Do You HAVE to Use WordPress to Build a Successful Blog? - DailyBlogTips |
Do You HAVE to Use WordPress to Build a Successful Blog? Posted: 31 Mar 2014 06:22 AM PDT If you've been around DailyBlogTips for a while, and especially if you've taken part in Get Blogging or Get Readers, you'll know that Daniel and I are big fans of WordPress. And in the blogging world in general, you've probably heard lots of bloggers advocate self-hosted WordPress as the best option – perhaps the only option – for a serious, professional blog. But what if you prefer to use a different platform? Can you still build a successful blog? Yes, absolutely! (I hope this comes as good news to the 24% of DBT readers using hosted WordPress, the 19% using Blogger and the 13% using other platforms, from our survey last October. ) Here's why you can be successful on any platform: Your Content is What's Really ImportantWhat really matters is how good your blog's content is, and how well you promote it. Of course your platform can make a difference in terms of how easy it is to manage your blog, and what possibilities you have in the future … but you're not going to succeed with sub-standard content, whether or not you're using WordPress. There are plenty of excellent blogs using hosted WordPress (from WordPress.com), Blogger, Typepad and other platforms. While the majority of well-known blogs use WordPress, on their own hosting, that's not exclusively the case. For instance, DumbLittleMan is a hugely popular blog offering "tips for life" and it runs on Blogger. That's not immediately obvious at a glance – you have to have a peek at the source code – because the site has a professional, custom-designed look. Does Platform Matter At All, Then?Ultimately, the platform you choose is definitely important. WordPress gives you a lot of freedom and flexibility – and I certainly wouldn't use anything else. But if you're already highly experienced with Blogger or another platform, and it does everything you want your blog to do, then I don't believe you have to switch. It's your call – and the blogging police aren't going to come and arrest you for using something other than self-hosted WordPress.
What platform are you using for your blog? Drop a comment below to tell us.
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