“Why Your Blog Isn’t Growing and How to Make It A Success” plus 1 more

Why Your Blog Isn’t Growing and How to Make It A Success

Posted: 23 Sep 2014 09:35 AM PDT

This is a guest contribution from Gary Dek from StartABlog123.com.

If your blog is dependent on Google search engine rankings like most websites, you should know that one record month of traffic can easily be followed by a record low. Growing your blog's traffic and revenue requires leveraging traffic and design strategies to build and retain visitors, eventually converting them into loyal readers and followers. Otherwise, you risk the chance of starting from zero after an algorithm update.

Here are some possible reasons your blog is failing to capitalize on its current readership, and what you can do about it.

The Cornerstones of Building A Following

You are not actively seeking growth. If you update your blog regularly with comprehensive, high-quality content and are not seeing growth in terms of traffic from returning visitors, then you are doing something wrong. Chances are, your traffic is comprised of one-time visitors who forget all about you after they've exited your blog.

What can you do to maintain a connection?

Collect emails. If you don't collect email addresses from your readers, you can't get those readers to come back to your blog on a regular basis. You can use these emails to send a message each time you publish a new post. Alternatively, you can send a weekly or bi-weekly newsletter highlighting your best posts within that period. A mailing list can even offer a targeted audience who may be interested in a new product or service you've developed, leading to a higher conversion rate than a general blog post. Whatever your reason for collecting emails, doing it will keep your readership updated and constantly interacting with your brand. Word of caution: make sure you ask for permission before you add an email to a newsletter or mailing list. Like you, I absolutely hate it when blogs add me as a subscriber when I input my email for another purpose. The last thing you want is to be labeled or even reported as a spammer.
Build a community. Blogging has always been all about people interacting on a more personal level compared to traditional news outlets. If your blog is not growing, then you may have issues with engagement. Are you getting comments? Are you responding to comments? Do you have a group of people who talk to each other through your blog? Do you ask for user input at the end of each blog post? Is your comment system intuitive and easy to use? Is your content original, personal, and addressing the needs and wants of your readers? These are some of the questions you need to ask yourself when building a community around your blog.
Get on social media. People spend more time on social networking platforms than other sites. In 2014, Facebook reported that the average user spends 17 minutes on the site every day. If you want to get a reader's attention, then you need to have a social media presence. Start with one or two platforms – Facebook and Twitter – and build your presence there. Share your posts. Ask your readers for their opinions or experiences. Pose a question. Share other experts' guides. You don't even need to stay on your own Facebook page – interact with other blogging authorities in the niche and build relationships. If your contributions are insightful, you may even be invited to guest blog. The traffic you build through your social sharing can never be taken away from you by Google's algorithm.

Are You Insecure About Your Knowledge or Blogging Skills?

You lack conviction. Some of the most common indications that you don't believe in yourself or your ability to offer value through your blog content include:

You don't think you're a writer because you didn't major in journalism or creative writing.
You question your authority to write about a certain topic.
You think, "Who am I to express my opinion strongly to the public?"
You're afraid to let your personality shine in your writing.
You're a perfectionist and afraid to post anything but a 10,000 word "masterpiece" that covers every angle, argument, or consideration.

If you consistently feel self-doubt, then you need to take a step back and remember why you started blogging in the first place. The barriers to entry when starting a blog are so low that you could have written about anything, but you chose this niche for a reason.

Either you had first-hand experience and knowledge in the industry and you believed you could make a difference or you were passionate about learning something new and wanted to document your research and journey.

The former is common in the SEO industry, where online marketers who worked for agencies or themselves building and selling sites decide they want to finally share all their SEO knowledge with the masses. The latter is common in the personal finance niche, where individuals document their own troubles managing money and share their journey to financial independence.

If you do not have that confidence and passion anymore, you can do all the research you want and spew thousand-word posts, but your writing will not resonate with your audience.

Blogging Isn't Just About Writing. Remember, you don't have to be a poet to create a useful article. As the respected author E.B. White said, "Writing is an act of faith, not a trick of grammar." You need to find that confidence and believe that you have something to offer your readers. Don't let your lack of training as a writer bring you down. All things can be learned, but passion can't be faked.

This lack of self-belief can also lead to the next problem.

Your blog is bland. Tepid. Has no personality. There are millions of blogs out there and the number of online visitors is finite. You need to have something unique to attract readers and grow your audience. Since more than one person is ever writing about the same topic, you must add your own unique touch or contribution.

Some ways to do this:

Inject your real-life personality in your writing. If you're outspoken and unabashed, then write that way. If you aren't, force yourself to be and share all the things you've always wanted to say but didn't.
Don't shy away from controversy. Even though you may not have a confrontational personality, discussing controversial issues can help your blog get attention. People like controversy, and they like discussing it. Whether they agree with you or not, it doesn't matter. What counts is that you get them reading, sharing, and commenting. However, always think before you "speak" and don't make a fool of yourself.
Talk to your readers as if they were right in front of you. Much like letting your personality shine through your writing, you also need to remember that your readers are real people and not just numbers in your analytics report. Write as if you were having a conversation with one of them. Create something that you yourself will want to read and share.
It's okay to be weird. Let's be honest – we're all weird. I'm OCD about cleanliness and organization. Everything on my desk is parallel or perpendicular to each other. Everything on my laptop is titled a certain way and saved for optimal convenience and efficiency, including my music and movies. When setting my thermostat or the volume on the TV, I prefer even numbers or ones ending in 5. Those of you who share my "weirdness" may feel an instant connection with me because we share the same "problems" ;). Weird is definitely more eye-catching than bland.

Treat Your Blog Like A Business

Everything you offer is free. There is nothing wrong with giving away free content, products, or services. But if you want to grow a blog and make money online, you need to train your readers not to expect everything for free. Sometimes the most valuable information or tools require an investment of your time and money to develop, and you will need to take that into consideration.

Nevertheless, you should understand that "paying" doesn't always involve money. Many readers have an aversion to shelling out money for content, especially if you are not a big name yet or have given everything for free up till now. Fortunately, you can achieve growth in other ways.

One way is to show only a snippet of a long-form resource. Make sure that the preview is interesting enough to make readers want to read the entire resource. Here comes the caveat – in order for the reader to see the whole article, you ask them to tweet or share the URL on Facebook. Not only do you provide something of value, but you also get something in return: more exposure. Similarly, you can require an email address for your mailing list.

This strategy isn't innovative and new for 2014, but it does work and can provide a way to constantly keep in touch with your readership, as discussed earlier in this post.

You're not taking things seriously. You most probably started blogging as a hobby. Then one day, you installed AdSense on your blog and started making a couple dollars a day. Several months went by and that part-time income started growing to an amount that made you realize the potential of your blog.

The problem is that some bloggers who want to succeed still don't take blogging all that seriously. They think that it's just writing and publishing whenever they want. And when they analyze their websites, they are subjective and passive instead of being honest and critical with themselves.

Here are some things you can do to take your blog to the next level by taking it more seriously.

Be consistent. Consistency is vital to your blog's success. You should maintain an editorial calendar or simply choose to post Mondays, Wednesdays and Fridays. Consistency means being in it for the long haul. Don't rest on your accomplishments for the past month – set new goals and keep working.

Manage your time well. If you want blogging to be a source of income, then you need to run your blog like a business. That means you need to learn to manage your time and have a good work-life balance. Set work hours, and set aside time to spend with your friends and family. When you know you have all day to accomplish a task, you will likely procrastinate. Alternatively, when I'm feeling burned out, I like to go on vacation or visit a nice part of town. Having fun or observing other successful people motivates me to get there too.

Always Hold Yourself Accountable

I feel this is where a lot of people fail, whether they are bloggers, entrepreneurs, or employees. Do you want to appear to be or feel successful, or do you want your dreams to be a reality? You can blame your blog's stalled growth on Google, Facebook, competing bloggers, or your hosting company, but ultimately, you are the boss.

You are the master of your own fate, and that is one of the best feelings in the world. Except for extenuating circumstances, your blog's success begins and ends with you. This can either empower and motivate you or cripple you.

As a final thought, I leave you with one of my favorite quotes by Mark Twight:

"Modern man is conditioned to expect instant gratification, but any success or triumph realized quickly, with only marginal effort, is necessarily shallow. Meaningful achievement takes time, hard work, persistence, patience, proper intent and self-awareness. The path to success is punctuated by failure, consolidation, and renewed effort."

Author Bio: Gary Dek is the founder of StartABlog123.com, which provides a free step-by-step tutorial on starting and growing a blog. He is passionate about helping new and professional bloggers build sustainable online businesses via content and social marketing.

Originally at: Blog Tips at ProBlogger

Why Your Blog Isn't Growing and How to Make It A Success

ProBlogger Event 2014 – Wrap Up

Posted: 22 Sep 2014 09:14 AM PDT

It is hard to believe but the 2014 ProBlogger Training event is already last month and if I’m honest with you – I’m still reeling from it a little.

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What an amazing two days!

This was our second year of holding the event on the Gold Coast in Queensland Australia but it was the first time we’d had over 500 attendees all in the one room.

When I came up with the idea for the first PBEVENT back in 2010 I envisaged a small group of bloggers gathering around a board table in a meeting room somewhere but had no idea of what would happen to the event – or the Aussie blogosphere in the following five years.

Both have exploded – in a good way!

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This year’s event took a good 11 months to plan for – with the help of an amazing team. We had 550 attendees, over 30 speakers (four internationals and the rest from around Australia), three new niche networking events, three new ‘accelerator’ workshops, a special partner event with Aweber, and one crazy networking party (with a nautical theme).

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Our international speakers this year were amazing. Pat Flynn, Rand Fishkin, Geraldine DeRuiter and Chris Ducker all made the big trip down under and all completely brought it to their sessions – delivering high quality presentations and really practical advice.

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Our Aussie speakers also blew our socks off with their storytelling, advice and generosity.

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The Australian blogosphere has continue to grow and mature in the last 12 months and the spirit in the room over our two days of training was incredible. This year almost two thirds of attendees were with us for their first time, most of whom were in their first year of blogging. Something is happening in Australia!

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Surprise and Delights

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This year we did a few of surprise and delight moments through the conference. Virgin Australia gave three attendees a total of 800,000 velocity points, Olympus Australia gave away their amazing OMD camera, and Tourism and Events Queensland gave one attendee the cost of getting to and attending our conference back to them. Oh – and then there was the free massages and coffee from Bupa and the networking events from L’Oreal (where I got made up with smokey eyes – see below), Annie Sloan and Pure Harvest.

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We also surprised those attendees who have been to all five PBEVENTS with free tickets to next year’s event, a couple of attendees with a trip to Melbourne to spend the day with the ProBlogger team to help take their blog to the next level, and another with a date night for her and her husband at a hotel in Perth along with free tickets to next years PBEVENT in Perth and next year’s main event.

We also had opportunity spend time with The Reach Foundation and hear from one of their wonderful young crew members to tell us about the work they do with thousands of Aussie young people.

I also had a few moments of surprise – one being on the last night when my team all appeared at drinks with Darren Rowse Tattoos!

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Ordinary People Doing Extraordinary Things

PBEVENT is fast becoming the highlight of my year each year – I love seeing the progression in our attendees from one year to another. Numerous bloggers who I met back in 2010-11 as brand new bloggers are now full time bloggers and launching amazing projects.

The theme of my opening keynote this year is that blogging is something that enables normal, ordinary people to do extraordinary things. In the Aussie blogosphere (as it is around the world) this is something I’ve seen hundreds of times.

In the last 12 months alone we’ve seen bloggers launching books and eBooks:

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Launching businesses and training courses:

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Experimenting with Kickstarter and Pozible campaigns:

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Developing Apps and running events:

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And that’s just scratching the surface.

Bigger than One Direction and Football

Our attendees certainly like to use social media!

PBEVENT this year knocked AFL football, Rugby and the birthday of one of the OneDirection group off the number-one trending perch on Twitter for two and a half days nationally in Australia.

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Over the two days of the event the #PBEVENT hashtag had around 15,000 tweets with over 47,000,000 impressions (over the month around the event this is closer to 80,000,000 impressions), over 3000 instagrams and since the event we’ve seen more blog posts written about the event than we can keep up with.

Following are just some of the blog posts we’ve found that give you a speaker/attendee perspective on what it’s like to attend a PBEVENT.

But before I get to those posts – I want to say another huge thank you to the team who helped run this year’s event. To Jasmin, Nicole and Laney who returned this year to form our core team. To those around them who put in many hours including Caroline, Liz, Shayne, Stacey, Yvonne, Cheryl, Jade, Brooke, Grove, Nathalie, Martine, Louisa Claire and to the many others who pitched in and lent a hand throughout the event.

Here’s just some of the team behind this year’s event pictured int he Olympus booth at our nautical networking party (yes, that’s me as Jack Sparrow). See more shots from this Photo Booth here.

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All our speakers and panelists – thanks so much for your time and generosity.

Also a huge thanks to our sponsors (all mentioned above) who helped to keep our event as what I hear over and over again is one of the most affordable and value-packed events in Australia.

Lastly to our attendees this year and to the wider Australian Blogosphere – your support and encouragement drive us on to keep improving PBEVENT. As I said in closing this year’s event we’re already planning the 2015 events (yes there will be more than one).

We’re hoping to run a full day event early in 2015 in Perth and another multi day event at a similar time next year (location to be announced) as well as some smaller meet up events in other capital cities early in the year.

What Our Attendees Thought About this Year’s Event

As promised above – here are just some of the blog posts we’ve found about this year’s event from attendees and speakers. Thanks to Jade Craven for helping me get this list together! Enjoy!