Google and the Future of Search

Posted: 08 Aug 2012 01:51 PM PDT

There’s a very interesting post on the official Google Blog today talking about the future of search and how Google is approaching it. It starts with Larry Page’s definition of the perfect search engine: “one that understands exactly what you mean and gives you exactly what you want.” It pretty much sums it up huh?

Here’s a quote from the article:

1. Understanding the world
In May we launched the Knowledge Graph, our database of more than 500 million real-world people, places and things with 3.5 billion attributes and connections among them. The feedback has been phenomenally positive and we want to extend this feature to people outside the U.S. So starting today, you'll see Knowledge Graph results across every English-speaking country in the world. If you're in Australia and search for [chiefs], you'll get the rugby team—its players, results and history.

We'll also use this intelligence to help you find the right result more quickly when your search may have different meanings. For example, if you search for [rio], you might be interested in the Brazilian city, the recent animated movie or the casino in Vegas. Thanks to the Knowledge Graph, we can now give you these different suggestions of real-world entities in the search box as you type.

Here’s the link to the full article: Building the search engine of the future, one baby step at a time. Make sure to read it, as understanding how things might evolve in the search space might help you with your professional projects.