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ProBlogger: 7 Tips to Help You on Your Way to Blogging Full Time

ProBlogger: 7 Tips to Help You on Your Way to Blogging Full Time

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7 Tips to Help You on Your Way to Blogging Full Time

Posted: 14 Apr 2016 06:00 AM PDT

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Recently a listener asked me about my journey into full time blogging, and I wanted to expand on my answers in a podcast episode, as it’s a question that gets raised a lot. Charlotte asked:

"When did you make the transition from blogging being just a hobby to blogging as a profitable business?  What was the turning point for you and/or what were the major changes you made to get where you are now?"

I thought I’d share the things that happened when I went full time. Though initially I started blogging as a hobby, I quickly found myself spending more and more time experimenting, creating content, interacting with readers, and learning about this new media.

It soon became apparent that I was going to have to earn some money to fund my new “habit”, and when I had been blogging for about a year I started dabbling with AdSense and Amazon ads.

After another year of making part-time cash, things started to escalate and it was time to make the leap into full time blogging.

7 Ways I Knew I Was Ready to Go Full Time

There is never really a right time to go full time, it’s always somewhat of a leap of faith, but in this episode I talk about the things that helped convince me it was now or never:

  • At what point I believed my traffic was enough
  • A mindset shift I had around readers and their needs, which helped me write the right content
  • Treating my blog like a business and being proactive about making money
  • Income streams and which ones worked best
  • Working with other bloggers and how that helped grow my traffic
  • Creating and selling products
  • My thoughts around long-term strategy rather than short-term gain

So while going full time wasn’t an easy task, there certainly were things that made it smoother. Everybody’s tipping point will be different, as will their motivation. But these are the things that worked for me and I hope they help you along your own full time blogging journey.

Further Reading:

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Shoemoney - Skills To Pay The Bills

Shoemoney - Skills To Pay The Bills

Link to ShoeMoney

Tip: How to maintain good CPC’s on Facebook during a presidential race

Posted: 14 Apr 2016 09:51 AM PDT

Advertising on Facebook and other sites in the last presidential election I remember they drastically went up.

Now, like then, my targeting is pretty open. Currently I am advertising to males 30-60 in the US wide open for the ShoeMoney Network.

This was a big thing I learned… which is now kind of a “duh” but I didn’t know and if I would have it would have saved me a lot of money.

If your cost per conversion skyrockets during a political or presidential race (this happens more during presidential races) and you are targeting pretty wide open then stay in the know about what is going on.

For instance about six weeks before the Wisconsin primary my cost per user tripled for Wisconsin.

When Jeb Bush was in the race pretty much all of Florida was nuts. I just paused it until after the Florida primary.

Anyway, the point is – even seasoned Facebook marketers can look at a campaign going south and immediately pause it thinking it just isn’t working anymore when a little digging will break it down by state (and many other factors).
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