“PB124: Using “We” When You Mean “I” – Does it Matter?” plus 1 more

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PB124: Using “We” When You Mean “I” – Does it Matter? Posted: 16 Jun 2016 02:00 AM PDT Using We and I in Blogging Today we are talking about using the words we and I. This comes from a question from Sally. This show was prerecorded because I am on a beach in Thailand. If you would like to join us on the Gold Coast in Australia for the ProBlogger Event, you have just under two weeks left to save $100 on your ticket. You can get all of the details on ProBloggerEvents.com. This question is from Sally (not her real name). Sally is just starting out blogging and doesn't have a team. She has noticed some bloggers say "we" even though they don't have a team. Is it better to use "we" or "I" when blogging. In Today's Episode Using We and I When Blogging and Does It Matter I'm sure a lot of bloggers can relate to this question. I know I've slipped into the "we" in the early days of my blogs because they kind of slid into being a collaborative thing I wasn't trying to project I was bigger than I was, it was more of the collaborative nature In time, I had regular guest writers and a forum moderator, so I guess the "we" became more justified After I started hiring more people it definitely became a "we" I struggle with the flip side of this sometimes, I use "I" on my blog when I have a collaborative team working on the site and helping out I think it is a good idea to be as transparent as possible Using "I" can make you more relatable to your audience and show that you are just like them There will come a time when the "I" becomes a "we", this isn't a clear cut process and the transition may be muddled Stay transparent, and share your journey. Don't worry too much if the lines become muddled. How did you go with today's episode? I would love to hear other people's opinions on this. When did you start using "we"? Do you slip into using "we" or "I" when you shouldn't? I would love to hear your take on this subject. Enjoy this podcast? Sign up to our ProBloggerPLUS newsletter to get notified of all new tutorials and podcasts below.   Click Here to Subscribe to ProBloggerPLUS for Free   Never miss an episode – Subscribe to the ProBlogger podcast on iTunes Got a Question You’d Like Me to Answer? I base many episodes of this podcast upon questions answered by ProBlogger Podcast listeners and Blog readers. You can use the following widget to ask a question. Please include your name and blog name (if you have a blog). The post PB124: Using “We” When You Mean “I” – Does it Matter? appeared first on ProBlogger Podcast.       Related Stories PB118: How to Find Time to Create Your Blog’s First Product PB121: 7 Strategies for Overcoming Imposter Syndrome PB119: How to Choose the Right WordPress Theme for Your Blog

5 Google Font Combinations That Will Make Your Blog’s Design Sing Posted: 15 Jun 2016 07:00 AM PDT By ProBlogger Design Expert Kelly Exeter. When it comes to the readability of your blog, font choice (along with font size and line spacing) is crucial. Unfortunately, this is an area where may bloggers are getting their blog design horribly wrong. Fancy script heading fonts. Tiny text. Lines all squished together. These all make life hard for the reader. Given how much competition there is for your readers' attention, let's not make it easy for them to click away. Great fontography is easy to scan, easy to read and gets the reader all the way to the bottom of your post. (At which point they will hopefully then take another action that keeps them on your website.) The good news about great fontography is it's easy to achieve; you just need to keep things simple. Boring, even. Take a look at the Copyblogger site. I believe those guys set the standard in our industry with regard to reader experience and you will note they use a very simple sans-serif heading font paired with serif body text on their blog posts. A quick word on serif fonts (they're the ones like Times New Roman and Georgia). It used to be standard to avoid those as website body fonts because it was thought that sans-serif fonts (like Arial and Verdana) were easier to read on screens. That was true when website fonts tended to be on the small side. These days, however, a size 16 font size is standard on most sites, (it's the size I recommend), and at that size, both serif and sans-serif fonts are equally easy to read. The other things that affect readability (no matter how great your font choice is) are line spacing and paragraph spacing. Line spacing of 1.65 and a space of 25px after paragraphs are pretty safe settings for any blog, no matter your font choice. Best Google Font Combinations for Your Blog And finally, the bit you've all been waiting for, the font combinations that will make your web design sing. All can be found on Google Fonts which means they are specifically designed for use on screens … and they are all easy to incorporate into your site with just a line of code. For all of the images below, the sub-heading names the heading font first, and the body font second. 1. Bitter + Muli 2. Lato Bold + Lora 3. Oswald + Cabin 4. Playfair Display Bold + Droid Serif 5. Raleway Semi-bold + Roboto Light The one thing you'll note in the above: none of these combinations are particularly 'striking'. That's what makes them great. No one should notice the font you use on your site – they should be too busy reading ☺ Kelly Exeter is a writer, editor, and designer who's endlessly fascinated by the power of the stories we tell ourselves. She explores these on her blog and in her two books Practical Perfection and Your Best Year Ever. Connect with her on Facebook, Twitter, and Instagram. The post 5 Google Font Combinations That Will Make Your Blog's Design Sing appeared first on ProBlogger.       Related Stories The Best Typography Tools To Make Your Blog Super User-Friendly Are You Ignoring This All-Important Aspect of Your Blog? How to Give Your Blog Design a Spring Clean

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10 Digital Marketing Techniques That Will Take Your Start-up to the Next Level - DailyBlogTips

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10 Digital Marketing Techniques That Will Take Your Start-up to the Next Level Posted: 14 Jun 2016 05:48 PM PDT Creating a start-up will arrive with many challenges, including the low budget and the fact that no one truly knows who your company is. It's difficult to break into an already crowded industry and find your place in a way that will start your path to the top. A powerful marketing team, however, could get the job done without stretching the tight budget. Everything that you have to get has to be carefully considered first. Keep the costs low, acquire the right people, understand your product, find the right clientele, learn to manage your data as you evolve, and always look for ways to improve. Having a good idea is one thing, but you often need money to back it up. According to studies, around 82% of all start-ups are self-funded, which means that you will either have to back your business yourself or find ways of developing it through cheaper means. It becomes crucial to know where to invest, what to do, and where to direct your focus. First off, you need a plan, then a good strategy to implement it. 1. Network Never underestimate the power of networking. Your most important mission is to find and connect with the right people. Think platforms such as LinkedIn, Inbound or Quora that will help build your brand and establish yourself as an authority. Create a page for your business or even join a local business group and invest in some targeted paid advertising to start on the right foot. Speaking of local. You should never underestimate the power of local, particularly rural, marketing. Despite the fact that urban & rural communities are historically different, technological developments have blurred the lines between the two: Yet, despite the fact that rural communities now have access to high-speed internet, competition is not as fierce. Finding a less-competitive market is essential to the success of a start-up. Furthermore, rural America has many unique cultural characteristics. Find something that makes rural communities click and use it. 2. Create Social Content A blog could be a powerful tool to attach to your official website. Stick to your niche and use the power of search optimization systems (SEO) in order to get your business in Google's attention. Simple "How To" articles, lists, or "What"/"Why" articles could generate a lot of traffic. 3. Don't Shy Away From Email Marketing It's free, and it's popular for a reason. There are currently 4 billion email accounts in the world, so you plenty to choose from who might show interest in your company. As long as you consider a few specific ways of approaching it, email marketing could be a tremendously successful practice: Make it attention-grabbing Make it look appealing Use social media buttons Include a CTA (call-to-action) Time it right 4. Clever Remarketing If a user clicked on your ad on Google AdWords but didn't convert, it's not quite useful. However, instead of insisting with the same platform and same presentation, switch it up. Change the ad and show it to them once again on Facebook. It will make your business look influential and increase your chances of conversion. 5. Refine your Marketing Funnel This is a process with which you track each customer's journey from the moment he first finds about your company to the moment of conversion. By tracking them, you can use several techniques, such as CTAs, opt-ins and offers to garner their attention and turn them into returning customers. But this is harder than it sounds. Here are four key metrics that you need to keep an eye on: Awareness: they hear about your product Interest: they are expressing interest in a product type Desire: they want and shown interest a particular product Action: they want to buy it 6. Forge Partnerships Find a business that is close to your niche and create a partnership that will keep you both happy. For example, if you own a car dealership, consider becoming partners with the repair shop down the street. Keep each other in the loop, and refer clients from one to another. "Business success usually demands partnering with other people and other firms to get big things done." Source: Inc 7. Put Social Media to Use Facebook can be particularly useful because it lets you target specific profiles of users after searching for one or two characteristics. This assures that your content will reach the right people. However, don't limit yourself. You can opt for Instagram Ads as well, which are also managed by Facebook. It's the same system, but two different platforms. 8. Ask For Reviews It may sound scary, but if you're confident in your services or product, ask for feedback. One of the first things that any potential customer will be looking for before trusting a start-up is reviews. The more you have, the better it reflect your business, provided that a majority of them are positive. It's the digital age's word of mouth. 9. Fun Content Marketing Consider introducing videos, live streaming events, or interactive storytelling to propel your business forward. It could truly capture an audience's attention in a fresh and innovating way. However, this might stretch your budget a little, because you will need to make it look good, which will require professional help. Unless you have the skills to develop it yourself, carefully conduct some research on the subject. 10. Bing It Google is at the top, and it's unlikely that it will drop anytime soon. However, placing ads on the most dominant search engine in the world is also pricey, which is something that start-ups don't often afford. Instead, opt for Bing. Even though only 30% of users opt for Bing as a search engine, it's a rising platform in comparison to Yahoo, which has been in decline for years. The CPC (cost-per-click) is substantially lower than Google Ads. Every technique can be applied to a variety of products and services. However, always keep in mind that they have to define your company and the way you want to manage it in a non-ideal world where you naturally don't have the money of a big brand. Author Bio: Andreea Byrch is a freelance technical writer with superior education and expertise. She has 4 years of experience working in the corporate sector, but has decided to take the road of freelancing. At the moment she collaborates with JupiterBroadband and covers news for several online publications. Wanna learn how to make more money with your website? Check the Online Profits training program!

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