How To Sell $30,000 Worth of eBooks in 2 Months

Posted: 28 Jun 2012 09:39 AM PDT

A couple of weeks ago I came across an interesting case study from a guy who went from zero to $30,000 in sales with his ebook within two months. He didn’t have prior experience in with this type of business either, which makes it even more catchy.

Here’s a quote:

6 months ago, the idea of writing a book was inconceivable. I've never wanted to write a book. I didn't think I had anything to say.

When I started—with research—what would become my next project, I was surprised. Not surprised at myself, that I had discovered some new ambition, but surprised at what people needed and how well I could meet that need. Me, a designer, not a writer.

See, by beginning my project with research rather than an idea, I found an opportunity. It wasn't an opportunity I could have imagined nor one for which I would have intentionally searched. It was an opportunity that already existed out there—on the web, in tweets, on blogs, and appearing in the frustrations of certain people. (The audience I researched was programmers who are bootstrapping software businesses.)

You’ll find exact numbers of how the sales evolved over time, what kind of mistakes he did along the way and so on. Here’s the link to the full article: $30,000 eBook Sales In 2 Months. Make sure to check the comments and the Reddit discussion thread as well, and those contain some useful insights related to the post.