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“Attend the ProBlogger Training Event From the Comfort of Your Home with Our Virtual Ticket” plus 1 more

“Attend the ProBlogger Training Event From the Comfort of Your Home with Our Virtual Ticket” plus 1 more

Link to ProBlogger

Attend the ProBlogger Training Event From the Comfort of Your Home with Our Virtual Ticket

Posted: 08 Aug 2016 03:00 AM PDT

Today we’re launching Virtual Tickets for the ProBlogger Training Event 2016.

In September this year we’ll hold our live event on the Gold Coast in Australia for the 7th time. We’re expecting hundreds of bloggers to fly in from around Australia and the world for two great days of training, some amazing networking opportunities, and to have a little fun.

This year we’ve got an exciting line up of both international and Aussie speakers and are covering an amazing array of topics not only on many aspects of blogging but also podcasting, Instagram, YouTube, Facebook, live streaming and much, much more.

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While it’s amazing to see so many bloggers in the one spot, ever year that we’ve run the event we are very aware that there are thousands more ProBlogger readers who wish they could be there – but who for one reason or another can’t get along to the live event.

As a result every year we get a lot of questions about options to attend virtually.

This year you can!

The PBEVENT virtual ticket is the closest thing you can get to actually being at our Gold Coast event.

  • You’ll get access to 50 sessions (6 keynotes, 24 breakouts and 20 workshops) of teaching on creating, promoting and monetising content (yours to keep and access again and again forever)
  • For each session you’ll get an audio recording and presentation slides
  • You’ll also get exclusive access to our Networking and Accountability Facebook Group to support you in the lead up to and following the event (until the end of the year).

BONUS: As a special bonus (and while you wait for the event to kick off in mid-September) we’ll be giving you immediate access to the full set of recordings from our 2015 event. It includes sessions from Jadah Sellner (Simple Green Smoothies), Heather Armstrong (Dooce), Ruth Soukup (LivingWellSpendingLess), myself, and many more successful bloggers.

This event is designed for bloggers and online entrepreneurs of all levels. There’s content especially for beginners just starting out and this year a lot of sessions also for those at a more intermediate to advanced level to help you to build a more profitable blog.

The Cost of this year’s event is just USD$229. For those of you in Australia that’s approximately $AUD299.

For full details of what’s includes and an opportunity to secure your virtual ticket please head to our Virtual Ticket page here.

The post Attend the ProBlogger Training Event From the Comfort of Your Home with Our Virtual Ticket appeared first on ProBlogger.

      

PB144: Challenge: Create a Link Post

Posted: 08 Aug 2016 12:00 AM PDT

CHALLENGE 7 WRITE A LINK POST

Challenge: Create a Link Post

This is 7th and final challenge in ProBlogger's 7 Days to Getting Your Blogging Groove Back Challenge that we kicked off back in episode 137.

You can listen to this podcast in the player above or here on iTunes (please take a moment to give us a rating and review if you could).

If you're new to the challenge – this week I'm nominating a different style of content for you to create each day over the week and the challenge is to create a post within 24 hours of hearing about it and then sharing it with us in our ProBlogger Challenge Group on FB on this thread.

All week hundreds of bloggers have been creating some great posts and today I'm going to present you with a last post in the challenge that has the potential to share the love around our community a little.

Before I tell you about today's challenge….

I also quickly want to tell you about something that is happening in a couple of days time – we're putting virtual tickets on sale for this year's ProBlogger event.

We hold an annual event for bloggers here in Australia each year and this year – by popular demand – we're bringing back our virtual ticket so that those of you unable to get out to Australia can come along virtually and get all the amazing teaching we offer live attendees.

Today my challenge for you is to create a piece of content that links to someone else's content. A link post.

One of the reasons I was first attracted to blogging was its collaborative nature. Blogs linked from one to another freely and regularly. We linked out when we were inspired by another blogger, when we agreed with another blogger, when we disagreed, when we wanted to encourage them and sometimes just to be useful to our readers.

That was back in 2002 but since that time link sharing has gradually gone to other mediums more and more.

Today more sharing of links happens on Twitter or Facebook but less so on blogs. This is possibly for good reason, but I sometimes fear that perhaps in losing the link post that maybe we've lost something as a community and maybe our readers have too.

Benefits of Linking Out to Good Content You Didn't Create:

  • If you link to good stuff it serves your readers
  • It can show that you're well read and add to your own credibility
  • It helps you to get on the radar of others that you link to – good things can come from that – great for networking
  • If groups link to one another it can help to pass traffic around
  • I'm told it can actually help your Search rankings if you link to quality sites

Approaches You Might Take with Today's Challenge:

  • Write something inspired by another blogger
  • Find a collection of things to link to on a common theme
  • Create a "reading roundup"

Another idea – why not head over to the FB Challenge Group and find a few articles from this last week to be the basis of your link post. Find half a dozen articles that are relevant to your niche or that you got some inspiration in and create a post based upon that.

The key 3 things I would encourage you to keep in mind:

  • Keep it relevant to your audience/topic/niche
  • Make sure you link to quality content
  • Add a little something of your own – tell people why they should read it, add a thought or two etc. This makes it unique and shows you've actually read what you're linking to and have your own thoughts on the matter.

The challenge:

  • Challenge – create a link post. It could be a blog post, video or social media post
  • Share it in our FB Group
  • Check out some of the other link posts that others have created – encourage, support etc.

Lastly – thanks SOOO much for this last week.

I hope you've got back into the groove.

I'm going to keep the FB group open for at least a few weeks and I'm thinking about doing some more of these in the future so may keep the group open. We won't do them daily but maybe once or twice a month. I'll run a poll in the group in the coming week or so to get your feedback on that!

 

Full Transcript Expand to view full transcript Compress to smaller transcript view

Hey there, it's Darren from ProBlogger and welcome to the 7th and final challenge in our Seven Days to Finding Your Blogging Groove Challenge that we've been doing over the last seven days since episode 137. Everyday over the last week for those of you who are new to the challenge, I've nominated a different style of blog post for you to create on your blog. Those who've been taking the challenge this week have been creating those posts within 24 hours and then sharing it with us in our ProBlogger Challenge Group on Facebook. I know for a fact that many of you have decided to take a little bit more time with this challenge as well so if you are finding this particular episode for the first time today and the challenge for the first time today, do feel free to go back to Episode 137 and work through the last seven episodes in your own time. You can take as long as you like to really work through this.

One of the things I will say about this particular challenge is that I think it will continue. We will not continue on a daily basis but the feedback over the last few days in the Facebook group is that people want to continue doing challenges so we're going to keep the ProBlogger Challenge Group on Facebook running and we will be continuing to issue you some challenges in that group and on this podcast. Now, we do need to work out what the frequency of those challenges will be and I'll be doing a bit of a poll on the Facebook group around those issues. Join the Facebook group, stay, engage there and continue to take the challenges.

All week, we have had hundreds of bloggers creating some amazing blog posts, some amazing videos, some amazing Instagram, we've seen people doing this content creation challenge using Instagram's new stories. I've seen people doing it on Snapchat. It's been fantastic to see the variety of types of blog posts and content that have been created but also some of the content itself has just been such high quality and I want to congratulate those of you who have been keeping up with it and who've been creating content at a high rate than you normally would.

Before I get on to telling you what the final challenge is and it's one that hopefully will bring it all together in some ways and help us all to get a little bit more traffic to our blogs, I want to quickly tell you about the virtual ticket for the ProBlogger event. I've been mentioning this over the last couple of episodes. That virtual ticket is now live. As this podcasts goes live, you can head over to problogger.com/virtualticket and pick up that virtual ticket. It will give you a virtual access to our ProBlogger event which is being held on the 9th and 10th of September here in Australia. There are tickets still available for the live event as well if you are in Australia and you want to come out.

For those of you who are unable to get here, this gives you access to all of the main sessions that we do at this particular event. We've got two full days of content that will be running and there's three strings of content to add on so we've got all kinds of content on writing great blog post, on monetizing, on different forms of social media. We've got sessions on Instagram, sessions on YouTube. There's a great deal of content that you will get access to with this virtual ticket so hit over problogger.com/virtualticket to get that. If you want to get today's transcript of this episode and the show notes, you can head to problogger.com/podcast/144 to get all the details of today's challenge which is what I want to get on to next.

Today's challenge is for you to create a piece of content that links to someone else's content. You're going to create a link post today on your blog or you can do it in other forms of content creation as well.

One of the reasons that I was first attracted to blogging was that it was very collaborative in its nature. One blogger would link to another blog and talk about why they liked that blog or why they liked that particular piece of content that another blogger had written, and then someone else would link to them. There was this train of links from one blog to another. We link out when we're inspired by another blogger, we link out when we agree with another blogger, we linked out when we wanted to add to what another blogger was saying. We link to them when we disagreed with them, we link to them when we want to encourage them or reach out to them and begin to build a relationship with them. Sometimes we just link out because we feel that what another blogger had written would be useful to our readers as a way of serving them.

That was back in 2002 when I first started blogging and to some extent that continues today, particularly in some niches. I think it happens a little bit more than others but since that time, a lot of link sharing has gradually disappeared from blogging and it's gone to other mediums more and more. Today, more and more we see people linking to other blogs and other content on Twitter or on Facebook and less so on blogs themselves. On one hand, this is a good thing. I think those mediums do lend themselves very well to sharing of the content that you're finding but sometimes I wonder that perhaps in losing the link post on blogs that maybe we've lost something as a community and maybe we don't serve our readers as well as we used to.

Today is about sort of rediscovering the link post and getting back to our roots as bloggers even if you weren't blogging back then. There's a lot of good reasons to be linking out in the content that you create. Just briefly before I get into issuing the challenge, I want to talk a little bit about some of the benefits of doing what we are going to do today as this challenge. Firstly, if you link to good stuff, it serves your readers.

A lot of bloggers say to me, "Oh, I don't want to link out. I want to keep people on my blog. I just want to keep people to myself." Whilst I understand that feeling, yes, we want as many readers on our blog viewing as many pages as possible. Your readers will thank you if you send them to good stuff. You will probably have noticed if you're a ProBlogger reader that once a week we do a round up post where we link to ten great articles that we found over the last week that are relevant to our readers. We get a lot of feedback on those posts via email, messages on social media of people telling us thank you for sharing those links. It serves our readers. We know that there's so much more being written every week on the internet that's relevant to our readers than what we can produce. Other people have more expertise in other areas that we don't have. Other people have more time than we have to be able to write that content so it's one way of serving our readers.

There's another good reason for it as well. It can help to show your readers that you're well read, that you know what you're talking about, you're connected to the rest of your industry and that can add to your credibility. It also can help you to get on the radar of others that you link to.

One of the things that we've noticed since we've been doing our round up posts on ProBlogger, I used to do them all the time but over the last six months, we've been doing it more and more. We get emails now from the people that we link to as well saying, "Hey, thanks for the link. Haven't checked out ProBlogger for a while and it was great to see that one. I went surfing as a result." Good things have come out of those sort of emails and we're now finding that some of the people we link to every week are linking back to us. They're sharing our posts on their social media. It becomes of a bit of a win-win. It's good for your networking, I guess.

It also I guess is potentially good for your search engine rankings. I’m no SEO expert but the SEO experts that I've talked to do say that if you're linking to quality content it can really help your own search engine rankings as well. I don't understand exactly how that works but that's what I'm told. There's some good reasons there for linking out from your blog. That's why I want to issue today's challenge. Let's make today a day where we reclaim the link post.

The other reasons I want to do today is that over the last six days, over the last six challenges, if you've been in the Facebook group, you know that there are literally thousands of blog posts that have been written over the last six days by other bloggers who are taking part of this challenge. I really want to encourage you to find some content that's been written by others taking this challenge and link to those posts if you possibly can. You can link to other posts as well but try to at least get one other blog post that's been written as part of this challenge. Head over to the Facebook group today. Surf through the last six days of challenges and find some content there that you could link to.

There's a number of approaches you might want to take with today's challenge in terms of the types of posts that you might want to write. Number one, you might want to write something that is inspired by another blogger and then link to them as a source of inspiration. Find a piece of content that you're inspired by, that you agree with, that you would like to add to in some way, that you think your readers will learn from, and then link to that and then add a little bit more to it in some way. If someone's written five points in their article, you might want to say, "Hey, I love these five points. Here's a summary of them. Here's a quotes from that post and here's what I would add to it or here's what I disagree with it or here's where I don't think it's quite right." Add to it. Be constructive with your post in some way.

This type of post I guess us where you're just linking to one other piece of content that you either agree with, are inspired by, you think is useful, or perhaps that you disagree with in some way. Write something inspired by one other blogger or one other piece of content. You may choose to share a video that someone else has done and even embed that video in your post if that video is on YouTube, or you may even want to link out to someone's tweet or their Facebook update and embed that content as well. Embeddable content is great way of adding some different styles of content to your blog as well. That's the first thing you could do.

The second option that you might want to take today is a little bit more involved. It might take a little bit more work but that's find a collection of things to link to on a common theme. We've done this at times on Digital Photography School where we find ten great articles that have been written on portrait photography. There may have been older articles, they may be new articles, a bit of a mixture. They're probably from different blogs, maybe some videos, maybe a podcast, and then we link out to those. We create a collection around the theme.

The post itself that we create has this list of ten great resources for you to check out on this common theme. That might be another approach that you take. It takes a little bit more work. You need to search around. You need to really find the best quality content that you can. I probably would make it a little bit more than just a list of ten links, you might want to add in a little extra content about why you think those links are worth reading. You might want to use a quote, you might want to use a screenshot, you might want to use the logo of the site that you're linking to to make it a little bit more visually interesting as well. There's a variety of approaches that you could take there.

The last thing you might want to do is what we do on ProBlogger and that's do more of a round up, a reading round up is what we call them. This is where you find a number of pieces of content that are just relevant to your readers. They may not have a common theme but they're new pieces of content. This is what was published this week around the web that you think your readers would find useful. I'll link in the show notes today to one of our reading round ups that you might want to check out to see how we do it. You'll see that Stacey who puts that post together has the link, she has the title of it and then she writes a short paragraph about why she thinks that particular piece of content is well worth reading. Our readers can make a decision about whether it's one that they want to click on and go and check out.

Again, head over to the Facebook Challenge Group and try and find at least one post there that you could link to in what you do today. But, go beyond that if you need to as well. You might want to do some searching on Google, you might want to use a tool like BuzzSumo, buzzsumo.com is great for finding old things to link to. You can type in any keyword that you like and it will tell you the most shared posts on that keyword over the last week,  24 hours, or year. You can really find some interesting stuff there. That may actually be a useful tool for you today. But again, try and find at least one challenge that you could link today. I'd love to see that link.

Three last things I'd encourage you to keep in mind as you write your link post today. Try to keep it relevant to your audience, to your topic, to your niche. You don't want this to just be a link post to content from other challenge takers, that's not going to be really relevant to your readers. You're not really helping your readers that way. You're not helping the people you're linking to really that way either.

Keep it on topic, make sure you link to quality content, do check out the post that you're linking to, check out whether you do agree with it. It's amazing how many people will link out to stuff on social media that you go and check it out and then you go, "That really wasn't that good. I didn't really agree with that. I don't think the person would link to it as well." Don't just link to it because it has a good title. Actually make sure that you link to quality content and that it is a quality site.

I guess the last thing I'd say is to add a little something of your own to it. If you're writing a blog post, tell people why they should read it. Add a thought of your own. Make it unique. Show that you've actually read what you're linking to and that you have your own thoughts on the matter as well. It's very easy to just link out to someone else's post and say, "Hey, read this." Tell your readers why. Tell them your opinion on the topic. Show them that you've put a little bit of thought into your post and add a little value in that way.

The challenge is to create a link post or a link video or a social media post that links out if you choose to. Create that content. Publish that content. Head over to the ProBlogger Challenge Group on Facebook. You can search ProBlogger challenge group on Facebook and then look for the post there where I call for people to share their link posts. Leave your link posts there, leave the link and then check out some of the other link posts that others have created and surf around through what other people are doing and encourage them in some way. You may want to share what they're doing, you may want to leave a comment, you may want like what they're doing. That's the challenge.

Lastly, I wanted to just say thank you so much for this last week. Some of you have really taken on this challenge and have done some amazing pieces of content. I want to congratulate you whether you've published all seven or whether you've just done a couple of them. Thanks for participating. I hope that you've gotten a little bit back into the groove of blogging. I came across a couple of posts even today in the Facebook group from people saying that they've fallen back in love with blogging. That just warmed my heart. It got me really excited to see that that was happening because that was the intent of this whole challenge.

As I said at the start, I'm going to keep the Facebook group open at least for the next few weeks for those of you who are still doing the challenges. But into the future as well, we will continue to issue some challenges in that group.

This podcast will return to normal. We're going back to our twice a week schedule every Monday night and every Thursday night Australian time I publish a podcast and so we'll get back to that and there will be more teaching and a couple of interviews that I've got lined up as well.

Lastly, don't forget the virtual ticket which went on sale today at problogger.com/virtualticket. Thank you so much for listening. I'll chat with you in a couple of day's time in Episode 145. In the meantime, create that link post, I look forward to reading it.


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The post PB144: Challenge: Create a Link Post appeared first on ProBlogger Podcast.

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ProBlogger: PB143: Challenge: Create a Discussion Starter

ProBlogger: PB143: Challenge: Create a Discussion Starter

Link to ProBlogger

PB143: Challenge: Create a Discussion Starter

Posted: 07 Aug 2016 12:00 AM PDT

CHALLENGE 6 WRITE A DISCUSSION POST

Challenge: Create a Discussion Starter

This is 6th challenge in ProBlogger's 7 Days to Getting Your Blogging Groove Back Challenge that we kicked off back in episode 138. You can listen to it in the player above or here on iTunes.

If you're new to the challenge – this week I'm nominating a different style of content for you to create each day over the week and the challenge is to create a post within 24 hours of hearing about it and then sharing it with us in our ProBlogger Challenge Group on Facebook in this thread.

It's Sunday for most of us as this goes live and so I've decided to make it a challenge that is potentially a bit more bite sized for most of us!

Before I tell you about today's challenge….

I also quickly want to tell you about something that is happening in a couple of days time – we're putting virtual tickets on sale for this year's ProBlogger event.

We hold an annual event for bloggers here in Australia each year and this year – by popular demand – we're bringing back our virtual ticket so that those of you unable to get out to Australia can come along virtually and get all the amazing teaching we offer live attendees.

The virtual ticket will be available early next week at ProBlogger.com/virtualticket where you can now sign up to be alerted when they go on sale.

My challenge for you today is to start a discussion and to create a piece of content that attempt to get your readers engaging in some way.

Now this might be a bit daunting for some of you just starting out who might not have much of a readership yet – but it's something that I used to do in the very early days of my blogs that I'm glad that I persisted with.

You might only have 2 readers – but when you show them that you're interested in engaging it can have a big impact.

And remember – this challenge isn't just about writing blog posts. You might choose today to create content in another format.

  • Live stream
  • Instagram
  • Facebook
  • Twitter

5 Quick reasons why asking your readers questions and starting discussions can be good:

  • It gives readers a sense of Community and Participation – if you follow up when you do get an interaction it could be the beginning of a long term reader!
  • It increases Blog Stickiness – people are more likely to come back once they've interacted
  • These posts don't take a whole lot of effort to write (although can take some moderation)
  • They are great for helping you to gauge where your readers are at on certain topics and can even give you ideas for future posts.
  • They open up opportunities for followup posts as you summarize the answers, pick up conversations and even answer the question yourself etc.

What question should you ask?

  • Keep it relevant to your blog's topic
  • Ask a question that builds on a previous post
  • Ask questions that are answerable
  • Ask questions that readers will want to know the answer to
  • Suggest some possible answers
  • Either or questions can be great for starting a debate
  • You can use a poll plugin to give your readers a way to vote on options
  • Controversial questions can be great for starting a debate
  • Be willing to share your own answer
    • Do this in the content itself
    • Hold off and let your readers respond first
  • Do you have a frequently asked question that you don't know the answer to
  • Sometimes more personal questions can be worth asking
  • Answer your own question in comments, specifically ask people to answer (friends, influencers, regular commenters), promote the discussion

The Challenge:

  • Create your discussion starter – publish it
  • Share the link in this thread in our ProBlogger Challenge Group on Facebook – please look for day 6's thread to do it in
  • Check out what others are doing – please engage with as many as you're able to – help each other get some discussions going
Full Transcript Expand to view full transcript Compress to smaller transcript view

Hey there, it's Darren here from ProBlogger and welcome to the sixth challenge in our Seven Days to Getting Your Blogging Groove Back, a week where I’m nominating a different style of post everyday for you to complete within 24 hours. The challenge really is to create seven pieces of content over a week.

Today, we're going to do one that's a little bit easier, I hope, because it is Sunday for most of you when this is going live. It's a challenge to create a piece of content that is a discussion starter. I know some of you are going to freak out about this because you've got no one to start a discussion with so I've got some suggestions for you in this particular podcast. The challenge is to create that piece of content and then to let us know over in the Facebook group, the ProBlogger Challenge Group on Facebook and share the piece of content that you create. Whether it's a big piece of content or a small one, we want to see it and we want to be able to visit it.

That's the third part of today's challenge, to visit as many of the other discussion starters as you can. Because they're discussion starters, I would really challenge you to interact with them, to leave comments, to like them, to share them if possible.

Before I get into some tips for today's particular challenge, I want to just briefly mention as I did yesterday the virtual ticket for the ProBlogger event that's coming up in September. If you head over to problogger.com/virtualticket, you'll find a little bit more information and the opportunity to sign up to hear about the virtual ticket when it is launched. We've got two full days of content, three streams of content running all day over the two days here in Australia at an event which we've been holding for years now. This event delivers a lot of actionable, practical content for bloggers and people who want to improve in their social media.

This year, we're opening it up to everyone around the world to be able to come to that particular event through a virtual ticket where you’ll get access to all the recordings and slides from all of our sessions. We will release a little bit more information about the virtual ticket in the coming episodes but for now you can head to problogger.com/virtualticket to sign up to be notified when those tickets do go on sale. We'll have an offer for you in a few days time.

Today, my challenge for you is to start a discussion and to create a piece of content that attempts to get your readers engaging in some way. As I said before, this may be a little bit daunting for some of you who are just starting out and who might feel like you don't have much of a readership yet. It's something that I want to say I used to do even right in the first week of my first blog when I had no readers except for my mum and my wife who really didn't read that much at all. Right from the start, I tried to create content that invited engagement and invited answers to my questions and invited discussion.

Looking back, I think it's probably one of the best things I did. There's a whole heap of really good reasons why you might want to do that. Even if you've got only a couple of readers, maybe just one, when you do this type of content you’re going to show them that you’re interested in engaging with them and it can have a big impact. Some of the people that I first engaged with in this type of content still read my blogs today 13, 14 years later. Whilst you might not have many readers, you may today do something that hooks them in for a long term relationship with you.

Remember, this challenge today isn't just about writing blog posts. You might choose to do that, you might want to do something on your blog or you might choose to do something else. You might choose to create a piece of content that goes into a social stream, you might want to do a live video, you might want to do some content that is on Instagram, you might want to use Instagram's new stories feature to invite discussion, you might want to do a post on Facebook or Twitter where people are perhaps a little bit more used to getting interactive. Or, you may choose to do it on your blog and then promote that piece of content in those interactive spaces.

Five really quick reasons why asking your readers questions and starting discussions can be good.

Firstly, it gives your reasons a sense of community and participation. If you follow up with any comment you get today, it could just be the beginning of a long term reader. I've told this story before on this podcast but in the early days of my very first blog, anytime I got a comment from anyone for the first time that I didn't recognize the name of, I would email them. I would send them a personal email saying thanks for the comment, just want to let you know I've responded to your comment. I would give them the link to the post that they had commented on and invite them to go back and have another look. It was amazing how much of an impact that technique had. What you do today could be the beginning of a long term relationship, I've said it a few times now.

Second reason for doing this type of content, it increases stickiness for your blog. It might sound a little bit icky but people are much more likely to stick, to become hooked on your blog, and are much more likely to come back again for a second visit once they've interacted with you. They're much more likely to come back and see whether you've responded to their comment, to see what other people have said. It will leave on in their memory if they've gone through the effort of interacting with you in some way. This type of content is really important for getting the repeat visitor.

Third reason that this type of content works really well is that they don't usually take a whole heap of effort to write or to create. They do sometimes take a little bit of time to moderate and to interact with and they can be a bit intensive that way particularly once you've got some readers but they don't take a lot of effort to create and that's one of the reasons I put it on Sunday today.

Number four reason why this type of content works really well is that they help you to gauge where your readers are at and can be really useful to give you an understanding of who your readers are and what type of content they want in the future. If you ask your readers a question today that reveals some of their needs, then you might just be able to follow today's post up next week or next month with a piece of content that really solves a problem for them and that builds upon what you discover from your readers today. This is going to give you a sense of who is reading your blog and hopefully what they want from you.

The last thing I love about this type of content is that they open up opportunities for follow-up posts. Again, I've already mentioned it, you can follow up today's post with an answer to a question that someone answers or responding to a need that they said. But, you could also take some of the responses that you get today and put those responses into a blog post. If you ask a good question today and get a really good discussion going, you may find that your readers know a whole lot about a particular topic and then you could repurpose those answers into a blog post and pick up there and do a follow up post.

If you ask a question today in the form of a poll which is something that I’m going to suggest in a moment that you do, you could follow up today's post with another post that shares the results of that poll. People really like that type of content, the results of a study or some research or a poll that you've run. We do that quite semi-regularly over on Digital Photography School.

The polls do really well but also the results of the poll post do really well as well. Often as results poll posts, you actually get linked to from other parts of the web as well. We are fortunate that we do have a large readership so we get quite a bit of data from those polls. But even a smaller poll may present some interesting results which could be a follow up post for you.

Some of you are asking right now what questions should you be asking, how should you start this discussion. Really, anything does go here. You can type this question and run with it in any way that you like, in any medium that you like.

A few tips to help you to formulate effective discussion starters.

Firstly, keep the discussion relevant to your blog's topic. If you’re writing about pet care, do a question around pet care. If you’re writing about sports, do a question around sports. You obviously want to keep it within the flow of what you normally do on your blog. That's probably a bit too obvious to include but last time I did this challenge, I saw a number of people asking random questions and I wondered whether it really added to what was going on in their blog.

Second tip, you might like to try asking a question that builds upon a previous post that you've written. For example, earlier in this seven day challenge, I encouraged you to write a piece of content that answered a frequently asked question. Maybe you could ask your readers how they would answer that question. If the question that you covered earlier in the week relates to that, maybe you could follow up and say hey, I answered this question here, link back to your old post, how would you answer it?

Or maybe you could ask your readers to review something related to the review you did earlier in the week. For example, recently we did a review of a new camera on Digital Photography School. We could quite easily follow that up the next day with, "Hey, we just reviewed this camera, what camera do you use? Tell us in a hundred words why you like it." That type of thing might be a good follow up.

Or, you might say as a follow up to the story post that you wrote a few days ago, get your readers to tell a story on a similar thing to yours or you might issue them a challenge to do something based upon the how to piece of content that you created yesterday. Maybe in the last three or four pieces of content that you've created, you can formulate a question that relates to those. This is great because it gets people back to that other content. It gets the second page view and it takes your readers on a bit of a journey. You could actually create two or three pieces of content over a week or so that all sort of tap into the same topic but tackle it from a different perspective.

Ask questions that are answerable. It's amazing sometimes the questions that I want to ask in a blog post, I think that's too complicated. I just need to ask something really simple. Don't make your readers jump through too many hoops to participate in the discussion. Ask them a simple question, a question that maybe they could answer in just a few words if they chose to do that. Just getting a couple of word reply is better than getting no reply. It may just show them how to use comments on your blog, it may just get them used to the idea of putting their thoughts out there, and then the next comment may actually be a little bit bigger. Simple questions are really great.

Ask questions that your readers will want to know the answer to as well. If you ask a question on a hot topic that people are unsure about, that can be really good because people will not only share what they know but they'll come back to that post again and again maybe several times throughout the next 24 hours to see what people have said about that particular topic. Asking questions that people not only know the answers to but want to know the answers to can be quite good as well.

You might want to suggest to your readers some of the possible answers. You might say hey, what's your opinion on US politics at the moment? Do you like Donald Trump? Do you like Hilary Clinton? Suggest three different options for them, that makes the question a little bit more answerable, particularly if it's a tough question. That may not be the best example because that may start a bit of a fight and people will already probably know their answer on that particular topic but by suggesting a few different options, you may actually get a few more responses from people because you’re making it easier.

Sometimes in the same way, you might want to ask an either or question. Say do you like this or do you like that. We asked this question a while ago on Digital Photography School, would you prefer Canon or do you prefer Nikon? That stimulated a whole heap of discussion because people are quite passionate about their camera brand and people who weren't Canon or Nikon fans chimed in as well because they wanted to add in their thoughts as well. Sometimes an either or question could be quite good, sometimes you might like to start a debate in a similar way to what I've just said there.

You just need to be a little bit careful about controversial questions because they can be a great way to get a discussion going but they can also get people pretty fired up. Perhaps, the example I just gave you of Trump versus Clinton might be one that you might want to avoid if you’re not going to be on your blog all day over the next 24 hours to moderate that discussion.

You may want to use a poll today and there are plenty of plugins for WordPress that will enable you to do a poll. Polls are great because they don't actually require anyone to write anything. They just have to click a button for the option that appears for them and they can be a really great way of getting a new reader's first response from them.

Sometimes, what we do in our posts on both blogs with polls is we have a poll and then ask for more information in comments. We might have a poll on which camera brand you use and then underneath that poll say something like, "Tell us in comments below why you like that camera brand."

Really, what we're asking people there for is two pieces of information. We're getting them to vote and then we're bringing them a more open ended question to discuss. Not everyone will answer that second question, we'll get many more responses on the polls than we do get comments. It gives people two different ways and they can respond to the extent that they feel comfortable responding. Some of your readers just will never comment but they will respond to a poll and again, they'll come back to see the results of that poll as well.

You may choose to use a tool, there's plenty of WordPress plugins that enable you to do that. If you’re doing your content today on Twitter or on Facebook, there are poll options there on Twitter. You can set up a poll pretty easily if you’re in Facebook. Facebook groups I think have polls, I’m not sure that they do have them on most pages. Polls might be a good way to go.

Another tip, be willing to share your own answer to the question. You could do that as the meat of your blog post. If you’re writing a blog post, you might want to write a few paragraphs on what you think about something and then ask the question inviting your readers to respond. The beauty of doing that is that if you don't have many readers, at least you’re producing some content that has your opinion or has your view on a particular topic.

That may be one way if you are a bit nervous about creating this post today and worried that no one will respond to it, maybe you just want to write a blog post that has a question at the end of it today. The other thing that you might like to do is to ask the question as the main part of your blog post or your Facebook update or your Instagram, whatever it might be. Then, answer that question as a comment.

This is something I used to do in the early days of my blogs. I would ask a question and then I would say I'll kick things off. I would be the first commenter. That showed my readers that I was willing to respond to my own questions, I was willing to have a discussion. It also got that magical number one next to the comment numbers so it wasn't that daunting as a zero comments.

The other thing I used to do back then was also email my friends and say hey, I just started this discussion. No one's answering, could you chime in? That maybe something that you would like to do is to email a friend, you might even like to tweet and influence that in your niche and ask them to respond to the comment. You may like to promote the discussion you’re having on other social media channels.

I think trying to get people to that discussion and highlight that you’re having it is great. Getting those first few comments and those first few responses is half the battle. Once you get a few, social proof kicks in and it's easier to get the rest.

I think they're the main tips I'll give you about today's topic. Give it a go. You may not get too much in direction today but you’re going to learn something by creating this type of content. You are going to help yourself get in the groove of creating content.

Once you've created your content today, your discussion starter, publish it and head over to the ProBlogger Challenge Group on Facebook and share a link to your discussion starter. Look for the Day 6 thread, I'll have it pinned to the top of that Facebook page. I ask you to share your content in that thread, don't start a new thread.

Once you've shared it, I really would ask you today to check out some of the other discussion starters that people are starting. Share a comment or two in there and help to get each other's discussions up and running. I challenge you to find at least three, go for five or ten if you can, but choose at least three other pieces of content that people have shared in today's challenge and respond to them, encourage them in that way. Hopefully, they'll check out yours as well.

Really look forward to seeing the discussions that you start today. If you’re enjoying this series, I'd love it if you would take a moment today to head over to iTunes and hit subscribe if you haven't already or on Stitcher if that's your preferred podcast network and to leave us a review. I read every single review that comes in and it does help me to shape future shows as well. It's very encouraging as well when I have those darker moments where I wonder whether anyone's listening.

Thanks so much for participating. It's great to see that people are listening, we're getting hundreds of people submitting their pieces of content. I love hearing the stories about how people are getting back into their blogging groove. This is really the point of this particular week. Any feedback you've got for me today, you can share that on the comments of today's show notes or over in the Facebook group as well.

Look forward to chatting with you tomorrow in the last challenge of this week's amazing, epic kind of challenge that we've been doing. I hope you’re finding your blogging groove.

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The post PB143: Challenge: Create a Discussion Starter appeared first on ProBlogger Podcast.

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