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Shoemoney - Skills To Pay The Bills

Shoemoney - Skills To Pay The Bills

Link to ShoeMoney

@affiliatesummit has a cool t-shirt – ShoeMoney FSF

Posted: 28 Nov 2014 11:59 AM PST

Affiliate Summit is the giant of all marketing conferences, so it makes sense that their t-shirt is sweet. It’s free for you today on Free Shirt Friday.

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Their big conferences next year are in New York and Paris. Learn more here. Happy Thanksgiving and Free Shirt Friday!

If you would like to see your company on free shirt Friday, please click here for details!

ProBlogger: How to Calculate the Value of Your Blog

ProBlogger: How to Calculate the Value of Your Blog

Link to @ProBlogger

How to Calculate the Value of Your Blog

Posted: 27 Nov 2014 08:01 AM PST

This is a guest contribution from Tom Fanelli.

For most businesses, blogs are marketing tools. And while most take the time to measure their ROI from other marketing avenues, I'm surprised by how many don't truly understand how their blog is (or is not) benefiting their bottom line.

Understanding your blog's value can help you determine if you want to invest more on its development, adjust your blogging strategy to make it more effective, or simply cut back on your investment entirely.

Sound good? Here's a guide on how to figure out your blog's value.

Track the cost of content development.

This isn't as easy of a task as it may initially seem. If you work with freelancers to create and upload content, their fees are the most obvious direct cost, but it's likely that there's still someone in-house who reviews the content – and their time is a cost to your business.

Be sure to account for time spent by all full-time employees who contribute to the blog as part of their responsibilities. Ask them to track how much time they spend working on blog-related tasks for a month.

Calculate your cost per visit. 

Okay, you know how much it costs to keep your blog going, but you want to consider that in the context of how much traffic your blog generates. If you spend money promoting your blog posts, through PPC, Outbrain, or outreach, factor this in. Don't forget to include any associated labor costs.

Now add the cost of content development and promotion, and divide it by the number of visits over the same period. This is your blog's "cost per visit". It can also be valuable to determine the cost per unique visitor.

Determine the revenue of each visit. 

What direct returns do you get from your blog? You may earn money from advertising or affiliate sales. If that's the case, calculate your total profits on a monthly basis and divide it by the number of visits during the same period.

However, many business blogs don't have ads or support affiliate sales. Instead, your goal is likely to convert blog visitors into sales of your products or services. For product sales, you can use analytics to determine how many visitors on your blog ultimately completed a shopping transaction as well as the exact revenue from each transaction. But for most services (and some products), it may still take a phone call before they actually convert into a sale. Accounting for your blog's influence on sales in this way is a little trickier but not impossible:

  • Track how many blog visitors end up on your "Contact" page. Figure out the average value of a new customer, and use this figure to assign a value to these "conversions".
  • For a month, have your sales team ask new clients if they visited your blog. If the answer is yes, include that sale as part of the return you earn on your blog.
  • Use call tracking. Provide a unique phone number for those who visit your blog, so you'll be able to say definitively that the customer was acquired in that manner.

There is also another business blogging goal that shouldn't be overlooked, though it is not as easy to quantify: establishing your brand or expertise. The best way to account for this type of value is focus on the cost per visitor. From there, you can better determine if your investment is worth the reach you're achieving.

Don't forget the value of the content itself.

Many businesses reuse blog content in other ways, such as eBooks, marketing materials, social media updates, and newsletters. It's worth calculating the cost and value of these other uses to get a more complete picture of how your blog fits into your marketing success.

If you find that your blog's ROI isn't bad but also isn't where you'd like it, this is also one way that you can improve it without blowing up your entire strategy.

Now What?

So you've subtracted your cost per visit from your gross revenue per visit, and you now have the value of each visit. Armed with this data, you can evaluate your overall content strategy. Do you need to make adjustments? Should you double-down on your current success? Can you grow your business by driving more blog traffic through PPC ads? This figure is also important if you're calculating the value of your domain name or website for sale.

Tom Fanelli is one of the nation's leading experts on website development, SEO, SEM, and social media marketing. For nearly two decades, Tom has built both world-class marketing solutions and leading global marketing teams in corporate and small business environments across many industries. He has shared his insight on online customer acquisition, lead generation, and business optimization in both print and web publications, as a presenter of over 50 webinars, and as a featured speaker for companies like Intuit, Microsoft, Sage Software, and the Small Business Administration.

Follow Tom on Twitter at @tfanelli, purchase his ebook Infographics in Action, or learn more on TomFanelli.com.

Originally at: Blog Tips at ProBlogger
Build a Better Blog in 31 Days

How to Calculate the Value of Your Blog

Shoemoney - Skills To Pay The Bills

Shoemoney - Skills To Pay The Bills

Link to ShoeMoney

No better time than to give thanks!

Posted: 27 Nov 2014 09:59 AM PST

I love the simple tradition of Thanksgiving — giving thanks. We can give thanks any day of the year, but as crazy as life is, it's good that we have the one day a year to actively think about what we are lucky to have.

First off, I'm thankful to live in this country. No country is perfect, but the U.S. is pretty great. Among many blessings, we're lucky not to experience war on our land. Again, you can turn on the news any day of the year and feel thankful that we are not experiencing some of the terror other countries are.

As far as my life goes, I'm most thankful for my family. I have an amazing wife who is strong and can keep up with me all while being a great mother. When my life was looking down more than a decade ago, J motivated me to get up and go. Since my marriage and having two beautiful daughters, life has continued to look up. I'm thankful for my two kiddos. Any parent understands — it's crazy how fast they grow up and smart they are!

I'm also thankful for my fans. You guys have also kept me up and going and motivated for the next thing. It's so cool to have a relationship with a wide base of people. It's so much fun sharing things with each other — what's working in the internet marketing field and what's not. Who's successful and who's not and why.

I wouldn't have fans without my success, which I am extremely thankful for. It's taken a lot of hard work to get to where I am. And the hard work never ends. (I'm glad that I have that work ethic in me. I'm always ready for the next thing.) But I'm really thankful for the opportunities I've been given to be able to get to this point. Sure, there's been mistakes along the way. But those mistakes have taught me lots of lessons, so I guess I'm thankful for them, too!

I'm thankful for being able to publish my book and that people are reading and buying it. I'm thankful for publicity of my website and of me as a successful entrepreneur. I'm thankful to be at it again with the ShoeMoney Show after a 5-year hiatus. And I'm thankful to be doing all of this work during the time era that public-use internet basically started. It's been a cool journey growing with the changing field.

ProBlogger: Man Vs. Machine: Get Better Sales by Keeping Marketing Automation Human

ProBlogger: Man Vs. Machine: Get Better Sales by Keeping Marketing Automation Human

Link to @ProBlogger

Man Vs. Machine: Get Better Sales by Keeping Marketing Automation Human

Posted: 26 Nov 2014 07:56 AM PST

Image via Flickr user Peyri Herrera

Image via Flickr user Peyri Herrera

This is a guest contribution from Veronica Taylor.

Marketing automation without a human element is just a robot on autopilot. Before, during and after each automated campaign it is essential for real people to plan, edit and review. When campaigns aren’t working, they need to be tested and updated. Most people think of marketing automation as efficient yet impersonal. When used correctly, however, most automated marketing solutions now provide the possibility for highly targeted messages based on each customer’s personal interests, preferences and history. Here are a few tips for making your automated campaigns efficient and dynamic while also building stronger connections with your customers.

Have a Specific Goal

For each campaign you create, it is essential to know what you are trying to accomplish. Are you seeking more new signups? Trying to get leads to download your whitepaper? Simply raising awareness about your business or an upcoming event? If you have automated messages going out to customers but you don’t have a clear idea of what results you are trying to measure, you will not know if the campaign was successful. You won’t know which messages were effective and which ones need to be changed. If you are not measuring the response to your messages, you are not listening to your customers. The automated campaign will continue to run robotically, with no edits or improvements. Know what you are trying to achieve. If it’s not working, update it.

Survey and Track Customers

The best way to give marketing automation a personal touch is to use it to its full potential. Marketing automation now has the capability to track and store each individual customer’s preferences, history, important dates, interests, personal information and much more. With this wealth of data, it is possible to automatically create highly personally targeted campaigns for each customer. This way, the customer receives information that is directly relevant to them, making the experience much more personal. You can send out automated appointment date reminders, bill payment notifications, birthday messages, personalized promotions and so on. This type of personalized messaging builds stronger connections and reduces customer churn. When you want to update your customer information in order to provide even better targeted messages, survey customers to learn more and keep information up to date.

Know When to Write a Personal Message

Sometimes automation just isn’t appropriate. There are many instances in business where it is essential to take the time to manually write a message or a response to a customer. In these cases, a prompt message sent by a real person has a much greater impact than an automated message ever could. These are just a few examples: when a customer makes a very large purchase and you want to thank them with a special discount or free product/service, when a customer has been with you for years and you want to show your appreciation, when a customer takes the time to write to you with feedback, questions or comments, when you make a mistake with a customer’s bill, purchase or account, when a customer has a complaint, and when you have time to make personal comments on social media (automated social media management saves oodles of time, but you absolutely need real posts or tweets thrown in).

Review and Analyze

As mentioned before, if you don’t keep track of how customers are responding to your automated messages you are simply letting a robot control your marketing, which is going to show in your sales. Real people are essential to a marketing strategy because they try different things when they see something isn’t working as well as they had hoped. One of the greatest advantages humans have over machines is that they take chances and make mistakes rather than doing the same thing over and over again. The best way to increase revenue, boost customer life span and attract new customers is to listen to what your customers want. Automated marketing solutions provide you with all the data you will ever want. Keep a close eye on your reports, open rates, unsubscribes and other data. Review your campaign data after each campaign you send. Learn what customers respond to, learn what they don’t want and learn how to react positively when you need to make a change.

To summarize:

Your marketing is ultimately in your hands. Marketing automation makes it possible for businesses to save time and money, reduce the daily effort their staff has to put in and connect more effectively with their customers. Marketing automation is a powerful tool, but like any other tool it needs a skilled operator to make it work.

Veronica Taylor, Assistant Marketing Manager at SimplyCastenjoys writing about small business marketing, improving communication strategies, social media trends and more.

Originally at: Blog Tips at ProBlogger
Build a Better Blog in 31 Days

Man Vs. Machine: Get Better Sales by Keeping Marketing Automation Human

Shoemoney - Skills To Pay The Bills

Shoemoney - Skills To Pay The Bills

Link to ShoeMoney

To sell or NOT to sell???

Posted: 26 Nov 2014 10:00 AM PST

Black Friday has been creeping into Thursday, Thanksgiving day, for a few years now.

Each year, business owners must make this moral decision: Keep closed on Thursday and preserve the stay-at-home, forget-about-work traditions of the American holiday OR open on Thursday and make more sales but also subject employees to working the holiday and ignore traditions.

If you're an online business, you don't have as much of a moral dilemma. You don't have unhappy employees standing at a cash register, thinking about turkey and family and hating every person that comes through the line. But if you advertise Black Friday sales happening on your website on Thursday, you'll still have to put in some labor on Thanksgiving day.

Either way, you should obviously capitalize on Black Friday sales. That's a no-brainer. By now, you should have figured out your Black Friday sales and emailed your customers the deals. Here's an idea: Give your email list customers a special coupon that the general public doesn't have access to.

Black Friday is THE shopping day of the year. Don't be shy. Whore out your business, your sales, the day. Customers EXPECT and are actively LOOKING for great deals on this day. They plan on it. It's your duty to take advantage of that. (Some businesses decide to do only small sales on Black Friday and advertise them as if they are some amazing deal. But you'll probably get more shoppers and buyers from actually amazing deals.)

Don't forget about CYBER MONDAY. ESPECIALLY if you are exclusively an online business. This, also is a no-brainer. People who want to avoid the crowds on Friday take advantage of Cyber Monday instead. Take advantage of this, too. Get creative. Offer sales on both Friday and Monday, or for 4 or 5 days in a row. Think of ideas like a countdown sale. Start with 20% off of everything and get down to 60% off of everything while items are available.

Use and abuse Black Friday and Cyber Monday. Shoppers expect it. They don't all expect sales on Thanksgiving day. That's your call.

 

ProBlogger: 5 Sources of Ideas for My Blog Posts

ProBlogger: 5 Sources of Ideas for My Blog Posts

Link to @ProBlogger

5 Sources of Ideas for My Blog Posts

Posted: 25 Nov 2014 07:16 AM PST

NewImage

On a recent webinar over at ProBlogger.com I was asked by John:

“Where do you get your ideas for blog posts?”

It’s a question we get a lot so I thought it might be a good one to write up here on the blog.

Discuss: I’m also keen to hear your experience on the question because I’m very aware that my approach is just one of many ways to go about generating blog post ideas.

1. Questions from Readers

Perhaps the #1 place I get inspiration for blog posts is the inspiration for this one – a question from a reader.

As I look back at the most popular posts here on ProBlogger I can see this pattern over and over again. While I might not always start with the actual question (as I’ve done above) questions often stimulate me writing a post.

If one person is asking a question you can bet that it is something that others are wondering about too.

Questions come from a variety of sources including:

  • Emails from readers
  • Comments on blog posts
  • Webinar Q&As
  • Real life events (both in conversations and in Q&As)
  • Social Media
  • Conversations
  • My own questions (both present and past ones)

Taking note of questions is something that you need to get in the habit of noticing, capturing and responding to – once you get into this mindset you’ll have a never ending supply of ideas.

Example: How to Convince Someone to Be Interviewed on Your Blog

2. Reader Surveys

One of the most powerful things I’ve ever done to collect reader questions and understand what topics I can write about that will solve readers needs is to set up surveys.

Over on Digital Photography School if you sign up for our email newsletter you get an invitation three months after joining to do a short survey.

The survey has a handful of demographic questions to help us get a picture of who is reading but also has an optional open ended question that asks readers if they have any questions, problems, challenges that they’d like us to write about.

Since setting up this survey we’ve had tens of thousands of people complete that question which gives us invaluable ideas.

Here’s a screen shot of the question we ask and some of the most recent responses.

Blog post ideas survey

This survey gets new responses every day and is ongoing but the other option is to do a one off survey. Here on ProBlogger we tend to do this as an annual ‘census’ where we invite readers to complete a similar survey all at the same time. This gives us a snapshot of the readership. It also enables us to compare where our readers are at today as compared to last year and the year before.

Updating Previous Topics

Once you’ve been blogging for a few years you’ll potentially have hundreds (if not thousands) of posts in your archives – some of which will become dated or even obsolete.

Going back through your archives to examine old posts that are out of date can serve as great inspiration for new posts.

Perhaps you’ve changed your opinion on the topic, or maybe there’s fresh information you can share, or maybe there is a new trend, technique or tool that you can write about.

In some cases you might want to delete the previous post (if its now completely wrong) or you might also want to update it or link to a new post on the topic.

Either way – your old dated posts will quite often give all kinds of inspiration for new ones so go hunting in your archives!

Related Reading: How to Repurpose your Content and Why You Should Do it

3. Stories/Experiences/Experiments/Learnings

Another source for many of my own most popular posts over the years have simply come from my own experience.

This has been especially the case here on ProBlogger where many of my posts have simply been me sharing what I’m learning.

Take for example some recent posts here I have shared:

How Our eBook Launches Have Evolved (after 235,000 eBook Sales) – reflections on what I’ve learned over the last 5-6 years
My Experiment with Starting a 2nd Facebook Page for My Blog – a case study on a little experimenting I was running
Tapping into Joy and Disappointment: Lessons from Our Biggest eBook Launch Ever – lessons learned in a recent launch
Spend 10 Minutes Doing This Every Day and You Could Transform Your Blogging – sharing an activity that I do that helps me
My Top 5 Mistakes as a Blogger – don’t just share the good experiences and successes!

4. Evolution of Previous Posts

Pay particular attention to previous posts that you’ve written and how people respond to them because this is often a source of great inspiration for future posts.

Let me give you an example.

Recently I noticed that an old post that we published on Digital Photography School was getting a surge in traffic from Facebook.

The post was titled How a Humble 85mm Lens Became my Favourite and was written by one of our regular paid writers.

Blog post ideas example

The post had been popular when we first posted in back in 2012 but after I’d shared it again on our Facebook page (I highlight 1-2 posts in our archives every day) it had been really well received by our Facebook community.

It struck me that perhaps we could get some of our other writers to write similar posts about their favourite lenses.

We have a private little ‘group’ on Facebook for our dPS writers so I posted the idea there.

Ideas blog posts

Our other writers liked the idea and began nominating the lenses that they’d write about and got to work on writing the posts. We’ve already published the first of these favorite lens posts and have got another 7-8 of them being written to be published over the coming months.

Want another example? Check out this post I wrote on ProBlogger last year on how I turned a simple guest post into a series of posts that generated over 3 million visitors to dPS.

This principle of watching how people react with your previous blog posts can be extended to see how people react to your previous social media updates.

A good example of this is a post I published earlier in the year here on ProBlogger titled 10 Quick Tips for Entrepreneurial Bloggers which was actually based upon some of my most popular Tweets. I looked back over the previous years of tweets from my ProBlogger twitter account to find the most retweeted and liked updates – which then became a blog post.

5. Talks/Presentations/Twitter Chats

Another source of numerous recent blog posts that I’ve written have been talks and presentations that I’ve given.

I invest many hours on preparing to speak at a conference or event so it makes sense to take that work and turn it into a blog post (or series of them) wherever possible.

An example of this would be my recent post – How to build a Blog that has Lasting Impact Upon its Readers in which I took a reader question (point #1 above) and shared my answer to it using some ideas from a recent talk I gave.

Creative control broken down

I also included some of the slides (like the one above) from my talk as graphic in the blog post to give it some visual punch.

Another example of this is a post I wrote here on ProBlogger recently titled – How to Build a Blog Worth Monetizing – in which I shared a series of tweets from a Twitter Chat that I’d co hosted (the #BlogChat twitter chat). In fact many of those tweets also had slides from a previous talk also!

Where Do You Get Ideas for Blog Posts?

I’m scratching the surface of this topic here and know there are many more ways to generate ideas – but I’m keen to hear your experience!

Where do you get your ideas for blog posts?

Originally at: Blog Tips at ProBlogger
Build a Better Blog in 31 Days

5 Sources of Ideas for My Blog Posts

How to Launch a Tourism, Location-Specific Website (Part 1) - DailyBlogTips

How to Launch a Tourism, Location-Specific Website (Part 1) - DailyBlogTips


How to Launch a Tourism, Location-Specific Website (Part 1)

Posted: 24 Nov 2014 08:00 PM PST

The SEO industry changes at a rapid clip. Old practices become redundant in less than months and, in effect, the odds against success prove overwhelming. I know this well enough. It affected my paycheck, my life even. For the last three years now, me and my partner were trying myriad of ways to ensure a constant stream of income by leveraging SEO practices and principles in order to build a sustainable business model.

For many of our projects search marketing did provide the necessary backbone- the proper framework – on which we hoped to build our online businesses. And having its volatile nature in mind, two things became apparent – it was either going to make our projects unreliable – profit wise, that is – or, give us the edge that would separate our projects from those of our competitors.

My research in SEO gave me the theoretical understanding of the role it can play in building a reliable source of income. The possibilities – as I'm here to tell you today – go as far as your imagination can stretch. It took many failed projects, and learning and leveraging practices I'm not very keen admitting to, but it really seems as though shit needs to hit the fan in order for you to adjust it to the right angle.

When you delve deep enough into SEO, the practices that most webmasters pay lip service to always seem to stick – White-hat, user friendly quality work pays more than anything else. And continues even more so on the long run. But what does that mean? For the novice in the field, these words sound as vague as any when put against practical and applicable advice.

So, in order to escape the vague rhetoric many SEO's nowadays give, I will try to explain how I've build a model entirely depending on holistic, white-hat SEO, and how it supplements other marketing efforts, providing millions of ways to scale.

Enters tourism

I've long felt the need to put this model into words and give it the extended treatment it deserves. Starting as a challenge, where we decided to join efforts with another friend of ours, and prove to ourselves that we can rank stuff fairly high in organic results, it ended up being one of our bigger projects so far.

Through this case study I will show you the whole blueprint we followed in order to build this model and, hopefully, initiate some creative spark back on your end. This model can be applied many times, and I'll be glad if by the end of this article you decide to give it a try.

I'm not going to oversell it now, and cut right to the nitty-gritty. So here we go.

Location-specific tourism offers many entry points

We discovered that when it comes to the tourism industry there are millions of entry points. Location-specific niches, never fully appreciated. Allow me to elaborate.

There are how many popular tourist locations/cities/places? Thousands? More?

Well, it turns out that you can pick one that has a decent search volume and is somewhat shy on the competition end. In plain English, you need a place that attracts tourists (or has the potential to, upcoming years – this is very important for you want your business model to endure over time) and not that many people are making web properties about it.

If you live in some country that is not very popular globally speaking, guess what, even better for you. You can gather info about the place locally and do an even better job.
Booking listings, rent-a-car companies, airplane tickets, local tours, guides and events… You can earn with affiliate marketing from all of these. As it goes, ranking high for some destinations can bring you a well appreciated and constant stream of income, while for others, millions; But first thing first…

What is the step by step model?

1. You pick a location – preferably a smaller country that is not very renowned for tourism yet. This way there is no chance you are not going to crash your competition. We picked Macedonia, a small country located on the Balkans. In addition, you now know my place of residence. You can do the same thing with a city within a state or any place in particular.

2. Then, gather as much info as you can about the place and start to plan content. You will need many pictures, video segments, and as much info as you can get your hands on.

3. Decide upon design and make the site

4. Implement and exercise some conversion optimization

5. Rank the thing as high as you can

6. Monetize from all the tourism traction happening online when it comes to this location via affiliate marketing (some places might provide you with millions of revenue)

Picking a location
No-brainer as it is, this step is the most important one as it truly makes all other steps possible. Here is some advice on how to proceed.

Search for places that generate decent sums of money from tourism, and look for some local info on how important is tourism to local economy. While the first numbers show you the exact situation of the market, the second might slowly hint at how the future is going to pan out for this location.

If you are writing about your place of residence things get easier since these numbers are usually all around you and, being a local, you can predict the future with more of a precision than foreigners for that matter.

Anyway, here are some tips on how to do your research.

Start by searching for booking listings. Look carefully at the prices, and more importantly on how many listings are per location. In addition, pay close attention on how easy it is to book a stay, i.e. are there any available units. If it is very easy to reserve, there is probably not so much buzz going on about this specific location.

Irrespective of the fact, do some research on Google about the place and see whether or not it has the potential to attract tourists. This is highly subjective, so try to be realistic here. Besides, other forms of marketing are also important. When we decided to go with our location – Macedonia, the government already marketed heavily on CNN. Thanks government.

Gather as much info as you can

By now, you are probably thinking "hey, this doesn't have anything to do with SEO". And while some part of this statement is true to the bone, here is the flipside.

The first step is all about SEO. What you are actually doing is researching the search market in regards to your niche. This second step, albeit not tied entirely to SEO practices, focuses on content creation- one of the pillars of building a successful SEO campaign. Holistic SEO, remember?

So, for this step, unless you are situated at the exact location you've decided to make the site about, you will have to spend some dollars. We are building a business after all.

The expenses include either going to the place if it is close (I plan on going to one of the popular Greek islands next year- not telling which- and duplicate this model with yet another site), or paying someone to gather info for you. And since all the info you will need comes in digital format (pictures, videos and text can be easily transferred via your Dropbox account), all you need to do is pay a local to gather it for you.

Students are perfect for this line of work, since they have time on their hands, love traveling and are usually well versed in digital stuff, including photography.

We hardly felt the need of hiring help from outside our team, and aside from investing in a new GoPro Hero 3 for filming the videos, and some money for gas in order to circle the country, paid only a photographer for several locations.

Make the website
This is the fun part – we made DiscoveringMacedonia.com in less than a month, including putting all the design, content and useful information together.

In order to make it as easy as I can for you, here are the things you will need to do.

-Decide about the design of the homepage. This stands for your branding and outlook in general. Besides it is the frame in which everything else takes place. The site architecture, the way I see it, is better planned this way.

-Set the about page. This is important since it gives you a clear image of your angle and how you are about to present the location. This is your vision.

-Design the "article page" which is in fact the default template for all the smaller places within your location.

Example: If you are making your site about a country like Macedonia, each article page would go into detail about every location and city within the country.

If you are making the site about, say, a small Greek island, then every article page is going to explore a beach, or a small village, or something in those lines. You get the picture.

-As tourism dictates, the next steps of the design and content strategy process would include things like entertainment, food and dining, and what to do or which places to visit. You can vary the design concept to suit your needs for publishing, but each of these pages are linked to the homepage and interlinked in between themselves the way a user might find useful.

-Put interesting pictures, video, and a lot of text describing the place. The lingo you use, if you cover everything in detail, would create relevancy to the subject semantic-wise. Google will understand what you are writing about, so there is no much need for stuffing keywords. Use keyword variations, but don't get carried away with it.

-Make sure that the technical aspects of the site are also improved. When it comes to your competitors, site speed will set you apart by a huge margin, and it will definitely give your affiliate marketing the edge. Make sure to interlink where it makes sense, and try to make the content as useful as possible.

It has become a rule of thumb nowadays to make such a project by using nothing more but WordPress. It is very easy to manage later on, scale, and even goes a long way in the design aspect as well- there are literally millions of themes and templates out there that you can buy for as little as 40$. Changes are easy to make, and you can play with CSS all you want. Bottom line is that this is the easiest, yet again most effective way of building such a project.

The link building strategy

There are more link building tactics out there than I can list in ten articles such as this one. I'm here to save you the suspense- you won't need many to rank high. Irrespective of your personal experience with link building, which you can by the way still apply to this project, there are only a handful of approaches I'm about to recommend.

In principle, since Google made many shady practices exceedingly difficult to actually benefit from, and white-hat methods being fairly hard to scale, I will play both sides of the fence here. Nothing risky though, so bear with me.

Many people don't put too much stock in content creation as an important component of a successful SEO campaign. But let me be the one who argues otherwise. Since content, any type of content that is, is the singular reason why links to your site exist. Without actual content, you either have to offer some incredible service or something within the lines of tools and products. For this project, unless you are skilled and creative enough to create some application that would help tourists, content is the way to go. Besides, this industry, this niche, cries for content.

The first thing you will be doing is creating actually useful content that you will put on your site. Serving as link bait, this content has to be authentic, unique, and help users a lot.

Let me give some examples…

For Discovering Macedonia we started to map what visitors are likely to enjoy while on their stay. Things like food, outdoor activities, culture and tradition. Create some evergreen content within those parameters, and voila, you have your link bait. So we set out to create:

-A Guide for traditional Macedonian meals
-An extensive guide for mountain biking in Macedonia
-An extensive guide for all the nightlife fun and where to go
-An article delving deep into everything there is to know about Macedonian wines.

Make these resources more in-depth than those of any competitor out there (you will be surprised of the lack of effort put into already existing sites in these verticals).
Once you have the content make sure to share with every social contact you can think off, and find local sites and pitch to them too. Locals usually wet their pants when you show them what you've created about their place, so they tend to share it- a lot.

Then, and this is the frosting of the cake, find bloggers within similar verticals and do your outreach via mail, twitter, or Facebook. For here is the thing- creating those resources, you now have a rather wide spectrum of outreach opportunities. Remember, you wrote about mountain biking, dinning, nightlife, winery, and whatnot… This gives you an entry point to almost as many niches as you are creative enough to think off. For example we are currently creating an in-depth article about a traditional Macedonian event – a ritual weeding happening once every year in the village of Galicnik- and hope that when we are done it will give us the opportunity to go and pitch wedding bloggers.

The outreach process is very simple. If you are skilled enough to create the content, and make those connections, gathering outreach opportunities is a no-brainer. Simply find all the people that are likely to pay attention to the content which you created, and ask them about their opinion on it.

Repeated just enough, this process will generate a decent amount of mentions around the web. It is a repetitive, dull work, but guess what- it pays off.

The second thing you will be doing, is guest posting. Aye, a tactic of the past already, but it still works if done right. This is the plan- you will shuffle through the same outreach opportunities and find where you can land a guest posting gig.

Then, restructure some of your evergreen content, or do variations of it (re-writing it of course) and pitch. Again and again.

Mash-ups for tourist locations are always welcomed with editors of online magazines. "Ten mind-blowing lakes in the Balkans you can only dream off" is a very enticing piece of content many webmasters will fight over. So guest posting, I can say with almost of a certainty, is not going to be very hard per se.

Before you rush out and judge me for what I'm about to reveal, keep in mind that there is a white-hat alternative to every tactic, even the most easy-to-scale ones.

So, bearing that in mind, let approach to tier link building from another perspective.

You will make three or four small sites for every specific term/destination/keyword you'd like to rank high. These sites don't necessarily need to be built on top of expired domains as most black hat guys nowadays preach. You will need relevancy, so as long as you are putting relevant, quality content there, you are set.

Use a different template for each, vary your writing and editing, and make the articles informative, nicely edited (include pictures, pay attention to structure, flow etc.), and most of all useful- the goal is that there is no any actual reason for Google to file a manual penalty; since an algorithmic one is hardly a reality here. Write four or five articles for each of these sites, and update them monthly with an additional one.

At the beginning, these links are going to be, well, not very much useful. Even a single editorial link from a renowned source would dwarf all of them in significance. But, as three or so months go by, you will start to see some serious improvement.

It is scalable, and unlike other tier link building schemes, it doesn't keep you up at night. These sites are going to be informative, useful, or at least appear real from an outsider point of view.

Be social

This is once again a true testament for the appreciation of holistic SEO. Combining the benefits of social and adding them to you SEO campaign will skyrocket your rankings. Besides, it creates perfect outreach opportunities by extending your visibility and authority as well.

Set up a YouTube account and start uploading some of your video material there. Do the same with Pinterest or Instagram for your image material. Facebook is also great for engaging audiences, and depending on your location and the angle you've used to present the place, you will post pictures, text, or video as you see fit.

StumbleUpon, though perfect for those viral articles, proved to bring fairly useless traffic to the site.

I also cannot see a way to leverage twitter, but then again you might be more creative than me.

The social site of the equation can go a long way. Here is an example; uploading some of your video material, you can earn the appreciation of some local who is likely to share on Facebook and thus create a viral effect. After a while this video, as thousands of others before, creates traction, gaining a lot of page authority. Guess where all that authority is transferred to? Put some description below the video and link to your site. When you try hard enough wonderful things tend to happen.

Conversion optimization, affiliate marketing, and some serious cash

Complex as it might be, the benefits this model bring to the table are obvious. Once traction is created, once you fill the content quote, and once you obtain some rankings, they never fall apart. As a matter of fact, they grow rather progressively.

This model, albeit obviously demanding on the work end, points to a far more sophisticated strategy when it comes to leveraging SEO when building a business.

Each step of the way, if done right or just well enough, will create a model that is going to generate a constant stream of traffic to your site in years to come. Hardly someone tries to duplicate the effort even in less crowded niches and when they see the work you've done to rank there, many would be smart to just change direction and look for profit elsewhere.

Booking listings, rent-a-car companies, airplane tickets, local tours, guides and events… You can earn affiliate marketing from all of these. As I've said, ranking high for some destinations can bring you a well appreciated and constant stream of income, while for others, millions.

Eventually all comes down to content quality, design, and conversion optimization. Testing what causes more clicks and what doesn't, you are likely to increase your revenue week by week, month by month.

About the author: Slavko Desik is someone who started as a blogger, and then continued to explore various lucrative approaches to building a business online. Lacking his own outlet on the subject, he rarely writes about his experience in the online marketing field.

Wanna learn how to make more money with your website? Check the Online Profits training program!


ProBlogger: How to Use Google in the Most Unusual Way to Make Your Self-Editing Faster, and Better

ProBlogger: How to Use Google in the Most Unusual Way to Make Your Self-Editing Faster, and Better

Link to @ProBlogger

How to Use Google in the Most Unusual Way to Make Your Self-Editing Faster, and Better

Posted: 24 Nov 2014 07:43 AM PST

This is a guest contribution from Karol K. You can read the first and second post in this mini series here and here.

“[...] then the evening came and she found herself sitting by the drawing board again, trying to [...]“

Um … wait a minute, is it “sitting by the drawing board” or “sitting at the drawing board”? Damn it, I never remember, and both sound okay to me! How do I check this?!

Oh, the struggles of every blogger attempting to edit their own work. There are thousands of expressions just like the one above, causing us problems on a daily basis.

Is something in or on, at or by, from or with, of or for, “all of a sudden” or “all of the sudden”? There’s really no end to this craze. And this is especially relevant if English is not your first language.

So what to do? What to do if you’re not entirely sure and you don’t want to look silly?

Call a friend? Email a friendly blogger? Shout this out on Twitter?

Sure, that could work, but you can be sure that if you do this multiple times throughout the day, people will hate you.

There’s a quicker and better solution though.

Its name is Google.

Please, hold on! Don’t leave just yet. I promise the trick I’m about to describe isn’t as obvious as it sounds now.

Introducing clever Googling!

Here’s what I do when I’m in doubt like that.

Step #1. I go to Google and search for part of the phrase that I’m uncertain of. I put†the phrase in quotation marks.

Using the example above, like so:

“sitting by the drawing board”

Now, the individual results Google gives me don’t matter that much. What matters is the number of indexed pages:

google1

Not a lot in this case.

Step #2. I start checking other known alternatives. Like so:

google2

Ah, that’s better, over 130,000 results.

In most cases, what this means is that the higher number means proper expression.

The end.

Quick. Simple. Correct in most cases.

(Of course, sometimes a common error is more popular than the correct form. But even if that’s the case, can using this wrong form still be considered a serious mistake?)

How to do this properly

To be perfectly honest with you, I use this trick all the time. I’ve truly made Google my lightning-fast blog editor, and I encourage you to do the same.

Now, just a handful of final guidelines.

  1. If you’re completely clueless about what the correct expression you’re looking for might be, try using the magic “*” character. This star lets Google know that you’re looking for any word that fits the gap. Go ahead, try it with†“sitting * the drawing board”.
  2. Always put the phrase in quotation marks. This is important. Without them, the method is useless.
  3. Enclose the word you’re looking for on both sides. For instance, looking for just “by the drawing board” wouldn’t provide me with sufficient context for the returned number to be an accurate representation. Always put the missing part in the middle.
  4. Use replacement verbs and nouns. Not all expressions are popular enough and they might not return any reliable numbers, but you can improve the results by replacing some not common words with more common ones. For example, if “drawing board” is too specific, I can replace it with “desk” and the meaning remains more or less the same (“by the desk”).
  5. Mind the context. In some cases, two versions of a phrase can be equally as popular, but that can be due to the fact that they mean two separate things. In such a case, look into the individual results and take a look at the excerpts Google gives you. Here’s an example result for “sitting on the drawing board”:

google3

Is this method fail-proof?

Of course not.

But it’s not meant to be fail-proof. This is just a trick to speed up your editing when you’re stuck and can’t find the right way to express a thought.

What do you think? Will you make Google your personal editor too?

Karol K. (@carlosinho) is a freelance writer, published author, founder of NewInternetOrder.com and a blogger at Bidsketch.com (delivering some cool freelance blogging and writing tools, advice and resources just like what youíre reading now). Whenever heís not working, Karol likes to spend time training Capoeira and enjoying life.

Originally at: Blog Tips at ProBlogger
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How to Use Google in the Most Unusual Way to Make Your Self-Editing Faster, and Better