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Shoemoney - Skills To Pay The Bills

Shoemoney - Skills To Pay The Bills

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3 Ways to Best Capitalize Upon LinkedIn

Posted: 17 Mar 2014 06:28 AM PDT

linkedinsuitAmongst the most popular social media sources, LinkedIn seems to be the one many people can't figure out how to use. Sure, it's simple to set up an account and connect with people, but what's the REAL VALUE of this network?

#1 – Infographics: Infographics are great ways to establish particular expertise and enhance your reputation, quickly and succinctly. These allow you to deliver detailed and expansive information in a single, clean image. Positioned properly, you can leverage a series of infographics to introduce prospects to your business and compel them to come to you for more information.

#2 – The right people on the bus: Resumes really tell us very little about what people actually did in their previous work. But a LinkedIn profile can tell us who they worked with, what sorts of things they accomplished, and what colleagues actually believe their strengths to be. To whit, you may be looking at 5 different people all with similar communications degrees and previous titles. But which will be the best fit for your company in that specific position, with your specific team? Looking at where they have succeeded in the past will offer you more information, and at the same time, reveal whether or not THEY know how to promote themselves.

#3 – A "non sales" selling tool: Many sales experts calculate that customers are ready to make a buying decision after 6 customer "touches." But how do you get there without becoming annoying, cloying, or aggressive? Your strategy needs some non threatening, "non sales" selling tools. A LinkedIn connection request can serve as one of those. Not only will the customer appreciate the gesture, but they will be given an opportunity to see your circle of influence and previous success.

LinkedIn is a different social media platform and should be approached differently. The same PR strategies that work on Facebook or Twitter should not be applied to your LinkedIn profile. After all, you wouldn't use a hammer to tighten a pipe or a wrench to screw in a light bulb, so why the "one size fits all" approach to social media?

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[Book Review] Platform: Get Noticed in a Noisy World, by Michael Hyatt - DailyBlogTips

[Book Review] Platform: Get Noticed in a Noisy World, by Michael Hyatt - DailyBlogTips

[Book Review] Platform: Get Noticed in a Noisy World, by Michael Hyatt

Posted: 17 Mar 2014 06:24 AM PDT

I first came across Michael at BlogWorld (now New Media Expo), where he was speaking about the principles in Platform: Get Noticed in a Noisy World.

He's a very engaging, informative speaker, and the former CEO of Thomas Nelson. His blog, Michael Hyatt, covers business and leadership and has almost 400,000 readers.

Platform is a beginner-friendly introduction to building an online platform – which doesn't just mean creating a blog (though that's a big part of it). Michael’s advice is divided into five sections on creating a compelling product packed with "wow", launching it to the world, building an online "home base", growing with blogging and social media and engaging with your readers and customers.

platform-get-noticedAlong the way, he includes plenty of inspiring examples. While some of these are big businesses, almost everything he writes applies just as much to individual entrepreneurs and bloggers.

As Michael explains, if you have a product to sell, a book to promote or simply a message to share, you need an online platform that allows you to reach people.

Platform is based on a number of Michael's blog posts, so it's formatted in short, stand-alone chapters – meaning you can easily dip in and tackle one section at a time. There's a handy list of resources at the end of the book, detailing tools that Michael himself uses.

You can get it from Amazon.com, Amazon.co.uk and many other online and offline retailers.

If you have yet to start your blog, or you've only been blogging for a few months, I highly recommend Platform. Even if you've been building an online business for a couple of years, you may find it a handy refresher – and I'm sure you'll get enough new ideas from it to make it well worth your money.

 

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