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Shoemoney - Skills To Pay The Bills

Shoemoney - Skills To Pay The Bills

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FaceBook Likes – The New Email List

Posted: 17 Feb 2016 07:00 AM PST

5 years ago one of my good friends started an online pet store.  Sold collars, leashes, etc you get the point.

So back then he tells me he is going buy a bunch of “fans” for his page book, now referred to as likes).

So he takes 100k and gets about 85,000 fans.  I thought he was nuts.  He started posting about the sales he was having on his website.  Didn’t go so hot.

In my head I am thinking,  “I told ya so”.

We didn’t talk about it much until about a year ago.  Then he showed me what he was doing with his fanpage.

He had totally gotten away from his retail store and moved to a blog.

He posted engaging stuff like upload a picture of your cat or dog and win dog of the month.  No prize.. he didn’t need one.  Pet owners are passionate people and egged their friends to vote for them so they shared it with everyone.

This in turn led to getting more fans from all the shared content.

Then he launched a blog which basically just looked for the most shared articles on the internet that we based around pets.

Things like “Dog found dead after being tortured for hours”.  What pet owner wouldn’t read that?

So he put adsense on his site and started cranking in cash.

Long story short that 100k he invested years ago has grown into a site that does 32 MILLION hits a month and is now profiting 250k a month.  Pure profit.

I am not gonna name the site but here are its stats:

numberssocial

So about 2 months ago I talked with this FaceBook “consultant” who explained to me all the new trick with Facebook advertising isn’t to buy ads to your site… but to build your “likes” and use that to drive your existing fans to your site.

He said Facebook fan pages is the evolved email.

Think about it like this.

  • Your opt in is basically a like button – low point of entry.
  • Your open rate is virtually 100%.

But the best part?  People can share your articles which can yield free clicks and likes.  Which in turn keeps the machine revolving.

My friend above who originally invested 100k for 85k likes now has over 2.5M likes and has not invested a dime since.

I can dig it.

 

 
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5 Steps to Remove a Google Manual Penalty - DailyBlogTips

5 Steps to Remove a Google Manual Penalty - DailyBlogTips

5 Steps to Remove a Google Manual Penalty

Posted: 17 Feb 2016 03:52 AM PST

When digital marketing was in its infancy, there was no such thing as a bad link. But in recent years, Google's focus on relevancy and user experience has caused SEO specialists to reconsider their approach. Webmasters who receive "questionable" links to their site are commonly finding themselves penalized by the very search engine that they're trying to impress. Receiving a manual penalty can be a time-consuming, difficult process at times, so you may want to hire a reputable firm like Coalition Technologies, a leading Los Angeles SEO company.

1. Site Assessment

The first step is going to be to gather a list of all of the websites that link to you. There are many different tools to accomplish this, including Google's Webmaster Tools. Once you can clearly view exactly where your backlinks are coming from, you should be able to accurately determine which are toxic and which are legitimate. Depending on how many backlinks you have, you may want to organize the list on a clearly labelled spreadsheet. Organization is critical during this step.

2. Link Determination

The next step is to manually classify each link as natural, unnatural, or suspicious. While there are link classification tools that can grade your links, you are better off going through each link manually so you can ensure a thorough job. Some common unnatural links include those that come from spammy directories and from content farms. Suspicious links often stem from blog rolls, footers, or seemingly useless link archive pages. You may want to also consider flagging links from sites that are irrelevant to your niche.

3. Contact Webmasters

Once you have decided which links are natural, unnatural, or suspicious, it is time to take action. You will need to contact the webmasters of any unnatural or suspicious links. You will need to request that all unnatural links are removed, and suspicious links should be — at the very least — tagged as "no follow." Some website that are loaded with spam may require several contact attempts, so make sure you keep diligent track of who you have contacted and when, as you may need to follow up regularly. Once a webmaster tells you that the link has been removed or changed, make sure to manually verify the removal before you cross them off of the list.

4. Submit Disavow Requests

It is highly likely that you will not hear back from some webmasters, or you may have backlinks appearing on sites that are no longer active. When this occurs, you will need to use Google's disavow tool to mark links that should be ignored during Google's assessment. Create a .txt file that contains all of the links in question, and then simply upload it to your Webmaster Tools. If a website is known for using black-hat SEO techniques, or if it is suspicious for any reason, you may want to request that the entire domain is disavowed, instead of just the one page linking to your website.

5. Ask for Reconsideration

Finally, you should send a message to Google via your Webmaster Tools, outlining what actions you have taken to rectify the problem, as well as changes that you have made to your SEO strategies. It may take a month or longer before you hear back, and you may need to submit more than one reconsideration request. The webspam team may need to manually review your website, which may take some time, but don't give up. Persistence is the key to getting manual penalties removed.

Atinder Pal Singh, an SEO specialist at Coalition Technologies, has been actively involved in SEO and Online Marketing industry for over 3 years from website audit, link building, social media and search engine optimization. He is passionate for his work and finds innovative ways of providing excellent results for his clients. When he is not in front of his computer, he enjoys canoeing, writing, and collecting classic, first-edition novels.

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