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“How to Tell if Your Idea for an eBook or Course Is a Profitable One” plus 1 more

“How to Tell if Your Idea for an eBook or Course Is a Profitable One” plus 1 more

Link to @ProBlogger

How to Tell if Your Idea for an eBook or Course Is a Profitable One

Posted: 07 Jun 2015 07:00 AM PDT

You've got a ton of ideas, but Darren's written about How to Tell if Your Idea for an eBook or Course Is a Profitable One on ProBlogger.netThe old saying that ‘everybody has a book inside them’ may be true – but for bloggers I’ve found it is probably more accurate to say that ‘every blogger has at least 10 ideas for eBooks inside them’.

I was at a mastermind event recently and a blogger shared her list of ideas for eBooks and courses and then looked at me quizzically and asked – “but which one is the most profitable idea?”

To truly answer the question my blogger friend would need to create and launch all of the products – but it got me wondering if there might be some ways to test her ideas before creating the products to see which might work best as a product.

What follows are some questions to ask and some techniques to try to do just this.

Just keep in mind that a there’s much more to profitable products than great ‘ideas’. Success will be dependant upon many factors including the quality of what you create, the size of your audience (here are some ways to build it before launch) and the marketing strategies that you use to launch your product.

1. Is the Idea Important and Meaningful to You?

Let’s start with a question that won’t guarantee profit in any way shape or form but which has definitely become the first question I ask any time that I create a product – is it something important to me?

I ask this question for a number of reasons.

Firstly, if the idea is important to me there’s a good chance it’ll be important to others.

Secondly, if the idea is important to me (and others involved in the creation and selling of it) I’m going to produce a much higher quality product and be able to market it much much more effectively.

Perhaps the best example I can give you of this is 31 Days to Build a Better Blog which meant so much to me as I created it and which was so easy for me to enthusiastically promote after.

In fact 31DBBB was created with no intent of it ever becoming a product (it was written initially as a free series of blog posts) and purely because I thought it would help people – it’s no wonder it went on to become my biggest selling product.

2. Does it have a Tangible Benefit?

Having being a part of creating and launching close to 40 eBooks, printables, kits and courses in the last six years, one of the biggest lessons I’ve learned is around making sure your idea has tangible benefits to those who will buy it.

It might sound obvious but it’s a lesson we learned the hard way (more than once) but producing eBook that we thought were on ‘important’ topics but which didn’t have tangible benefits.

31 Days to Build a Better Blog is another great example of this – there’s a benefit in the title that seemed to grab people.

The other example I’ve spoken about in presentations I’ve given over the years is the story of our photography eBooks at dPS.

Both eBooks were by the same author and were written, designed, priced and marketed in extremely similar ways. Sales on the other hand couldn’t have been much more different.

The first eBookTranscending Travel: A Guide to Captivating Travel Photography had a very tangible benefit. You’ll take better photos when you travel!

Not only does this have a tangible benefit – it’s in an area that most people have had a painful experience of (getting home from a trip and being disappointed with the images).

The second eBookCaptivating Color: A Guide to Dramatic Color Photography was on a topic we thought was of real importance to photography but in hindsight didn’t have as specific or tangible a benefit.

To this day I think both eBooks are as good as one another (in fact I think the Color Photography one is still more important for photographers to get a handle on) but Travel has always outsold Color (to this day it’s sold double).

Some topics can be tweaked to be more tangible in their benefits while others are much trickier on this front. I’d be leaning to those with obvious benefits in areas that people have a felt need on.

Is There Evidence of People Paying for This Type of Information?

An exercise that is most beneficial to undertake when setting out on this journey to create a product is to do some analysis of the marketplace to see what else has been produced on the topic.

There are numerous benefits of doing this but one of the key ones for me is that it shows whether people pay for that type of information and to see what kind formats of products seem to be doing well.

It shouldn’t take you too long to get an idea of this. Head to your local news stand and see what magazines there are on the topic, head to Amazon and look at the books that relate (and try to get a feeling for how well they’ve sold by looking at their rankings and numbers of reviews), look online to see if other eBooks, courses, membership sites or other products have already been created.

If there are a lot of products on your topic you have some proof of concept but you also might well have a challenge on your hands too as the market might be cluttered. If this is the case it might be worth doing some deeper analysis of the competition.

  • What do they do well?
  • What formats seem to have worked well and what have not?
  • Are there any gaps in the market?
  • What marketing techniques do they use?

The more research you do into these questions the better positioned you’ll be in to tap into what is working for others but also create something that stands out from the rest.

Test the Idea

As bloggers we have a real advantage over many other publishers of online products – we have a great way (or a number of great ways) to test our ideas to see how they resonate with people before we even begin producing our products.

For almost every eBook, course or other kind of product I’ve created I’ve first gone to my audience in some way to test the idea. By putting it ‘out there’ some some way I see whether it gives my readers energy but also quite often get feedback that makes the product better or that gives me hints as how to market it more effectively.

It’s never quite the same but usually involves some combination of the following ideas.

Blog Posts

The most simple thing to do as a blogger is to create a blog post (or a series of them) to test your idea. These could take a couple of forms including:

  • discussion posts – simply putting up a post that is a ‘discussion’ related post designed to get your readers to talk about the topic, their needs, their questions etc. You need not say it’s research for a product if you don’t want to reveal that – but you could even go to them with a ‘tell me what you want to include’ approach which gives your readers a sense of being involved.
  • writing your product as posts – I’ve seen many bloggers create their products in public on their blogs over the years. You might not choose to put the whole eBook/course on your blog for free but it putting your initial ideas onto your blog and then turning that into part of your product can work well. In essence this is what I did with 31DBBB – although I didn’t realise it at the time.

The key with both approaches is to watch the reaction of others to your posts. Are they being read? Are people excited by them? Do the posts actually bring about some kind of benefit to your readers? If there are sparks of energy being created you should follow that energy and keep working.

If there are not – you might want to keep working on the idea.

Note: Of course it takes having some readers to your blog to get these kinds of reactions. If you have a small readership you might want to try some of the other methods below.

Podcasts

Another way to start creating content for a course might be to start a podcast on your topic. You need not to commit to running it indefinitely, rather set out to do a short ‘season’ of episodes to see how people respond to the idea.

Again the benefits of this are:

  1. You’re testing your idea to see if it is of interest to people
  2. You’re creating content that you might be able to repurpose and include in your product
  3. You’re developing an audience that you might be able to sell your product to

Webinars

Similarly you might like to run a webinar (or series of them) on your idea. This potentially has the same benefits as the three mentioned in the podcasts section above but has the added bonus of opening up potential for a live interaction and feedback from those listening in.

The questions and responses you get during a webinar are often incredibly insightful and open up areas that you could develop in your product as well as helping you to see how people react against your ideas (which could be stumbling blocks for the to buy your product).

The other benefit of doing webinars before you create your product is that you get your audience used to attending them which can be useful when it comes time to launch your product. Live webinars often work really well as a selling tool during a launch.

Social Media

Social media is another of my favorite places for testing ideas. In fact it’s often the first step for me as it’s so easy to put an idea out there and get pretty quick reactions.

My first testing ground is usually Twitter where I’ll ask a question, put up a hypothesis or even bluntly ask a ‘would you be interested in….’ question.

The beauty of Twitter is that you don’t tend to get people seeing and being influenced by other people’s responses (unless you dig for them). Having said that – sometimes you want a more communal response so I’d then be heading to Facebook where I have often done exactly the same kinds of updates (asking questions, starting discussions etc).

Of course social is a place you should be sharing the blog posts we’ve already talked about writing – get the ideas in front as many people as you can!

Boost Your Social Posts

One of the challenges of not having an established readership or following on social media is that you can ask questions and start as many discussions as you like but get no response whatsoever.

If this is the case you may wish to try boosting/advertising your social media updates to get more response.

I know not everyone feels comfortable with boosting posts on Facebook but for a relatively small outlay it is a decent way to ensure your posts are seen by exactly the type of people you’re trying to reach. You can specify for your post to be shown to people in certain locations, genders, age groups and with certain interests (and much more) all for just a few dollars.

Set Up a ‘Group’

Another idea that is related to social media that you might like to try is setting up a Facebook Group (or a group on a platform like LinkedIn) on the topic of the product you’re thinking of creating.

I’ve recently been playing with Facebook Groups on a number of fronts (including the FeelGooder group) and it strikes me that a group would be a brilliant place to help you test and develop your idea.

While this isn’t my current goal with the FeeGooder group it wouldn’t be hard to take your idea for a product to such a group to ask them for feedback and even to get their contribution to creating it. The benefits of doing so is that you not only get to test and refine the idea but you could also have your first highly engaged customers and advocates for it!

Surveys/Polls

I love using surveys to test ideas for products. We have used them in two main ways:

  • Long Run Surveys – I’ve written about the main survey that we use on dPS previously. It collects feedback from readers everyday via our autoresponder series. The benefit of this is that we have a steady stream of ideas, questions and interests coming in from our readers which informs what products we create. We also have a question in the survey that specifically asks them what topics they’d buy products on that tests the ideas we have for future products.
  • Product Specific Surveys/Polls – The other type of survey we’ve run a few times is in the lead up to launching a specific product. For example if I were creating an eBook on travel photography I could do a survey that asks readers about the gear they use, the places they travel, the problems and challenges they’ve had, the questions they have etc. These kinds of surveys can also test other things like price points, formats, titles etc depending upon where you’re at with the production of your product. I find this type of survey not only gives you ideas for making the product better but can often highlight potential blocks that people might have in buying which will inform your marketing.

One ore tip with surveys – always be on the look out for a good stat that you can use in your marketing. For example – we ran a survey in the lead up to launching our Photo Nuts and Bolts eBook which revealed ‘73% of digital camera owners wish they had more control over their camera‘. That became the headline for the sales page of that eBook.

Pre Sell Your Product

This is the only technique in this post that I’ve never done but I know of bloggers who have used it with great effect. In essence they create a sales page for their product before they create it and ‘pre-sell’ it to their audience.

In some ways this was almost like a crowd-funding type approach.

In each case I’m thinking of the blogger was upfront in telling their audience that the product was not yet complete and they gave those who pre-bought it a discount for putting their money up.

By pre-selling their product they had proof of concept before or during the product creation. It also gave them more incentive/accountability to actually finish the product (as people had already paid).

In one case the blogger discovered by putting their product up for pre-sale that there was not enough interest for the product and so refunded the few people who bought it and abandoned the idea.

Another blogger involved those who bought the pre-launched product in the creation of it by inviting then to a private VIP Facebook group to discuss what they wanted included and to build some community among buyers. He also gave the access to the product in stages (it was a course so he could release lessons regularly over the weeks after they made the purchase.

The only warning I’d give on pre-selling products is that you need to really be able to follow through and deliver. You could easily destroy your reputation and potentially end up in legal trouble by taking money for a product you didn’t deliver.

How Would You Test Your Product Idea to Assess its profitability?

I’d love to hear your ideas and experiences with this topic.

Have you tried any of the above ideas? Have you got other ideas to add?

Originally at: Blog Tips at ProBlogger
Build a Better Blog in 31 Days

How to Tell if Your Idea for an eBook or Course Is a Profitable One

Follow These Six Steps to Make Plenty of Time to Write (and Enjoy it Too)

Posted: 04 Jun 2015 07:02 AM PDT

Six Steps to Make Plenty of Time to Write (and Enjoy it Too)  problogger.netThis is a guest contribution from Ali Luke.

Here’s a safe bet:

You’re struggling to find enough time to write.

Virtually every blogger and entrepreneur has the same problem.

Maybe you want to write great content to build your business – but there are so many other things you have to do too.

I know first-hand how much of a challenge this can be. I started out writing around a full-time day job; today, I juggle work around my two year old daughter and baby son.

I don’t know your personal situation. But I can take some guesses:

  • You have a lot on your plate – sometimes you feel overwhelmed.
  • Big writing projects get shunted to the end of your to-do list.
  • When you do have some time to write, you never seem to get far.

Sound familiar?

Here's how to turn things around, in six straightforward steps:

Step #1: Come Up With a Bunch of Ideas for Your Blog

Since you're reading ProBlogger, it's a pretty safe bet that you have a blog (or you're about to start one). Do you ever find it hard to come up with enough ideas for it? Maybe you’re managing to keep up a regularly posting schedule – but you know you should be doing some guest posting, and you never seem to get round to it.

The easiest way to make faster progress on any writing project is to set aside dedicated brainstorming (or, if you like, daydreaming) time.

Grab a notebook or a bit of scrap paper, and jot down as many ideas as you can in fifteen minutes. Don’t judge your ideas, just write everything down.

Try This:

Schedule 15 minutes, once per week, for brainstorming. You’ll soon have a stockpile of ideas that you can turn to whenever you need one.

Further Reading:

How to Consistently Come Up With Great Post Ideas for Your Blog, Stacey Roberts, ProBlogger

Step #2: Create a Clear Plan Before You Start Writing

When you don't have much time to write, you don't want to waste a single minute.

If you find yourself getting stuck and giving up part-way, or if you often have to scrap huge chunks of your blog posts because you went off on a long tangent, then you need to get to grips with planning.

Your plan doesn’t need to be complicated. A few bullet points jotted on the back of an envelope is fine. For maximum effect, though, set aside dedicated time to plan out several posts at once.

Your plan helps you spot any problems before you spend hours writing, and it helps you shape your material into a logical structure: easier for you to write, and easier for your audience to read.

It’s also a great way to blast through any blank page wobbles at the start of a writing session. If you’ve got a plan, you can just copy or type it into your document … and you’re already part-way there.

Try This:

Give different planning methods a go – you don't have to stick with a linear outline each time. Maybe a mindmap, a set of ideas on index cards, or even a spreadsheet would suit your project better.

Further Reading:

A 5-Step Plan to Improve Every Blog Post You Write, Ali Luke, Copyblogger

Step #3: Use the First Hour of Your Day for Your Main Writing Project

Sometimes, the real problem with finding time to write isn’t that there’s no time at all – it’s that our writing time is scheduled for the wrong part of the day.

If your aim is to “finish the ten things on this list then work on the ebook” … it’s all too easy to let those ten things fill your day. Even if you have a little time left at the end of the day, you'll probably be creatively frazzled.

The best solution I’ve found is to put writing first. Ideally, set aside an hour – but if that's just not practical, 15 minutes is fine.

Putting writing first could mean:

  • You use the first hour of your work day for your project … trust me, Twitter and Facebook can wait for an hour.
  • You get up an hour earlier (not my favorite solution – but I did it for eight months when I had a day job, and it let me build my career to the point where I could quit and write full time).
  • You shuffle around some other activities: if you currently head to the gym at 6am, could you go at lunchtime or in the evening instead?

Try This:

For this week only, commit to spending the first 15 minutes of your day (either when you get up or when you start work) on your current writing project. Put a check on the calendar each day you manage it. Next week, aim for 20 minutes per day, and/or more checks.

Further Reading:

Why You Should Get Serious About Your Writing Schedule, Kari, Men with Pens

Step #4: Cut Out or Cut Back

Your time is full already, but at least some of your activities could go in a pinch. This is always going to be a personal decision – something that I might consider essential could be on your list for ditching when life gets hectic, and vice versa.

Here are just a few ideas you might want to consider.

Cut out…

  • Voluntary commitments you don’t enjoy and wish you’d never signed up for. Resign in writing, and don't leave any room for ambiguity or argument.
  • Time-wasting activities that don’t add much to your life – do you really need to take another Buzzfeed quiz? Try RescueTime to track your computer activity.

Cut down…

  • TV watching. Of course, keep up any must-sees (mine are Game of Thrones and Doctor Who) … but if you’re binging on whole seasons of shows on Netflix, cut back to an hour every evening.
  • Even if money’s tight, can you get a maid service once or twice a month? If that’s not an option, can you delegate to your spouse or kids?

Try This:

Look at your non-writing activities and save some time there too:

  • 10 minutes per day on Twitter and Facebook, instead of 30, could well get you the same results.
  • Template emails will save you time answering common questions, dealing with routine enquiries, and so on.

Further Reading:

Why You Should Flush 90% of Your To-Do List Down the Toilet, Michael Hyatt, MichaelHyatt.com

Step #5: Keep a Time Log

If you're still struggling, keep a time diary for a week to find out exactly where your time goes.

(If you’ve ever kept a food diary while on a diet, or a spending diary while getting out of debt, you’ll have some idea of how powerful this can be.)

You could use a spreadsheet, a physical notebook, or an app like Toggl. While entering data manually can be a pain, it does make you very aware of how you're using your time.

Try This:

Be prepared for your time log to throw up some negative emotions – maybe you're not working as efficiently as you thought. Go easy on yourself, and look for ways to win back just 5 or 10 minutes of productive time each day.

Further Reading:

Why You Really Don't Have a Time Management Problem, Charlie Gilkey, Productive Flourishing

Step #6: When You’re Writing, Write!

If you’ve set aside 30 minutes to work on a post for your blog, you need to actually write.

That means not stopping after five minutes to check if anything new’s happening on Facebook. It means jotting down any distracting thoughts like “Email John” rather than stopping writing to do them straight away.

When you’re writing (or engaged in any creative activity), you can get into a state of “flow” – you might describe it as “being on a roll” or even “losing track of time”. This is what you're aiming for, and constantly interrupting yourself will stop you getting there.

Try This:

Work in short bursts. I find that 20 – 45 minutes is about right. If you know you only have to write for another 15 minutes, not for another hour, it’s easier to push yourself to keep going.

Further Reading:

How to Maintain Focus when Writing, Mary Jaksch, Write to Done

You won’t miraculously “find” a few spare hours to write.

You need to make that time – by finding more efficient ways to work and by restructuring other elements of your life to allow your writing to be a priority.

So here’s your first step again: find fifteen minutes, either today or tomorrow, to brainstorm some ideas for one of your current projects.

Get up early, use the ad breaks on TV, write in your notebook on the bus, or whatever it takes. Drop a comment below to tell us what you'll be doing, and when.

Ali Luke runs Writers' Huddle, a community / teaching site for all bloggers and writers, with monthly seminars, in-depth ecourses, supportive forums, and more. It's only open for new members until Friday June 12th, and we're about to start a new Summer Challenge for accountability (and prizes)! If you think you might be interested, check it out now.

 

Originally at: Blog Tips at ProBlogger
Build a Better Blog in 31 Days

Follow These Six Steps to Make Plenty of Time to Write (and Enjoy it Too)

5 SEO Secrets for Bloggers - DailyBlogTips

5 SEO Secrets for Bloggers - DailyBlogTips


5 SEO Secrets for Bloggers

Posted: 06 Jun 2015 11:18 AM PDT

High search engine rankings are something that every blogger craves for. Even in this world of social media, nothing can beat the quality of organic traffic. It is much targeted and the visitors have a definite requirement in mind, which makes it easy to convert such traffic.

That is why it is so important to optimize your blogs from a search engine perspective.

But wait!

There are around 200 factors controlling the search engine rankings in Google. Are you paying full attention to them?

I am sure that know about basic on-page SEO and linkbuilding. There are plenty of tools to help you in linkbuilding (I use Ahrefs regularly).

But is that all? Aren?t you missing out on a lot of other factors?

I think so.

In fact, there are plenty of factors that we overlook. While it is not possible to control all 200 factors, there are some that we are simply unaware of. As a result of this lack of knowledge, we miss out on some easy to apply tactics that can be of great help to a blog?s SEO.

In this post, I am going to explain (and reinforce) some of these lesser known ideas and tell you how to derive full SEO benefit using these tactics.

Ready?

Write attractive headlines to get higher click through rates

Idea: Higher click through rates in SERPs (Search engine result pages) provide boost to your rankings. The reverse is also true.

How a particular result performs in the SERPs has an important effect on its subsequent rankings. Suppose you are ranking in #1 for your target keyword. But still, people are not clicking on your link. This sends a wrong message to the search engines. The algorithm will interpret that your blog is not relevant enough.

As a result, your rankings will go down. On the other hand, if your blog is ranked low, but still, more people are clicking on it, then the algorithm will attach more value to you blog and your rankings will rise.

So you must improve your click through rates. The easiest way to get more clicks is to write attractive headlines. In fact, most people read the headlines only. Your headline should persuades the user in clicking it (to reach your blog post).

Use power words, use numbers, stir controversies, make claims: these are a few of the many things you can do to make your links more clickable. Next time, make sure you write an attractive title rather than a bland one.

Also write a meaningful meta description. This description often appears in the SERPs and will potentially play a role in attracting the user. Doing these things will boost your CTR, and in turn, your rankings.

You can check the CTRs from Google Analytics. Start writing clickable headlines and monitor the change. Find out which type of headlines work best in your niche.

Use images links to improve SERPs

Idea: Alt tags of images provide keyword benefits and also add to backlink diversity

Everyone knows about text links. Anchor text used in the text links affect the rankings for that keyword as well as related ones.

But did you ever consider that image links can also boost your rankings for your chosen keywords?

Yes they can. Images use alt tags, which tells the search engine bots about the content of that image. When you use an image to link to a particular post, the alt tag of that image will serve as the keyword.

So, start building image backlinks. Images are a nice way to interlink your posts. Moreover, image based links add diversity to your backlinks repertoire.

One easy way to get image based backlinks is to offer a free infographic for others to use on their blogs. Simply ask them to provide an image backlink (through the infographic) to your original post.

Link out to trustworthy blogs

Idea: High quality articles are supposed to link to high quality sources

Backlinks are, in essence, a form of voting. If your blog is good, it is expected to get lots of votes.

At the same time, a good blog is expected to vote for other good blogs! That is why outbound links are so important. By linking out to useful and credible sources, you not only ensure the satisfaction of your readers, but also the favor of the search engines.

Do not link out to crappy, low quality resources. Provide backlinks to high quality and helpful resources only. It is easy to do and will raise your blog?s value in the eyes of the search engine.

Maintain healthy dofollow to nofollow ratio

Idea: Excess nofollow backlinks suggest that your blog is not trustworthy.

A nofollow tag is basically used to indicate that a certain backlink is not towards a trusted source. As such, getting too many nofollow backlinks can be a bad thing. In the initial days of a blog, nofollow backlinks will be predominant. Most of your links will be from nofollow blog comments.

But as a blog ages, it is expected to gain more dofollow links. You can easily check the number of dofollow and nofollow backlinks using Ahref. At the time of writing, my blog is few months old and has 20% dofollow backlinks. A couple of months back it was only 5%. On the other hand, an established blog like Problogger has 91% dofollow backlinks.

My suggestion is to avoid getting excessive nofollow backlinks. Major culprits are forum profile backlinks, nofollowed footer and blogroll links, and crappy Web 2.0 backlinks. Do not acquire such links as they do no good.

Some bloggers cannot resist the urge of buying thousands of cheap automated backlinks. Avoid this at all cost. Such backlinks provide zero value. They unnecessarily inflate the nofollow backlinks count, which can only harm your rankings.

Instead, concentrate on getting dofollow backlinks. Writing guest posts (like this one) is one great way to do it.

Stretch your contents longer

Idea: High quality contents are usually comprehensive in nature

Various studies have shown that longer contents rank better in Google. You may argue that you can provide high quality content in a concise manner, but the algorithms won?t listen. So, it is a good idea to write longer posts.

Unique content (the post and comments) to repeat content (header, sidebar and footer text) ratio should be high. Try to write in depth content. If you feel that you are ending up adding fluff to your content, there are alternatives.

One great way to ensure more unique content is to get more comments on you blog posts. Comments not only increase content length but they also introduce new long tail keywords, which can further help in getting organic traffic.

These are the simple tips that I urge every blogger to follow. These tips are very easy to follow. But sadly, these are often overlooked due to the hype around things. Be smart.

Try out these tips and see your rankings improve.

If you have any questions or want to discuss anything, feel free to leave a comment.

Neil is making a comeback to blogging after 5 years and he writes at Blogician.com. He shares super useful tips including this blogging tips for beginners guide.

Wanna learn how to make more money with your website? Check the Online Profits training program!