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ProBlogger: How to Write Smart Content on Days You’re Feeling Dumb & Distracted

ProBlogger: How to Write Smart Content on Days You’re Feeling Dumb & Distracted

Link to @ProBlogger

How to Write Smart Content on Days You’re Feeling Dumb & Distracted

Posted: 25 Aug 2014 07:37 AM PDT

This is a guest contribution from Pratik Dholakiya.

It's Wednesday morning, you barely slept last night, missed your morning coffee because you were running late, and are now sat in front of your computer staring at a blank Word file wondering what on earth you're going to write about. You know you should get on with the task but your hands don't move and your brain refuses to boot up. You're longing for Saturday already, but it's only the middle of the week. 

Yeah, the world is a cruel place.

Especially for writers who need to hammer out reams of authentic material every single day of the week. 

The good news, however, is there are ways around even the worst of the situations. I should know, I write for a living. I must have written thousands of articles so far, many of which were produced on days I was struggling.

Along the way I have devised quite a few mind hacks to tackle the problem of focus and motivation. One of these always bails me out on the days focus is a scarce commodity.

Do Some Dumb Stuff

Well, you're feeling dumb already, so this shouldn't be a toughie!

Dumb isn't always bad, especially if it's the humorous kind of dumb. Humor is good. It cracks you up, brings you back into the moment, lightens the mood, and suddenly the morning doesn't feel so bad anymore. 

When you loosen up and connect to the moment, ideas aren't so hard to come by. 

The best part about this is that it helps you think out of the box.

So you have to write about synthetic carpets and you are bored as hell at the mere thought of it?

Your best bet is to let your imagination run wild. Think of everything one can do on carpets. Imagine a huge carpet flying up in the sky with Calvin and Hobbes sitting on it.

That's your idea – best cartoon strips featuring carpets. 

Listen to Chants or Any Music That Helps You Focus

Here's one brilliant suggestion, which really melts the distractions for me. 

Create a playlist for all moods. If you choose the right kind of music, you may find it easier to get your mind on the task.

Put on Earplugs

No, really. The kind that go in deep and drown out your surroundings. You will be surprised at how beautifully they work. 

This is a tried and tested measure which goes back to my university days. Any time I feel scatter-brained and unable to focus, I get out my earplugs (have gotten into the habit of carrying them with me). It's eerily quiet when your ears are plugged. You don't go deaf, but all noise loses its edge. Even the sound of your colleague on steroids jabbing away at his keyboard feels like it's streaming in from somewhere far away. You can hear yourself breathing. You can also listen to your thoughts and follow them without any effort. The writing that this frame of mind produces, regardless of whether you have slept the night before or not, is surprisingly sharp.

I don't exactly know why this works, but here's my guess – shutting down one of the senses makes the rest perform even better. With earplugs on, the noise around you does not register, which means you automatically listen to yourself loud and clear. 

Unless you have tried this you will never guess just how much of our energy leaks to sounds and noisy distractions, even in seemingly quiet places. On days you are not feeling bright, this neat trick could make all the difference.

Watch a Stimulating TED Talk

One can feel distracted and foolish for a number of reasons. Sometimes it may have to do more with a lack of creativity than with your energy levels. If your enthusiasm for life is wavering or you need a dose of inspiration to fire up, a good TED talk may work better than coffee. For someone I know, watching old Seinfeld videos does the trick. It's up to you to figure out what inspires you and refer to it when the need arises.

Create a Bank of Go-to Blogs 

Reading some brilliant writing (especially that which is full of play on words) gets me in the mood each time. My phone is loaded with apps that bring to me the choicest of writing from a variety of sources. You can create your own database of inspirational blogs (not necessarily the most popular blogs) and watch the magic rub off on you.

Pick Topics That You Can Write on in First Person

If you have the choice to pick your subjects, pick up the ones that present a greater scope for personalization.

It's always easier to write something based on your experience, or even narrate a fictional episode, if you already love writing. That kind of stuff just flows because it comes from your heart, not your mind (which you don't think is working), and before you realize it you have already put a few hundred words on the doc file.

Leave the research-heavy stuff for days you have slept well and are actually having a bearable morning.

Lay out a Structure for Your Posts

If you don't have the luxury to choose your topics, and calling in sick is not an option, use your limited energy wisely.

Spend some of it in creating a solid structure for your post, something you can rely on to guide you through till the end. 

Let Things Come to You

Trying too hard is a recipe for failure. It's worse on the days you are already suffering. Let go of laboring over ideas. Instead, take a 5-minute break to collect your thoughts. Just wait patiently, with a calm mind, no hurry at all. The ideas will come to you, and sooner than if you were to chase them. (If you make meditation a part of your life, it will prove priceless during such times.)

Get Moving

When the mind is stuck, moving your body can make it come unstuck. Go on a short walk and walk with a spring in your step. Tap dance in the bathroom for a couple of minutes. The mind-body connection is deep, and the rhythm of one rubs off on the other.

Create a Mind Map

Images come to rescue when words fail us. Take out a pen and paper, or your smartphone, and start drawing. For something related to home décor, draw a home, then a garden, the windows, and the like. 

Alternatively, create a mind map with a pen or a stylus in your hand; I find this works better than doing so on the computer. Both these methods will very likely give you a few breakthroughs, which will make your assignment easier for you.

Finally, get a perspective.

If nothing works, it's all right. You are allowed to have a bad day.

Pratik Dholakiya is the Co-Founder & VP of Marketing of E2M, a digital marketing agency and OnlyDesign, a creative design firm. He's passionate about start-up marketing, entrepreneurship & all things digital. You can find him on twitter @DholakiyaPratik to discuss on any of these topics.

Originally at: Blog Tips at ProBlogger
Build a Better Blog in 31 Days

How to Write Smart Content on Days You’re Feeling Dumb & Distracted

“How to Optimize Your Content for Authorship Success” plus 1 more

“How to Optimize Your Content for Authorship Success” plus 1 more

Link to @ProBlogger

How to Optimize Your Content for Authorship Success

Posted: 24 Aug 2014 09:20 AM PDT

Screen Shot 2014-08-22 at 11.35.19 amThis is a guest contribution from Jaclyn Freeman.

Who are you?

Don't fret – this isn't philosophy class and no, we're not trying to steal your identity.

One of the most important things you can do in 2014 as a content creator, is identify who you are as a personal brand by monitoring how you come across online. As a writer, it is essential that you are taking advantage of every opportunity you have to turn yourself into a developed brand. 

Twitter, that always-on social network that is constantly abuzz, and Google+, a social network claimed to offer incredible SEO benefits, offer two incredible ways that complement each other to solidify your digital presence. But how, you ask?

Through digital authorship.

Introducing Your New Best Friend: Google Authorship

Everyone is talking Authorship, and with good reason. Google Authorship is a revolutionary function of Google that allows you to identify content you've produced, as well as the publishers you've produced content for.

The purpose of Google Authorship is to help segment out true quality content from the plethora of content living on the web. Executive chairman of Google Eric Schmidt wrote in "The New Digital Age" that the true cost of remaining anonymous may be detrimental one's overall search position:

"Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in the in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance."

Google Authorship helps to further the notion that all content is not good content; rather, writers must have a) verified content and b) a solidified niche subject matter that they consistently produce original content about. Google Authorship helps to bridge the gap between the casual writer, and the professional content creator.

AuthorRank – Myth or Legend?

While AuthorRank is tough to concretely define, its origins can be traced back to 2005 (pre-historic in digital terms) and as Brian Clark puts it:

"Author Rank is the idea – supported by patents filed by Google – that who creates a page of content (and links out from that page), based on their historical reputation for creating content people actually like, would become one of the signals Google relies on when ranking relevant results of a particular topic."

While AuthorRank hasn't officially been implemented by Google as a ranking factor, the idea behind it has already been implemented across digital marketing platforms universally. How do we know? One such sign that has the digital world up in arms is the removable of the pictures next to bylines with Authorship correctly set-up. Some are foolishly associating this cosmetic tweak with the demise of Google Authorship – which couldn't be farther than the truth. It actually represents the opposite! Google is continuing to acknowledge content produced with semantic markup as higher quality content than content without Authorship, pictures or not. Change isn't always a bad thing.

Even if AuthorRank never officially occurs, it really doesn't matter in terms of SEO. Why? Because quality content will continue to reign supreme, and those with their authorship set up, who continuously produce content in their particular field will become obvious authorities. We don't need AuthorRank to tell us that.   

While Authorship may have lost that visual touch, this minor change was done in an effort to improve mobile search results. Your authorship markup still lives, even without a face, and still has a heavy role in distinguishing you as a credible author on the web, so take advantage.

Set Up Your Authorship

Setting up your authorship is relatively easy, and requires a few lines of code in the backend of your posts, as well as a link to the publication on your Google+ profile. Google provides a step-by-step guide to authenticating your authorship here and as outlined below:

You can link content you publish on a specific domain to your Google+ profile.

  1. Make sure you have a profile photo with a recognizable headshot.

  2. Make sure a byline containing your name appears on each page of your content

  3. Make sure your byline name matches the name on your Google+ profile.

  4. Verify you have an email address on the same domain as your content. (Don’t have an email address on the same domain? Use this method to link your content to your Google+ profile)

  5. Submitting this form will add your email address to the Work section of your profile, which by default is viewable only by your circles. You can keep your email private if you wish. It will also add a public link to the domain of the email address to the Contributor to section of your profile.

  6. Sign up for Authorship.

Cross-Checking Your Google Authorship Code

Once you have your authorship set up, you'll want to ensure:

  • Your content has true semantic Google authorship <a href="https://plus.google.com/G+ID? rel=author">Google</a>

  • Your content's  @href contains a G+ profile link and @rel="author" or @rel="me"

  • Your content's @href contains a G+ profile link with the [?&]rel=author query parameter and @rel DOES NOT contain nofollow.

  • Your readable author bio pages inlcude<a href="[profile_url]?rel=author">Joe Smith</a>

While you've likely heard more than enough about how to optimize your Google+ profile, have you given any consideration to your Twitter account for personal branding and authorship success? If not, you should.

Twitter for Authorship? YES!

In the same way that Google+ and authorship serve as an indicator of your online brand, Twitter works as a constant source of credibility via conversations.

Appearance: Twitter recently unveiled a new design that is big on content and visuals. Much like the Facebook design, the new Twitter profile boosts a larger header image and profile photo. In order to have a uniform appearance across the Internet, make sure you choose a profile photo that displays your face clearly, looks professional, and is used across your various personal social properties.

The new Twitter layout also highlights your tweets that get the most engagement, which brings me to our next point…

Verbiage:First, create a Twitter bio that is filled with your subject matter expertise — and hashtag them to create added virality in your profile. Next, add your website, LinkedIn profile, personal blog, and tag any publications that you frequently contribute to.

Beyond the content you post, your website is the only direct lead-generation tool that exists on Twitter profiles. Leave that field blank, and those viewing your page will not have an easy way to learn more about you and your content.

Another great new feature is the ability to pin tweets to the top of your page. Choose a pin that not only received a good amount of engagement, but that personifies you as a brand. Keep it fresh by switching up your pinned tweets every few days!

Sharing is Caring

Who you follow is almost as important as what you post. Find people that are influential to your particular field, as well as publications or companies that you admire, to follow. Engage with the people you follow by commenting and retweeting, in addition to posting relevant, new information.

Convince and Convert suggests that the sweet spot of curation (non self-promotional) vs. self-promotional linking to your site 25-50% of the time generates the best results. Always socialize the content you produce, but make sure to include a healthy mix of re-Tweets of informative, inspiring, and relevant content.

Metadata on Twitter

Twitter Cards enable you to attach media to Tweets that link your content: It's social's all-important metadata. Whether that be a summary, a summary with a photo, gallery card, app card, player card, a product card, lead generation card, or website card – Twitter cards enhance the appearance of your Tweets and add to your overall prominence on social.

To set up your Twitter card, add a few lines of HTML to the backend of your site, and voila! Popular content management systems like Hubspot and WordPress offer social plugins, making this step even easier.

Users who share your content will have a "card" automatically added to said Tweet, that will be visible to all of their followers.

Twitter offers more information on how to set up your very own Twitter card here:

  1. Review the documentation for the type of card you want to implement.

  2. Add the pertinent meta tags to your page.

  3. Run your URLs against the validator tool to be approved.

  4. After approval, tweet the URL and see the Card appear below your tweet.

  5. Use Twitter Card analytics to measure your results.

Content Attribution

Lastly, you'll want to look for the following metadata on each piece of content you produce to make sure it's properly attributed to you:

  • Authorship is valid if: meta[@name='twitter:creator'] tag (@content is a valid twitter handle [0-9A-Za-z_]{1,15}).

  • Authorship is valid if: <a> tag @href is a Twitter profile URL and @rel is "author" or @rel is "me".

  • Your readable author bio page on Twitter includes an on-site rel="author" link in your author bio.

Why Social Optimization Matters for Writers

So, why am I yelling at you about everything from your philosophical identity to coding? Well, because, as a writer, this stuff matters.

Establishing credibility as a content curator in an aggressively digital age is tough, and while you may have your authorship and Twitter perfectly optimized, there is no sure-fire way to know that you are an influential writer to your particular niche… Or, is there?

Recently launched, ClearVoice is a new metric for your voice. It acts as a representative of your content's authority and showcases your publication's power. By using a first-of-its-kind algorithm, Clearvoice generates a score for writers based on:

  • Your Twitter and Google authorship markup

  • Where your content lives

  • How many articles you've published

  • How many domains you've contributed to

  • The social virality of your content

Beyond the funky look and ease of use, ClearVoice offers the ability for writers to claim their profile. Once claimed, writers will have a unique URL that will act as a constantly updating portfolio, chronicling not only all the content you've produced, but how well it performed socially. In addition, authors can cross-check proper authorship implementation and troubleshoot with engineers if there are any issues.

ClearVoice can also organically help you score jobs, as publishers can search the platform to discover writer's who are qualified in a particular field.The ClearVoice score offers an unique view into individual writers influence, as well as offers an unprecedented way for writers to be discovered.

Jaclyn Freedman is the Community Manager for ClearVoice. She promotes and market brands by identifying and representing their unique voices across digital platforms.

Originally at: Blog Tips at ProBlogger
Build a Better Blog in 31 Days

How to Optimize Your Content for Authorship Success

10 Vital WordPress Security Tips

Posted: 21 Aug 2014 09:57 AM PDT

This is a guest contribution from John Philips.

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10 Vital WordPress Security Tips

Security should be of paramount concern to any blogger or website owner. It may seem like a tedious task, but it could protect your website from becoming a hacker's playground. If your site has a revenue stream, then some time invested into security could also protect your livelihood. This article overviews a few key security tips for WordPress blogs. There's an ever growing collection of useful plugins, but it's dangerous to think that there is a single solution to website security. It's important to maintain an ongoing interest in security to provide a reliable defence against hackers.

1. Secure Hosting

If you unknowingly opt for a provider which is infamous for its hosting vulnerabilities, you'll be cursing your decision at a later date. Research is the key, so allocate some time to find a reputable company with a strong security strategy. Price is likely to be the main comparison point between providers, but sometimes paying slightly more can prove to be a sensible long-term decision. 

2. Work on a Secure Network with a Clean PC

One of the joys of web-based software is ease of access. It might be seriously tempting to amend a blog post when you're enjoying a coffee in your local café, but accessing WordPress on an unsecure network could seriously compromise your security. At home, where you probably have a more robust network, you should also be sure that your machine is free of malware, spyware and viruses. A sneaky key logger could undo all of your other security measures.

3. Keep Updated

Ensure that your themes, plugins and WordPress itself are all updated regularly. There are developers out there working to protect your site, so don't miss out on crucial updates that patch the latest security vulnerabilities.

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4. Strong Passwords

Passwords consisting of mainly names and correctly spelt words are extremely susceptible to brute-force attacks. Use characters, randomly mix up your capitalisation and avoid names and words. If 'petname1' is memorable for you, why not use 'P@naMe01!' – it might seem silly, but having some kind of association in your mind will enable you to remember it. Alternatively there are software solutions that store and encrypt your passwords; Roboform and LastPass are both great options.

5. Enable Secure SSL Login Pages

Logging into WordPress through an encrypted channel will provide another layer of protection. Be sure to check with your hosting provider to see if you have an SSL certificate, or are utilising Shared SSL. Then add this line of code to your wp-config.php file:

define('FORCE_SSL_ADMIN', true);

If you want an easier option, then there is a plugin that allows SSL control of your site: WordPress HTTPS (SSL)

6. Don't Use 'Admin' as a Username

From version 3.0 onwards you have been able to update your WordPress username, so you're no longer limited to using the default of 'admin'. There have been widespread attacks in the past, which have exploited the fact that millions of users still have 'admin' as their username. The easiest way to do this is to create a new user account in WordPress and give it admin access, you can then simply delete the old account.

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7. Hide Your Login from the Author Archive

It's possible to find out a WordPress user's login, simply by viewing the author archive page's permalink – i.e. http://www.example.com/author/username/

However, it's fairly straightforward to remove this. The simple solution is to use the WP Author Slug plugin. 

8. Limit Login Attempts

Limiting the number of login attempts from a single IP address can thwart some hackers, especially if your site has been targeted by a brute-force attack. Thankfully there's a handy plugin – Limit Login Attempts.

9. Disable File Editing

It can be really useful to edit your theme's files within the dashboard. However, once you're happy that you no longer need to edit these files, then it's sensible to remove this functionality. This will prevent hackers from changing these files. All you need to do is access your wp-config.php file and add the following line of code:

define( 'DISALLOW_FILE_EDIT', true );

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10. Create Regular Backups

It's a mundane task, and one that is often neglected. Backing up could potentially save your site from the website graveyard, it's a vital step even if you've taken all the appropriate security measures. Thankfully, there's a fantastic plugin that automates the task and removes the mundaneness – BackUpWordPress. It's a very popular plugin that's famed amongst the WordPress community for its simplicity and ease of use.

Summary & Other Security Plugins

No single plugin will completely protect your site, therefore the above steps shouldn't be ignored. It's also important not to have plugins installed that you don't use. Feel free to try out some of the plugins below, but if you're not using them it's best to uninstall them. Some of the multi-purpose plugins are fantastic, but they might aim to correct certain things you may have already fixed, so assess their features to decide if it's worth installing.

Login Lockdown – blocks IP addresses for a given time after repeated failed login attempts.

Lockdown WP Admin – hides WordPress Admin (/wp-admin/) when a user isn’t logged in.

Sucuri Security – checks your site for malware, spam, blacklisting and other security issues.

Acunetix WP Security – checks your WordPress website/blog for security vulnerabilities and suggests corrective actions.

iThemes Security – Formerly Better WP Security, this plugin offers over 30 ways to secure and protect your WordPress site. 

Still want to know more about WordPress security? If so then check out: http://codex.wordpress.org/Hardening_WordPress 

John Philips is from SSLs.com. SLLs.com resells SSL certificates from the likes of Comodo, GeoTrust, and VeriSign. 

Originally at: Blog Tips at ProBlogger
Build a Better Blog in 31 Days

10 Vital WordPress Security Tips