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The Everyman Guide to Blogger Outreach And Its Impacts - DailyBlogTips

The Everyman Guide to Blogger Outreach And Its Impacts - DailyBlogTips

The Everyman Guide to Blogger Outreach And Its Impacts

Posted: 18 Feb 2016 05:49 PM PST

In the world of ever changing trends and increasingly different viewpoints, the role of a social influencer is an important factor, especially for businesses and brands trying to keep up with the customers' changing needs. Not surprisingly, out of every five fashionable businesses, at least two employ blogger outreach programs as part of their marketing strategy.

Let's Begin with Blogger Outreach Programs

Google Analytics is an amazing algorithm which helps websites gain significant rankings, but the caveat is that it tends to demerit too promotional content and tends to push it down significantly. This might include SEO pages written with a view towards promoting a particular object or brand. On the other hand, when companies creatively use link building features and tie up with bloggers instead, they are guaranteed a 100% personalized content which – without sounding at all like its promoting them – can often give a very favorable result.

Why You Need to Get on Board

With the help of a blogger outreach program, you can do three main things: use bloggers influence, leverage their own content to reach out to real customer bases, and get non-promotional, quality SEO plugins. Take Sally from Sallysbakingaddiction, whose recipe for Pizza dough comes with a glowing recommendation for Red Star Yeast (and at the very end, a disclaimer that this review was sponsored by Red Star, even though she personally had been using it for a long time). Sally has an enormous fan following among the target group of bakers, and her endorsement can make thousands of women and women switch their brand of yeast to match their favorite recipe-blogger's personal favorite.

How Best to Use Blogger Outreach Programs

Initially, it can be difficult to jump into the foray of blogger outreach programs but with the right strategies, it shouldn't be unachievable at all. Here's a simple list of resources and things to consider:

1. The First Step: Before approaching bloggers, you should ensure that you know about them and their work. You may love somebody's writing style and number of followers, but if they talk of chalk in their blog and you offer cheese, it just won't work. The followers will immediately whiff something suspicious, so don't underestimate the customer.

2. Build a relationship: Once you've decided on the right bloggers, you need to start thinking of building a relationship with them. For instance, you may offer to do an expert guest blog as an authority on your product, on the blogger's website.

3. Employ some passion: If your blogger of choice has never heard of you before, which is likely to happen, don't be disheartened. Make sure that you are quite passionate about your product when you pitch it to them, because writers can better emote with a piece or product through passion.

Blogger outreach programs can be hugely beneficial for not just small and medium sized businesses, but well established ones. In an age where every TV or FB promo ad just makes us more wary, this is the perfect antidote for gaining some attention.

Mariia Lvovych is a an experienced guest blogger and blogger outreach expert, entrepreneur, owner at OlmaWritings.com blogger outreach and business writing service.

Wanna learn how to make more money with your website? Check the Online Profits training program!

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The Dos and Don’ts of Guest Posting Opportunities - DailyBlogTips

The Dos and Don’ts of Guest Posting Opportunities - DailyBlogTips

The Dos and Don’ts of Guest Posting Opportunities

Posted: 18 Feb 2016 05:38 AM PST

Content marketing has become the ultimate SEO buzzword, so it isn't a surprise that marketers are using guest posts to build links. Guest blogging is the ideal way to get visibility and it allows you to develop relationships and get more web traffic. Google is making its algorithm more complex and tough with each passing day, which means that you have to follow strict standards of originality, quality and creativity when you decide to guest blog. There is no doubt that guest blogging is an excellent marketing method, but you can only reap its benefits when you choose the right guest post service. Choosing a good blog/website for getting your posts published is also important.

If you are making the guest posting efforts yourself, there are some things that you should pay attention to, and some, you should avoid when you are researching through the numerous guest blogging opportunities:

Things to Do

1. Always seek out platforms where you can reach your readers. The blog's niche doesn't have to be identical to yours, but the audience should overlap and you should be able to offer something valuable to the readers that makes sense from the perspective of branding.

2. Do some research to ensure that the blog you are considering has the right search engine ranking and appropriate page authority. Publishing guest posts on a low quality blog is going to get you penalized.

3. Make sure the blog is active and gets visitors frequently. This can be judged by the number of activity and comments on the pages. You can also check the subscriber count of the blog to know how many people visit it frequently.

4. Go through the various posts on the blog and see who has contributed to it. It is crucial to ensure that the posts don't fall under the 'spammy' category.

5. The blog shouldn't accept posts from just about anyone. They should have strict guidelines and requirements for a guest post. If anyone can get his or her post published, the blog is probably not worth it.

Things to Avoid

Pursuing sub-par blogs is only going to waste your time. Most blogger outreach services as well as bloggers now understand that it is completely useless to publish on substandard blogs. When you are navigating through the various guest blogging opportunities, these are the things to avoid:

1. Never publish on blogs that don't have a clear subject matter or audience. Your goal is to get in touch with your target audience and this will only waste your time and resources.

2. Avoid guest blogging on blogs that have excessive ads. Chances are that they don't have a lot of visitors and subscriber count because people get annoyed with a lot of ads and they are less likely to visit the blog. Hence, your guest post will not get the exposure you desire.

3. Blogs that have poor infrastructure, confusing design and navigation, a bad interface and offer a bad experience to users is another platform you should avoid.

4. Don't go for guest blogging on blogs that don't have any social media presence. Only make an exception if it has a large following. Social media has become integral to today's marketing strategy and a blog should have presence on the popular networks to make it a good choice.

Mariia Lvovych is a an experienced guest blogging and blogger outreach expert, entrepreneur, owner at HQGuestPosting.com

Wanna learn how to make more money with your website? Check the Online Profits training program!

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