Shoemoney - Skills To Pay The Bills

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To sell or NOT to sell??? Posted: 26 Nov 2014 10:00 AM PST Black Friday has been creeping into Thursday, Thanksgiving day, for a few years now. Each year, business owners must make this moral decision: Keep closed on Thursday and preserve the stay-at-home, forget-about-work traditions of the American holiday OR open on Thursday and make more sales but also subject employees to working the holiday and ignore traditions. If you're an online business, you don't have as much of a moral dilemma. You don't have unhappy employees standing at a cash register, thinking about turkey and family and hating every person that comes through the line. But if you advertise Black Friday sales happening on your website on Thursday, you'll still have to put in some labor on Thanksgiving day. Either way, you should obviously capitalize on Black Friday sales. That's a no-brainer. By now, you should have figured out your Black Friday sales and emailed your customers the deals. Here's an idea: Give your email list customers a special coupon that the general public doesn't have access to. Black Friday is THE shopping day of the year. Don't be shy. Whore out your business, your sales, the day. Customers EXPECT and are actively LOOKING for great deals on this day. They plan on it. It's your duty to take advantage of that. (Some businesses decide to do only small sales on Black Friday and advertise them as if they are some amazing deal. But you'll probably get more shoppers and buyers from actually amazing deals.) Don't forget about CYBER MONDAY. ESPECIALLY if you are exclusively an online business. This, also is a no-brainer. People who want to avoid the crowds on Friday take advantage of Cyber Monday instead. Take advantage of this, too. Get creative. Offer sales on both Friday and Monday, or for 4 or 5 days in a row. Think of ideas like a countdown sale. Start with 20% off of everything and get down to 60% off of everything while items are available. Use and abuse Black Friday and Cyber Monday. Shoppers expect it. They don't all expect sales on Thanksgiving day. That's your call.

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