“The ProBlogger Top 20 of 2012” plus 1 more |  |
| Posted: 08 Jan 2013 06:09 AM PST Welcome to 2013! Are you ready for the year ahead? If you’re like me, and you’re just getting back into the swing of things (or still on break!), you might be scratching your head trying to remember all the important lessons you learned last year.  Image courtesy Lore & Guille, licensed under Creative Commons If not, I hope you’ll find some gems in this list. We do try to cover a range of topics on the blog, and meet the needs of bloggers at all stages of the blogging journey. So if, once you’ve had a look through this list, there’s something you’d like to see more of in the year ahead, be sure to mention it in the comments. Now, without further ado, here are our top 20 articles from 2012! 20. Quality Vs. Volume: The Traffic Spectrum, and How Bloggers Can Harness ItIf you’re looking at your blog stats this morning and wondering how you can ramp them up this year, read this post before you start. It might give you the insight you need to work smarter, rather than harder, to attract quality traffic to your blog. Definitely check out the discussion on that post, too—some really interesting learnings are to be found there. 19. Blogging in Brief: Looking Good, Saving Face, Tags and LagsMy Blogging In Brief column was a bit of a hit last year with readers, and the next instalment comes out later this week. In the meantime, this post from last year highlights a few interesting trends that readers were particularly interested in: how big blogs save face when they make mistakes, graphical blog headers, letting customers set the price for your next product, how promotions could be slowing your site, and the relevance (or otherwise!) of tag clouds. 18. The Diamond in the Rough System for Gaining InfluenceWe’ve all heard social media advisors tell us to target the influencers if we want to have an impact on social media. But how can you find the true influencers in your niche? In this post, Jonathan Goodman shows you how—and his tips and experience are good for all aspects of blog promotion, not just social networking. Have a read! 17. Looking to 2013: A Commitment to Blogging Smarter … With a Little HelpIn this post, I included a roundup of a series of posts on contracting out aspects of your blog. From maintenance and development to design and writing, the range of tasks you can outsource—if they’re not your strong suit, or you need to free up time to focus on other blogging jobs—is endless. While this post is a starting point, I hope it’ll put you in a good position to blog smarter this year. 16. URL Be Sorry: Google Cuts Back on Top-ranking Exact-match DomainsWhile once, exact-match domains made a big difference to a blog’s search positioning, as Rob Henry explained here, Google’s changed its algorithm so that exact-match domains now carry much less weight. As Rob reveals, this creates great opportunities for those with quality content hosted on a normal domain (i.e. one that’s not a domain that’s an exact match with a niche keyword). 15. Grow Your Blog Business: The Earn Millions in Your Flipflops Framework [Case Study]This case study by Stephan Spencer really excited our readers, and it was great to hear from the case study’s subject, Susan Lassiter-Lyons, in the comments. The post really sets out a solid framework for starting a profit-making blog. It’s a must-read if this is something you’re working on at the moment. 14. 3 Ways Cartoons Can Improve Your BlogA picture tells a thousand words, as this post by Mark Anderson shows. If you’re thinking that there’s no way you can possibly communicate your message in under 1,000 words or so, have a look at this thought-provoking, actionable post. You might just rethink your approach to blog content afterward! 13. WordPress Feature Review: New Features You Missed in 2012If you’re a WP user, you’ll find this two-part series very helpful. In it, Michael Scott steps us through a raft of new features that, bloggers being as busy as we are, we may have missed in 2012 (I know I missed a few!). Even a quick skim of this series is sure to turn up a few handy enhancements that will make your blogging easier and more enjoyable in 2012. 12. How to Find an SEO Goldmine for Your BlogIn this popular post, Elena Vakhromova presents a simple, clear, effective way to write keyword-relevant, quality blog posts to raise your search rankings. Bloggers who have been scared to tackle keyword research were very pleased to find this guide, so if your keyword research could do with an overhaul, take a look at this post. 11. The 3 step Guide to Creating Pinterest-friendly Graphics for Your BlogThere’s a lot of heat and light around Pinterest right now, but few know how to harness the platform as well as Jade Craven, who’s helped me develop a strong audience there for dPS. This post exposes her top advice for creating the types of graphics people love to pin on Pinterest. If you didn’t realise that was part of the battle of getting Pnterest traction, this article is definitely for you! 10. 6 Warning Signs That Your Blog is DeflatingAgain, another handy post that provides invaluable pointers that help bloggers recognize a downturn and do something about it before it’s too late! Ashkan’s advice here is clear and straightforward, and the suggestions offered by readers in the comments make a great addition to this post. Why not make it a monthly checklist for your blog in 2013? 9. Backing Up WordPress? Don’t Make These 9 MistakesWe all need backups, but few of us know if we’re doing all we should to protect our online assets. As Anders Vinther reveals, backups aren’t something that we should be leaving to our blog hosts, or our developers. This is a topic every blogger needs to be on top of, so if you’re not in that camp, check this post out now. 8. 4 WordPress Alternatives: The What, Where, and WhyYou’ll have noticed a prevalence of WordPress-related posts on this list. But not everyone is on, or wants to use, that platform. Here, Matt Setter steps us through four handy, functional alternatives, explaining who they’re for, and what they do. If you’re starting a new blog, or looking to move an existing blog, in 2013, maybe you’ll also look for different functionality and flexibility than WordPress offers. If so, this post is for you! 7. How to Write Emails that Get an Immediate ResponseThis is one of those topics that many would think is too obvious to get so much attention—but they’d be wrong. Robert D. Smith shows even the most experienced email writer how to improve their technique in this short, sharp post that combines psychology, etiquette, and good old common sense. Are your emails getting the responses you want? Make sure they do in 2013! 6. Make Money From a Low-traffic Blog [Case Study]Nathan Barry’s no-holds-barred story of how he build a product, and sold it strongly, from a blog with low traffic is nothing short of inspirational. One of the great things about it is how honest he is, and how clear he makes the path to success. This is a must-read for anyone who’s put off by the traditional make-money-blogging stories and wants to get a head-start on generating income. 5. 15 Social Media Mistakes That Are Strangling Your SuccessThis post provides a full tour of social media mistakes that, surprisingly, we’re still making today. In it, Georgina takes us back to basics in this post, which, again, would make a good checklist for bloggers to assess their social media efforts every so often. 4. Can you REALLY Make Money Blogging? [7 Things I Know About Making Money from Blogging]Last year marked my tenth anniversary of blogging, and this post encapsulates the key learnings I’ve gained about making money over that time. As you’ll see in the comments, the post resonated strongly with a broad cross-section of our readers, and provided much-needed inspiration for many. If you want the truth about making money blogging, look no further. 3. How to Set Up an Email Account that Uses Your Domain NameKashish hit a nerve with many readers with this post. As you’ll know if you read post 7 above, having a legitimate email address is critical to being taken seriously online. This post—and the comments that follow—will help you set one up quickly and easily. 2. 10 Popular Affiliate Programs for Small and Medium-sized BlogsCharles Dearing’s list of his favorite affiliate programs is supplemented in the comments by those of our experienced users. Any blogger looking to add or ramp up affiliate income in the coming year would do well to look at this list and the advice Charles gives. 1. 40 Cool Things to Do With Your Posts *After* You Hit PublishOur most popular post this year is one of our most recent! But it seems we all want to find innovative ways to use our quality content to expand our readership and online presence. Steff Green’s list of 40 cool things isn’t just about promotion—in it, she provides tips for finding new content ideas, researching your audience, and more. Is it another checklist you could print and use in the coming year? What were your top posts of 2012?These were the top posts on ProBlogger—but what about elsewhere online? Link us to your favorite post in the comments below, and don’t forget to tell us why you loved it! Originally at: Blog Tips at ProBlogger     |
| Make an Offer they Can’t Refuse: 5 Tactics for Stronger Calls to Action Posted: 08 Jan 2013 06:01 AM PST This guest post is by Christopher Jan Benitez of PrintRunner.com. For site owners to increase their profit, they need to strengthen their calls to action (CTA). Websites earn from visitors who click on a button or banner. This leads them down the conversation funnel until they reach the end of the funnel where they become a lead, if not a customer. Getting people to perform a click of a mouse button—or any desired action—however, is never easy. It takes careful planning and strategizing to get people to heed your CTA, let alone act on it. ProBlogger has said much about calls to action here and here. But a call to action needs to weave some factors left out of these posts together into an eye-catching and attention-grabbing banner or button. This post discusses other essential points to help site owners maximize their earnings. 1. ColorThe colors you use on your calls to action trigger different emotions in users. Whether it's the copy or button itself, you need to use the appropriate color choices that best connect with your audience to increase the chances of people acting on your CTA. This color wheel shows how each color is perceived by users: The color you will use on your landing page will depend on the site's theme. For the copy and button to pop out from the screen, you will have to choose a color that is complementary to the site's theme. If there are elements of your call to action that stick out like a sore thumb, redesign it with a color that is analogous to the theme. 2. SizeMake your calls to action appear in large buttons or fonts. If you have different calls to action set up on your page, make the priority ones larger and the lesser ones smaller, so that users can distinguish which are more important. Don't design the entire page with a call to action graphic design—observe subtlety at all times. 3. PlacementTheoretically, the best places for your calls to action to appear are above the fold and below the post. When positioned above the fold, users will immediately see your call to action as the page is done loading. They won't have to scroll down the page to see what's in store for them. On the other hand, placing your call to action below the post has the potential to produce more leads. Users who scroll down the page are engaged with the content of your post. Therefore, once your call to action appears on their screen, they will be more likely to heed your call. The placement of your CTA ultimately depends on your site design. Since each site is unique, some best practices may not necessarily apply to your blog. You need to determine how your site is viewed by users by looking at a heat map. This helps you figure out which parts of your pages receive the most attention from visitors. Slodive has a post of heat mapping tools that you can use for your site to learn the best places where you can post your call to action. By placing your CTA on "hotspot" areas in your layout, you increase the chances of users heeding your call to action. 4. UniquenessIt is advisable to follow the suggested practices of a particular task, but you can't let yourself be restricted by those practices. Eventually, everybody will start using those tactics. until every other call to action ends up looking exactly the same. Although there's essentially nothing wrong with having a fundamentally sound CTA, a really good call to action operates away from convention. Writer Dan Kennedy shares his insane advertising ideas for pain relievers, financial services, and skin cream product in the market in this post. "Truly groundbreaking" are words that perfectly capture the essence of Dan's advertising ideas. The idea here is that your CTA stands out even more from those of your competitors. When everyone else is following the best practices for their CTA, you can do ever better by going against the flow and following your gut. Be distinct from the competition, but don't overdo the weirdness—you may end up alienating your target audience. Let your creative side show while still being in touch with your core values and mission. 5. The "What's in it for me?"To effectively get people to perform your desired action, you need to put yourself in the shoes of your potential clients. Think of your experiences purchasing goods from a store. You will find yourself buying something that gives you the most satisfaction at reasonable prices. As a service provider, it is your responsibility to provide high-quality products and services that fill a need. Start by listening to people and knowing what makes them tick. Then develop your CTA based on the findings. The higher the demand, the greater the possibility that your CTA will be answered. Whether you're offering free ebooks, email subscriptions, or products for sale, ensure that there is genuine interest among users, and craft your CTA accordingly. There’s a lot more about calls to action that needs to be discussed to help site improve their lead generation tactics and increase sales. If you have tips and tricks on how to boost your CTA that weren't mentioned in this post, let us know by commenting below! Christopher Jan Benitez writes helpful articles about social media, small business, and print marketing, in particular full color brochure printing. He is currently a writer for the PrintRunner Blog. Originally at: Blog Tips at ProBlogger Make an Offer they Can’t Refuse: 5 Tactics for Stronger Calls to Action     |
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