One Very Simple Email Marketing Trick that Even Big Brands Aren’t Using - DailyBlogTips

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One Very Simple Email Marketing Trick that Even Big Brands Aren’t Using Posted: 27 Feb 2014 06:42 AM PST Last week, I was in Vegas for MarketingSherpa's Email Summit – a high-profile conference aimed at businesses looking to improve their email marketing. While some of the advice was definitely aimed at big brands with big audiences, there were plenty of tips that apply to anyone with an email list. I wrote about what I learned in a post for Zen Optimise (Twelve Brilliantly Simple Email Marketing Tips from MarketingSherpa's Email Summit 2014), but I wanted to share just one very simple yet really vital tip here: Make your "snippet" text compelling. What's snippet text? It's the first few words of your email, which appear alongside the subject line in many email clients, like Gmail. I've indicated the snippets in red below: Here are the snippets themselves: South by Southwest's email snippet reads "Having trouble reading this email? View it in your browser. Faceboo…" genConnect's email snipped reads "If you're having trouble viewing this email…" This is such a wasted opportunity. Why not use the snippet to encourage people to open your email? The myWaitrose email does the best job of this, with: "Waitrose £5 wines plus how to make Delia's pancakes…" (And I don't know about you, but the words "having trouble reading this email?" or similar aren't exactly encouraging ones…) There are plenty of ways to create better snippet text. Maybe your template has a box to include a sentence or two on the top left hand side. Maybe you want to change the way you begin your emails. It's up to you. Just be aware of what readers are seeing … and how you can use it to your advantage.   Have you got a great example of a compelling snippet from an email in your inbox? Share it with us in the comments! Wanna learn how to make more money with your website? Check the Online Profits training program!

How Often Do Your Check Your Stats? Posted: 26 Feb 2014 08:14 PM PST One of the phases that virtually any new webmaster goes through is the stats-fever. It’s that period when you first discover Webalizer of (hopefully) Google Analytics, and you are so excited with your website and with your new visitors that you feel the urge to check the stats every day. Sometimes multiple times a day. Sometimes multiple times an hour. After a while, however, you realize that checking the stats so frequently is not a really good use of your time. After all daily fluctuations are bound to happen, you can’t conclude much about them. More importantly, instead of checking the stats you could be doing something that has a chance of actually bringing new visitors, like writing a new post or promoting the website on social networks. That’s when you start checking the numbers less frequently. What would the ideal frequency be, however? In my opinion there’s no ideal, as each website will have its own characteristics. That being said, I think checking the numbers on a monthly basis is the bare minimum. Sure, you can take a quick look on a weekly basis to make sure everything is running smoothly, but the deeper analysis to understand whether or not your strategies are working should be done on a month by month basis in my opinion. Some websites will need an even larger time frame. Some friends of mine run a website about an event that takes place once a year, so during some months their traffic will sky rocket. As a result they tend to use yearly numbers when analyzing their performance. What about you? How often do your check your stats and what time frames do you use to do your reviews and analysis? Wanna learn how to make more money with your website? Check the Online Profits training program!

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