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Create A List With All Previous/Potential Advertisers - DailyBlogTips

Create A List With All Previous/Potential Advertisers - DailyBlogTips

Create A List With All Previous/Potential Advertisers

Posted: 27 Aug 2013 05:28 PM PDT

If you ever attend a marketing or sales course you’ll probably get this tip in very first lesson: save information about all actual (i.e., people who bought from you) and potential (i.e. people who expressed interest in your product in some way) customers, as selling to those will be much easier than selling to strangers.

Now why do website owners and bloggers who selling advertising don’t follow this same tip? If you think about it’s pretty much the same thing, and it could be just as profitable.

In other words, you should create a list of contacts (with at least name and email address) of all the people who either expressed interest in advertising on your website or who actually purchased an ad. Practically speaking, whenever you receive an email with an inquiry about advertising, save that contact on your list.

Once you have that list you’ll be able to contact it on various occasions, significantly boosting your advertising profits.

For instance, if you redesign your site and place a new banner spot you could email your list and ask who would be interested in taking that spot.

On slow periods where ads are not selling that well you could create a promotion, say 30% discount, and email it to your list to see who would be interested.

Not only will you sell more ads, but you will also build a stronger relationship with those people, which could lead to other types of collaboration in the future (e.g., giveaways, contests, etc).

Don’t have such a list yet? Well, start one today.

Wanna learn how to make more money with your website? Check the Online Profits training program!

Original Post: Create A List With All Previous/Potential Advertisers

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