Shoemoney - Skills To Pay The Bills

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Donald Sterling Lessons: PR in the age of No Privacy Posted: 14 May 2014 07:28 AM PDT Ever since the recording of Clippers owner Donald Sterling making racist remarks was broadcast, anyone who has ever said anything, in public or private is having second thoughts. Clearly, the dialogue surrounding privacy in America – particularly for people of influence – has changed. Regardless of how offensive Sterling's statements are, the incident should serve as a reminder for everyone alive today that some of our freedoms are forever lost. Everybody is a journalist and we are all in public relations. Everyone with a smartphone, a Facebook page, or a Twitter account can "report" from the street, the boardroom, or the PTA meeting. From civilians on the streets of the Middle East filming a revolution, to bar-goers recording former Dior designer John Galliano's racist comments, to mommy bloggers deciding which juice box or diaper-maker gets a time-out; broad swaths of the population are creating publicity by taking their thoughts and opinions and sharing them with the world. It's an exciting, yet scary state of affairs. For those of us who do PR for a living, it has changed the world of "professional" organized PR as we know it. And it is yet another reminder that, whether due to ones' temper, youthful indiscretions or a drunken incident; in a single moment, one's life can forever be changed. Getting noticed is simultaneously easier and more difficult than it used to be. The right of entry for the media used to be via blue-chip birthright, a degree from journalism school, an internship at a newspaper, or an apprenticeship with scrappy newsmen, but no more. Everyone can now record and everyone has cell phones with cameras. Whether you're giving a speech in front of a tiny group or a massive one, that's media. If you're recorded drinking a Pepsi and you work for Coca-Cola, you could be out of a job. There is a court of law and a court of public opinion. Sure, there are laws against illegal recordings that can protect you in a court of law, but they cannot protect you from the financial or public relations fallout when comments are released. Yes, you can quibble about whether or not it was "fair," or "right" that Sterling's private conversation caused him so much public embarrassment, but no matter where that argument goes there is still a massive public relations mess to deal with. AND RIGHTFULLY SO. But, for arguments' sake, in the old days, how would a mistress have proved allegations against a powerful billionaire? This is the reality of interacting in a world where tabloid journalism and salacious rumor mongering is now a 24/7/365 big business enterprise. Dealing with paparazzi has always been a reality in entertainment PR, but now anyone with name recognition, money, power, or influence is vulnerable. You have to protect yourself. The bottom line is that one must assume that anything and everything said or done is being said or done in public. Anyone with a cell phone can potentially catch you in a slip-up, embarrassing moment, or compromising situation. One of Sterling's comments in the aftermath of all of this was very telling. He implied that he should have just "paid her off." While this proves nothing, it implies that he had been approached about the tape and was being asked for a specific sum in exchange for privacy. How would you react in that situation? What would your PR plan be if the person decided TMZ would pay more? In a world where every cell phone can be used for instant muckraking and career destruction, how will you respond? Looking for an SEO service that won’t get you banned?

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ProBlogger: Pushing Through Barriers to Strike Gold

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Pushing Through Barriers to Strike Gold Posted: 13 May 2014 08:58 AM PDT Image via Flickr user Tony Oliver The year was 1851, and two brothers stood by a bend in a creek that had wishfully been named ‘Golden Point’ by gold prospectors in days gone by. Cavanagh was the surname of the two brothers, and they’d been digging – along with around 600 others – in their ‘claim’ at Golden Point for days.Some gold had definitely been found on this particular bend in the creek. In fact, numerous miners had made good – although not spectacular – money from their finds in previous weeks. Most of the gold had been found in the sandy ground to a depth of around 1m (3.2 feet), but at that point, everyone who dug hit a hard layer of clay and received no reward for their effort. The result was that the area was littered with abandoned claims – holes in the ground were everywhere, all dug to a depth of around 1m. Miners around the Cavanagh brothers that day were beginning to talk of rumors coming from further up creek of richer pickings and in the 24 hours that followed, most of the men had moved on. But the brothers Cavanagh had a hunch. They wanted to see what would happen if they dug deeper, and so began the arduous task of digging into the hard clay that everyone else had stopped digging at. They chose an abandoned claim from another miner and began to dig. The work was hard and unrewarding. They dug and found nothing but more clay. Inch by inch they chipped away at the clay only to find more clay. All day they dug. The next morning they continued to dig as the last miners around them abandoned their claims and moved on to chase their dreams up creek. I can just imagine those miners abandoning their claims shaking their heads at the brothers and laughing at their foolhardy efforts. But the brothers had a belief and kept their focus. As sunset approached and after hours of back-breaking work, the brothers finally broke through the last of the clay at around the depth of 2m. Under the clay they found what centuries ago had been the old bed of the creek, and in it were pockets of gold that had been washed down the creek from the mountains over hundreds of years. The brothers worked into the night feverishly until the light from their lamps gave up. Imagine how they must have felt as they attempted to sleep that night! The next day they arose early and assessed their work. In the light of day the full reality of what they'd uncovered started to sink in. There was gold down below that clay… and lots of it! In a single day, the Cavanagh brothers found 27 kilograms (60 pounds) of gold. That day’s takings alone earned the men over  £3500, which was more than enough to set the two brothers up for life. One month later 10,000 miners worked in the area around Golden Point – and the wider Ballarat area, and it became known as the richest known gold field in the world for that time. You can bet that those who followed the brothers dug deeper than they had previously! Reflections on the Cavanagh Brothers’ Experience I first came across the story of the Cavanagh brothers while researching a project I was doing in high school, and have since found myself reflecting upon it many times. I love the determination, the focus, and the persistence of these two men. I love how that despite the distractions of rumours from up creek that they continued to dig… where others had already dug and given up at the first sign of clay. I love that they persisted while others followed the exciting rumours of fortune and in doing so found a fortune that others could only dream of finding. I love that through their persistence that they not only found their own fortune, but opened the eyes to others – others who probably had looked at them thinking that they were crazy for digging into that clay – to a new way. Sometimes Success Comes Through Digging in Hard Places There have been times over the last few years where I’ve at times felt a little like the brothers Cavanagh. While my hands do not toil with a pick or shovel digging into hardened clay, there are days where I do second-guess my actions and wonder if I should head upstream to start something new. I’ve seen many bloggers come and go over the years. People who, like me, saw the opportunity in blogging to build something significant – but who at the first sign of clay abandoned their blogs. Then there were others who abandoned their work because of the exciting ‘rumors’ from up creek… bloggers who stopped blogging to MySpace… to tweet…  to Tumblr… to Facebook… to G+… The blogosphere is littered with abandoned blogs and I sometimes wonder what might have happened if some of those bloggers had kept digging through the clay. While I know not all would have succeeded, I do think that persistence is a big part of successful blogging (and success in almost all fields). My experience of blogging is that while there have been days where I’ve dug into rich veins of gold and great fortune, they’ve always come after focused effort of digging in hard ground. Originally at: Blog Tips at ProBlogger Pushing Through Barriers to Strike Gold

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