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The Dos and Don’ts of Guest Posting Opportunities - DailyBlogTips

The Dos and Don’ts of Guest Posting Opportunities - DailyBlogTips

The Dos and Don’ts of Guest Posting Opportunities

Posted: 18 Feb 2016 05:38 AM PST

Content marketing has become the ultimate SEO buzzword, so it isn't a surprise that marketers are using guest posts to build links. Guest blogging is the ideal way to get visibility and it allows you to develop relationships and get more web traffic. Google is making its algorithm more complex and tough with each passing day, which means that you have to follow strict standards of originality, quality and creativity when you decide to guest blog. There is no doubt that guest blogging is an excellent marketing method, but you can only reap its benefits when you choose the right guest post service. Choosing a good blog/website for getting your posts published is also important.

If you are making the guest posting efforts yourself, there are some things that you should pay attention to, and some, you should avoid when you are researching through the numerous guest blogging opportunities:

Things to Do

1. Always seek out platforms where you can reach your readers. The blog's niche doesn't have to be identical to yours, but the audience should overlap and you should be able to offer something valuable to the readers that makes sense from the perspective of branding.

2. Do some research to ensure that the blog you are considering has the right search engine ranking and appropriate page authority. Publishing guest posts on a low quality blog is going to get you penalized.

3. Make sure the blog is active and gets visitors frequently. This can be judged by the number of activity and comments on the pages. You can also check the subscriber count of the blog to know how many people visit it frequently.

4. Go through the various posts on the blog and see who has contributed to it. It is crucial to ensure that the posts don't fall under the 'spammy' category.

5. The blog shouldn't accept posts from just about anyone. They should have strict guidelines and requirements for a guest post. If anyone can get his or her post published, the blog is probably not worth it.

Things to Avoid

Pursuing sub-par blogs is only going to waste your time. Most blogger outreach services as well as bloggers now understand that it is completely useless to publish on substandard blogs. When you are navigating through the various guest blogging opportunities, these are the things to avoid:

1. Never publish on blogs that don't have a clear subject matter or audience. Your goal is to get in touch with your target audience and this will only waste your time and resources.

2. Avoid guest blogging on blogs that have excessive ads. Chances are that they don't have a lot of visitors and subscriber count because people get annoyed with a lot of ads and they are less likely to visit the blog. Hence, your guest post will not get the exposure you desire.

3. Blogs that have poor infrastructure, confusing design and navigation, a bad interface and offer a bad experience to users is another platform you should avoid.

4. Don't go for guest blogging on blogs that don't have any social media presence. Only make an exception if it has a large following. Social media has become integral to today's marketing strategy and a blog should have presence on the popular networks to make it a good choice.

Mariia Lvovych is a an experienced guest blogging and blogger outreach expert, entrepreneur, owner at HQGuestPosting.com

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Shoemoney - Skills To Pay The Bills

Shoemoney - Skills To Pay The Bills

Link to ShoeMoney

FaceBook Likes – The New Email List

Posted: 17 Feb 2016 07:00 AM PST

5 years ago one of my good friends started an online pet store.  Sold collars, leashes, etc you get the point.

So back then he tells me he is going buy a bunch of “fans” for his page book, now referred to as likes).

So he takes 100k and gets about 85,000 fans.  I thought he was nuts.  He started posting about the sales he was having on his website.  Didn’t go so hot.

In my head I am thinking,  “I told ya so”.

We didn’t talk about it much until about a year ago.  Then he showed me what he was doing with his fanpage.

He had totally gotten away from his retail store and moved to a blog.

He posted engaging stuff like upload a picture of your cat or dog and win dog of the month.  No prize.. he didn’t need one.  Pet owners are passionate people and egged their friends to vote for them so they shared it with everyone.

This in turn led to getting more fans from all the shared content.

Then he launched a blog which basically just looked for the most shared articles on the internet that we based around pets.

Things like “Dog found dead after being tortured for hours”.  What pet owner wouldn’t read that?

So he put adsense on his site and started cranking in cash.

Long story short that 100k he invested years ago has grown into a site that does 32 MILLION hits a month and is now profiting 250k a month.  Pure profit.

I am not gonna name the site but here are its stats:

numberssocial

So about 2 months ago I talked with this FaceBook “consultant” who explained to me all the new trick with Facebook advertising isn’t to buy ads to your site… but to build your “likes” and use that to drive your existing fans to your site.

He said Facebook fan pages is the evolved email.

Think about it like this.

  • Your opt in is basically a like button – low point of entry.
  • Your open rate is virtually 100%.

But the best part?  People can share your articles which can yield free clicks and likes.  Which in turn keeps the machine revolving.

My friend above who originally invested 100k for 85k likes now has over 2.5M likes and has not invested a dime since.

I can dig it.

 

 
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