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Shoemoney - Skills To Pay The Bills

Shoemoney - Skills To Pay The Bills

Link to ShoeMoney

New Report Shows How Email Remains King For Getting Your Message Out

Posted: 12 Mar 2015 01:07 PM PDT

As you all know I am a huge proponent of permission based email marketing… So I always keep up with the news related to it.

You know the saying… "Dance with the girl that brought ya" ? It could not be truer than with email marketing. So many people get distracted with the new, cutting edge, techniques that they forget about the time tested proven year after year ones.

eMarketer recently published a report that states that 37% of consumers send or read email messages "a lot" — ranking email above the 20% posting and reading messages on Facebook, Instagram or other social networks. In fact, only 4% claimed to post or read Twitter tweets with the same frequency.

The same report states that 33% of consumers read and send email "a little" and only 29% do not use email at all. The number was significantly less than the 45% who did not post or read messages on social networks as well as the 86% that did not use Twitter.

I reached out to Bill Intrater of the AdStation platform to get his take from an ROI perspective:

"Social media can be a helpful part of your marketing strategy to boost exposure, but when it comes to engagement, very few vehicles can compete with the effectiveness of email," said Bill Intrater, SVP Sales at AdStation by Adknowledge. "We help publishers leverage the effectiveness of email in a way that drives immediate profit from their newsletters and content marketing efforts."

Since I launched my own email marketing platform and started taking over email campaigns for companies its amazing how surprised they are when they see the ROI that email gives them versus their social media campaigns.

Now when you are really ready to blow the doors off of your email campaigns I cant recommend AdStation's monetization platform enough. It's very easy to integrate into your existing email platform and drastically increases your profitability.

It does this by matching your email list (no emails are actually shared but unique ids instead) and then cross-referencing with their database on those users to take the next step for you… completely automatically. They give you the creative for the offers, templates and even the time to send the email.

We come across so many companies that collect emails for partial leads or buyers and then do nothing with them. AdStation provides a perfect solution in which I have had personal experiences seeing them drastically improve companies revenues.

I have to admit it's a bit hard to completely explain how amazing this technology is. I highly suggest you get in touch with them today and get a walk through to see how it can work for your business.

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