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Check Out IM John Chow - DailyBlogTips

Check Out IM John Chow - DailyBlogTips


Check Out IM John Chow

Posted: 04 Apr 2013 01:59 AM PDT

My buddy John Chow recently launched a new product, called IM John Chow. While I am not an affiliate (so I am not earning anything whether you buy it or not) I checked the members area and liked the content and the structure, so I figured it could be useful to write a short review about it (there’s a bonus tip at the end too, so read on).

The main difference of IM John Chow is that it’s focused on making money via email lists and affiliate marketing. I think this was a smart choice by John, as this strategy is one of the most profitable you can use, and it’s also one that tends to produce the fastest results.

im-john-chow

Inside the members area you’ll have access to a “Daily Action Plan”, which guides you through the process of picking a niche, setting up your webiste and auto-responder, picking products to promote and actually promoting them to your list. John will be running the program as an ongoing membership site, so every week or so you should have new videos and lessons, including some answering to questions from members.

On top of that there is a “Knowledge Bank” section, with tutorials about installing WordPress, SEO, list building and so on, a section with free templates you can use to build your lists, and a bonus section with tips and strategies you can use to get leads from Facebook. I checked some of the videos, and the approach is very straight forward, aiming to get members taking action in the right direction.

And here’s the cool part: you can learn from John even by watching how he launches his products. For instance, you’ll notice that on the sales page of IM John Chow he has a video explaining how the program works, but below it there’s no “Buy It Now” or “Add to Cart” button. Instead there’s an input box where you need to write your email, and a “Get Started” button below it. Once you register your email address you’ll be redirected to the page where you can finalize the purchase.

With this strategy John is collecting upfront the email addresses of all the people interested in purchasing his product. Many of those will not purchase right away, but with the email addresses John will be able to keep in touch with those leads, and over time it’s likely that many of them will get convinced to buy John’s product. A simple trick that must be increasing his conversion rate a lot. Brilliant huh? Inside the program there’s more stuff like this, so click here to check it out.

Wanna make money with your website?


Original Post: Check Out IM John Chow

ProBlogger: 4 Key Stats to Monitor the Health of Your Blog

ProBlogger: 4 Key Stats to Monitor the Health of Your Blog

Link to @ProBlogger

4 Key Stats to Monitor the Health of Your Blog

Posted: 03 Apr 2013 02:04 PM PDT

As a blogger spare time can be pretty hard to come by. Your focus, as it should be, is about creating great content and engaging with your community — leaving little capacity for the ‘other’ things that need to be done. Add the fact that a lot of us prefer to leave the numbers and bean counting to the accountants and statisticians, it’s no surprise that a lot of the bloggers I speak with have little or no idea about the statistical health of their blog.

Personally, I’ve always been a bit of a numbers guy. As the son of a maths teacher its been built into how I think. But I even as a bit of a number nerd, I don’t immerse myself in statistically breaking down all the facts and figures of a blog unless I have to. I instead identify key metrics that I measure and track over time allowing me to have  indicators that tell me if I need to dig any deeper or not.

If they’re all pointing in the right direction, it allows me  to focus on the fun things knowing everything is in good health.

You might have slightly different indicators on your own blog buy here’s my go to 4 measures I use for all the blogs I’m involved with:

1. Traffic

I’m looking here simply at unique visitors, visitors and page views. You can track and easily access the stats using Google Analytics. If all three are pointing in the right direction (increasing) then things are good. If traffic is dropping or even flat then it’s something I need to focus on.

2. Costs

The barriers to entry for blogging are extremely low, a couple of bucks and you’re up and going. However as your blog grows, costs can blow out pretty quickly. Keeping track of what you’re spending on your blog (hosting, premium services, stock images) will ensure that you can keep it under control. One cost I always measure that most don’t is my own time. I keep track of my hours and allocate a real hourly rate, as though I was a paid employee. Your investment in yourself can be pretty scary when you start tracking it.

3. Revenue

Even with small revenue it’s important to make sure it’s pointing in the right direction — increasing. I like to split revenue down into each stream of income. Affiliate, product sales, advertising and ensure that success in one area is not overshadowing poor performance in another.

4. Subscribers

Subscribers are a collection of your email subscribers, your social media following, your RSS subscribers or anyone that has connected to you in some way. Like revenue, I like to track each of these subscriber channels independently.

How I’m tracking.

Some of the metrics, in particular revenue, I’ll track daily. Most I’ll update and review once a month. It’s all done in a very simple spreadsheet, but most important of all it’s tracked over time allowing for comparison of the result. It takes less than an hour in total per month to do.

What I’m looking for.

When I’m looking through these 4 key metrics, I’m using them as traffic light indicators. If traffic is up, green light & onwards we go, if it’s flat, amber light & something to worry about if the trend continues, if it’s down, red light — time to dig a little deeper so as to understand why.

If everything is green, well you’re just awesome and I’m envious, but for the rest of us using key indicators, you can be confident that the little extra time you have, is spent where it’s most needed.

For those that do – I’d love to hear how you’re measuring the health of your own blog.

Originally at: Blog Tips at ProBlogger
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4 Key Stats to Monitor the Health of Your Blog