Three Simple Steps to Fine-Tune an Underperforming Blog - DailyBlogTips |
| Three Simple Steps to Fine-Tune an Underperforming Blog Posted: 26 Jul 2016 05:37 AM PDT The many moving pieces of the modern blog often leaves our heads spinning. However, the need for constant content marketing is more apparent than ever. Businesses can't skimp when it comes to keeping their blogs fresh; likewise, those same marketers understand the need to tweak sites when they're underperforming. Oftentimes, optimizing your blog doesn't require a complete overhaul. Instead, consider small tweaks you can make to your current content strategy to boost interest amongst your audience. If your blog isn't where you want it to be in terms of traffic and engagement, consider how you can fine-tune your blog posts in three simple steps. Posting Frequency In his how-to guide to building a blog, marketing guru Neil Patel discusses the importance of planning out posts to ensure that you're blogging regularly and coming up with ideas that meet the desires of your readership. The debate over how often a business should blog is fierce. While some brands are pushing out daily blogs that are on the shorter side (between 300 and 500 words), others are focusing on a "quality over quantity approach," crafting posts that boast thousands of words that strive to be more in-depth. The answer to "how often" you should post varies heavily depending on the resources at your disposal. For example, small firms probably don't have the resources to hire a designated daily writer and therefore would have to cut corners elsewhere to meet their content needs. Regardless of your industry or niche, consistent blogging has huge benefits for businesses including… -More opportunities to rank for keywords related to your niche There is a time and place for all types of content, both short and long-form. As long as you're writing on a regular basis to meet the needs and expectations of your audience, you're more than likely good to go. In other words, consistency is key. Post Timing The question of "when" to post in regard to the day of the week and time of day depends heavily on your audience. For example, ask yourself: -Is my audience local or global, tied to a certain time-zone or spread out across multiple ones? Understanding the metrics surrounding "when" you get the most traffic is telling. Statistically, Monday mornings are incredibly blog-friendly and Saturdays are the most popular time for blog comments. While you should take such statistics into consideration, make sure that your timing decisions are also based on your own data. Post Titles When it comes to making an impression on your readership, titles are perhaps one of the most importance pieces of the puzzle. Shockingly, many content marketers fail to give their headlines the attention that they deserve. Considering that your post titles represent your content's first impression on visitors, you need to take the proper steps to spicing up your headlines. For example… -Turn your headline into a question to pique the interest of your readers Simply put, a proper headline can take an ordinary post to extraordinary in terms of readers, shares and engagement. There are numerous ways to beef up your blog; however, sometimes improving your content strategy only takes a couple of small tweaks. By improving the frequency, timing and titles of your posts, you can take simple steps to giving your blog new life without giving it a complete overhaul. Original post: Three Simple Steps to Fine-Tune an Underperforming Blog |
| Social Media Marketing – What to Know About Each Platform Posted: 25 Jul 2016 08:50 AM PDT How connected is your business? Which social networking sites do you use? Which should you use? We are here to help you make the right choices for your business by providing you with some basic information on each of the main social media outlets. This way, you can make the decision for yourself on whether or not you should put the time and money into each individual social networking site. Here is the down low you need to know on the major social media outlets you might want to use for marketing purposes: The big kahuna, the most popular name in social media; Facebook takes the cake in the social media marketing game. And there are plenty of reasons to back up that theory. First of all, Facebook is easily one of the most used social networks. People of all ages are on the site. Facebook is the site to use to reach the most people, especially with the ability to like, react to and share posts and images. But that's just the beginning. Facebook knows it is popular, especially among businesses, so they have incorporated several features to help such users improve their marketing initiatives. While marketers can buy ads on Facebook, the site has also helped business owners optimize these ads through their Facebook Ads feature. This function allows marketers to see more information about their leads so that they can work to target the right individuals. Facebook is doing everything right to help businesses with their marketing campaigns, and it can be extremely cost-effective. Twitter is another outlet near the top of the list for marketers. The social networking site is starting to improve for marketing purposes. While the ability to start conversation, retweet posts, have access to account analytics and get messages across quickly prove to be successful components of the site, Twitter has also become more search engine friendly. Now, Google searches will start to pick up words from tweets, giving more attention to Twitter and marketers on Twitter. SEO is just another way Twitter is making a name for itself in 140 characters or less! It is all about the aesthetic value and creativity with Instagram. If you are trying to promote your brand and certain products like clothing or accessories, you can model them and post images on Instagram. Another way to use the site and stay on trend is by posting funny memes to keep up with the times. A major part of being recognized online is by keeping up with the trends, and Instagram is a fun way to do that and gain some easy recognition. However, there are some faults with Instagram. In order to share something, you can only repost a picture, which is not as easy or as common to do as sharing a Facebook post, or retweeting a tweet. There is also not a way to view the analytic in site, although other marketing software can help you manage that task. Keep these things in mind when trying to market via Instagram images. While it may not have the popularity with the youth, or all of the creative functions of the other sites, it might have the spinach your marketing campaign needs. By that, I mean that you are promoting your site to other businesses and professionals who can share your posts with other serious individuals. This might just help you find the serious buyers and partners that you need to succeed. And by creating a company page on the site, you can work to make your business look as good as it possibly can, which holds a lot of merit with your peers. YouTubeIf you have yet to get the memo, videos are all the rage. So if you have the opportunity to create broadcasts, show behind the scenes of your company, or create any kind of filmed content to engage your viewers, you should start a YouTube account stat. The videos you publish here can also easily work in tandem with most other networking sites as you have the option to share these videos publicly. You can kill two birds with one stone with YouTube videos. SnapchatIf you're looking to target younger audiences, you may want to take to Snapchat. This social picture-sending application allows you to post snap stories, which is basically a series of short videos. Major brands are using their stories to feature celebrities, new products, and fun events. While you may not quite be on that level, you can work to engage your followers via Snapchat with cool images, fun clips and sneak peeks of products. It's worth a try! This is likely one of the last ones on the list of social networking sites to use within your marketing campaign, but depending on your industry it could prove to be a powerful tool. For example, if your business sells clothes, or works with home improvement services, you can easily gain followers through pins, as the more you get repined the more people see your products. And now with the option to buy certain pins, you can even sell you products directly via Pinterest. Pinterest does all the work for you, all you have to do is post, pin and follow others. Based on the type of business and your company's budget, you can now make educated decisions when it comes to picking which social media network(s) to use for marketing purposes. Original post: Social Media Marketing – What to Know About Each Platform |
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