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Shoemoney - Skills To Pay The Bills

Shoemoney - Skills To Pay The Bills

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It’s Official — AdStation is Kicking Email Marketing’s Ass

Posted: 27 Jan 2015 07:00 AM PST

Email publishers have nothing to bitch about anymore. Pretty much everything they need is finally available to send the most targeted email offers possible thanks to AdStation.

First off, if you don't already know, AdStation is the email channel at Adknowledge, and the biggest big dog in email advertising and data monetization. I'm writing about their newly upgraded service because it's helpful, it works and it's going to change the industry.

So what's new with AdStation? Now, you can choose and build offer templates and creatives. You can select the advertising categories you feel your audience will be most responsive to.

template-selection

And, you can set the frequency at which your categories are delivered. Of course, all of this also comes with offer recommendations based on the biggest response-based database in the industry.

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For example, if your audience is interested in Health and Beauty, you can select categories like Anti-Aging, Cooking School, Weight Loss, and Fashion. And let AdStation match the highest converting offer from its deep list of advertisers, thus netting you the absolute highest PPCs for your audience.

category-selection

All of the awesome added control features come with one even bigger bonus — and it's the change that I'm personally most interested in because it's an absolute game-changer for email marketing in general: you can now connect to the platform via a simple SMTP relay.

AdStation is now without API integration, which has been a barrier for some mailers. The SMTP relay is the faster, easier, simpler solution. A lot of mailers have been unable to work with the best solution in the industry, simply because they lacked the technical resources to get up and running. Set up via SMTP relay is fast and easy – it takes an hour or less. That's why people like it.

Here's the bottom line: AdStation is powered by proprietary, response-based targeting. This delivers the most relevant offer to the most receptive consumer at the most appropriate time. And now, they're giving you more and easier access. Oh, and you can do it all without any integration. That just can't be beat.

Contact the AdStation team to get started.
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5 Websites with Great Landing Pages - DailyBlogTips

5 Websites with Great Landing Pages - DailyBlogTips

5 Websites with Great Landing Pages

Posted: 26 Jan 2015 12:11 PM PST

A landing page is basically a point of entrance to your website. It is where visitors will “land.” As you can guess, the landing page is very important, as if you fail to engage those new visitors you might lose them forever. If you have an efficient landing page, on the other hand, you will capture the interest of those visitors and possibly turn them into loyal visitors, subscribers or customers.

A website can have several landing pages. For instance, it can create one landing page for each marketing campaign it runs. For most websites, however, the homepage is usually the most important landing page, as that is where most of the visitors end up.

Sometimes it’s easier to show things than to explain them, so below you’ll find 5 examples of websites that have a great landing page structure on their homepage.

1. Pingdom.com

One thing to keep in mind when designing your landing page is the action you want the visitor to perform. Pingdom undertands this concept and applies it by focusing the whole upper part of its homepage on one task: getting you to click on the ‘Get Started Now’ button.

2. FreshBooks.com

In my opinion Freshbooks does an even better job at focusing the landing page on converting the first time visitor into a potential customer: instead of displaying just a button, it displays the whole signup form right there. The visitor just needs to put his name, email address and click on the ‘Try it Free for 30 Days’ button.

3. Motors.co.uk

This British website helps people find used and new cars. To serve this purpose it brings on top of the homepage a search form you can use to nail down the model you are looking for. In fact it presents two search forms, the ‘Find it Fast’ for those who are in a hurry, and ‘Smart Search’ for those who want to be more specific.

4. CouponMachine.in

This Indian website is focused on offers and coupons, and engages its visitors by displaying all the popular offers above the fold. The top section rotates through those offers, while the lower section displays a list of stores that you can get coupons for. In other words, it displays what the visitor is looking for right away. Below that you’ll find a huge subscription box to capture the email of interested visitors. It probably has a great conversion rate given the visibility it has.

5. CrazyEgg.com

This is a good example of a minimalist yet efficient landing page. The visitor is presented with two things: a form to input his website URL, and a list of companies already using the service. In other words, you pretty much don’t have an option other than to start testing the service. Quite clever.

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