ProBlogger: A Simple Exercise to Help You Write Effective Sales Copy |  |
| A Simple Exercise to Help You Write Effective Sales Copy Posted: 11 Apr 2016 06:00 AM PDT If you’ve got four minutes to spare today, I can help you nail your sales copy. I recently heard Ed Dale of The Challenge and MagCast speak at a conference on the topic, and I took pages and pages of notes – copywriting, marketing, and sales are the biggest things I’ve struggled with, as I imagine plenty of you do too. For most, selling doesn’t come easy. Sometimes we can feel sleazy and pushy, or we are so worried about coming across that way that we undersell or don’t do anything at all. Ed talked about how we should flip it around in our head and remind ourselves that we are helping our readers solve a problem, or providing value in their lives. If you’re selling a quality product (or want to!) and you’re stuck on how to write things that will encourage people to purchase, then you might want to give this exercise a try. As I said earlier, it can take as little as four minutes, but can make a huge impact on your income.
I want you to sit down and do today’s copywriting challenge and let me know how you went. This exercise could also be useful in a whole heap of other places
What do you struggle with? Is it the feeling and emotion attached to selling? Is it the technical side? Is it the writing? Or idea creation? Further Reading
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