ProBlogger: Optin Skin Plugin Review

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Optin Skin Plugin Review Posted: 01 Aug 2013 08:34 AM PDT In June, Darren shared 3 Ways to Get More Subscribers for Your Blog. In that post, he identified the area under the blog post as being one of the ‘hot zones’ for calls to subscribe. This area is a solid location to place a call to action, but it can require some effort to style a subscribe form that fits with your theme. In this post, I will be reviewing a plugin that helps you easily create appealing opt-in forms and social share boxes to your blog. It’s called Optin Skin (aff) and it’s pretty swanky. I bought this product in 2011 and definitely believe that it’s worth the money. It was really easy to figure out and use. I have no statistics about whether or not it increased the size of my list as I stopped blogging shortly after I installed it. This review is primarily based on ease of use. The features Skin Design: Creating a skin is simple. You simply click ‘Add New’ after hovering over the text for Optin Skin in the sidebar. This will take you to a page where you get to customize the design and skin placement. You have the choice of about 18 skins, which may be limiting if you don’t like any of the existing options. Customizing the design elements – font, text, size – are easy. You may need to consult design palettes to find colours that complement your theme. The designs are split between being perfect for the sidebar and perfect for below a post. There are four options for skin placement: Below a post Below the first paragraph At the top of posts Floated right of second paragraph Once the skin is created, a widget with the skin will be available for sidebar use. You will also receive a shortcode to insert the skin. This makes it so easy for you to put the form (or forms) wherever you like. You also have the option to redirect people to another page after they sign up, which is perfect for a thank you page. Split Testing Split testing is one of the features that really excited me. I’m not technical at all, so will often resort to the default opt in form. I don’t have the resources to get two forms designed to do testing and am not comfortable with the HTML. This plugin makes split testing easy but you are limited to testing designs rather then locations. You have the options to split test a plugin in the sidebar, or within content, but the optin form has to be in the same area. I recommend that you test this out. It is so much easier then other form of split testing and can give you lots of useful information. Statistics The interface allows you to easily visualize data about sign up, impressions and conversion rates. This is a really nice touch as it gives you more data points to base decisions on and means you don’t have to leave your blog. Usability It was pretty easy to figure out what to do – it was really user friendly. I’ve purchased a lot of products that are promoted as being easy to customize, but require a lot of HTML knowledge. The only HTML knowledge you really need is knowing where to put the shortcode if you choose custom positioning. I really appreciated how easy it was to set up. My recommendation: I believe Optin Skin is great value for money. It has given me the incentive to actually test things with my mailing list rather then relying on “hope marketing”. It removes a lot of the scary-factor that prevents people, like me, getting off their butt to implement new designs and split testing. I just don’t have the time or mental energy to add something else to my to-do list. This takes about half an hour to set up and then you can tweak as required based on the data. Editorial Note: ProBlogger is an affiliate for this product but this review is a genuine recommendation by someone who uses the product. Originally at: Blog Tips at ProBlogger Optin Skin Plugin Review

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Shoemoney - Skills To Pay The Bills

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Email List Monetization Reinvented Posted: 01 Aug 2013 07:35 AM PDT AdStation Integrated is revolutionizing the email industry Recently I've been spending a lot of time looking at the various options available to mailers within the data monetization industry.  Unfortunately, almost all of the automated email marketing solutions out there have shown absolutely nothing in terms of innovation.  Honestly, at this point, AdStation, Adknowledge's email channel, is really leading the way with their real-time campaign optimization system for mass email marketers.  Their flagship product offering, AdStation Integrated, is a one of a kind, turn-key solution that takes the guess work out of campaign selection.  Recently announcing record high earnings for email publishers as well as implementing a new series of targeting algorithms, AdStation Integrated is creating an extreme amount of buzz in the industry. http://www.adstation.com/asl03/ How it works: Once integrated, the mailer seamlessly passes an encrypted md5 hash ID for each email address in their mailing list.  The actual email addresses, or personally identifiable information of the users, is never transmitted to Adknowledge in any way, therefore eliminating any security uncertainties.  To be clear, if you have any concerns about the security of your list you need not worry. The actual email addresses are never in the possession of Adknowledge. Adknowledge will then check each encrypted email address against its massive database of behavioral attributes to select the most relevant offer for your user based on what they have engaged with in the past. Companies that are still sending email without the aid of response-based targeting data are living in the Stone Age. The benefit of the AdStation targeting system is that it houses a vast history of hundreds of millions of users, enabling it to select campaigns that will be most relevant and therefore higher performing with your particular dataset, completely optimizing your email list for you. This is primarily why AdStation publishers are posting unprecedented earnings in our industry. In fact, since implementing AdStation Integrated, publishers we spoke to are seeing up to a 25% increase in revenue from their lists. To make things easier, AdStation has already integrated this platform with over 20 different Email Service Providers.  In addition, the publishers we spoke to, who actually integrated with the API themselves, said it's very easy to implement. Their reporting interface provides enough detail to enable complete and transparent management of your data with just the push of a button.  Bottom line- It's one of the easiest to use systems I've ever encountered. If you're looking for an automated email offer engine, and have high quality data, looking to maximize your ROI, contact AdStation today. http://www.adstation.com/asl03/ Looking for an SEO service that won’t get you banned?

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