Ads 468x60px

ProBlogger: NEVER SAY NEVER: Do You Always Have to Follow Writing “Rules” to Be a Successful Blogger?

ProBlogger: NEVER SAY NEVER: Do You Always Have to Follow Writing “Rules” to Be a Successful Blogger?

Link to ProBlogger

NEVER SAY NEVER: Do You Always Have to Follow Writing “Rules” to Be a Successful Blogger?

Posted: 14 Sep 2016 07:00 AM PDT

photo-1472772224448-b24d00409675

This is a guest contribution from author Daryl Rothman.

"Never," exhorts George Orwell in his prolific essay Politics and the English Language, "use a long word where a short word will do."

This etymological edict claims many adherents, and who amongst us has not wrestled with that great literary conundrum of word choice? Whether you blog, pen fiction, nonfiction or anything at all, finding the right words and writing style is essential. But how to do it? And are these rules written in stone?

THE GREAT DEBATE

William Faulkner might have said no, especially in light of an exchange he once shared with Ernest Hemingway. Their relationship was freighted at turns with rivalry and respect, and some believe Faulkner intended no malice when he said pointedly of his fellow Nobel Prize winner: "he has never been known to use a word that might send a reader to the dictionary."

But there would be no farewell to arms, as Hemingway fired back: "Poor Faulkner. Does he really think big emotions come from big words? He thinks I don't know the ten-dollar words. I know them all right. But there are older and simpler and better words, and those are the ones I use."

Reprinted with permission of RE Parrish

Reprinted with permission of RE Parrish

RULES OF ENGAGEMENT

Their sometimes salty repartee underscores rather famously the fuss (or am I better to say, hullaballoo, or perhaps rumpus) over Orwell's entreaty. Hemingway and myriad others have shown convincingly that size isn't everything, that simpler can be better, but the question doth remain, is it always? Let's return to Mr. Faulkner. Consider this passage from As I Lay Dying:

"How do our lives ravel out into the no-wind, no-sound, the weary gestures wearily recapitulant: echoes of old compulsions with no-hand on no-string: in sunset we fall into furious attitudes, dead gestures of dolls."

Now what was it Mr. Orwell said? Never use a long word when a short word will do? Well then. Lovely as the above passage is, perhaps it would stand in even loftier esteem were we to adhere the great rule. Let's give it a shot:

"How do our lives smooth out

into the no-wind, no-sound,

the weary gestures wearily replayed:

echoes of old drives with no-hand on no-string:

in sunset we fall into angry moods,

dead gestures of dolls."

Well, not too bad, uh? Has its moments. Not quite so good as the original, I'd say, but still. But let's try another. Cormac McCarthy, The Road.

"Once there were brook trout in the streams in the mountains. You could see them standing in the amber current where the white edges of their fins wimpled softly in the flow. They smelled of moss in your hand. Polished and muscular and torsional. On their backs were vermiculate patterns that were maps of the world in its becoming. Maps and mazes. Of a thing which could not be put back. Not be made right again. In the deep glens where they lived all things were older than man and they hummed of mystery."

Goodness, that's something of a doozy. Let's see if we can clean it up a spot.

"Once there were brook trout in the streams in the mountains. You could see them standing in the yellow current where the white edges of their fins bent softly in the flow. They smelled of moss in your hand. Polished and muscular and twisted. On their backs were curved patterns that were maps of the world in its becoming. Maps and mazes. Of a thing which could not be put back. Not be made right again. In the deep glens where they lived all things were older than man and they hummed of mystery."

Better? I mean, come on, torsional?

Um, yeah. Torsional. And only that. And quite possibly only McCarthy could write it, right there and right then, perfectly. I remember first reading that passage years ago and thinking, wow, I'd have never thought of that but how very perfect indeed. Same with wimpled. I remembered catching a rainbow trout in a river in Colorado and how it looked and felt and so there again, when I read that it resonated flawlessly. But maybe that's me.

And that's very much the point.

FINDING THE RIGHT WORDS

I remember the dry comedian Steven Wright quipping: "I've written several children's books—but not on purpose."

I am rather disinclined to tender a dispatch to Mr. McCarthy imploring him to kindly dumb things down. Of course, the Hemingways, O'Connors, and so many others have more than demonstrated the power of a more spare approach to prose (not that they haven't produced their share of elegant, lyrical, and yes, longer passages too).

One should not impugn good, crisp, leaner writing as in fact dumbed down, for sometimes, perhaps even often, Hemingway is right. Simple can be better, more potent in their sparsity. Consider this passage from his fabled short, The Snows of Kilimanjaro:

"He was going to sleep a little while. He lay still and death was not there. It must have gone around another street. It went in pairs, on bicycles, and moved absolutely silently on the pavements."

Not bad at all, I think we'd say. No wimpled or vermiculate yet just as strong in its way, in what it says and what it doesn't, and in the efficient yet still depthful manner of its crafting. And the depth of the moment the subject—looming death—is best served by this unvarnished presentation. Of course, there is a bit more going on there, too. A wonderful bit of personification, death "not there" yet close, just around the corner, pedaling on "another street." Yet surely to return. This is not said and there again, the power of saying something simply, or not at all.

He didn't need to go all McCarthy, nor McCarthy all Hemingway. The best writers find the best words, and the best words adhere no preordained styles or rules. And permit me here a brief caveat. While clearly I am rejecting the notion of tendering Orwell an obedient "will do," that very portion of his counsel warrant fair consideration. Never use a long word where a short word will do. Not, when a short word is available (for one almost certainly is). Will do. Will suffice, or perhaps even, do better. But even through the context of that lens, we are left with the same charge: determining, in fact, what will do better and, in fact, what will do best. And neither Orwell nor anyone can answer that in advance.

A BALANCING ACT

Harvard’s Dr. Stephen Pinker—one of Time's 100 Most Influential People in the World, and an esteemed linguist, author, psychologist and cognitive scientist—addresses in his book The Sense of Style Orwell's admonition. Pinker, who serves as Chair of the Usage Panel of The American Heritage Dictionary, acknowledges that floridity for its own sake is by no means desirable (“showing off with fancy words you barely understand can make you look pompous and occasionally ridiculous”), yet also reminds us it doesn’t have to be one or the other. Noting that many studies on quality writing cite the utility of a varied vocabulary replete with some surprising words, he stresses that “a skilled writer can enliven and sometimes electrify her prose with the judicious insertion of a surprising word.”

I concur with all of this, maybe most of all the support of mixing things up a bit. A quick return to the McCarthy passage is case in point–consider these successive sentences:

On their backs were vermiculate patterns that were maps of the world in its becoming. Maps and mazes.

The first is a longer, lyrical sentence headlines by a somewhat unusual, or at least less common word, vermiculate. The next sentence is short, crisp, each word simple. And it works, this ebb and flow, this variety: it works in this passage, throughout the book, and for any writer committed and skilled enough to artfully employ it.

Some of the reasons for that go even deeper, Pinker says. "The best words," writes Pinker, "not only pinpoint an idea better than any alternative but echo it in their sound and articulation, a phenomenon called phonesthetics". The lesson once more: sometimes simpler is better, sometimes not, and it doesn't hurt to mix it up a bit. My first novel was Young Adult/Fantasy and I was preoccupied with finding the right balance between challenging young readers yet not turning them off by compelling too many trips to the dictionary. But some of that, argues Pinker (and this was always my inclination), is not such a bad thing. "Readers who want to become writers should read with dictionary at hand," he writes. I certainly always do, viewing it as my readerly responsibility to be up to the level of the scribe. If the prose ultimately emerges as too stuffy or florid or freighted with finery for the mere sake of it, then I'll put it down soon enough anyway. That's just business. But "writers should not hesitate," Pinker continues, "to send their readers (to the dictionary) if the word is dead-on in meaning, evocative in sound, and not so obscure that the reader will never see it again." The writerly responsibility. And so it goes.

I had the good fortune to see Dr. Pinker last year when he was in town for a speaking engagement, and he has been kind enough to respond to my occasional correspondence since. I told him how I bristled at the frequent exhortation toward blind adherence of these dictates, particularly the "long word/short word" one, and I was grateful for his response and commiseration. "I tend to agree," he told me, "that the puritanical advice on avoiding unusual words in classic style manuals (a reaction to florid, over-wordy Victorian styles) is overdone, and that rare words can enliven prose."

photo-1456324504439-367cee3b3c32

SO WHAT TO DO?

It's simple. (No, really.) Never say never. I remember a friend in my MSW program years ago lecturing me that I could not start a sentence in the Op-Ed piece I was writing with a conjunction. "You can't begin a sentence with and," she wrote. I knew this was the standard grammatical "rule" of course, but this was not an essay, it was an opinion piece, with a slightly more conversational tone. And sometimes we need to adjust our prose to tone or subject or audience at hand (or even break the rules and begin with a conjunction, as I have done here).

I write fiction so that's what I've touched on here but I also write articles and posts—to wit—and blog, like many of you, and it is essential that we in fact consider these factors—tone, subject, audience, desired effect—in our writing. Are you blogging about a serious topic, or light? Are you writing for a highly-educated audience? Is there a call to action you want your readers to embrace? There are myriad instructive articles such as this one geared toward bloggers and anyone writing to persuade or even sell.

Again, I would only caution against accepting on faith any rules or secrets or magic bullets because at the end of the day there is simply no one size fits all. For those of you who also pen fiction I would consider you word choice against the nature of your story itself, and its characters. A raw tale of raw and hard-edged characters garnished throughout with gaudy prose may reek of pretension, or at the very least, incongruity. Now, it's possible to pull it off.

Editors have instructed me that if the characters wouldn't think like that or speak like that, I shouldn't write like that, and this is oftentimes sage wisdom. Oftentimes, not always. Again, McCarthy. I could probably count on one hand individuals who think or speak like he writes—and maybe Judge Holden but otherwise few if any of his own characters—yet still, it works. Never say never. There's only one McCarthy, granted, so adherence to some of the long-standing rules may in fact anchor many of us mere mortals, but the point is, it can be done. Rules can be broken, if there is a good reason, and it is done well.

Rules can anchor us but also constrain us. Render us hesitant and insecure. Throw off your literary shackles, friends, and write free. You're gonna edit anyway. And shoot, if you're worried about floridity, you can always run things through that Hemingway app they came up with a few years ago (and which Hemingway himself, they said, wouldn't always rate highly on). Rules be damned, at least for your first drafts. As Pinker writes, many of them are rooted not in sound logic but superstition anyway. Write with confidence, take some chances. Write what's right, and no one knows that better than you.

WHAT DO YOU THINK?

We are a literary community, and I'd love to hear from you. Do you struggle with finding the right words, or worrying about rules? Have you discovered that elusive balance? Please share your questions, and your wisdom. Thank you, and write on!

Daryl Rothman's debut novel The Awakening of David Rose was published in 2016, he has written for a variety of esteemed publications and he'd love you to visit him on Twitter, Linked In , Google + , Facebook or his website.

The post NEVER SAY NEVER: Do You Always Have to Follow Writing “Rules” to Be a Successful Blogger? appeared first on ProBlogger.

      

ProBlogger: What Happened at Problogger Training Event 2016

ProBlogger: What Happened at Problogger Training Event 2016

Link to ProBlogger

What Happened at Problogger Training Event 2016

Posted: 13 Sep 2016 10:16 PM PDT

PBEventSparklers2_HighRes

“Your life will be better if you take action on the things you avoid.”

These were the words I kicked off the 7th annual ProBlogger Training with – by quoting my mum who when I was a kid realised that I have a tendency to procrastinate and watch life pass me by.

I shared them because sometimes as bloggers it’s easy to procrastinate – and to avoid doing those important things that we know will bring life to our blogging.

The two days of the event this year were all about inspiring bloggers to be proactive and giving them the information and support they needed to take action.

160909_PBeventD2_PMSessions_230_web

This year around 500 bloggers attended PBEVENT at RACV Royal Pines on Australia’s Gold Coast. Our numbers were a little smaller than last year which let us try some things we hadn’t been able to do in previously packed out venues – things like sit our attendees at round tables rather than theatre style.

That change might not sound like a big one but we think it had a big impact as attendees told us many times that they felt the event was warmer, more inclusive, more welcoming and easier to meet people at. I think that they were right.

160909_PBeventD2_AMSessions_054_web

This year also saw an amazing number of new attendees to our event – over half those who were there were first timers!

Actionable Content

Another piece of common feedback this year from returnee attendees was that the content was more actionable than ever before.

While we’ve always tried to create these types of sessions this year we changed things up quite a bit with how we streamed our sessions.

160910_PBeventD3_AMSessions_001_web

In one room we had a ‘Fundamentals‘ track for those more at the start of their journey – with sessions on ‘creating content’, ‘finding readers’, ‘building community’, monetization and much more.

In the next room was our ‘Ideas and Strategy‘ track which was a little bigger picture and strategic. That track included sessions on creating online products, getting your content sponsored, affiliate marketing, visual story telling and building sales funnels.

Our last main track was called ‘Tools, Tactics and Techniques‘ and this is where we got down to the nitty gritty of techniques on things like SEO, List Building, Copywriting and using Facebook, Instagram and YouTube.

In addition to our main tracks were the opportunity to sit in smaller Workshops and dig deeper, ask questions and work together on all manner of topics relevant to bloggers including photography, creating and launching products, auto responders, SEO and much much more.

160910_PBeventD3_AMSessions_041_web

All in all this year we had 50 sessions over the two main days of the conference – double last year’s event and covering a lot of very actionable stuff.

As always we topped and tailed each day with Keynotes and we were so fortunate to hear inspiring messages from the likes of Brian Fanzo on ‘Digital Storytelling’, Daniel Flynn from Thankyou who gave an inspired talk about turning stumbling blocks into stepping stones, Dan Norris who taught us how to Blog (and Think) more like an Entrepreneur and Emilie Wapnick who tackled a topic relevant to many of us – ‘How to Combine Your Many Passions into One Blog’.

Lastly – this year we ran 7 half day Masterclasses on the days before and after the event. This enabled people to really dig deeply into topics like creating a course, SEO, podcasting, email marketing, productivity and planning etc.

160909_PBEvent16_028_web

It’s hard to convey just how much ground we covered over the two days except to say that even as an organiser who was only able to sit in a few full sessions and duck in and out of most of the others – my head is exploding with ideas, inspiration and some new tactics to try.

Key Themes

There were also quite a few recurring themes including:

Perfectionism – numerous speakers talked about their struggle with this and how ‘imperfect action’ was the way to approach blogging.

Affiliate Marketing – I have noticed more and more of our attendees monetising with affiliate marketing in addition to working with brands.

160910_PBEvent16_075_web

Courses – we had a number of speakers and attendees talk about monetising with courses. This is definitely an area of growth in Australia (and internationally) and something we’ll be talking more about here on ProBlogger.

Vulnerability – quite a few speakers spoke very openly about their fears, mistakes and weaknesses and how they overcame them (and didn’t) and also how blogging vulnerably actually made them more relatable to their readers.

SEO – we saw a lot of interest from our attendees on the topic of SEO this year (and as a result we worked our SEO expert – Jim Stewart – very hard. I think there’s a realisation among many of our attendees that while social media is important that there’s a danger in doing it at the expense of SEO.

160910_PBeventD3_AMSessions_005_web

Niches vs Overarching Themes – Emilie Wapnick finished our conference off by talking about bringing multiple passions/interests into one blog. This resonated with a lot of attendees. I suspect we’ll see quite a few pivots of existing blogs and new multi-passion blogs start in the coming 12 months.

Live Video – I’m amazed how many of our attendees have started doing live video since the event – particularly on Facebook Live.

Podcasting – as with last year I heard quite a few attendees talking about starting a podcast as being their big action item after the event.

160909_PBeventD2_PMSessions_324_web

What our Attendees Thought

Ultimately while I had a great time at the event it’s only successful if our attendees benefited. We’re currently collecting feedback from the event through a survey to see how we can improve it for next year. So far we’ve had some fantastic responses – for example with a question we asked about the likelihood of recommending the event to a friend 100% of the 162 surveys in so far said that they would.

160909_PBeventD2_PMSessions_255_web

In our private attendee and virtual ticket holder Facebook group I asked attendees what were their key take home messages, favourite quotes and overarching themes were from the event. Here are just some of the lightbulb moments that they reported.

Rachel Doherty wrote: “I really liked how Brian Fanzo said “Great content is determined by the audience, not the author.” It really confirmed for me that the secret to building a successful business around blogging is about building that audience. It was confirmed by all the keynote speakers too, as I wrote in my article today about developing an entrepreneurial spirit in kids.”

Krystal Abbott said: “”Perfection is a fairy tale” – Brian Fanzo. This simple line is my biggest take away by far and one day later has already helped me put myself ‘out there’ in ways I would have been too scared to before.”

160909_PBeventD2_NetworkingNight_002_web

Amelia Lee shared: “Biggest take home was this from Colin Gray: “Think about your content in seasons. Spend some time planning and breaking down your ideas. Then stack your content, so you can create the blog post, the videos, the podcast, the quick quotes, all at the same time. A little planning first can provide huge momentum and leverage.”

Rebel Wylie shared: “Thanks to the incredible Olympus Workshops, I am no longer afraid of my camera. This, from Aaron Harivel really struck a chord with me in relation to getting off the ‘auto’ settings: “You will learn so much more by making mistakes, than you will by getting things right by accident.””

Shannon Meyerkort said: “I came to Problogger with modest goals, but thanks to speakers like Dan Norris and Daniel Flynn, I am aiming higher. Dan Norris said ‘What will you do that is bigger than what you planned to do?’ I still have over 100 small and not-so-small items on my to-do list, but my overall end-point is now much bigger.”

160909_PBeventD2_AMSessions_188_web

Rachel Stewart wrote: “My head is buzzing with making seasons of content from Colin Gray’s talk. Taking an idea, expanding it into a series of blog posts, creating videos based on those written posts – recording the audio at the same time for instant pod casts. Cutting the videos for quotable clips for social media. I love that an idea can ripple out across mediums.”

Helen King shared: “A comment from Ed Dale – ‘Think about who you’re writing / reaching out to. What problem might be annoying them, what solution are you putting forward which might help. And ‘speak’ to them about that. Don’t focus on selling, focus on education and sharing’ . A real breakthrough for someone who hates feeling pushy.”

Laura Saillard reflected: “A big lessened I learnt was about using imagery in the blog posts. Jim Stewart explained the SEO benefit of reducing the file size & image size and Kelly Exeter then followed up with the importance of keeping the imagery consistent in the post.”

160909_PBeventD2_AMSessions_120_web

Trish Martin said: “I definitely took away repurposing your old buried content from over the years into pdf format for free ebooks as an opt-in, to get people onto your mailing list so that when you do create your paid product (woo hoo), not only do you have a great list to market your paid product towards, but they know what they’ve had from you before, and trust what you’re now offering and will buy buy buy!!”

Kelly Exeter shared: “I think my favourite thing was from Dan Norris’s keynote where he asked “What will you do that is bigger than you planned to do?”

I love this call to step outside the safety of our comfort zones. Because every time we step outside that comfort zone, it doesn’t matter if we ‘fail’ or succeed – we expand our comfort zone every so slightly and that’s what allows us to play much bigger than we’d ever imagined further down the track.”

160909_PBeventD2_NetworkingNight_009_web

Caroline McCullough shared: “I probably can” from Dan Norris inspired me hugely because it helped me come up with an overarching theme for my personal brand blog/website. And Emilie Wapnick! Finally, I feel validated for wearing many hats and I have some ideas on how to make them fit! I’ve been struggling with what to do and now have clarity! Full steam ahead!”

Matthew Kevin shared: “Thanks to many ProBlogger speakers, I came to realise that fear was holding me back on taking my blog to the next level. So now I’m learning to embrace being comfortable with the uncomfortable – as that’s where the magic happens!”

Natasha Ferguson shared: A common theme I took away was to back myself and not let fear get in the way. As a result, I’m going to start including videos in my social media mix. Wish me luck! (PS – loved my first ProBlogger event 👏🏻)

160909_PBeventD2_PMSessions_060_web

Brian Fanzo shared: “Overarching theme from my view was the importance of being your imperfect self, questioning and challenging the status quo and the unknown while remembering that done is always better than perfect!”

Mel Kettle said: “So many things! Key was Lisa Corduff reminding me that I need to show up consistently and that momentum is the queen of online business.”

160910_PBEvent16_061_web

Ellen Jackson shared: “You encapsulated my key theme in your final presentation Darren; that one small action on my part could make a big difference to someone else. This theme jumped out at my through numerous presentations during the event and during the movie I watched on the flight up and even the HBO special I watched on the flight home (I must be very open to the message right now). It reminded me to keep going even when it feels hard as maybe one little idea or piece of information I put out there will help someone else to fulfil their potential. So thank you!”

Karly Nimmo wrote: “A theme… consistency. We set the expectations, and then we have to deliver on the expectations WE set. Not what we think is expected (daily, bi-weekly, every Tuesday) but what we decide. Set those expectation and then deliver on that.”

160909_PBeventD2_NetworkingNight_058_web

Grab Your Virtual Ticket Today

This year saw the return of our PREVENT Virtual Ticket.

The ticket gives you access to all 50 sessions at the event (excluding masterclasses) PLUS 23 sessions from our 2015 event. This years content will be all uploaded in the coming week but last year’s sessions are all there waiting for you to listen to right now. The cost of the virtual ticket is just $229 which considering there are 73 sessions inside we think is pretty good value!

Pick up your Virtual Ticket today.

I’m So Grateful

PBEventGroupShot_3_HighRes

I’m amazed by how our event has grown and evolved over the past 7 years. What started out as a hastily arranged event in a dodgy suburban hotel has grown into something that we see changing the lives of hundreds of bloggers every year.

This would never ever have happened without the hard work of our team, partners and speakers.

160909_PBeventD2_AMSessions_002_web

A massive thank you to Laney and Grove Galligan. Laney directed our event this year and together with Grove’s logistical and leadership we pulled off an amazing few days. They set an amazing culture for our team from the top and deserve a lot of the credit for all the wonderful things our attendees have said to me since the event.

Supporting Laney and Grove this year were a little army of volunteers and team members. We divided them this year into a Communications team, Attendee Experience Team and a Content team and they went above and beyond.

160909_PBeventD2_AMSessions_040_web

A special thanks to Emma Stirling, Cheryl Lin Rodsted, Caro Ryan, Rachel Corbett, Stacey Roberts, Shayne Tilley, Sarah Moore, Mick Russell, Melissa Smith, Martine Oglethorpe, Karly Nimmo, Jasmin Tragas, Grace Henley, Diana Tencic and Bill Harper. Thanks also Griffith University for their student volunteers and M3 Media for their amazing AV support.

Our 43 speakers must have collectively put in many many hundreds of hours to prepare for and give so generously at our event this year. I lost count of the time I saw speakers making themselves available between sessions and at our networking event to spend time answering questions and get to know our attendees. Their generosity always impacts our event so much – thanks to each of you!

Lastly our partners always add so much value to our event. Olympus Australia again this year added so much as our principle partner. RACV Royal Pines again went above and beyond as our venue partner. A big thanks also to Shoebox, OrangeSky Laundry and The Good Guys for their support – as well as KataLane for their Tipis, The BACH LivingThankyou, Easil and YomConnect.

If you have written about the ProBlogger Training Event, feel free to leave a link in the comments – we love hearing all your experiences and file away the feedback so we can make every event better than the last.

The post What Happened at Problogger Training Event 2016 appeared first on ProBlogger.