Shoemoney - Skills To Pay The Bills

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It’s Official — AdStation is Kicking Email Marketing’s Ass Posted: 27 Jan 2015 07:00 AM PST Email publishers have nothing to bitch about anymore. Pretty much everything they need is finally available to send the most targeted email offers possible thanks to AdStation. First off, if you don't already know, AdStation is the email channel at Adknowledge, and the biggest big dog in email advertising and data monetization. I'm writing about their newly upgraded service because it's helpful, it works and it's going to change the industry. So what's new with AdStation? Now, you can choose and build offer templates and creatives. You can select the advertising categories you feel your audience will be most responsive to. And, you can set the frequency at which your categories are delivered. Of course, all of this also comes with offer recommendations based on the biggest response-based database in the industry. For example, if your audience is interested in Health and Beauty, you can select categories like Anti-Aging, Cooking School, Weight Loss, and Fashion. And let AdStation match the highest converting offer from its deep list of advertisers, thus netting you the absolute highest PPCs for your audience. All of the awesome added control features come with one even bigger bonus — and it's the change that I'm personally most interested in because it's an absolute game-changer for email marketing in general: you can now connect to the platform via a simple SMTP relay. AdStation is now without API integration, which has been a barrier for some mailers. The SMTP relay is the faster, easier, simpler solution. A lot of mailers have been unable to work with the best solution in the industry, simply because they lacked the technical resources to get up and running. Set up via SMTP relay is fast and easy – it takes an hour or less. That's why people like it. Here's the bottom line: AdStation is powered by proprietary, response-based targeting. This delivers the most relevant offer to the most receptive consumer at the most appropriate time. And now, they're giving you more and easier access. Oh, and you can do it all without any integration. That just can't be beat. Contact the AdStation team to get started.

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