ProBlogger: 5 Ways to Nail Social Media Branding

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5 Ways to Nail Social Media Branding Posted: 27 Apr 2014 09:12 AM PDT This is a guest contribution from Miranda Burford of Swiftly. Social media marketing is one of the best ways to attract visitors to your blog. Facebook, Twitter, LinkedIn, and YouTube are among the hottest components in the modern marketer's toolkit. But how do you make sure the branding you've built on your blog translates to all these other platforms? Here are five tips you can action right now to ensure you’re consistent across the board. 1. Develop a unique look and feel  You always want to ensure that your social profiles are instantly recognizable as your own. Bring the logo, fonts, styles and imagery that define your brand (and your blog) to all of your communication outlets. Your profile pics and background images should be eye-catching and refreshed regularly — there's really no option for staying stale on social media! If you're not a designer, seek out some help. At Swiftly, for example, bloggers can quickly get a custom profile pic or background image for just $15. 2. Post fresh content regularly Keep cranking out unique, engaging content on all of your social media channels by creating a varied publishing schedule and sticking to it. Posting regularly at peak times is extremely important (there are apps that can help pinpoint your audience’s best times), especially on Facebook and Twitter. Along with sharing your latest blog posts, try posting relevant news, photos, links and interviews you see around the web. 3. Be human to connect with your audience   Blogs and social media outlets are not always the place for a hard sell. Be natural and have some fun. Create a consistent and well-defined voice that accurately reflects the tone on your blog. Don't be afraid to poke fun at yourself! You'll build a network by continually showing your personality to the world. 4. Engage with your community Always focus on ways to develop an active online community. Encourage participation by fueling discussions, showcasing stories, sharing thoughts and running competitions. Remember to invite comments, questions, and suggestions from your audience, and be sure to reply to criticism right away. Being transparent will win over your audience. 5. Embrace your pro status Be a top influencer in your industry by continuously sharing awesome content. It doesn't all have to be original. Repurpose content whenever you can. Create partnerships with relevant businesses or other bloggers and work on a content sharing strategy together. Keep blogging and curating content to establish yourself as a thought leader in your industry. Miranda Burford is the Marketing Manager for Swiftly. Swiftly, a new service by 99designs, can get your small design jobs done in under an hour for just $19. Originally at: Blog Tips at ProBlogger 5 Ways to Nail Social Media Branding

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Writing Clinic Wrap-Up - DailyBlogTips

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Writing Clinic Wrap-Up Posted: 25 Apr 2014 11:12 AM PDT Many thanks to all the bloggers who took part in Writing Clinic over the past couple of months. It was great fun reading all the posts, and I was impressed by the consistently high standard … clearly DBT readers know a thing or two. Today, I wanted to take a look at some of the common lessons learned from these posts, which I hope will help you with your own blogging. First, though, here’s a list of all the Writing Clinics, in case you missed one over the past few weeks: Writing Clinic #1: Busta's post Writing Clinic #2: Raspal Seni's post Writing Clinic #3: Alison J. Green's Post Writing Clinic #4: Maria Nedeva's Post Writing Clinic #5: Tom Roelandts' Post Writing Clinic #6: Denise Hisey's Post Here’s what was consistently done well: #1: Strong, Clear Titles Overall, I felt that our Writing Clinic bloggers did a fantastic job with their blog post titles. While I had a few tweaks to suggest in some cases, the titles had clearly all had some thought put into them. Learn more:  [Mistakes #1] Five Common Title Mistakes – and How to Fix Them #2: Calls to Action One of the key mistakes I see when coaching bloggers is that they miss out the call to action at the end of a post. I was particularly pleased that this wasn't a problem in Writing Clinic, with most of these bloggers crafting good calls to action, often with an invitation to comment. Learn more: How to Add a Call to Action to Your Post #3: Subheadings / Structure Another problem I often see is a lack of structure, particularly with long posts that aren't broken into sections. All the posts I looked at for Writing Clinic were well-structured, with a clear and logical flow of ideas, and they included subheadings where appropriate. Learn more: How to Structure Your Posts (and Why You Need To)   Here are the key areas where I ended up suggesting tweaks: #1: Introductions Introductions are really tough to get right, and overall, the Writing Clinic bloggers did a good job here. In my critiques, though, I did notice that Busta was missing an introduction, and Alison had gone the other way, having an overly long introduction. Learn more: Three Easy but Powerful Ways to Start Your Blog Post #2: Minor Formatting Changes Although the general standard of formatting was very good, with bullet points, bold text, images, heading styles and links being used well, I did pick up a few minor points. I suggested that Denise avoided blue or underlining for links and that Raspal could use more than a single word for his links, where possible. Learn more: Four Quick Ways to Improve Any Blog Post #3: Proofreading All bloggers make minor mistakes from time to time … and I've seen typos on some huge blogs (it's not stopped me reading them). Again, the general standard was really high, though I spotted a few typos for Maria, and noticed a tiny one in Tom's post. Learn more: Easy Five Step Plan for Editing Your Blog Posts   I'd love to hear what you learned from Writing Clinic: is there a particular lesson you'll be applying to your own blogging? Let us know in the  comments. Wanna learn how to make more money with your website? Check the Online Profits training program!

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