USAHA BERSAMA: June 2014

Shoemoney - Skills To Pay The Bills

Posted: 30 Jun 2014 06:30 AM PDT

The World Cup is here.

Crazy soccer players, psychotic fans, and of course, BILLIONS of dollars to be made. If you’re an entrepreneur, THIS is the best time to tap into the minds of people for their sheep mentality…for what else? Business opportunity.

The World Cup in all its glory of ticket sales, broadcast rights, advertising, merchandising, and of course, all that alcohol to get all them crazy fans nice and juiced, we’re talking BILLIONS of dollars. It’s like the GDP of a small 3rd world country sloshing around the world in a matter of weeks.

But more than that.. there’s emotions flying around left and right. And of course, emotions = sales.

Now, if you’re an entrepreneur, how on earth could you capitalize on this trend?

Here are some interesting concepts I thought of.

If you’re promoting dating, you can always try to influence the guy’s (or the girl’s) heart.

Suppose there’s an upcoming US match against Russia. You could say something like “Be a patriot. Date an American girl.”

If the US wins, “Patriotic American Girls Need Guys to Celebrate With. Click Here to Meet Them.”

If Russia wins, “Russian Girls Are Fierce in Soccer and in Bed. Click Here to Meet a Russian Hottie”.

You get the point. But that’s totally chump change.

How can we get GOBS of money from this?

Alright, before you tar & feather me about this, let me remind you…FIFA, like NBA, NFL, and the American Baseball League, is a BUSINESS.

They’re not doing this to benefit their health – they do it to make money. How much money is involved in the World Cup?

1994 World Cup…. cost the U.S. $5.6 billion

2002 World Cup in Asia…. With the three million live spectators ticket sales were an astronomical 1.2 billion dollars. FIFA alone promised each country 110 million for hosting and all revenue from their ticket sales.[6] Also, each country expanded their 20 soccer facilities with an investment of 4.7 billion dollars to prepare for this global event.

The 2010 FIFA World Cup was held in South Africa,… The projected total direct economic value for GDP is approximately $21.3 billion. Also, 159,000 new jobs are predicted…

Of course, whenever there’s money to be made…there are people who are NOT making it (src).

Over the course of the past few years, Brazilians have grown outraged at the government’s handling of the World Cup.

Even in this soccer-obsessed country, people are deeply resentful of the government’s decision to spend as much as $14 billion on the Cup while millions of its citizens lack basic services—services the government promised to improve ahead of the Cup.

On top of that, at least nine workers have been killed in accidents related to rushed World Cup construction projects; activists are alleging that more than 250,000 people faced eviction threats to accommodate Cup construction and preparations; and the presence of brand-new Cup buildings has raised rent in working-class neighborhoods, pricing longtime residents out.

Wait…that’s the least of it.

The British press have alleged that Qatari billionaire Mohamed bin Hammam paid off FIFA officials in order to secure their votes to bring the Cup to his country.

Emails obtained by the Sunday Times suggest that Qatar and 2018 World Cup host Russia cooperated to help each other win bids, and that bin Hammam used his connections in business and government to bribe officials from Thailand to Germany.

Hold on, it ain’t over. In 2010, the World Cup was held in South Africa and these claims were made:

But there are implications for this year’s event, too. It proves that match-fixing—a persistent evil in soccer—is alive and well, and not even the World Cup is immune. Billions are wagered on the Cup worldwide—over $1.6 billion will be wagered in Great Britain alone—and there are powerful interests seeking to manipulate outcomes.

Now, am I pointing fingers on FIFA?

NO way.

This shit happens in any kind of human group activity where politics and money are involved. I’m just pointing out what the people might not know.

Granted, most of the US will never have the same level of impact that governments and billionaires have, but you can tap into the fever and tap into the dollars they are GLADLY willing to spend – legally and ethically.

How? Connect with the fans

Don’t just sit there. Participate.

If you want the herd’s money, be part of the herd while the herd is moving.

1) Cheerleader to the end

If you notice, the fans of countries who never make it the finals almost always stay and cheer for whoever’s the underdog.

I remember watching the World Cup in Korea/Japan and a bunch of white dudes (I think they were South Americans) started cheering for Korea because their home country got eliminated.

Hey, why the hell not? They paid for their hotel & plane ticket…might as well have fun and join the locals.

2) “Dress” for the Occasion

Nothing says “I am one of you” more than a uniform.

If you don’t do physical business but are on the internet, try skinning your pages to the patriotic colors of wherever your visitors are coming from.

3) Provide a platform for the community

Why do restaurants advertise “come watch XYZ game for FREE”?

Simple…statistically speaking, 1 in X will eventually buy beer.

Just like starbucks, be a platform for communities to get together.

Serve up some tea, coffee, booze, or some ADS.

4) If all else fails, invite hot girls from other countries

Tap into the herd mentality. Herds spend a lot of money.

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Have You Ever Thought About Writing an Ebook? Read This First… - DailyBlogTips

Have You Ever Thought About Writing an Ebook? Read This First…

Posted: 30 Jun 2014 07:07 AM PDT

You probably know the benefits an ebook could have for your blog (and your business).

It could be a free incentive that helps nudge readers to sign up for your newsletter.

It could be your first paid product … and perhaps the start of a whole series of products.

It could be a valuable resource that impresses the A-Listers in your niche.

But…

It's easy to end up wasting a lot of time writing an ebook that no-one's going to read, which means avoiding some dangerous (and very common) mistakes.

I've got you covered. To find out exactly what not to do — and what to do instead — check out my guest post 21 Common Mistakes You Must Avoid When Writing Your First E-book, on Boost Blog Traffic.

(This is my first time guest posting on BBT, which is one of my favourite blogs, so I'm pretty excited. :-))

Here's the first mistake:

#1: Choosing a Topic You Know Little About

If you want to create a premium e-book , you can be tempted to pick a "hot topic" thinking that's where the money is.

Likewise, when creating a sign-up bribe, you might think you need to entice readers with the latest information about an emerging topic.

And if you're publishing on Amazon, it's easy to think you need to target one of the most popular categories.

But picking a topic like this is a BIG mistake.

If you know little or nothing about your chosen topic, creating an e-book will be a huge amount of work. You'll have to do a ton of research, interview experts, and perhaps even pay a real guru to get you up to speed.

How to Fix It

Write about something you actually know about – which almost certainly means tying your e-book to your blog's core topic. You'll not only save a ton of time on research, you'll also have a ready-made audience for your writing.

Want to find out what the other 20 mistakes are? Just head here for the full post.

Wanna learn how to make more money with your website? Check the Online Profits training program!

ProBlogger: Theme Week: Make Money on Your Blog by Partnering with Brands

Theme Week: Make Money on Your Blog by Partnering with Brands

Posted: 28 Jun 2014 10:17 AM PDT

For all of you who have considered (or are already) partnering with brands on your blog, this week is for you. We give you the lowdown on:

advertising on your blog – whom to approach, what kind of advertising works best, where to put ads for best visibility, etc
working with brands – staying professional, your unique voice, sponsorship, ambassadorships, affiliates, etc
creating a media kit – what you need to include, how to create it, samples of excellent media kits
marketing yourself – creating pitches that get noticed, using the right language, whom to approach
where to find advertisers and creating an online profile

As always, we hope you find it useful. We’ll also get together at the end of the week and chat about what we’ve learned and what we will try going forward.

Each day will have a new post, so keep checking back. We’ll also add the links here, so you can bookmark this page and refer to it whenever you need.

See previous theme weeks here:

Content Week: How to Consistently Come Up with Great Post Ideas for Your Blog

Beginner Blogger Week: Everything You Need to Know When You’re a Newbie

Finding Readers, Building Community, Creating Engagement

Creating Products: How To Create and Sell Products on Your Blog

Five Things to do with Your Blog Posts After You’ve Hit “Publish”

Originally at: Blog Tips at ProBlogger

Theme Week: Make Money on Your Blog by Partnering with Brands

Shoemoney - Skills To Pay The Bills

Free Shirt Friday- WP ALL IMPORT @WPALLIMPORT

Posted: 27 Jun 2014 06:30 AM PDT

This week’s Free Shirt Friday comes to us from WP ALL IMPORT. You can import any XML or CSV File to WordPress using WP ALL IMPORT. They offer a 30-day money-back guarantee. You can easily import data to any plugin or theme. They provide full support for customer fields, customer post types and custom taxonomies.

If you want to be a part of free shirt friday, please click here.

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Top Resource: Author 2.0 Blueprint from The Creative Penn - DailyBlogTips

Top Resource: Author 2.0 Blueprint from The Creative Penn

Posted: 27 Jun 2014 03:20 AM PDT

Not every blogger wants to author a book … but if you are interested in that, this is a fantastic resource.

Back in 2005 – 2008, I was a keen blog reader (before I started blogging myself) and it was incredibly exciting to see some of the bloggers I followed getting book deals with publishing companies.

While that still does happen occasionally, it’s now usually the case that bloggers take things into their own hands.

With ebooks and print-on-demand, it’s never been easier to publish your own book. Joanna Penn, author of a bunch of novels and non-fiction books, is one of the experts on self-publishing as it’s often known.

In her free ebook Author 2.0 Blueprint, she explains how “Author 2.0″ differs from “Author 1.0″, and covers writing, editing, publishing, and marketing. This is an in-depth, 87 page ebook packed with great tips and advice. Joanna makes a full-time living from her writing, speaking, and ecourses, so she really knows what she’s talking about.

The Blueprint is suitable for any would-be author, of fiction or non-fiction. Even if you just plan to write and sell (or give away) an ebook through your own blog, rather than through Amazon and other retailers, there’s plenty of great advice in here for you.

If you’ve never thought about writing a book (perhaps you assumed getting it pubished would be really hard) or if you’re set on having a traditional book deal with a big publishing company, then the Author 2.0 Blueprint might open your eyes to the possibilities.

There’s really nothing I can complain about here! You do have to join Joanna’s mailing list to get the ebook, but since she sends out very useful emails, not too often, I don’t think you’ll mind that.

One of the things I was particularly impressed by is Joanna normally updates the Blueprint every year. The ebook world is changing pretty fast, so you do need to make sure the ebooks/books you refer to aren’t more than a year or two old.

If you’ve read the Author 2.0 Blueprint – or if you think it’s going to be the perfect resource for you – then drop a comment below to tell us.

Wanna learn how to make more money with your website? Check the Online Profits training program!

Shoemoney - Skills To Pay The Bills

404 Error Pages Can Hurt Your SEO Rankings; Here’s How To Use Google Analytics to Monitor and Track 404 Errors So You Can Fix Them

Posted: 26 Jun 2014 06:30 AM PDT

Last week I shared with you how I monitor my ppc landing pages for 404 errors and broken links in my ads. While wasting money buying clicks to 404 pages should be a crime, having lots of 404 pages on your site can hurt you in other ways as well. For example, if you have a page that is ranking in search results and resolves to a 404, it will frustrate the user and you will be throwing away earning potential. In fact, because it is such a poor user experience, Google will actually warn you about an increase in 404 errors on your site in Webmaster Tools. (If you don’t have webmaster tools installed on your site, drop what you are doing and go do it right now. You’re Welcome) And if you don’t fix those errors by either putting the page back up or redirecting it to an appropriate page on your site, Google will eventually remove that page from their index, and if you have lots of errors, it sends a signal to Google that your site isn’t maintained actively and will eventually hurt your overall rankings.

This is perhaps one of the most misunderstood aspects of SEO. How Google uses signals relative to your website. So, if you have lots of duplicate title tags, Google will likely view all your title tags as not being a good representation about what that page/file is about and will likely discount the weight it puts on title tags across your entire site. If you have lots of 404 pages on your site, Google will discount the value your other signals are sending them. (This is why you really need to use an SEO Platform. If you do the math…you have 200 ranking factors, competing for each keyword, against at least 10 other sites, along with industry specific ranking algorithms and hundreds or thousands of keywords you are competing on, you have literally millions of factors that play into your specific sites rankings. An SEO platform takes all of that data into consideration and makes recommendations based on what is most likely going to help you in your specific case.) Back to our post though…

While Webmaster Tools will notify you to down pages, you really need a real time alert to check daily and let you know when a problem is happening. The good news is, Google Analytics has a little known feature called Custom Alerts or Intelligence Events. I show you an intro for how to use them in this post.

The Good News Is you can easily set up a Custom Alert for 404 Error pages, which will email you the moment it detects a page goes down or you have an increase in 404 errors.

Here’s what you need to do.

1. Login to Google Analytics
2. Click on “Admin” on the top-left navigation (orange bar)

Now, you should see three columns of options. In the third column, it should say “view” and the third link should say “Goals” – Click on that.

You should see a big button that says, “+New Goal” – click on that. Now, go ahead and name the goal and choose the option from the list of types of goals “Destination”

Now, you will need to enter in the URL of the page you are tracking, Let’s say your 404 URL looks like this http://www.yoursite.com/404.html, you will need to create a goal that recognizes when that URL is hit. So, enter in /404.html as the destination for the goal you just created.

If you don’t know what your 404 URL looks like there are a couple ways to figure it out. The best option is to go to the behavior tab in your Google Analytics reporting, and look at the pages your visitors hit. Browse through it for 404. Another option is to simply navigate to your site by typing in a URL of a deep page and misspell it, and look at the URL you hit. However, some CMS’s might keep the original URL when showing a 404 page but you’ll see the 404 in the page title or maybe say “Page Not Found”. You can easily find those pages in the same behavior report in analytics but have it show page title instead of URL. If the URL stays the same, you can still track this with the event we are about to create.

Now that you have a goal setup to track 404 errors, you need to use the nifty tool called Alerts so that you get emailed (or texted) the moment a page on your site goes down and gets hit by a visitor. Here’s how to do that.

To navigate to the section where you can set custom alerts, you need to go back to the admin page with three columns, the one where you went to create the goal.

Now in that same third column towards the bottom you will see a section called, “personal tools and assets” the fifth item down will say “Custom Alerts” – click on that and you will see a big button that says, “+New Alert”.

Now, name your alert, and as you see in the image above, you need to tell it where to apply your alert to. You can choose almost anything here, but if its a page title that says 404 or not found, just enter that in the “Alert Conditions” that says, “This Applies To” .

Once that is set, you need to tell it when to alert you. In the example above they set the alert to email you when your 404 error pages go up by 15% or more.

The reason this alert chose that criteria is because there will likely be a certain amount of 404 pages on your site at any given time. After all, your users just need to misspell the URL to hit the page.

What you really want to be monitoring for is if your advertising is going to a 404 page or a page that gets lots of traffic is returning a not found error, or if someone links to your website and misspells the URL.

However, you can just as easily have it alert you every time someone hits a 404 page.

Now that you have this data, you need to figure out which page is getting the errors, and figure out how to fix it.

You can go to your navigation summary and see what the entrance source for the 404 page is. This will let you know where the visitors are coming from.

Good Luck.

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What Makes Your Blog Stand Out? [With Examples] - DailyBlogTips

What Makes Your Blog Stand Out? [With Examples]

Posted: 26 Jun 2014 03:24 AM PDT

There are so many blogs online that you might think it's not even worth starting (or continuing) yours.

After all, your niche almost certainly has lots of well-established blogs with plenty of readers.

So why would they come and read your fairly new blog instead?

And how can you distinguish yourself from every other new blogger out there?

Well, there are three key ways to make your blog stand out. You don't have to hit all three; one is often enough (so long as you can do it well).

They are:

Your Design
Your Content
Your Writing Style

Your Design

Some blogs are instantly impressive because of their design – K.M. Weiland's Helping Writers Become Authors, for instance.

While looks aren't everything, most readers will judge websites (at least to some extent) based on how "professional" they look. If you're using a free theme with a header you designed yourself, and every widget in existence cluttering up your sidebar, it might be time for a re-design.

Ideally, get a designer involved so you can have something truly unique and professional; if that's outside your budget, look for a premium theme for your blog (these typically cost between $10 an $100).

Your Content

You've almost certainly heard that "content is king" – and it's true that great content can be the foundation for an extremely successful blog, even if your blog's design isn't especially exciting.

A good example is Glen Allsopp's Viper Chill. While there's nothing wrong with Glen's design, I wouldn't say it was particularly outstanding or beyond what other bloggers in the online marketing niche are doing. And while Glen's a clear, engaging writer, his writing style itself isn't the reason I read his blog.

What makes Glen stand out is the quality of his content. He writes seriously long, in-depth posts that give tons of detail. Glen really knows his stuff, and it's clear that he researches his posts carefully and spends a lot of time working on them.

Your Writing Style

Some bloggers make a name for themselves by having a particularly engaging writing voice. It might be snarky, funny, outlandish, or warm-hearted. A great example of a blogger with a very strong writing style is Naomi Dunford of IttyBiz.

While some of her advice on marketing is probably stuff I could get from other marketing blogs or books, the clarity, humour and personality of her writing is what make me read IttyBiz instead of those other sources.

It takes most bloggers several months, even years, to find their true voice, so don't worry if you feel your content doesn't stand out in this way yet. Also, don't feel that you have to copy someone else's voice – it's important to find your own (otherwise you'll just seem like a copy-cat).

Does your blog's design, content or writing style stand out? If not, which of these three could you focus on to make your blog truly unique in your niche? Let us know your thoughts in the comments.

Wanna learn how to make more money with your website? Check the Online Profits training program!

ProBlogger: How to Plan an Editorial Calendar: Webinar

How to Plan an Editorial Calendar: Webinar

Posted: 25 Jun 2014 09:32 AM PDT

Wondering what is the best way of setting up an editorial calendar? Itching to know what kind of posts work well, and what you should have more of?

In this webinar (available in full on ProBlogger.com), you’ll see how Darren and the managing editors for both Digital Photography School and ProBlogger.net (that’s me!) prioritise content, work out what topics are the most useful and the most popular, plan ahead, and keep their sites fresh and interesting.

There are case studies, stats, and breakdowns of content types, as well as Darlene’s (DPS) and my top three tips for creating engaging content. You don’t want to miss it!

Originally at: Blog Tips at ProBlogger

How to Plan an Editorial Calendar: Webinar

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Shoemoney - Skills To Pay The Bills

Shoemoney - Skills To Pay The Bills

1) Cheerleader to the end

2) “Dress” for the Occasion

3) Provide a platform for the community

4) If all else fails, invite hot girls from other countries

Have You Ever Thought About Writing an Ebook? Read This First… - DailyBlogTips

Have You Ever Thought About Writing an Ebook? Read This First… - DailyBlogTips

ProBlogger: Theme Week: Make Money on Your Blog by Partnering with Brands

ProBlogger: Theme Week: Make Money on Your Blog by Partnering with Brands

See previous theme weeks here:

Shoemoney - Skills To Pay The Bills

Shoemoney - Skills To Pay The Bills

Top Resource: Author 2.0 Blueprint from The Creative Penn - DailyBlogTips

Top Resource: Author 2.0 Blueprint from The Creative Penn - DailyBlogTips

Shoemoney - Skills To Pay The Bills

Shoemoney - Skills To Pay The Bills

What Makes Your Blog Stand Out? [With Examples] - DailyBlogTips

What Makes Your Blog Stand Out? [With Examples] - DailyBlogTips

Your Design

Your Content

Your Writing Style

ProBlogger: How to Plan an Editorial Calendar: Webinar

ProBlogger: How to Plan an Editorial Calendar: Webinar

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