A Brief Introduction to Influencer Marketing, and Where to Get Started - DailyBlogTips |
| A Brief Introduction to Influencer Marketing, and Where to Get Started Posted: 03 Mar 2015 01:56 AM PST This is a guest post written by Tamar Weinberg, VP of Customer Success of influencer marketing platform The Shelf. The Shelf is a social influencer marketing platform ensuring that you connect with the most relevant influencers. The Shelf's technology includes patent pending brand and ecommerce indicators. Within the last few years, influencer marketing has really gained momentum. But what is it? The truth is, it’s a challenging topic to broach, because there’s no one-size-fits-all answer. Each brand and each vertical may have a different definition of an influencer, but as bloggers, we often find ourselves receiving that end of the pitch. Influencers can take many different shapes or sizes. They could be top reviewers on Amazon. They could be the Twitterati. They could be bloggers (hi!). The idea is that if we can help drive conversions, clicks, and most importantly, attention, we are influential in some way. Why is this important? Trust! These days, consumers are more receptive to honest feedback from people we trust versus the tried and true broadcast, radio, and online advertising we constantly are exposed to. I may see an ad a gazillion times, but I'll still question whether the product/service the ad speaks about is reputable. The idea of influencer marketing is to find the people who would truly be passionate about some sort of offering and to get them to create content or an endorsement for the offering. As bloggers, we are often contacted in the confines of another product we would be interested in discovering. In return for free product or compensation, we're asked to write a genuine product review on the platform of the brand/agency's choice. If it helps us, we're going to write glowing reviews. And if it hurts us, chances are, we will either give a really blunt and harsh review of the product, or better for the agency/person doing the outreach, we will refrain from posting altogether. The better the relationship we have with these individuals and agencies performing outreach, the more opportunities there are to work on additional campaigns. Further, the better the relationship we have with the readers of our works, the more trust there is with our feedback about these products. If you are looking for an opportunity to be evaluated for opportunities like this, these five services can help:
Influencer marketing is a fun opportunity for us to get exposure to products we may not have otherwise needed or thought about, but to learn a good deal about something that can genuinely help make our lives better, easier, and more fulfilling. Wanna learn how to make more money with your website? Check the Online Profits training program! |
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