“PB124: Using “We” When You Mean “I” – Does it Matter?” plus 1 more

PB124: Using “We” When You Mean “I” – Does it Matter?

Posted: 16 Jun 2016 02:00 AM PDT

Using We and I in Blogging

Today we are talking about using the words we and I. This comes from a question from Sally.

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This question is from Sally (not her real name). Sally is just starting out blogging and doesn't have a team. She has noticed some bloggers say "we" even though they don't have a team. Is it better to use "we" or "I" when blogging.

In Today's Episode Using We and I When Blogging and Does It Matter

I'm sure a lot of bloggers can relate to this question.
I know I've slipped into the "we" in the early days of my blogs because they kind of slid into being a collaborative thing
I wasn't trying to project I was bigger than I was, it was more of the collaborative nature
In time, I had regular guest writers and a forum moderator, so I guess the "we" became more justified
After I started hiring more people it definitely became a "we"
I struggle with the flip side of this sometimes, I use "I" on my blog when I have a collaborative team working on the site and helping out
I think it is a good idea to be as transparent as possible
Using "I" can make you more relatable to your audience and show that you are just like them
There will come a time when the "I" becomes a "we", this isn't a clear cut process and the transition may be muddled
Stay transparent, and share your journey. Don't worry too much if the lines become muddled.

How did you go with today's episode?

I would love to hear other people's opinions on this. When did you start using "we"? Do you slip into using "we" or "I" when you shouldn't? I would love to hear your take on this subject.

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The post PB124: Using “We” When You Mean “I” – Does it Matter? appeared first on ProBlogger Podcast.

Great fontography is easy to scan, easy to read and gets the reader all the way to the bottom of your post. (At which point they will hopefully then take another action that keeps them on your website.) The good news about great fontography is it's easy to achieve; you just need to keep things simple.

Boring, even.

Take a look at the Copyblogger site. I believe those guys set the standard in our industry with regard to reader experience and you will note they use a very simple sans-serif heading font paired with serif body text on their blog posts.

A quick word on serif fonts (they're the ones like Times New Roman and Georgia). It used to be standard to avoid those as website body fonts because it was thought that sans-serif fonts (like Arial and Verdana) were easier to read on screens. That was true when website fonts tended to be on the small side. These days, however, a size 16 font size is standard on most sites, (it's the size I recommend), and at that size, both serif and sans-serif fonts are equally easy to read.

The other things that affect readability (no matter how great your font choice is) are line spacing and paragraph spacing. Line spacing of 1.65 and a space of 25px after paragraphs are pretty safe settings for any blog, no matter your font choice.

Best Google Font Combinations for Your Blog

And finally, the bit you've all been waiting for, the font combinations that will make your web design sing.

All can be found on Google Fonts which means they are specifically designed for use on screens … and they are all easy to incorporate into your site with just a line of code.

For all of the images below, the sub-heading names the heading font first, and the body font second.