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5 Tips on Running a Sports Blog - DailyBlogTips

5 Tips on Running a Sports Blog - DailyBlogTips


5 Tips on Running a Sports Blog

Posted: 11 Mar 2016 05:25 AM PST

These days anyone with a laptop and internet access can start their own sports blog meaning it can be very hard to make yours a successful one. But that doesn't mean you should shelf your dream for fear of failing. By following our tips below you'll be well on your way to owning and running a successful blog.

1: Find Yourself a Unique Angle

Since there are so many sports blogs out there, it means you have to work that bit harder to ensure you gain a loyal following. One of the easiest ways of gaining a higher readership is by developing your blog to have a unique aspect to it that will make people want to read it and set you apart from your competitors. This could be featuring exclusive content and guest posts, hosting a weekly podcast or perhaps a quirky writing style. For inspiration, look at the top blogs in your niche. This Top 50 list of football blogs for example explains what makes each blog unique and popular with their readership. Research these top blogs and use them plan your own successful niche.

2: Post Frequently

It can be disheartening when you first start a blog. In the first week you post three beautifully written articles, your best work, and yet you get a disappointing number of views. It's at this point that many will give up their sports blog dream, but don't! Readers appreciate up-to-date information and news, and by posting daily articles you will not only reach new readers but begin to build yourself a regular following. Most blog platforms, such as WordPress, have a scheduling tool meaning that even if you can't get online every day your blog can still post daily content.

3: Use Social Media Correctly

Social media is an amazing tool that can allow you to reach readers worldwide, however using social media isn't as simple as spamming links to your blog. Instead, when tweeting out an article carefully choose the correct, relevant Twitter handles and hashtags to include and remember to engage with others. Post links to other news articles and get involved with other bloggers and readers. Bloggers tend to build a community that is happy to promote each other so you should make the most of this. Live tweeting during important sports events is particularly useful as avid fans have strong opinions and are often looking to discuss matches and events as they unfold – so it's a great opportunity to engage with potential new readers.

4: Make your Posts Visually Appealing

People love to see a photograph or video in a blog post – it just adds another dimension to keep readers interested. Get into the habit of adding at least one of these to every post, but make sure you source these correctly or use one of the many free images available online. Videos are particularly advantageous to a sports blog as you can include interviews with players and replays of matches.

5: Don't Focus on Making Money

Yes, it is true that you can make money from blogging, but this shouldn't be your sole purpose for starting your blog. Instead establish your blog and readership first and then start implementing ways to make money. Some popular ways to make money on your sports blog include selling tickets and merchandise (especially if your blog is focused on one team), through contextual advertising such as Google AdSense or collaborations with relevant brands within your niche.

Over to you

Are you thinking about starting your own sports blog? Or are you already running one? Let us know your additional tips in the comments below.

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6 Common Blogging Mistakes and How to Avoid Them

Posted: 10 Mar 2016 09:12 AM PST

When you decide to start blogging, it’s easy to shoot from the hip to launch your first blog. There are, however, blogging tips you need to be aware of to be successful, especially if you plan to monetise your blog. Here are the most common blogging mistakes and a remedy for fixing them:

1. Blogging every day
When you start writing, you’ll be fuelled up and full of ideas that you want to get ‘out there’. You’re likely, though, to burn out quickly and any followers will quickly drop off disappointed at your dried-up blog. To overcome this, set yourself a blogging schedule that fits in with your daily schedule and other commitments. Evenly space your posts so you’ve a steady content flow that’ll reassure your audience and encourage return visits.

2. Being mis-informed about search engine optimisation (SEO)
It’s a myth to believe that, if your blog’s full of links and keywords, you’ll get to the top of Google and attract masses of traffic. Today’s Google uses a whole host of very complex super-intelligent algorithms to rank web content and detect attempts to use ‘keyword stuffing’ and ‘link spamming’ techniques that lead to poor user-experience. Preferable is writing accurate and well-written content over 300 words, with maximum 10% keywords. Focus on the blog’s benefit to the user and you’ll be rewarded by Google.

3. Thinking all you need to do is write
Some bloggers mistakenly believe that all they have to do is write and publish to gain their audience. We live, however, in a competitive marketing world where promoting your blog on social media is as important as writing it. Use Facebook, Twitter, Pinterest and YouTube, amongst others, to promote your content. You’ll attract a bigger following than just relying on SEO to bring traffic.

4. Believing that money comes easy from a blog
Bloggers talk about making money easily and quickly from their blog as a full-time career, whereas this is an involved and time-consuming process, being much more than setting up a free website and publishing a few blog posts. To successfully monetise your blog, you’ll need to employ a variety of techniques including pay-per-click advertising, sponsored content, and affiliate links.If you use affiliate marketing, join an official affiliate program and work the affiliate products/services you’re selling into your text. This is an art form and needs time and energy to succeed.

5. Classing words as the most important feature of a blog
While what you write will form the biggest part of your blog, a big block of words can be rather off-putting. Your audience will appreciate it more if your text is broken up with videos and images that add value to your words. As for the text itself, use a variety of styles including short sentences, single words and bulleted lists.

6. Failing to engage with your audience
A blog is communication and today’s users are very used to the Internet being a conversational place. If you write a blog and open it up to comments but don’t interact by replying to audience comments, they’ll feel neglected and may disappear so check for comments on both your blog and social media pages and make sure you reply personally to every single one!

Follow these tips and your blogging mistakes will be minimised.

This post was contributed by Livety, a young startup whose purpose is to help students from all around the world find the best and most suitable accommodation in the UK.

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