Shoemoney - Skills To Pay The Bills

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Using FTC Compliance To Your Advantage (and having fun with it) Posted: 29 Sep 2015 07:02 AM PDT As you may or may not know the FTC released guide lines for bloggers, social media,  and affiliates in general (affiliates have semi applied to the previous guideline) about disclosing if your blog makes money from affiliate links. As you can see in my menu above I have a disclaimer in the main menu.  I even insert this (when I remember to) in posts.  But as you can see I leverage it for a bit of credibility.  Not only do I disclose that this blog makes money but also my positions in consulting and companies I am associated with.  After all I am legally obligated to. Double win. But what about emails?  It seems like the FTC is cracking down on newsletters that do not have proper disclosure by bloggers. I need to do a better job with this myself and so I have been looking at what other people do. In particular I like what Andy Jenkins does.  He not only covers the disclosure policy but has a little fun with it at the same time: Please read our Affiliate Disclaimer: From time to time, we will promote, endorse, or suggest products and/or services for sale that are not our own. Our recommendation is ALWAYS based on our personal belief that the product and it’s author will provide excellent and valuable information or service. This may be based on a review of that product, our personal or professional relationship with that person or company, and/or a previous positive experience with the person or company who’s product we are recommending. In most cases, we will be compensated via a commission if you decide to purchase that product based on our recommendation. In some cases, we will receive the product for free for review purposes, or just to use. In some cases, we have used that product to our personal satisfaction in our own businesses. IMPORTANT: Always Always ALWAYS do your OWN due-diligence before making any purchases, whether we recommend them or not. Never, EVER purchase anything that you cannot afford. Avoid purchasing products that do not have a clearly stated Guarantee, or that promise ridiculous results, like “Getting Rich Quick”. Most people don’t do anything with the products they buy, and most of the time, their results are zero – kind of like that Bowflex that I bought that is now serving as a clothing rack… No, there is no such thing as a “Free Lunch”. Don’t do drugs, stay in school, etc. Be safe out there! Now it is in smaller type and at the very bottom (same text as above but a screen shot to put it in perspective): So be compliant but have fun with it. Also of important note I must disclose I am not a lawyer and you should always consult with one before taking action on this.

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