“10 Fresh Tips for Finding Time to Blog” plus 1 more |  |
| 10 Fresh Tips for Finding Time to Blog Posted: 30 Jul 2012 01:04 PM PDT This guest post is by Brian Milne of The Corporate Mentality. Work. School. Friends. Family … and kids. We've all got a lot going on in our lives, and I haven't even mentioned our online worlds yet. Twitter. Facebook. Google Plus. LinkedIn … and Pinterest. The list is always growing, and as our offline lives get busier and online worlds more cluttered, our blogs are getting more and more neglected. And while it's great spending time learning everything the above social sites have to offer, let's not forget the importance of our own blogs, and the significance of providing readers with quality content. After all, without quality posts, you'll be slow to take your blog to the next level and will have little original content to push out to your followers. And, in the end, isn't that what it's all about? Generating exposure, traffic, leads and potential customers or partners? That said, here are ten ways I've been able to carve out more blogging time of late—despite running dozens of sites and having our third child in five years this past April. (And if these ten tips aren't enough, ProBlogger's timely Blog Wise ebook will certainly do the trick!) 1. Get up earlyThere's nothing better than starting off the day with something you really enjoy, whether it's a nice jog around the park, a bike ride through town, or a trip to the gym. And if you're someone who truly enjoys writing, you'll appreciate making blogging part of your morning routine. Just be sure to do so before you get online and open your inbox. Your writing is more impactful when ideas are fresh in your head—and you aren't bogged down by your list of tasks for the day. 2. Write at lunchIf you can't get up early enough to write before work, get away from it all at lunch. Take the iPad or laptop with you to the park, fire it up on a shady bench next to your brown bag and write to your heart's content. 3. Go offlineNo wireless connection at your local lunch getaway? No worries. Disconnecting makes for a distraction-free hour of writing. In fact, while you're at it, turn off your phone, Twitter alerts, Facebook messages, IM and email inbox—anything that's going to keep you from getting your thoughts down. If you get the inspiration to Tweet, take that clever 140-characters and expand on it in a blog post. Remember, it's better to own your content than get owned by Twitter or Facebook. Make those platforms work for you, not the other way around. 4. Stay up lateAll the hustlers do it. And don't just stay up late and use the “free time” to soak up more David Letterman. Kill your TV and breathe new life into your blog. As Gary Vaynerchuk writes in Crush It, "If you already have a full-time job, you can get a lot done between 7 p.m. and 2 a.m. (9 p.m. to 3 a.m. if you've got kids), so learn to love working during those predawn hours. I promise it won't be hard if you're doing what you love more than anything else." 5. Use an app for thatDon't have time to post, but have a second to snap a photo? Start photo blogging from your mobile device. Mobile content is becoming a lot more acceptable in today's blogosphere, whether it's an inspirational image or an event photo that's related to your site, snap it, and post it in less than a minute. You can use the WordPress app, which allows you to post images, text and even HTML straight from your mobile device. Or set up your blog to allow for email publishing, whether it's straight from your mobile email client or through a third-party platform such as Flickr—which can auto post images to the site and your blog via email. 6. Use shortcutsTake advantage of additional WordPress features that streamline posting. For example, did you know you can embed a YouTube video in the body of your WordPress blog by simply pasting in the URL of the video? In the latest version of WordPress, 3.4, you can do the same thing with Tweets, embedding an individual Tweet just by pasting the link to the Tweet in the body of your blog post. Knowing shortcuts and quick tips like this can cut down your "time to publish" considerably. 7. Accept guest postsI know, it's your blog, and it's tough to allow others to post on the site you've poured your blood, sweat and tears into. But there comes a time—when either you get too busy or your blog gets too popular—when you have to take a step back and ask for help. It's a good problem to have if you think about it, because your site has likely scaled to the point where it's bigger than you ever would have imagined. To keep feeding the content machine, reach out to some folks you trust for regular contributions. Adding different perspectives to your site often brings in new readers, and also encourages those you trust to help build and promote your brand when they post. 8. Hire some helpIf you're not sure where to turn in terms of guest contributors, post an ad on a related freelance board for part-time writers. Be sure to ask candidates to include a résumé and links to from three to five related blog posts. That way you can see exactly what types of posts you could expect when outsourcing. You never know, you might just find someone who writes as well or—gulp—better than you do! 9. Post different types of contentHave you ever created a video for your audience? How about a podcast? Sometimes turning on a microphone or camera can be easier than sitting down to craft a solid 600-word blog post. As noted earlier, photo blogging or producing short, informative videos or podcasts can be a quick way to whip up new content and complement your writing. And in some cases, audiences respond better to non-traditional content types. New mediums also allow your audience to digest your content on the go, which is becoming increasingly important in this mobile world we live in. 10. Put it down on paperMaybe it's the former journalist in me, but I still use an old-fashioned reporter's notepad to jot down quick notes and sketch out illustrations when I'm not in front of a computer (during my commute, for example). It helps me organize and prioritize my thoughts, and keeps me from cursing iPhone autocorrect fails—which, when funny enough, lead me to waste another 15 minutes ridiculing those blunders with all of you on Twitter. And that, my fellow bloggers, would be a waste of everyone's time. Brian Milne is founder of the BlogHyped Network of sites, where bloggers vote up posts and receive valuable links and exposure for their blog. Follow @BMilneSLO on Twitter to share your blog productivity tips and to be featured in his upcoming BlogHyped book on blogging. Originally at: Blog Tips at ProBlogger 10 Fresh Tips for Finding Time to Blog     |
| How to Blog to Build Your Coaching Business Posted: 30 Jul 2012 07:06 AM PDT This guest post is by Amy Harrison of Harrisonamy.com. This article is part of a three-part series on how your blog can feed different types of business models. In the previous article we looked at how blogging can attract the attention of clients who want to hire you directly, for the right price. In this article we'll be focusing on how your blog can feed a coaching business model. Potential coaching clients are looking for two main elements when they hire you:
Whether you're offering life coaching, technology training, or marketing consultancy, your client wants to feel like your service is worth their investment, and that you will be easy to work with. And through your blog you can provide evidence of both. Build confidence in your expertiseWe looked previously at how writing on the subject of your specialty showcases your expertise. This also works well for coaching models because you are letting your audience do a little "try before they buy." Not only are they getting to know you and your personality, but they're getting to sample what they can achieve if they worked with you one on one. One of the most obvious ways to encourage your reader to move from visiting the blog to hiring you is by offering lessons they can use to see some results. There are plenty of blogs regurgitating generic theory, but if you can break down your blog post into specific lessons (with examples drawn from real coaching clients), you prove that you can do what you say, and build credibility by referencing people who have seen results through your work. Obviously you won't be able to name all your clients, due to confidentiality, but you can still use specific examples without revealing identities. For example, if you’re a marketing coach, which of these pieces of copy do you think are more likely to build your credibility? "To succeed in social media marketing you've got to get your business to stand out and be noticed. If you look different than your competitors, more people will visit your page and you can increase likes to your business…" Or this: Last week as part of a client's Facebook marketing campaign we made a couple of tweaks to their advert and managed to increase clickthroughs by 20%, get 5% more phone enquiries, and generate two sales within the week. Here's an example of the processes we used to analyse what to change… What you're doing with this style of blogging is proving you know what you're talking about, and making readers more familiar with the way you work with clients (as well as building social proof!) Remind them you're a coach with a blog, not a blogger who sometimes coaches…If you blog regularly, you might find yourself attracting people who were first looking for the kind of coaching that you offered, but then turned into a blog reader, got comfortable and forgot all about the coaching. This can happen if people get so comfortable with a presence in their lives that they forget the reason they were there in the first place. (I'm getting married this year and in no way is that an analogy to how I think married life will be—honest!) Sometimes you need to remind your readers that you can also work with them one on one if they need a little extra support. Otherwise your coaching business is taking a backseat to the blog, and you might find yourself with a large audience, being very popular, and getting all the retweets you can handle, but no sales. If you offer purely free content, people may go to another coach simply because they forget about your services. You don't want that to happen. Every now and then, whether on your blog, or on your newsletter, remind your audience about the services you offer—but position that message in a way that's relevant to them and their problems. For example, if you've done a rocking blog post on the power of NLP and increasing confidence for presentations, let people know that you offer a specific "confidence for presentations course" that can be done intensively over two days by anyone with an upcoming speech, pitch, or presentation to make. The key is to make it relevant to the topic at hand, and not simply a plug to sell your services. Tip: Don't be afraid of giving away "too much" in your contentI've worked with coaches who have been afraid of giving away too much about how they work. They feel that if they explain their processes online, people will just use the advice and not need a coach. However, reading an article and working one on one with a coach is not the same. In my experience, the more content you publish on your expertise, the more people know, like, and trust you, and want to work with you directly. Remember, someone who wants you to coach them doesn't just want your knowledge of theory—they want access to you. They want the accountability that comes with having a coach. They want to be able to ask you questions directly rather than interpret a blog post. They want specific tailored answers that they can apply to their life or their business. They want you. And your blog is a way of attracting them to you. What about you? Do you attract coaching clients through your blog? Do you find it's easier to sign up a new client if they've been a blog reader previously? Let me know in the comments! And look out tomorrow for the final post in this series, where we’ll look at blogging to support a product business. Amy Harrison is a copywriter and content marketer for Personality Entrepreneurs wanting to connect and sell authentically to their audience. You can now download her free report on how to write sales copy when personality is part of your business at Harrisonamy.com. Originally at: Blog Tips at ProBlogger How to Blog to Build Your Coaching Business     |
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