Shoemoney - Skills To Pay The Bills

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Social Sharing buttons actually decrease conversion ? Posted: 03 Feb 2014 06:00 AM PST There is a very interesting case study on the Visual Website Optimizer blog about how having social media sharing buttons on an ecommerce site actually decreased conversion on an ecommerce website. And its not a small percentage either.  An 11% boost in conversion once the social media sharing buttons were removed. Some interesting facts from the article: Around 39% of digital marketers around the world believe social sharing is very effective in boosting conversions. 84% of online shoppers use at least one social media site. Some of the theories as to why having social media sharing buttons decreased conversions: Having zero shares shows a negative social proof…  The consumer is coming to the conclusion that the products are not selling well,  the site is not getting much traffic,  or people just don’t think its worth sharing. Having the social buttons can be a distraction. I love reading case studies…  Everyone can have a theory but there is nothing like experience and quantified data.  BTW If you don’t use Visual Website Optimizer you should.  Its by far the best thing out there. Check out the full case study here Trying to increase your Google rank that is like no other?

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Five Ways to Improve Your Blog in Just Five Minutes (Take Our Challenge) - DailyBlogTips

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Five Ways to Improve Your Blog in Just Five Minutes (Take Our Challenge) Posted: 03 Feb 2014 06:36 AM PST Does your blog ever feel like a hungry beast demanding a constant stream of fresh content? A lot of bloggers struggle to keep up – and when there are new posts to write on a regular basis, it can be tough to find time to tweak, refine and improve your blog. So this week, I have a challenge for you. Find five minutes per day to check off each of the tasks below. (You might want to bookmark this post or even print it out.) Monday: Fix Broken Links Use one of the tools on this list to find broken links on your site. Fix as many as you can in five minutes. Why it matters: Broken links create a bad impression for first-time visitors – and can even have a negative impact on your SEO. Tuesday: Declutter Your Sidebar Take a look at your sidebar. Are there any widgets you can do without? Remove them. Why it matters: Like broken links, cluttered sidebars look bad. They may also put readers off taking action (e.g. subscribing to your blog) by presenting too many choices. Wednesday: Take a Fresh Headshot Grab your camera (and a friend if possible). Spend five minutes taking headshots. Why it matters: You'll want a good, recent headshot for your About page, social media profiles, and guest post bios. Smile! Thursday: Update Your About Page Add that headshot to your About page – and while you're at it, fix any outdated information. (The age of your kids, the services you offer…) Why it matters: It's easy to ignore your own About page, but first time readers will often check it out. Friday: Plan a Post for Next Week Grab a sheet of paper or open up a new document. Spend two minutes writing down ideas as fast as you can, then pick one and write a plan. Why it matters: Coming up with ideas ahead of time reduces blogger's block; creating a plan makes it easier to write a well-structured post. Are you up for our five minute daily challenge? Drop a comment below to tell us that you'll be taking part … and share the post with your blogging friends for extra accountability.   Wanna learn how to make more money with your website? Check the Online Profits training program!

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