Ads 468x60px

Shoemoney - Skills To Pay The Bills

Shoemoney - Skills To Pay The Bills

Link to ShoeMoney

Don’t worry everything will be ok (GTFO)

Posted: 31 Dec 2015 11:11 AM PST

Do you surround yourself with people that have no experience with what you are doing but are always giving you positive reinforcement?

Thats one of the most toxic things.

I have seen this be the downfall for a lot of affiliates.

Have you ever have a friend who is grinding it in his day job 9-5 say, “Holy shit dude you made a X THIS year. You deserve that Ferrari/Lambo that you have always wanted. You should get this house! You deserve it cause you work so hard! You are living the dream!!!”.

And then next year when your thing you were promoting is done and you are looking for the next thing… and your ass deep in monthly payments… the same guy is like, “Yo dude don’t worry about it. You’re brilliant and everything will be ok”.

When I started I was the biggest tightass ever. A couple years later when I was profiting 7 figures a year I was actually the biggest tightass. When I would goto Vegas for pubcon, affiliate summit, etc, I would fly to vegas on the cheapest flight… even if it was 3 stops. The Stratosphere was my hotel. $40-$60 a night rooms… with McDonalds on the 2nd floor open 24/7. Awesome.

But the thing was I had JUST moved to Nebraska when I started. I had ZERO friends.

Fast forward a couple years… actually 5 years. I just had just sold my company AuctionAds for millions.

At this time I had some friends though. Most of them physicians that worked with my wife. These guys were living lifestyles that were 10x expensive as mine.

All were totally amazed at what I was doing. I mean cmon.. At that time there were a handful of the “Super Affiliates” in the world let alone in Nebraska.

The difference for me compared to most affiliates was I had a huge winfall in selling AuctionAds so I had a big lump of sum put away. But anyway….

I started getting all these postive omg your so awesome, you got it figured out, why don’t you buy this or this or this.

I was now paying for first class airfare everywhere, Staying in the penthouse at the Wynn. And when I got the Amex Black Card… forget about it.

Now I don’t have the downer story that I have heard from other affiliates… I still have never lost money in being in business for 14 years now.

I wrote recently about how I tried to be something that I am not for a while… and as I said in that I do not regret it. However, with that said, I wanted to call that company quits for a LONG time. But I kept getting these “Ahh cmon your the man, Don’t worry everything will be ok, etc, etc.”

Unless you have been there as an affiliate you have no clue what a roller coaster ride it is.

Taking advice from a plumber who tells ya how awesome you are and how you should do all this when you just made more in a month than he makes in a year is just stupid.

But I got caught up in it.

I have to say I never got too caught up in the lifestyle change enough to buy expensive cars or an insane house (well to be honest a million bucks in Nebraska gets you a pretty good house).

Key people that have given me the best advice that really put me on the right course several times were Michael Sprouse (former CMO Playboy & AzoogleAds), Alex Zhardanasky (AzoogleAds Founder), Jason Akatiff (ads4dough founder), and other similar people.

But this doesn’t really just cover financial stuff… Also marital issues or other life issues.

Anyway my point is look around at people you are taking advice from people that have never actually done what your doing. Make some friends that are.
0 comments

E-commerce and Mobile: 10 Easy Powerful Tricks to Sell More - DailyBlogTips

E-commerce and Mobile: 10 Easy Powerful Tricks to Sell More - DailyBlogTips

E-commerce and Mobile: 10 Easy Powerful Tricks to Sell More

Posted: 30 Dec 2015 06:38 AM PST

According to research carried out by PayPal, which examined more than 17,000 consumers in 22 countries around the world, one-third of online shoppers uses mobile devices to make a purchase.

Mobile commerce, that is the management of commercial transactions via smartphones and tablets, has existed for at least fifteen years: in the late ’90s, Coca-Cola installed vending machines that accept payment via SMS text messages, and a few years later the possibility to pay train tickets directly from mobile phones was introduced in Austria.
However, it is only in recent years that purchases from mobile have seen an exponential growth: PayPal's research reveals an annual growth rate of 42% in the period between 2013 and 2016.

Searching on mobile, conversion on desktop

Despite the growth of mobile, there is a fact that speaks volumes: the conversion rate on smartphones is 0.8% against 2.78% on desktops and users who clicked on "Add to cart" on mobile are less than half of those on PC.

It seems clear that, despite the fact that more consumers surf online to shop, this often does not lead to purchase. People use their smartphones to search for information about products, to compare prices, perhaps even get themselves intrigued by new products and promotions, but then they would rather complete the purchase on desktop.

When optimization is a stranger

There are different reasons why people are reluctant to purchase on mobile. According to Paypal's research, 34% of people say the problem lies in the physicality of the device. The screen size is too small to allow an easy visualization and navigation of the purchase procedure. 18% of users blame it instead on the lack of site optimization, the content layout and difficulty in finding information.

Today, mobile commerce offers a great opportunity to all brands, because thanks to smartphones people can shop anytime, anywhere, multiplying purchasing opportunities. But this opportunity still too rarely results into business, because most of these e-commerce businesses are not yet ready to make the mobile purchase path easy, simple and fast.

M-commerce: undoubtedly fast, but without improvising

For anyone who has an e-commerce business, thinking mobile is a priority that should not be put off anymore: 204 million dollars were spent on these devices in 2014, while in 2018 transactions will be 626 million, three times as much. According to an article on Entrepreneur.com, if you aren't building e-commerce businesses with mobile in mind, you may be irrelevant in three to five years. Before starting, however, it is important to analyze your objectives and targets, to observe the profiles and behaviors of consumers on mobile, which do not always coincide with those on other channels: the audience is generally young people. According to Paypal, 59% of shoppers on mobile between 18 and 34 years old use their phone to surf for about 3 hours a day (source: eMarketer) and they prefer in 63% of cases (source: Econsultancy) e-commerce businesses that have rich contents, which give detailed descriptions and product reviews. From this first general guideline, we can define the specific audience of the brand. You should always keep them in mind when designing and implementing all these improvements that make the shopping experience on your e-commerce business better and more evolved.

Here is a series of effective tricks to get you started:

#1 Enrich your content: although mobile experience is the emblem of immediacy, when it comes to choosing a product people love to have in-depth information. Therefore you should put detailed descriptions for each item, and you could even add videos illustrating the assembly instructions, functions or its use.

#2 Encourage reviews: Descriptions are important but opinions on your products spontaneously left by costumers are 12 times more (source: Econsultancy). To encourage them, put and highlight under each item a field where they can leave a review and make sure that the publishing procedure is as simple as possible, even on mobile.

#3 Choose explanatory photos: Given the small size of the screen, the pictures should tell what the product is about in a clear and attractive way and highlight its strengths. Make sure they are in good quality and easy to view.

#4 Use legible font sizes: To read the texts, whether they are titles, descriptions or buttons, users should not have to zoom in or move horizontally or vertically to see the whole page. Make sure all the important information are already shown on the opening page.

#5 Scrolling is better: Every link involves a waiting time to open a new page, which is not particularly appreciated on mobile. Structure your information as a single sequence that can be viewed through scrolling, so that users can smoothly pass from one content to another without interrupting their navigation.

#6 Customize your message: The e-commerce app is particularly useful to communicate to users instantly and in a personalized way: thanks to push notifications you can inform customers who have purchased one of your products when a similar or complementary product is on sale.

#7 Enable booking: Considering that many users search for products on mobile but then buy them on desktop, you should provide the opportunity to book an item, so that they can buy it at a later time.

#8 Add Social Medias: 28% of online activity is spent on social networks (source: Social Times) and there are 1.65 million active users on mobile (source: Wersocial). Make sure that they talk about your e-commerce business by adding social sharing buttons on each product and by promoting your best articles on your social medias.

#9 Make payments easy: Purchasing through apps offers consumers the convenience of not having to enter their data each time they make a payment. 26% of consumers consider it a significant advantage (source: Skrill). Ensure the possibility for costumers to use all major credit and debit cards and allow them to complete the purchase path in just a few clicks.

#10 Optimize your efforts: If you can't apply most of these tips on your e-commerce business or the app currently in use, it may be appropriate to rethink it from scratch and to rely on skilled programmers or web designers. Alternatively, if you have limited time and budget, you can choose an online system to create apps and mobile sites on your own, like mob.is.it, without having graphics or programming skills, and they will be ready in a few minutes with its full features, also for e-commerce.

Experience is the key to commerce, even on mobile

It's a fact: mobile commerce will continue to evolve and it is possible that these and other winning tricks today will be completely outdated in a few years. How to keep up with the times? By choosing a flexible e-commerce system and remaining faithful to your role: even in the mobile era a marketer’s task is to keep their eyes open and think about the consumers, what can truly satisfy their desires for comfort, immediacy, and simplicity in the purchase path. As stated by Jeff Bezos, CEO of Amazon, "If you do build a really great experience, customers tell each other about that. Word of mouth is very powerful." Do your costumers talk to each other about your e-commerce business? Make sure that the answer is yes.

Wanna learn how to make more money with your website? Check the Online Profits training program!

0 comments
Subscribe to: Posts (Atom)