Shoemoney - Skills To Pay The Bills

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Competitive Advertising Intelligence with AdClarity Media Intelligence Posted: 26 Mar 2014 06:50 AM PDT I read an article awhile back about AdClarity Media Intelligence on TechCrunch. At that time the PAR Program wasn’t ready for what they had to offer, yet. Then a couple of week’s ago one of my employees brought it back to my attention, and I’m glad she did because this thing is awesome! AdClarity is the premier Saas (Software as a service) solution for online advertising tracking and analysis. The best part is that it is all automated. With these guys you can explore any site, advertiser, agency, ad network or exchange and get complete analysis of its online activity. Not only can you track your own campaigns, but you can track your competitors giving you the edge you've been looking for. AdClarity isn't just limited to the US, either. You can track your own or your competition's advertising around the globe in several different countries. You get full transparency on the entire eco-system of online media and advertising. AdClarity Media Intelligence uses advanced crawlers to monitor over 250,000 domains multiple times a day, using local IPs from 20 countries which unveil the advertisers, campaigns, ads and mediators running specifically on sites in those countries, AdClarity currently provides the most robust coverage of online advertising out of all the BI tools in the industry. The company was started by a team of visionaries who had a lot of experience in different roles within the digital advertising industry, led by Kfir Moyal (founder of Matomy). They were frustrated by the opacity of the industry. So they did what I would have done and went out to create something themselves. They developed a system that offers the necessary transparency into competitors’ activities, and the industry as a whole. With the development of the PAR Program, I have loved using this system. We're not the only email marketing platform out there but this software allows me to know what our competitors are doing and how we can continue to kick their asses. I can monitor by country or even by vertical at a high level or get crazy specific details. AdClarity Media Intelligence is the only existing BI tool that provides real-time notifications so you're not left waiting for a weekly or monthly report to generate. If I don't want to wait until they email me information, knowing where I stand is a easy as checking in through the product dashboard. They've got killer customer service and a dedicated account management staff. You can sign up for a one day trial for only $.99, totally worth it to find out if it’s for you. Looking for an SEO service that won’t get you banned?

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“The ProBlogger Infinite Scroller WordPress Plugin” plus 1 more

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The ProBlogger Infinite Scroller WordPress Plugin Posted: 25 Mar 2014 09:47 AM PDT Last week we made out first plugin available on the ProBlogger Community: an Infinite Scroll Wordpess Plugin. It’s a plugin we’ve been using on Digital Photography School since we redesigned it late last year. With each of these plugins we release we want to share why we’re using it on our own sites, and also give you some options on how you can the techniques yourself (community member or not). The infinite scroll plugin is does one very simple task: as you reach the bottom of a page (typically an archive of posts), it will automatically load in some additional posts. Once you get to the end of the new list, it will load more until you run out of posts. For a demo, scroll to the bottom of this page on dPS. If you want a super crazy version check out the front page of mashable.com With an infinite scroll, you’re essentially doing away with the need for ‘pagination’ which are those “next page” and numbered buttons you often come across. Sites like Google Image Search, Facebook, and Pinterest all use this infinite scroll technique. It’s something that has actually been around for quite a while, and I’m often surprised it’s not as widespread as perhaps it should be. This is because are both downsides and upsides for a plugin like this. The upside: When a user is browsing a list of posts it can be bringing in new posts without the user need to click (or think). It’s a quicker to show new content (the user doesn’t have to load a whole new page). It’s more friendly for touch devices (tablets and phones) as you’re not asking your readers to zoom and touch those tiny numbers. To put is simply: your helping expose more of your content to users for less work. The downside: People can’t get to your footer unless its sticky (or you run out of posts) With an endless stream of posts there is no point of reference for people to go back to: “I remember seeing that on page X”. If it’s not backwards-compatible (ours is) it will affect how your site gets indexed by search engines. Over the last few years there have been a number of very detailed reviews by user-experience experts about the pros and cons of the infinite scroll. Of course with varying opinions. At the end of the day you’ll just need to make the choice yourself! So how do you add and infinite scroll on your WordPress blog? Obviously if you’re a member of the ProBlogger Community you’ll get free access to our infinite scroller. One of the handy features of ours, that I’ve not seen any others, is the ability to include infinite scroll of related posts at the end of a actual blog post, not just an archive page (see the video at the end for a demo). There is an infinite scrolling plugin in the wordpress plugin directory that looks like it was updated only a month or so ago with some nice features. If you’re using a theme from WordPress, some of them actually have the infinite scroll built in. Of course if you are a developer of have access to one, they can make one for you too! Here’s a demo of our scrolled that will give you a better idea of how to set it up and how it works. This is just a first of a many of plugins we’ll be releasing over on ProBlogger.com. If you’ve not signed up yet, we’d love to see you there! Any if you’ve got any questions or experiances with this approach I’d love to hear them in the comments too. Originally at: Blog Tips at ProBlogger The ProBlogger Infinite Scroller WordPress Plugin

The Stephen King Drawer Method for Writing Better Copy Posted: 25 Mar 2014 09:06 AM PDT Image by Flickr user Mo Riza This is a post from ProBlogger.net Managing Editor Stacey Roberts When I was studying journalism, it was pointed out to us very early on that our first drafts of anything were never going to be printed. They just weren't. They were to be edited by professionals with no emotional ties to the content, and we were to accept the final product as it passed through their experienced hands. If we were going to get precious about our words and our bylines, we were in the wrong profession. As a result, I learned to detach from my writing. To write well, but also to see it from another's perspective, and to be able to take edits and cuts with no offence. The subs weren't trying to be cruel, they were doing their job by making my copy better. When I began blogging, and had no editor or filter to pass through before I published my work, I still would read back over my work with a sharp eye to tidy it up a bit before launching it into cyberspace. What journalism taught me was to write cleanly, boldly, and in the least amount of words possible. I could no longer waffle, and I wasn't precious about cutting my copy where I thought it might be extraneous. But what about blogging? The nature of blogging and journalism means you're usually in a rush to get your content in the hands of readers while it is still relevant. We're staying on top of trends and we're riding the waves while we can. But for more evergreen content, or things that aren't time-sensitive, then Stephen King's editing method is one of the most useful things I've ever practised: the art of putting time and space between you and your words. In his book On Writing, King describes the methods by which he creates fiction novels.  A manuscript should take a season to write, he says. Then he will put a physical copy of it in a drawer and forget about it for at least six weeks. What does that do? It puts just enough time between you and your writing to ensure you've become somewhat unfamiliar with the words and can read it with less bias. It ensures you're looking at the work with fresh eyes, not in the heat of the moment where your brain autocorrects the errors it reads so they fail to register. You disassociate yourself somewhat from what you have written so it doesn't hurt to cut it. Your brain has had time to percolate on some of the ideas and thus can flesh them out more. You can immediately see simpler and clearer ways to convey your message. You can finally remember those things niggling at you in the back of your mind that you wanted to include but couldn't quite put your finger on what they were. You might have learned something new you could add. You might decide you hate it all and start over again. It means you have a deeper feel for what works and what might be received better by your readers. You can publish knowing you've produced the best work you're capable of. Now, obviously there are small differences between a behemoth fiction manuscript and your blog post. You might not want to wait six weeks, and you don't think it's necessary to print it out. That's not important. What is important is that you are distancing yourself from your work in order to come back to it with a more professional attitude. Your blog might be personal, and your words an extension of yourself. It is ok to feel a bit of emotional attachment to them – this method only ensures you're editing with a clear head as well as a full heart. The takeaway: Save your work and close your laptop. Forget about your writing as fully as you can, and put as much time as possible between you and it. Re-read your copy with an open mind and make quick notes about edits you'd like to make as you go. Then you can go back and change. Don't be afraid – be bold and decisive. These are words to be molded, sentences to be crafted. Go with your gut and rearrange what you want until you feel it is right. Then hit publish. Tell me – do you let your posts rest for a bit before going live? Or are you churn-and-publish kind of blogger? Stacey Roberts is the Managing Editor at ProBlogger.net, and the blogger behind Veggie Mama. Can be found writing, making play-dough, reading The Cat in the Hat for the eleventh time, and avoiding the laundry. See evidence on Instagram here, on Facebook here, and twitter @veggie_mama.   Originally at: Blog Tips at ProBlogger The Stephen King Drawer Method for Writing Better Copy

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