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ProBlogger: Are You Wasting Time Guest Posting?

ProBlogger: Are You Wasting Time Guest Posting?

Link to @ProBlogger

Are You Wasting Time Guest Posting?

Posted: 29 Sep 2012 07:03 AM PDT

This guest post is by Dan Norris of Web Control Room.

Guest posting is up near the top of every list of ways to grow your blog. The problem is, if you don’t do it correctly, you are more or less wasting your time.

I’ve been writing guest posts for a long time as a way to build interest in my blogs. But until recently I’d never really looked specifically at the results. I’d been assuming, like a lot of bloggers, that I could just get published on some big blogs, and readers would come my way.

My new business, Web Control Room, is a free web app that allows tech savvy business owners to track all their important metrics in the one place. So part of my launch strategy is guest posting on popular blogs for small business owners and bloggers.

In the first few weeks of running my beta I was lucky enough to get published on three well-known industry blogs.

But after analyzing the results, I was shocked. The stats are shown below, “conversions” being the number of people who signed up to use the app in its beta stage.

  • Total visitors to my site: 67
  • Conversions: 2 (2.9%)

Those figures are for all three guest posts combined—about nine hours work for me!

As you can see, these results fall a long way short of what most people expect when writing guest posts. Not only is the traffic minuscule, the conversion rate was well below that from other sources (some were closer to 10%).

Two problems with guest posting

There are two things that are often forgotten by bloggers publishing guest posts.

  1. It’s hard to understand an audience when they aren’t your audience. This is a problem when you’re writing your first post on a blog—you really don’t know what is going to appeal to the audience.
  2. People don’t want to leave their favourite blogs to go back to yours—unless they have a really good reason to.

So if you don’t understand what the readers want, and they don’t want to leave the host blog to come back to yours anyway, what do you do?

In this post I’m going to give you five techniques you can use to directly address these problems, and stop wasting time guest posting.

1. Mention your blog or business

The first thing you absolutely must do in a guest post is mention your blog or business, ideally with a link back to your site. A lot of people forget this. I’ve read some exceptional posts in the past and arrived at the end of the article having no idea who wrote it or what they do. You’ve got to work this into the post, ideally near the start (like I did above).

Some blogs don’t like linking off to your site during the body of the post, but most will allow you to talk about your business if it’s used as an example in your post. If you aren’t talking about your business then you are probably writing generic, boring content anyway, so most good blogs will understand the need for you to do this.

If you mention your blog or business at the start, it will be at the back of the readers’ minds when they get to the end of the post, where there definitely should be a bio and link back to your site with a compelling pitch targeted to the readers of the host blog.

2. Take a case study approach

To take the first point a step further, why not write a post specifically about what you are doing in your business—a case study? Notice how in the intro above I mentioned specific results I got for guest posts I have written. That’s a small example. An even better one would be to make the entire post about work you have done in your business.

I recently wrote a guest post for Think Traffic, called Which traffic strategy converts best? This post was all about the traffic strategies I was implementing as part of my new business. Because it was about my business, people were naturally interested in checking out my site after they read the post. In fact, I suspect a lot of people going back to the site were simply doing so to see how the site was set up for conversions.

This particular guest post brought in over three times the number of visitors than all three posts I mentioned above combined, not to mention 40+ email subscribers it generated.

Most of the time, the main thing that’s unique about you is that you are the one running your business or blog. Anyone can write general stuff, but only you can write truly unique content with meaningful insights from the work you’ve done—and this is much more interesting than a generic top-ten list.

3. Be nice to the gatekeeper

Most large blogs have someone who manages the content, but who isn’t necessarily the face behind the blog. This person is used to seeing the same spammy guest post email day in, day out, and guest posters following the same standard approach of sending off their article and never returning to the host blog once it’s accepted.

As I mentioned before, it’s hard to get everything right with your first guest post. If you are just doing it for a backlink, there are quicker and easier ways to get the same result.

If you are doing it to legitimately provide value and engage with the audience, then you should do what the others don’t do, because your goal should be to write more articles for the site in the future—and better articles, too.

When I approach a host blog, I always do the following:

  1. In the back-and-forth emails prior to a post going live, I make sure I take the editor’s ideas on board. They will always know the audience better than you will. Ask them how they think the post will go or if there are any tweaks you can make to make it more appealing to the audience.
  2. When the post goes live, I do my best to promote it. Add your post’s link to blog directory sites, promote it relentlessly on social media, ask your friends to comment on it, promote it on forums, and more. Getting your first post is sometimes difficult, but blog owners will be more than happy to have you back if you prove you can drive traffic to their site.
  3. I send a follow-up email after the dust settles. Say you thought the post went well judging by the social shares and comments, but you’d love to hear from the editor what they thought, and how they think the post was received. Most people don’t do this, so it helps you stand out from the crowd. But it also helps you understand the audience better and do a better job with your next post.

4. Encourage comments and reply to each and every one

Towards the end of your post, ask a specific question of the reader and encourage them to reply with their answer. Then, after the post goes live, respond to each and every comment made on your post.

Quite often a lot of the best content comes out of the discussion at the end of a post, so blog owners like to see an active comment thread. If you don’t have anything to say in response to a comment, just say thanks!

There will also be more opportunities to discuss your business or blog with the readers in the comments, and that discussion will drive up the comment count on the post, to make your work stand out from others’. In some cases, the number of comments will impact on the popular post links on the site, so having more discussion could get you even more eyeballs if it gets you into that list. Needless to say, you’ll also certainly get the attention of the blog owner this way.

The comments will also teach you a lot about the audience. What level are they at in relation to the content? What sites do they run (check out a few as you reply to comments)? What did they like and dislike about your post? This will help you do a better job on your next post, because you’ll know the readers and have a better idea of what they will respond well to. Regular readers will also remember you and be much more likely to read and engage with your future posts.

5. Make it controversial (if you can)

This one is always a bit tricky. It’s hard to fabricate controversy, and I’m not suggesting you go out and offend people. But often, you can inject a little hint of controversy into your writing and if it’s done well, it’s sure to result in more shares and more comments.

On my last blog, my two most popular posts were:

  • one that outlined a five-step process for ridding yourself of Microsoft products
  • another that told business owners to stop focusing and used examples from some big companies like Apple and Google to support the idea—an suggestion that’s against most of what you read about business these days.

These posts expressed an opinion and were in some way a bit controversial, and that, no doubt, is why they were the most popular.

You can even use the title to drip in a bit of controversy. “Are you wasting time guest posting?” suggests that guest posting can be a waste of time, which is controversial. “5 guest posting tips” wouldn’t have the same appeal.

My post on Think Traffic explained 12 traffic strategies, and the one that converted the best for me was a Twitter auto-follow strategy that some readers weren’t too keen on. But you have to go back 11 posts on Think Traffic to find one that was shared more than mine, and the comments thread was also very active.

If you can be just a little bit controversial, your post becomes interesting, and content needs to be interesting to have an impact.

So are you wasting time guest posting?

I’ve talked about some of my best and worst guest posts in this article, and now I’d love to hear from you. Have you wasted time on unsuccessful guest posts? And if so, what did you learn to turn it around for future posts?

Dan Norris is the founder of Web Control Room a free tool that gives bloggers a simple report on the performance of their site. The app talks to popular services used by bloggers (Feedburner, Aweber, PayPal, Analytics etc) and simplifies the information into a 1 page live report available via the web or mobile.

Originally at: Blog Tips at ProBlogger
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Are You Wasting Time Guest Posting?

ProBlogger: 5 Tools for Harnessing the Power of We #bad12

ProBlogger: 5 Tools for Harnessing the Power of We #bad12

Link to @ProBlogger

5 Tools for Harnessing the Power of We #bad12

Posted: 28 Sep 2012 07:05 AM PDT

Today is blog action day, and this year’s theme is “The Power of We.” But for some of us, harnessing that power is a major challenge.

Construction

Image courtesy stock.xchng user srpatel

One of the most common complaints of bloggers I speak to is that they want to collaborate more effectively with their audience members, customers, or readers, but also with other bloggers in their niche, industry leaders, mentors, and more.

To me, collaboration is as much about attitude and personality as it is about process. That said, tools can make a big impact on how well we collaborate. So many of us work alone, or with collaborators in different cities, regions, or timezones, that collaborative tools are a necessity.

So in this post I want to show you five common tools that we use to help us collaborate here at ProBlogger, and to show you how we use them. While we’re not exactly pushing the envelope in terms of the way we do things, I hope that these ideas might help you try some new approaches with your own collaboration, and prompt you to share your own tips with us in the comments.

1. Email—and email redirects

Like many bloggers, all my blogs’ email addresses were funnelled to my own email address for years. But as my blogs grew, that arrangement became less and less feasible—I became swamped with email, and managing reading and responses became a massive burden.

Despite that, I really believe email is a useful collaboration tool. It’s had some pretty bad press in the last few years, but it has many advantages—including the fact that it doesn’t require you to coordinate time with the person you’re emailing (like a call or IM does), and that most email programs store email, providing a handy archive of conversations that, again, aren’t always available for real-time conversations.

One thing I’ve done recently is to set up email redirects to various members of my team, so that they receive the emails they need to respond to directly, rather than having me forward them on. It sounds elementary, but for the solo blogger, handing over that level of control can be daunting. I’d recommend it, though—once you’ve trained up your team members so that they, and you, know what to expect from each other, this is a good way to streamline your processes.

It means that the people who approach my blogs as writers or collaborators get a quicker, more personal response, but it also means that I can spend the time I used to spend sifting email collaborating with others. For me, more efficient email management means I can focus on opportunities to collaborate.

2. Basecamp

My team uses Basecamp quite a bit, particularly in the process of creating products. For example:

  • To-do lists: we might use these to set and manage tasks associated with product development
  • Projects: we use the discussion-thread-style “Projects” to manage discussion around projects, though it’s often supplemented by email
  • Whiteboards: these can be handy for scoping and brainstorming product ideas and topics as a team.

Again, one of the benefits of Basecamp and tools like it is that your collaborators don’t need to be online simultaneously, so you can get a lot done without having to fit it into everyone’s schedules at the same time. It also provides an excellent record of the evolution of product ideas, strategy, or whatever you’re using it to discuss.

Combine Basecamp with something like Dropbox for exchanging really large files, and you have a good system for creating products collaboratively, wherever your colleagues are located.

3. Google Docs/Drive

Google Docs—or Google Drive, in its new incarnation—is another good tool for collaboration on posts (with authors and content managers), sales content (with marketers), and more.

Like email and Basecamp, Google Docs allows for solid collaboration over elapsed time, but importantly, it has a great real-time editing feature, that lets you collaborate with others simultaneously on the same document.

This can be especially handy in high-pressure situations—when you’re trying to nail your sales copy in the hours leading up to a product launch or announcement, for example. You might combine Google Chat (or some other IM tool—or even a live phone or Skype call) with real-time editing to explain your copy tweaks to your collaborator as you make them, then watch as they tweak your tweaks!

This can also apply to your collaboration with authors on posts, or even with your accountant on your budget spreadsheet. If you haven’t tried real-time editing yet, have a look and see how it might fit your collaborative style.

4. Skype and Call Recorder

My team uses Skype a fair bit, not just for meeting calls, but also as an instant messenger tool. Despite being slightly notorious for sound quality issues, we find Skype pretty reliable for collaborating in real time. Since most of my team members work from home, we can also usually arrange to meet within reasonably short notice if we need to. (Though if Skype’s being flaky, you can always try a Google Hangout instead.)

One of the tasks that Skype’s proved very handy for is content creation. We’ve used it, combined with the tool Call Recorder, many times to interview topic experts for blog posts and products we’ve created.

Recording interviews like this can give you a lot of material that you can reuse in posts and other content you’re developing—with the interviewee’s permission, of course. And that’s material you’d never remember from an unrecorded conversation, or be able to get through an emailed, Q-and-A-style interview.

5. Social media

You may not have been expecting this one to be on the list! But social media can be a great collaborative tool.

I’ve mentioned before that I use Google+ to engage with readers and others through longer form content than I can post on Facebook or Twitter, and Jade mentioned recently how we’re engaging with potential DPS contributors through Pinterest.

Engagement is the first step in collaboration. I’ve found a good number of authors through social media collaboration—and not just by contacting, or being contacted by, those people myself. Often my team members will spot something or someone on social media, DM me about it, and spark a collaboration that way.

The other advantage of social media has been as a collaborative content creation mechanism in itself—on G+ I’ll post an idea or perspective, get feedback and input from my connections on that network, build on those extra ideas, then use everything I’ve learned as the basis for a post on either ProBlogger or DPS.

I have a hunch that some bloggers still see social media as a promotional platform, and—at most—somewhere to engage with individual readers for a short period of real-time before they disappear into the ether again. But if you let it, social media can fit into your collaborative toolset in a really productive, rich way.

Harnessing the power of we

These are just five tools that my team and I use to harness the power of we on an ongoing basis. If you’ve heard about certain tools, and think they might be helpful for you, but haven’t give them a try yet, I’d really encourage you to do so.

You don’t have to commit yourself to them for life, but if you can just give them a go, you might discover that they do a lot to help you harness the power of we with collaborators around your blog.

What tools—or other offline approaches—are you using to harness the power of we in your blogging? I’d love to hear about them in the comments.

Originally at: Blog Tips at ProBlogger
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5 Tools for Harnessing the Power of We #bad12

Shoemoney - Skills To Pay The Bills

Shoemoney - Skills To Pay The Bills

Link to ShoeMoney Internet Marketing Blog

Free Shirt Friday – BrainHost

Posted: 28 Sep 2012 05:00 AM PDT

Post image for Free Shirt Friday – BrainHost

Yeah.. things were a little slow around the office this day as you can see. But more seriously BrianHost is a great web hosting company that offers it’s customers a lot of perks such as free website builder/transfer as well as an advertising and marketing package to get you started.

If you would like to see your website or company featured on Free Shirt Friday click here.

Looking for an SEO service that won’t get you banned?

Do You Say “Thank You” Enough? - DailyBlogTips

Do You Say “Thank You” Enough? - DailyBlogTips


Do You Say “Thank You” Enough?

Posted: 27 Sep 2012 10:44 AM PDT


Before you ask me no, this is not a post about being polite or having manners (though that doesn’t hurt…). The point I want to make is that saying “thank you” can also take you farther with your business relationships.

A couple of months ago a reader of the blog emailed me saying he was having trouble to get started with his online store. He didn’t know what kind of software to use, where to invest money, how to promote the store and so on.

I had some time available, so I decided to help. I wrote a relatively long email (300 words or so, which is pretty long to my standards), making recommendations for the best software and tools, explaining the best way to setup the website, the strategies to promote it and so on.

I wasn’t expecting anything in return from the other person, but after a week or so he hadn’t replied even to say “thank you”, and that pissed me off a bit.

Obviously I still wanted the guy to succeed with his online store, but if a couple of months down the road he emailed me again asking for help with something else I would probably just ignore him.

In other words, a single “thank you”, either personally or via email, can go a long way to strengthen your relationships and to get people willing to help you out when you need it.

Bottom line: if someone helped you, be it a big help or a small one, make sure to thank the person explicitly.

Wanna make money with your website?


Original Post: Do You Say “Thank You” Enough?

“Are Your Recurring Blogging Tasks Making You Crazy?” plus 1 more

“Are Your Recurring Blogging Tasks Making You Crazy?” plus 1 more

Link to @ProBlogger

Are Your Recurring Blogging Tasks Making You Crazy?

Posted: 27 Sep 2012 01:05 PM PDT

This guest post is by Timo Kiander of Productivesuperdad.com.

What’s the one similarity between these blogging tasks?

  • approving comments on your blog
  • proofreading posts
  • writing and preparing your post to be published (finding images, SEO, setting tags and categories, and so on)
  • keeping yourself up to date with social media
  • writing guest posts
  • recording a video and uploading it to YouTube.

You don't know?

All those tasks are recurring tasks and you do them again and again. Unfortunately, no matter how tedious these tasks may sometimes be, they just have to be done in order to keep your blogging wheels turning.

On the other hand, these recurring tasks eat valuable time from other blogging-related tasks, for instance, from building your email list, creating relationships with other bloggers, or creating your own products and services.

A tricky situation, isn't it?

Do you know what you did today?

The feeling of poor productivity—even if you work a lot—can be strong if you don't know what blogging tasks you did, when you did them, and how long it took to do them.

If you don't have any stats on how long, on average, it takes to approve the comments on your blog, write a guest post, or record a YouTube video, then your blogging habits aren't as effective as they could be. Also, planning your next day's blogging task list is going to be difficult.

This knowledge is crucial if you want to make a steady progress with your blogging and get the tasks done on time. Especially if you have a very limited “time-budget” available (you’re working full-time, you have a family, etc.), you should know the best way to spend your time.

Having those tracking stats in a document in front of you is a real eye-opener for many people. If you don't know how you spend your blogging time and you still feel unproductive even if you work hard, then you should change your attitude towards time tracking—right this very minute!

Put your productivity into the fast lane

Time tracking is, first, about gathering raw statistics. Gather the time you spend on various blogging tasks for a several days.

Second, do some detailed analysis on the data you’ve gathered. Analyze the tasks and how much time you spend on each, on average.

Third, use that data to plan your next day.

For instance, if you are going to write a post for your blog tomorrow, then take a look at the stats you have and see how well that time block fits your next day's schedule.

Very quickly, you'll learn how to be realistic about your next day's planning. It's useless to have ten tasks on your list if you’re only able to complete four of them by the end of the day.

With the data showing you how much time you spend on the common blogging tasks, you’ll become more realistic with your day planning.

3 steps to a sense of accomplishment

1. Stop assuming you know how you work

Gather the facts that show how you spend your blogging time. I bet you'll be surprised to learn more about your blogging habits when they’re right there before you.

2. Log the time used

To gather an effective time log, take the following steps.

Make a list

First, list your common recurring blogging tasks and create a document that contains them all.

For instance, I have various tasks in my document, like writing a guest post, writing posts for my own blog, recording a YouTube video, uploading a YouTube video, approving comments on my blog, replying to comments on my guest posts, proofreading posts, and so on.

Track your time

Write down the following for the next seven days:

  • the type of task
  • the date when you did the task
  • the amount of time it took you to accomplish a task
  • any special conditions that helped you to do the task faster, easier, or better.

Once you have the data gathered, count the average amount of time for your different tasks.

For instance, if you write guest posts, you could see the pattern how much on average you'll spend on the writing. When I take a look at my time log, I see that it takes approximately an hour for me to write a guest post.

Understand that there are certain tasks which you can do faster

For instance, I listen to music when I write, when I approve comments on my blog or on guest posts I have written. Why? Because my time tracking experiments have shown that that helps me to do those tasks more quickly.

With simple improvements like this, you can make your recurring task faster (and easier) than before.

Set time boundaries

You can also decrease the time it takes you to complete tasks by setting clear boundaries on them.

For instance, I'm using a 15 minute time block for my daily Twitter usage. This means I'm not spending hours on Twitter or on Facebook and then wondering where my hours went.

3. Automate

Why not automate your time tracking? Try using a tool like RescueTime, which keeps track of how much time you spend on productive activities, what applications you used on your computer, and which websites you accessed during your work.

this is just my recommendation, but there are plenty of tools out there. Just give one a test-run to see if it's a good fit for you or not.

Your time is valuable

Recurring tasks are usually tedious—yet mandatory—tasks that have to be taken care of.

To make your time usage more effective, track these tasks and understand how much you time you spend on them.

When you track your time usage, it is much easier for you to plan your days—and sometimes even decrease the amount of time you use for those tedious blogging tasks.

Do you track the time you use for repeating blogging tasks? What tools do you use for that activity? Have you found tracking to be effective way to improve your blogging productivity? Share your experiences with us in the comments.

Timo Kiander, a.k.a. Productive Superdad, teaches WAHD superdad productivity for work at home dads. If you want to get more productive in your own life, grab 222 of his best Tips for Becoming a Productivity Superstar.

Originally at: Blog Tips at ProBlogger
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Are Your Recurring Blogging Tasks Making You Crazy?

Create a Professional Blog Logo on a Budget

Posted: 27 Sep 2012 07:09 AM PDT

This guest post is by Samuel of Internet Dreams.

I am a logo hunter! What that means is I almost always stop and look at a new site's logo. Almost like shooting at it, but with my eyes!

Believe it or not, this now has a profound influence on whether or not I feel I am going to enjoy reading the new blog, or want to check out this new site.

The logo of a site is like the cover image on that new blockbuster movie on the block. As the design of a blog is important in a visitor's eyes, the logo is that cherry to the top of the ice cream.

Because a logo can have a profound effect on a user, I decided to create beautiful looking logo for my blog. It was tough to think about how I was going to create it, though.

I thought of creating the logo myself, but I kept telling myself I wasn’t going to be able to create one I liked.

But that thought changed down the road, as you will read later on.

A novel solution

Many times, your creations, such as a new design or a new article, you won't really like. This is fine, since the sense others get from seeing our creative projects is different from ours.

To solve the problem, I decided to hire a designer to design a new logo for me. Nope, the logo didn’t cost me a million bucks. All I did was get a design idea for only five dollars from fiverr.com.

I am not going to lie to you: I did not get a fully done, professional logo out of the box, just for five dollars! But I got the idea and the design layout from Fiverr, and it was worth every single penny.

I will show you step by step how to get this done, and how you can do this yourself without another designer's help. Note that you will need to have some sort of knowledge of Photoshop to use this technique—but if you don’t, I’ve included some resources to help below.

1. Find a graphic designer using the reviews

This step could be the hardest part of the process. It’s important to make sure you hire a credible designer who gets the job done.

When I look for designers on Fiverr, I usually first send a message to the designer to gauge their interest. If they respond pretty quickly, I know the communication is going to be fine.

My designer

As you’re reviewing designers on Fiverr, look for the designer’s rating, and look at the reviews of that individual at the bottom of their profile.

2. Tell the designer what you are looking for.

You need to tell the designer what you want. Try to be as accurate as tell them as much as you can.

Tell them your ideas, because they will definitely need those ideas for their outline. But also tell them the colors and size you want, and give them some concept for the design—such as “excitement” or an object related to your blog.

This is the message I sent to the logo designer to explain what I was looking for:

Name: Internet Dreams

There will be no description for the logo. I prefer it be a text logo that is creative in a way. I really like a minimal design with the letters being the main focus. Design it dreamy in a way, but not too light either.

The color blue is the primary option. Experiment with different colors if you want. This is the website it is going on. Please try to make it stand out from that greybackground.

Message me with any questions, and thank you for doing this! :)

3. Don't expect it to look perfect, since you’ll finish the design yourself.

You are paying this designer only five dollars. Don't expect them to do the whole work and make a design worth hundreds like the other top logos out there. Remember, you get what you pay for on Fiverr.

I worked with the designer till the outline was exactly how I wanted it to be. This is how I received my “finished” logo from my Fiverr designer:

The first logo

There’s not much color or texture in the initial design. But the concept of the design is what I really liked. So I took it from there myself!

4. Make the logo look professional with limited Photoshop skills

After receiving your initial design, always thank the designer for his fine job. A designer has certain skills in first thinking up the outline of a certain logo. So, thank him and give him a good review of his work.

Now, it’s your job to finalize the logo!

The final logo

Don't freak out, or think you have to be a Photoshop guru. All you are going to do from here is select a font that you like, and add it anywhere on your logo.

The cloud in my logo is what I added to make it more "dreamy." Also I enhanced the look of the bubbles by using a free PSD created by a graphic artist.

If you don’t have great Photoshop skills, have a look at PsdTuts+. This is the website that I have learned many Photoshop skills from.

How’s your logo looking?

Nothing about this is hard. I am no expert in Photoshop, but I did learn some techniques along the way. Trust me: having a few basic skills in the use of Photoshop is worth it.

Your logo is the brand image of your blog. Many people will recognize your site by the logo you have on it. Not only the logo will be created by you, but also other aspects of the design of your blog will need to be enhanced, and you can do it with those basic skills.

If you do run into some problems on your end and do not feel comfortable to use Photoshop yourself, then that isn't a problem either. There plenty of places on the internet where graphic designers are waiting to finish your work.

Or, just hire the same designer again from Fiverr, and let them finish the job. It’s your choice!

Have you done any designing yourself for your own blog? If you did, tell us how it went in the comments.

The online world can be a very complicated place. There is too much information all over! My name is Samuel and I own Internet Dreams. Internet Dreams is a place where you can engage and learn how to set up and succeed with your blog or site. Internet Dreams talks about SEO, blogging, social media, and much more….. Follow Internet Dreams on Facebook!

Originally at: Blog Tips at ProBlogger
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Create a Professional Blog Logo on a Budget

Shoemoney - Skills To Pay The Bills

Shoemoney - Skills To Pay The Bills

Link to ShoeMoney Internet Marketing Blog

Why All Internet Marketers Need To Be Religious

Posted: 27 Sep 2012 05:41 AM PDT

I don’t think anything fascinates me as much as organized religion.

Out of all the stuff I write about that internet marketers can learn from… if you can keep a open, objective mind – there is nothing like religion to teach you to be a better marketer.
If you can study all religions (with an open mind, objective, and non judgmental) it will start to open your eyes on what makes people tick…

Lets compare it to what I do for a living – getting people to buy items or services on the internet.

Here are my trademark (pending) 3 p’s to selling stuff.

  • Pain – what is the huge problem right now?
  • Potential – What if there was a way to solve this problem?
  • Proof – Well here it is and look at Jimmy and how he did it!

Sound like religion yet?

Pretty much every religion goes like this:

  • You are going to die and goto a bad place or burn for eternity or be eaten by spiders FOREVER!
  • What if there was a way you could live for the rest of your life in a magical place with all your friends?  What if you could get laid everyday by a new beautiful virgin?
  • Well there is!!  And we have this book (Bible, Book of Morman, Quran, etc etc)  that documents the entire process and how its guaranteed to happen to you!  We are pulling back the curtains!

What do you call the person in charge of an business that gets everyone to give them money and power?  A great salesman?  A great businessman?  The Pope?  The

Many moons ago when I sold washers and dryers and Sears they  gave us a manual that contained every rebutil to every reason someone would not want to buy an extended warranty.

Every had someone ring your doorbell to push some religion on you?  They have an answer for everything too.

Religion is the ultimate form of manipulation.  It knows what points to push to get people to buy products.  It also is time tested over thousands of years.

In the end we are all story tellers telling how if people buy the product we are selling is not only going to solve people’s current problems but also give them salvation.

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