Use stats to convince your client or boss of the benefits of WordPress

Posted: 04 Jul 2016 04:31 AM PDT

Even though WordPress is used by over a quarter of all websites on the Internet it's still avoided by most small businesses.

WordPress is free, simple, and powerful. It's behind some of the biggest and most popular websites there are.

It's so popular in fact that some developers specialise in using WordPress because it is so flexible and simple.

Here are some statistics about WordPress that you should share with your clients or your boss to convince them that WordPress is the way to go.

There are some impressive stats associated with WordPress that are going to be enough to convert even the most stubborn boss or client.

WordPress powers the Internet

One impressive statistic right of the bat is that, as of half way through 2016, over 26% of all websites (yes, every website) is powered by WordPress.

1.1 million WordPress powered websites are created every six months. WordPress is becoming more popular by the day as people begin to realise how simple and easy it is to use.

Their CMS makes it super easy to create and run a website. WordPress powers one third of the top 1000 websites on the Internet.

Even though WordPress has a bit of a reputation for being a blogging platform the truth is that many major websites also use WordPress and not just the neighbor next door with her mommy blog.

Wouldn't your client want to tap into it? Just show them how many people are using and working with WordPress websites and you could have them convinced right away.

WordPress is used by major websites

Your client's opinion is probably just as misguided as most CTO's and CMO's in the corporate world are; they think that WordPress is just a blogging platform and is only good for personal blogs and small hobby websites.

That's an opinion that is very far away from the truth. There are loads of big-name corporations and well-known household hold brands that use WordPress too.

Here is a shortlist of some of the major brands that are taking advantage of the WordPress CMS:

The Wall Street Journal
Forbes
CNN
TechCrunch
Mercedes-Benz
Samsung
Microsoft
And many more!

These are all websites that bring in millions of visitors a month. Even a list as small as this is bound to impress a client and convince them that WordPress is worth a look after all.

WordPress is a CMS that can handle a website of any size.

WordPress comes with plenty of options

Something else that is bound to please your clients is all of the customisation options that WordPress comes with. People like to perpetuate the falsehood that every WordPress website looks the same.

This just simply isn't true. You only need to take a look at all the customisation options on offer to realise that no two WordPress websites need to look the same. For the majority of people it's impossible to tell that a website is run on WordPress by looking at it because a WordPress website can look how you want it to.

WordPress.org currently has over 45,000 free plugins that have been downloaded over 1,300,000,000 times. Plugins can be used to customise a site to meet your needs. There are also many more premium plugins available for a small fee. There are plugins for almost everything.

Plugins help to make a website SEO friendly, stop spam, organise content, and customise your site with design and accessibility features.

WordPress.org also lists over 1,800 free themes. Just like with plugins there are a number of commercial themes that you have to pay for. There are also third party themes and apps that, while not listed on the WordPress site, are still compatible with the WP platform.

These thousands of themes and plugins give you all the tools you need to make a truly unique website that is perfect for your needs.

WordPress is frequently updated

Everyone should, rightly, avoid any platform, service, or site that doesn't receive regular updates and has security flaws. Luckily WordPress has a great community that works around the clock to keep WordPress secure.

WordPress receives a major update every 152 days on average. All of these updates are free. Some of the bigger themes and plugins are also constantly updated so they always work.

WordPress 4.5 is the current version of WordPress and it has been downloaded more than 24,000,000 times.

In most cases when a WordPress website is compromised, then it's not because of the platform itself but rather because of poor website management like:

Using an unreliable web hosting
Not updating WordPress and its components.
Using weak easy to "brute force" usernames and passwords.
Installing plugins from sources that aren't trusted.

Research from Wordfence, a WordPress security firm, states that if you protect yourself against the two major methods attackers use to hack a website, namely via WordPress plugin vulnerabilities and using brute force attacks, then you are accounting for over 70% of the problem.

Combined, these measures will reduce the risk of being hacked to a minimum and make WordPress as safe as any other website and content management system out there on the market.

WordPress is the most popular CMS

If your client still has doubts about WordPress then inform them that the WordPress CMS is used by almost 59.4% of all content management systems, making it by far the most popular CMS in the world.

To show the dominance of WordPress; second place goes to Joomla, which has a 6% market share. That's a difference of more than 50%. WordPress is the biggest and best for a reason; it's so user-friendly.

Any product or service that is that dominant is bound to be incredible at what it does for a reason. Show your clients around WordPress and show them how easy it is to use.

Conclusion

Using stats is one of the best ways to sell your client or boss on going with WordPress. WordPress is the right choice and these stats have more than enough firepower to back up your argument.

WordPress is so popular that it just makes sense to use it as a content management system. Show your client or your boss the numbers and show them around WordPress and you'll leave them wondering what took them so long.

This post was contributed by ReviewSquirrel.com, a website dedicated to helping small businesses start or grow their website or online shop.

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