“Separate Your Blog Needs from Your Blog Wants” plus 1 more |  |
| Separate Your Blog Needs from Your Blog Wants Posted: 02 Jul 2012 01:04 PM PDT This guest post is by Nicola Ibberson of Little House In Town. We’re always told in life that we should distinguish between those things we “want” and those things we “need.” The general idea of this is that we need to prioritise the things we do and things we buy according to their necessity. Generally speaking, this is a pretty sound piece of advice—it ensures we don’t end up sitting on a mountain of chocolate when we have no toilet paper, for example. It ensures we have a roof over our heads before we go out and buy a two-seater soft-top. It ensures we don’t head off on our holidays before we’ve turned off all the lights, switched off the fridge, and put the cats in the cattery. But I think I’ve found a flaw in this sound advice. I think that sometimes you have to put the “wants” up front. Sometimes, doing something because you need to do it, or buying something because you need to buy it, kind of takes the sparkle out of whatever that thing is. It makes the doing or the purchasing of that thing into a chore. And nobody likes chores. I'm an extra-curricular blogger. I work full-time hours (sometimes more) and have several out-of-work commitments aside from my blog, as do many of you. At some point in time, I set myself a mental target to write two blog posts a week, minimum. It's an amount that kept my blog looking up-to-date when people stumbled across it, it ensured my readers didn’t think I’d fallen off the face of the planet, and it made me feel that I was not wasting all the efforts I’d put into building up the small web presence I have. Setting myself that target was, in many ways, a big error. It made every blog post I did into a “need.” “I need to write a blog post tonight; I haven’t posted anything since last Friday” was a phrase my partner heard with alarming regularity. Sometimes, I wrote a post and made a promise to my readers that I would be featuring a certain something the week after. Most of the time, when I made that promise, the “certain something” wasn’t even written yet. So then I needed to write it, because I said I would. Mass panic ensued when, five days later, that post still hadn’t been written. So I would write it one night after work, when I was tired, fed-up, hungry, distracted, and my brain had all but turned to mush. I can’t imagine that writing in this state showcased the best of my abilities. Sound familiar? Perhaps it’s time to make a change. Changing the “needs” into “wants”It’s difficult to try and juggle life with blogging, especially with other commitments taking up our time, such as full-time jobs or children. It can be easy to lose track of the reason we started writing in the first place and we can begin to view updating our blogs as a chore. This is how I felt. For a while, I wallowed in pity and despair, complaining of lack of time and inspiration. Then I got a grip, and decided to actually do something constructive towards reclaiming my blogging pizzazz. I mined the internet and other blogs looking for inspiration and advice, and have collated my tried and tested favourites here for you:
What are your blogging needs—and what are your wants? Share your thoughts with us in the comments. Nicola Ibberson is about to give up the day-job, move to the seaside and embark on a freelance career as a writer, proofreader and whatever-else-comes-her-way-er. Her personal blog, Little House In Town, is a place for all things ethical, sustainable, handmade and seaside-y. Originally at: Blog Tips at ProBlogger Separate Your Blog Needs from Your Blog Wants     |
| Build a Quality Resource List for Your Blog Posted: 02 Jul 2012 07:02 AM PDT When was the last time you compiled a resource list for your readers? Tom Ewer recently wrote up his own ultimate resource list for readers of his blog, titled 100 Blogs You Need in Your Life. (And ProBlogger came in at number 2! Thanks, Tom!) If you look at the response from his readers, you’ll note the sense of excitement that this post generated. Words like love, awesome, absolutely amazing, and cool come up again and again in the comments. Readers are bookmarking the list and immediately (it seems) going to check out the recommended sites. Resource lists like this really are valuable for readers. But if you’re putting together a resource list, you’ll want to think hard about how you do it. To my mind, there are five key factors that make or break a resource list. 1. SizeThis post is a whopper—100 resources is a lot. It does make the list epic, and link-worthy, but it also works because the links aren’t time-limited. These resources will be as good in eight months as they are today, so readers can bookmark the list and come back to it again and again. A list of 100 daily deals, for example, is probably less bookmarkable, since it’ll be useless by tomorrow. In deciding on a length for your resource list, look at the longevity of the content as well as its sharability. The greater the longevity of your resource, the more repeat traffic it’ll generate from those who do bookmark it. 2. QualityAt the beginning of the post, Tom explains that the list is “a labor of love”. Your resource list should reflect the same degree of care for your readers. Many lists are put together simply for the sake of links, but they’ll gain fewer initial links—and less repeat visits—if the quality isn’t up to scratch. I often find the best resource lists are those that list “plugins that have saved my site” or “sites that helped me make my first online paycheque”—tools and services that the author has used herself, and can speak intelligently on. Don’t just jam well-regarded resources together into a post. If you can give your own personal take on the resources you’re listing, your readers will relate, and appreciate the list all the more. 3. LayoutTom’s presented his list in an easy-to-use, completely sortable table. This makes it really easy for readers to use the content, and undoubtedly encourages readers to use the post more than if he’d just provided an unsortable bullet list. It’s the little things like this that really make your resource extra-valuable for readers. Think about the usability of your list, from the perspective of your readers, as you’re preparing it for publication. 4. ExtrasYou’ll notice that Tom asks readers to mention any other sites they feel he should have added. This tactic helps to make the resource even more valuable. Once dedicated readers have checked out every link in the table, they can start scouring the comments for good resources that didn’t make the cut. This technique also ensures Tom has additional resources to consider for next year, gives him insight into the other information his readers access and value on a regular basis, and may help him to shape things like his content strategy or brand position going forward. Asking readers to contribute their own links is a great way to provide—and gain—extra value from your resource post. 5. IterationThis post is a repeat of a resource list that was compiled almost six months before. This is a great advantage to these kinds of posts—especially if they’re as epic as Tom’s list. We do the same thing with Jade Craven’s Bloggers to Watch posts, which she compiles every year for ProBlogger. Run your updated resource post regularly—at an appropriate interval—and your readers will likely refer to the previous ones as well as bookmarking the most recent one. They may even come to look forward to your new resource post each quarter, six months, or year. Have you created resource posts for your blog’s readers? What’s worked for you—and what hasn’t? Add tips from your own experience in the comments—we’d love to learn how you make resource posts work. Originally at: Blog Tips at ProBlogger Build a Quality Resource List for Your Blog     |
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