Shoemoney - Skills To Pay The Bills

Link to ShoeMoney Internet Marketing Blog

Posted: 26 Jun 2012 09:19 AM PDT

So I was talking to our new neighbor who is the CEO of a new startup called bulubox. They have like a monthly subscription vitamin thingie that sends you samples of like the latest and greatest stuff. It’s awesome go buy it.

Anyway, they have been through the whole raising money thing and being I have never done it. I have been picking his brain a bit on whether we should do it for our new PAR Program.

He sent me a link to this website which has like the ten must have slides in your powerpoint deck when pitching for money. Even though we are not really pitching for money we are looking for a full service internet marketing agency to team up with that has a lot of the resources we don’t before we hire them ourselves.

Anyway I found the deck everyone talks about here. Some of the key points are still there but, I approach them from a little different way and give not only a real life example but show exactly what I am doing. (Shoeintology – talk from experience)

While I think that is a good start… with my experience I believe I can make a much better one. I made my own improvements below. (this is the actual deck that I have put together word for word minus images).:

Slide 1 - Contact information (PAR Program, Jeremy Schoemaker, MFCEO, 1316 N ST, Lincoln NE 68508)
Slide 2 – Pain – Make them understand why your service is needed – (You are spending money and resources to get people to your website that are bouncing!).
Slide 3 – Potential – What if ?? (what if there was a way to capture these users, build a relationship with them, and turn them into customers that keep coming back to purchase?).
Slide 4 – Proof – Social Proof – (We are currently doing the PAR Program for these 3 companies and they are seeing a minimum of 350% ROI).
Slide 5 – How are you going to make money – (we operate off of a flat monthly fee or a CPA whatever makes more sense. We currently in the first 2 weeks of operations have over 250k in signed contracts).
Slide 6 – Underlying Magic – (the mystery under the hood)
Slide 7 – Competition – Why they suck. (Par program is an enterprise level service and while other companies offer simple auto responders none offer the ROI reporting functionality which is what the ParProgram is built for)
Slide 8 – Marketing and Sales – ( I already have tons of leads coming in. Everytime I talk at a conference there is 20-30 people lined up to see how I can help them with their company. We have leads come in through the blog daily from companies that need help. We can get booths at trade shows. I can do more media interviews (leverage media contacts that I have been helping for years)).
Slide 9 – Management Team – Who is running the show and why should we believe in them? (To date I have built and sold 5 companies. Google me).
Slide 10 – Financial Projects – (I expect this company to be at 1 million in revenue by the end of this year and 10 million by the end of 2013)
Slide 11 – Why are you hear – (While I have tons of experience selling and marketing I lack the experience and education of running the company. All of the companies I have sold in the past were because I reached this point where the company needed a real CEO to hire client service people, sales staff, customer service, etc,etc..).