titled Assume The Position. In that post I talked about several examples that bloggers and other people are being compensated in some way for pretty much everything they write about. You should just assume it.

Course people ran with that and said ShoeMoney said don’t trust anything he writes about.. Which whatever. All I do is talk about my experiences or thoughts about something and if you find value in that then great. But please make your own conclusion whether or not you should make a buying decision. I just want you to assume that I am motivated in some way about everything you read on here. Even if its to give value and get more readership. Make sense?

ANyway within days Rand Fishkin (SEOMOZ Founder) out of the blue fired away with a post about the vast difference between SEOMOZ and ShoeMoney and why you should be able to trust bloggers and links and what they recommend.

Ok back to the future.

Last week on Searchengineland.com Barry Schwartz gave an amazingly glowing review of Rand’s (SEOMOZ) newest product product called Mozcast.

I am not suggesting searchengineland.com was paid outright to give this positive review BUT being that Rand’s company (SEOMOZ) is a huge sponsor of searchenginelands conferences every year isn’t there a conflict of interest there?

Taking Rand’s previous stance shouldn’t there be some form of disclosure?

What would your company pay for a positive review of your newest SEO service on the most respected blog in the industry?

Maybe you should rethink sponsoring an SMX event