“The ONE thing your written content needs. (And it’s not what you think!)” plus 1 more |  |
| The ONE thing your written content needs. (And it’s not what you think!) Posted: 04 Nov 2013 08:37 AM PST This is a guest contribution from karen gunton is a blogger, teacher, and visual marketing specialist. Bloggers hear a lot of advice about content marketing, email marketing, and social media marketing, but you may have noticed something new pop into the online landscape lately – visual marketing. So yes, even though you are a blogger and your job is to create written content, I am here to tell you that you need some visual content too. Visual marketing is simply using images to communicate a message about your blog or your business. The images you use can come in a number of formats (jpeg, video, PDF, slide, print etc.) and can contain a wide variety of content (text, photographs, diagrams, icons etc.) so the definition of visual marketing is actually a lot wider that in seems. You can create visual content that suits you, your blog, and your audience… the key is to get visual. Here's why: 1. Social is visual.If you are using social media platforms to engage with your audience and market your blog then you need visual content. Social media is visual: brands that share visual content on platforms like Facebook, Twitter and Google+ get more engagement than brands that do not; and visual platforms like Pinterest, YouTube and Instagram drive traffic back to blogs. 2. People are visual.Visual content catches people attention: it often resonates in a way that words alone do not, and it is generally more memorable. The saying "A picture is worth one thousand words" came to be popular for a reason! People are visual, so it makes sense to incorporate visual content along with your written content as a way to engage with your audience. 3. Visual stands out. We are bloggers. Words come easy to us! But I am sure we all experience a similar problem in our respective niches: there are a number of bloggers blogging about the same topics we blog about. Visual marketing is your chance to stand out, particularly if it is not popular yet in your niche. And visual content is a great way to share your message in some new and engaging ways. So how do you get started?
When you post your image to social media, include the link back to your blog and a call to action to click for more. If your images resonate with your audience they will do they sharing for you – that's why I call these types of images "shareables"!
Consider creating a slide show and sharing it on Slideshare, adding your voice to the slide show and uploading it to YouTube, turning your content into a printable PDF guide or checklist, or creating an infographic. Think back to when you were in school and you realised that kids learn in different ways – adults are the same. Sharing your written content in new ways will help you engage with your audience. Not to mention that these different formats give you the opportunity to share content on new platforms, and include your own visual branding to build brand recognition. It is win-win-win.I know that one of the big things that holds many bloggers back from creating visual content is the whole "But I am not very creative!" thing. We are into writing, and that sometimes means we aren't as comfortable with images. But I bet that there was a time when you didn't feel like a writer either! You have probably heard the advice that the best way to learn how to write is to start writing. It is the same for visual content. The more you play with creating images the more comfortable you will feel with it, and the more you will learn what resonates with your audience. And with so many amazing free tools and tutorials online, this is indeed something anyone can learn. To get started, try picmonkey. It is my favourite online tool: it's free, it is very user friendly, and it is a fun way to create social media shareables that will help you promote your blog posts. Go on, give it a try… give your audience something they can pin, share, tweet, and print – they are waiting for it! karen gunton is a blogger, teacher, and visual marketing specialist. she is passionate about helping micro business owners SHINE online. take her FREE visual marketing class to learn how to create your own branded shareable images for social media – no photography or design skills necessary! Originally at: Blog Tips at ProBlogger The ONE thing your written content needs. (And it's not what you think!)     |
| 5 Actionable Tips to Grow Your Blog’s Traffic Posted: 31 Oct 2013 08:39 AM PDT This is a guest contribution from Scott Purcell, co-founder of Man of Many. People often speak in very broad terms when giving tips or suggestions to improve blog traffic. We may hear unspecified suggestions, such as: “be active on social networks” or “partner with other blogs”. If you are attempting to launch a new blog it is likely to prove difficult and frustrating putting these things into practice, and all too often with limited success if not implemented properly. One of the reasons I believe the 30 Days to a Better Blog is so successful is that it gives you clear, actionable and step by step advice regarding WHAT TO DO. It seems that it’s all too rare these days. So while the five tips below may not be a set formula that works for everyone, at the very least we hope they give you some ideas or inspiration to use on your own site. These steps below helped us grow our blog Man of Many from zero to over 100,000 page views in only three months. Let’s jump in. 1. Participate in Group Boards on PinterestImages are vital to our blog. Typically it is the visual imagery rather than the descriptions or written content that attracts visitors to Man of Many. Consequently, obtaining maximum reach with images of our feature products via social networks is essential to generating hype around our blog and reaching as broad an audience as possible. Everyone knows Pinterest is absolutely golden for bringing in traffic, but it can often prove difficult to build up a following in initial stages of usage. If you Google “Group Pinterest Boards” you are bound to find a few Group Boards related to your blog or niche. These Group Boards are a great way to share your posts with a targeted demographic, rather than simply starting from zero with your own board. Group Boards can often already have a large following (usually 1,000+ people) which can provide an excellent starting point for generating interest. Usually the page description will contain an email address for you to contact if you would like to contribute. Alternatively just leave a comment on one of the pins requesting that someone invite you. Steps
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2. Automate Your Social Network SharingA big problem people many face is the significant amount of time it takes to individually upload an image, write a title and share the post on all of the social media networks you may wish to utilise (of which there are many!). To simplify this process, we have been using a free WordPress add-on called NextScripts Social Network Auto-Poster. As soon as each post is uploaded via WordPress, this tool automatically shares the featured image (or whatever content you like) with your social networks. The plug-in can publish nicely formatted messages to your Facebook, Twitter, Google+, Blogger, LiveJournal, Delicious, Diigo, Stumbleupon, LinkedIn, Pinterest, Plurk, VKontakte, WordPress, and Tumblr accounts. You can even customise the accompanying description, links to your page or title and even set a delay to sharing on your social media accounts. Best yet, there’s no annoying "Shared via NextScripts.com" or "Posted by SNAP for WordPress" messages as the posts will be 100% white-labelled and come directly from your own account. **EXTRA HINT** Nextscripts can be used to share your content with Group Pinterest Boards as well but requires a Pro Account (see point #1 above). Steps
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Alternatives3. Set up Profiles on other “Product Sites” and Upload your ContentA lot of our traffic comes from other “product or sharing sites” that are very similar to Pinterest. You can simply set up profiles on each of them and usually include a URL (+1 for link-building!), and share your posts or use them as a place for research and inspiration. Examples of such sites (in order of traffic generation for Man of Many) are: Svpply, Tapiture, Gentlemint, The Fancy, Allmyfaves, Springpad, Punchpin, Manteresting, Stasham, Storemate, WeHeartIt, Wanelo, Polyvore, Lyst, Sumally, Gimmebar, Nuji, Lookk, Likabl.es, SocialBro… and the list goes on (do some googling for your niche!) Steps
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**HINT** Open your posts up in a few tabs and use Ctrl+Tab to work through them quickly with repetitive tasks or clicking. Alternatives
4. Share your Competitions with other Comp AggregatorsWhen you run a competition on your blog, make sure you do not just share it with your Facebook followers or social networks. Sharing it with a wider community via Competition Aggregator sites can be an excellent way of pulling in some extra traffic to your blog. There are veritable smorgasbords of them online where you can submit your competition and include a backlink to your site. Steps
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5. Submit Your Blog to Startup Review Sites or other Blog Directories“I'm not a businessman, I'm a business, man.” – Jay-Z, ‘Diamonds From Sierra Leone’. Just because you run a personal or part-time blog, it doesn’t mean it can’t be thought of as a business. A lot of people are unsure where to start with promoting their blog other than sending it to their friends and family. We initially focused promoting Man of Many on other fashion blogs or related sites, but it often proved difficult partnering with them, having such a small following in the early stages. A beneficial alternative we discovered was although we were not your typical “start-up”, many entrepreneurial sites and directories were willing to cover us, or at least allow us to submit a profile which was critical to building sustainable traffic and SEO. Steps
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ConclusionOne thing to note with all of the tips listed above; none of them will work if your content is not of the highest standard, engaging, exciting or useful to readers. In the blogging business Content Is King and there is little point in sharing your content with people unless you have something of value to offer in a flooded market. So over to you, share your best actionable tips in the comments below with step by steps (if you can!) or let us know if you found the tips/ideas helpful. Scott Purcell is the co-founder and fashion editor of Man of Many (manofmany.com). Man of Many is a men's lifestyle and product review website dedicated to showcasing the latest in men’s products, culture and style. Originally at: Blog Tips at ProBlogger 5 Actionable Tips to Grow Your Blog's Traffic     |
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