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No More Authorship in Google Search Results - DailyBlogTips

No More Authorship in Google Search Results - DailyBlogTips

No More Authorship in Google Search Results

Posted: 29 Aug 2014 04:50 AM PDT

Around two years ago Google introduce the Authorship project, which aimed to introduce a new factor to classify and rank web pages: the author of the content. First of all the site would need to follow some guidelines, including clearly displaying the author name of each post, using a rel=author meta tag, and making sure the author had an active Google+ profile.

If you followed all those guidelines the name of the author of each article would appear on Google’s search results, and some claimed that this could help with rankings and click-through rates.

It turned out that it didn’t work as expected, as very few webmasters implemented the guidelines. As a result Google decide to drop the program completely, as covered over at Search Engine Land:

Over its entire history Google has repeatedly demonstrated that nothing it creates is sacred or immortal. The list of Google products and services that were introduced only to be unceremoniously discontinued later would fill a small phone book.

The primary reason behind this shuffle of products is Google's unswerving commitment to testing. Every product, and every change or innovation within each product, is constantly tested and evaluated. Anything that the data show as not meeting Google's goals, not having sufficient user adoption, or not providing significant user value, will get the axe.

John Mueller told my co-author Mark that test data collected from three years of Google Authorship convinced Google that showing Authorship results in search was not returning enough value compared to the resources it took to process the data.

The good news is that if you never came around to implementing those guidelines, well, now you don’t have to worry anymore!

Wanna learn how to make more money with your website? Check the Online Profits training program!

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Write and Promote Your Posts the Right Way - DailyBlogTips

Write and Promote Your Posts the Right Way - DailyBlogTips

Write and Promote Your Posts the Right Way

Posted: 28 Aug 2014 05:46 AM PDT

Once in a while I like to recommend resources and posts from around the web. I believe this helps to expand the community around the site (as the bloggers I mention usually become readers themselves), and it also enriches the content, as you get to read stuff from other people and from different perspectives. Today I have three awesome posts for you:

1. How to write a blog post: The definitive 8,317-word guide your mom will understand

Kevin recently did a guest post here, and that is how I discovered his site. This post caught my attention because it’s a monster. As the title says, it has over 8000 words! It basically covers all the aspects you can imagine about writing a blog post, so definitely worth reading.

Here’s a quotation:

If you haven't already, you'll eventually ask someone whether it's better to write long posts or short posts.

Short posts allow you to write more frequently, which depending on whom you ask is either a great or horrible thing.

And long posts, in theory, should take longer to write. Which means you won't publish posts as frequently, which, again, is either a great or horrible thing depending on the person you're asking.

2. How to Promote Your Blog Posts

Guess what comes after publishing that nice post? Promotion! If you don’t promote it, even if it’s a great post, people will not come to read it. This post on the BloggingTechniques blog explores 7 methods you can use to get the word out about your post. Here’s a quotation:

Email signature, best prevailing tool to promote blog posts. Wisestamp gives you the ability to add additional features to your normal signature. It's one of the best Google chrome extension. You can add social profile in your signatures as well as add latest post, tweets and much more.

3. 25 Experts Share How They Convert Visitors into Fans

Once your post is published and the visitors are coming, it will be time to convert those visitors into loyal readers and fans, and that is what this post is about. Karl interviewed 25 experts from around the web, asking what’s their secret formula. You’ll find answers from a wide range of entrepreneurs and styles. Here’s a quotation:

The one thing that helped me turn visitors into fans is that I continually help them. And I do so selflessly. I never ask them for anything in exchange, I just help them because I enjoy seeing other people succeed.

If you help your visitors without asking for anything in exchange, you will convert them into fans.

Wanna learn how to make more money with your website? Check the Online Profits training program!

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