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Shoemoney - Skills To Pay The Bills
Shoemoney - Skills To Pay The Bills |
Posted: 31 May 2012 07:29 AM PDT Never underestimate the power of a group of pissed off SEOs protecting one of their own. Or at least that is what the whole Iacquire drama over the past week has shown us. If you happen to indirectly attack someone who is buddy buddy with some other well known SEOs, well, the fireworks will commence. In one corner, we have Michael King (@ipullrank), Director of Inbound Marketing for Iacquire. In the other corner, we have Josh Davis (@JoshD), writer and publisher of LLsocial.com, who did all the research and original post about Iacquire's link tactics. It all started with @JoshD writing about some suspicious link requests he received which led to the downfall of the SEO agency Iacquire. But because @ipullrank happened to work for Iacquire, Josh has been vilified in the industry by those who back Michael, despite the fact that Josh did an amazing piece of investigative work, including screenshots, responses and connecting the dots between the various companies iacquire was hiding behind. And let's be fair, I am sure that Josh didn't set out with the plan of getting Iacquire banned from Google, because that was unprecedented for Google to ban an agency who was doing the link buying rather than the site that was benefitting from those link buys. He was rather highlighting a case where he was repeatedly contacted by someone wanting to buy links, and it annoyed him enough to look into who it was. As I am sure many SEOs would have done the same if they were being harassed by a company over paid links. Whether you support outing or not (I am personally not a fan and wouldn’t do it myself, but it is what it is), as far as outtings go, this was the most researched one I think the industry has ever seen. He could have simply posted some screenshot emails, called out Iacquire for buying links, and not bothered to do fact checking or tried to get responses from both sides. He made it interesting, he had all the facts. Yes, it resulted in Google banning the site, but I could not see Google doing something so brazen unless they had absolute proof Iacquire was behind it all. But talk about circling the wagons. Michael King is still really a "new kid on the block" who rose to stardom pretty quickly due to his connections with SEOMoz and SMX, but has quickly garnered a very loyal following, judging from the tweets attacking Josh. Here is a sample (click on each image to go to the Twitter link for each tweet). Then of course, those supporting Michael under the "he can do no wrong" mentality. One, I am pretty sure he wasn't framed, he just had the misfortune of working for the company who got busted for link buying. And two, what Google did is to show Iacquire and Michael that yes, the rules do apply to them too. In defense of Josh and his outting, there really wasn’t that many, although many were tweeting his article without adding personal negative feelings about him doing the outting. Then there was this exchange, where Yoast stood up for Josh, but I think Alan Bleiweiss (@AlanBleiweiss) sums it up best with "Ben, it's called human professional respect and courtesy. Seriously." And that pretty much says what most people on Team Michael weren't doing. And lastly, something that really truly shows what SEOs shouldn’t be about – trying to out someone simply because you don’t agree with their opinion, which seemed to be in response to a comment made on the original Search Engine Land thread about Iacquire. Would this mob mentality have happened if Michael King wasn't a Director at Iacquire? I highly doubt it. There have been other SEO companies (SEO Inc comes to mind) that had been banned years ago in Google, and SEOs celebrated that fact when it happened. The same thing happened when a nameless SEO was arrested and charged (I am not naming names because he has paid his dues to society, as far as I am aware) and industry people all circled the wagons to email his local newspaper and the judge that the charges couldn’t possibly be correct, and they had the wrong guy, it must be someone else with the same name. It’s definitely not dying out yet (as you can tell from the dates on some of the screen shots) and I am sure the name calling and bashing will continue until Iacquire returns to the Google index – if it ever does. Should Josh have written what he did? I think so simply because he had the facts to back it up, and it was so much more worthy than the usual “OMG ___ has this spammy backlink they must be spamming!” that we often see. Plus if Iacquire had taken a lesson on how not to piss off people with repeated paid link requests, we wouldn’t even be having this discussion – they are the real people to blame because if it wasn’t Josh, I am sure it wouldn’t have been long before their aggressive tactics caused another SEO to do exactly what Josh did. You know this will show up on some case studies at future conferences about what not to do! |
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Writing First Thing in the Morning - DailyBlogTips
Writing First Thing in the Morning - DailyBlogTips |
Writing First Thing in the Morning Posted: 30 May 2012 12:13 PM PDT So I’m sitting here. At my desk. In the morning. And I’m writing this post. Yesterday, I was writing in the morning too. And the day before. Is there someone forcing me to do this? No, I simply choose to work this way. Why would you set your day to always write first thing in the morning?! Isn’t being a blogger all about freedom and being able to do whatever you want, whenever you want to?! Well, bloggers are pretty free people, but being free doesn’t mean that you can’t set some of your activities to a fixed schedule. Especially if those activities simply make sense. And it really does make sense for writing. Here’s why. Benefits of writing in the morning and the power of habitLet’s start with the latter – the power of habit. Habit is probably the most powerful thing that drives us into doing anything. And I really mean it. Once something becomes our habit, it isn’t difficult any longer, requires very little effort, and gets done pretty quickly. But if that doesn’t explain the situation enough, let’s tackle it from a different angle. I’m sure you’ll admit that some bad habits are extremely difficult to fight. Sometimes it takes months or years, or even a lifetime (for some people). I’m sure that every smoker and late riser can relate to this… That’s the true power of habit, no matter good or bad, once it is set, it stays with us for years. So what’s the point of turning writing into a first-thing-in-the-morning habit? First of all, as I said a minute ago, once writing becomes your habit, it will be a natural activity. One that doesn’t require any effort. One that isn’t scary in any way, or challenging in any way. Simply, a natural habit. The second benefit is something that sits in our mind. Everything sits in our mindEven though our brain is an extremely complex thing, some of its characteristics are pretty predictable. For instance, once our brain gets a grasp that one particular activity is being done every day, first thing in the morning, and it has been done for the past month or so, it will get used to that activity. Our brain will simply be anticipating that activity, having all the required tools in place ready to be used, at the exact time when the activity usually happens. This is something that can help us extremely. And I’m not exaggerating. Once your brain is used to you writing every day in the morning, it will prepare all your writing resources and skills to be in their top shape waiting for you. This is something that can (and will) improve your writing significantly. And it’s nothing new. People are using this trick all the time in many different fields. Like, for example, professional boxing. Once the time and date of a fight is set, every training prior to the fight takes place at the same time. Why? So the body and the brain of the boxer can get used to it, and be ready when it’s time to get in the ring. Many professional sportsmen use this trick, not only boxers. It simply works in most imaginable scenarios. Writing and blogging included. But improving your results isn’t the only reason why you should at least give this a try. There are other benefits. Fighting the early-day confusion and warming upMornings can be confusing … I’m sure you can relate. You wake up and there’s so much stuff to do that you don’t know where to start. So you don’t start at all for a while and go to Facebook instead. Sometimes we fall into such a trap, despite the fact we know that the only thing we have to do is START. No matter what it is exactly, the first step is always the most difficult, and once we’re going, we’re going. Having a first-thing-in-the-morning activity can be of great help here. There’s no confusion any more. You know that no matter how much stuff you have to do, you always start your day by writing. Another benefit. Writing is a great warm-up activity for your brain. It gets you ready for other things the day can bring. And there’s also the most obvious benefit of them all… You simply start your day with a fresh and shiny article, ready to be published, sent as a guest post, sold, or whatever else you’re doing with your content. How to set a habit of writing in the morningFirst of all, you have to realize that the most difficult part is the initial phase. The first couple of times you try to write in the morning. It may simply not feel natural, nor easy. And the results might not be that good … well, sorry, I’m just telling it like it is. But remember, this is always the case when setting new habits. Like the habit of early rising, for example. Do you remember how difficult it was to get up early during the first week? Or do you remember how difficult it was not to smoke during the first month of your new cigarette-free lifestyle? You simply need to get through this. Here’s what I advise you to do during the first week:
If you do these four steps long enough (for like a month maybe) then after a while they will become natural and won’t require any effort on your end. Also, you will be able to do them much more quickly. I know this personally … because it’s 8:30AM where I’m sitting right now. What is your opinion? Have you tried this trick yet? Also, feel free to share if you have any advice of your own that’s similarly counterintuitive. About the author: Karol K. is a 20-something year old web 2.0 entrepreneur from Poland and a writer at ThemeFuse.com, where he shares various WordPress advice. Don’t forget to visit ThemeFuse to get your hands on some premium WordPress themes (warning: no boring stuff like everyone else offers). Original Post: Writing First Thing in the Morning |
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ProBlogger: Boost Conversions Step 2: Revisit Your Conversion Funnel
ProBlogger: Boost Conversions Step 2: Revisit Your Conversion Funnel |
Boost Conversions Step 2: Revisit Your Conversion Funnel Posted: 30 May 2012 07:01 AM PDT In this, the second part of our short series on boosting conversions on your blog, it’s time to look at your conversion funnel. Yesterday, the Blog Tyrant showed us how to review our offer of a paid or free product or service. Through that analysis, you should be able to pull together some detailed and valuable information about your product. That’s great, but the other aspect that the Tyrant touched on was your conversion funnel. I want to take those ideas a step further today. Understanding your conversion funnelWe’re talking in this series about conversions for any product or offer—so that could be a product or service you’re selling, or it could be a free subscription you offer on your site. Whether it’s free or sold for a price, your offer has a conversion funnel. The Web Marketing Ninja showed us this one in his article, How to Optimize Your Sales Funnel for Success: The key is that at each point in your conversion funnel, you’ll lose potential customers. As the Blog Tyrant explained yesterday, you can use your blog stats package to review where, exactly, those losses are occurring. And as the Web Marketing Ninja explains in How to Optimize Your Sales Funnel, the best thing to do is put measures on each point in the funnel so that you can understand what, exactly, is happening at each point in the conversion process. He says that looks at as much data on each point in the sales process as he can—and that includes bounce rates, time on page, entries and exits through the page, traffic sources, and so on. So the conversion funnel review process might look something like this:
Understanding the dataOnce you work through this process, you’ll find yourself armed with a lot of data. How you interpret that data will go a long way toward boosting your conversions. For example, finding that you have a high exit rate from a page in your funnel means people are leaving it—you’re losing potential conversions at this point. That’s good to know, but that information alone doesn’t tell you what you can do about it. In working out implications of that information you may need to also look at bounce rates for the page, and where the traffic it receives is coming from, for example. This information can be a big help in making the right choices when it comes to tweaking the funnel. For example, let’s imagine that we’re analysing the About page for ProBlogger the Book. Now this page is the second in my sales funnel—the default page is at http://probloggerbook.com/. Most visitors go straight from that default page to Amazon or B&N. But let’s imagine that a significant percentage click through to the About page … and then exit without clicking on one of the Buy buttons, or subscribing. If I look at the data, and all I see is that this page has a high bounce rate, I might be tempted to try a range of different strategies to fix that. But what if I look at the traffic sources and notice that a large percentage of users are arriving at the About the Book page through search engines? The About page doesn’t have any Buy buttons above the fold, so if users are coming from a search engine, where they’ll likely also see an Amazon or B&N link in the results, they may immediately think, “Oh, this is just marketing information. I’ll click back and look at the details on Amazon—I know I can buy the book there.” In this case, my strategy for tweaking the sales funnel will differ from the ideas I had when all I noticed was the high bounce rate. My efforts might also include improving the search rank of the default sales page for the book, if it’s appearing below the About page in the SERPs, but converting better. As you can see, understanding the data as a whole is very important if you’re to make decisions that will have the best likelihood of positively affecting your conversion rates. Focus on key points of lossAs you review your funnel, you’ll also need to consider where to focus your efforts to improve it. While the data may reveal a number of areas for improvement, you’ll likely find that some will produce a much bigger bang for your buck—as the Ninja explained in this recent post. If your time is limited—and whose isn’t?—you’d be best to focus on these pages, if not exclusively, at least initially. As you’re looking at those pages, don’t limit yourself to considering one or two factors. Often, we can become fixated on things like button size or placement, and forget about other considerations that might be negatively impacting conversions. These could include:
These are just a few ideas, but consider them broadly. For example, reviewing the strength of your calls to action is on that list—but that doesn’t just mean the calls to action to buy your product. The ProBlogger Book sales page includes subscription box. Should that remain on a low-performing page? Should it be removed? Is it likely to be diffusing the strength of my call to action or is it providing a valuable mechanism by which I’m capturing new subscribers who may not be ProBlogger regulars? My analysis of the data, coupled with my strategy for the page and goals for the conversion funnel, should help me determine the answers here. Match the changes to your usersA quick final point: you’re not in the dark when it comes to trying to work out what tweaks you’ll make. In a later part of this series, we’ll find out how to conduct split tests that will help you to test various incremental changes so that you can see which ones work best, and use those. But even before you get that far, the audience research that the Blog Tyrant was talking about yesterday should give you some insight into how you can alter points in your conversion funnel to match the needs, characteristics, and expectations of the audience you’re seeking. He mentioned, for example, that video can be useful for certain audiences—perhaps that’s something I should consider adding to my book’s About page? I know from my other data and reader feedback that my regulars love video content, so it seems like it could be a good idea… Ready to act?Once you’ve finished reviewing your sales funnel, you’ll have a pretty clear idea of the possibilities before you for boosting conversions. It’s time to act. Tomorrow, Tommy Walker will step us through the changes he actually made to his own website in an effort to improve conversions, so that we can get a first-hand account of how all this research feeds into practical alterations to things like page layouts, calls to action, images, and more. But in the meantime, I’d love to hear your tips or extra advice for reviewing conversion funnels—whether for a paid or free offer. Have you ever done it? What secrets can you share from your experiences? Let us know in the comments. Originally at: Blog Tips at ProBlogger |
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Shoemoney - Skills To Pay The Bills
Shoemoney - Skills To Pay The Bills |
Stop Embarrassing Yourself With a Brand Persona That Doesn’t Make Sense Posted: 30 May 2012 04:00 AM PDT Occasionally I see this commercial on TV for a credit union. It tries to be hip and edgy in a Poochie the Dog sort of way in a sad, desperate attempt to stand out and seem relevant, yet ironically I couldn’t tell you the name of the company if you held a gun to my head. The commercial starts off with a guy taking off his suit jacket and tie and talking about how this credit union is different because it’s so hip and casual–so casual that its employees just have to wear a button-up shirt and slacks instead of a full suit and tie. Now that is casual! The man then hops on a Segway and rides it roughly ten feet while explaining all of the awesome benefits to joining this exTREEEEEEMEly cool credit union. He then gets off the Segway and is about to enter the credit union before he turns around, smirks, and adds, “We even blog.” My reaction: You are kidding me, credit union. You mean to tell me that you blog? I thought that was just something cool kids did on their LiveJournal or MySpace profiles! How did a stuffy, fuddyduddy credit union schmooze its way to the popular kids’ table and manage to start a blog, which is clearly only something supremely awesome and super fun companies are allowed to do? At this breakneck rate of technological adoption, I’ll be blown away by the credit union’s Twitter account five years from now! All kidding aside, no. Just no. This is fucking embarrassing, credit union. If I had an account with you I’d close it out of sympathy shame. You think you’re so casual with your tie-less business attire and the fact that you ride a Segway and blog, two pop culture references that haven’t seemed innovative for at least a decade? I know who to blame for this: Old Spice. Ever since Isaiah Mustafa very suavely pitched the company’s products in a classy-yet-humorous way, various brands have scrambled to copy the ads’ tone and have failed miserably. The only thing the copycat ads accomplish is a) Making you feel embarrassed for these companies for having a profound lack of imagination, and b) Getting you to realize how good the Old Spice ads were. The only copycat exception I can think of is the Dollar Shave Club ad, which emulated the fast-paced absurdity of Old Spice quite successfully. But for the most part the brands that saw what Old Spice did, laughed, and exclaimed to their marketing team, “Hurr durr this is a funny and successful ad campaign. Do exactly this for our brand!” crash and burn in a spectacularly cringe-inducing manner. Which brings me back to this crappy credit union’s commercial. My biggest gripe with the ad isn’t that it’s a failed poor man’s poor man’s Old Spice commercial, it’s that it feels like watching your dad awkwardly try to rock out to popular music with his hat turned backwards and flashing the peace sign because he’s confusing it with the “Westsiiiiiide” gesture. This Old Spice-type brand persona doesn’t fit for a credit union. It could, much how Geico manages to successfully churn out odd and amusing ads for something as mundane as auto insurance, but it doesn’t, mainly because this credit union is trying to copy a completely different industry’s ad campaign without understanding why it worked in the first place. If your goal is simply “Do what they did because it worked for them” without understanding what elements made the campaign so successful, you’re deaf to the giant WHOOSHing sound of the point flying far above your head. You absolutely can find inspiration from various sources–you don’t have to just scrutinize your competitors in order to determine how to make your company better. Oftentimes you can be motivated in other ways, like, say from a men’s line of fragrances and skin products. However, you can’t just take a success story and shove it in your employees’ faces while barking, “This worked for them so make it work for us.” Have some fucking common sense–”Facebook has a ‘poke’ feature so we should, too” should make you roll your eyes and echo the lecturing tone you heard from your parents when you were a kid: “Well, if Facebook jumped off a cliff, would you?” Is humor an appropriate tone for your brand? If so, what kind of humor can you use and how can you incorporate it in a way that makes sense? Do you really need all those social media sharing widgets on your site if you specialize in funeral services, or are you just thinking you need them because “They’re popular with the kids nowadays”? Excitedly wanting to copy a successful element of a popular brand or website is like buying a Saint Bernard because they look cool without thinking about the fact that you live in a studio apartment on the 30th floor of a high-rise in a major metropolitan area. Think this shit through; don’t just react when you see something cool and blindly try to copy it. Don’t be the out-of-touch credit union that’s trying to Poochie the Dog some business from you. If you don’t understand the “how’s” and “why’s” behind a company’s success, you’ll just end up embarrassing yourself and failing miserably when you try to do the exact same thing. |
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Top 100 Brands in the World: 2012 Edition - DailyBlogTips
Top 100 Brands in the World: 2012 Edition - DailyBlogTips |
Top 100 Brands in the World: 2012 Edition Posted: 29 May 2012 09:45 AM PDT Every year the Millward Brown company publishes its Brandz Top 100 list, which is a ranking of the 100 most powerful brands around the world. The 2012 edition was release a couple of weeks ago. The list separates “Technology” companies from “Telecom” ones, but in my opinion it’s all technology. In this case we could say that 7 out of the 10 most powerful brands in the world are coming from the tech industry. Not too shabby. The top 10 brands this year are:
Other technology entries are Amazon.com at the 18th position, Facebook at 19th, SAP at 22th and Baidu (China’s most popular search engine) on the 25th position. You can download the PDF with the top 100 brands and see related material here: 2012 Brandz Top 100. Original Post: Top 100 Brands in the World: 2012 Edition |
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